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A n AC E w a re We b i n a r
A Marketer’s Guide to Student Manager
With limited time and $$
Originally, the Pareto Principle referred to the observation that 80% of Italy’s wealth belonged to 20% of the population
More generally, the Pareto Principle is the observation (not law) that most things in life
are not distributed evenly and that a disproportionately small amount of input
creates the bulk of the results
Today we will focus on the fundamentals that yield the maximum results
Tracking Student Data
Interaction & Information
Reporting
Know thy Customer
Track the data you will use!
To understand who you are serving• Occupation• Interests
What type of program do you offer• Professional – focus on employment, job
title, interest area• Personal – age, gender, interest area
Help develop a student profile• Demographic• Geographic
Know thy customer…
SourceHow did they hear about you
Know thy customer…
Know thy customer…
Interest CodesAdd as many as you need!
CRM Tracking
Course Email Reminders Good Customer service brings ‘em back
It’s easy to customize the email reminder!
Interaction & Information
Drive people to your website!
Use your URL on EVERYTHING! (including bling)
Put the URL on every page of your catalog
Include your URL in your confirmation email
Replace hold music with a recorded message that yes, gives your URL
Hold contests
Link to your social media sites
Try all the ways ACEweb can display your courses on our demo
Optional Module
Check out the ACEweb Demo for examples..www.tryaceweb.com
Build your email list
Why focus on interest codes?Suggest likely courses to students
It’s easy to include a map in location
Point Google Maps toward your location and click the gear icon. Ask for the short URL and include the link in your location description
Include Testimonials
Your culinary classes are totally awesome!
J. Child
Beef up your course descriptionsdon’t be afraid to use HTML!
Add video or images with the new HTML editor
Don’t forget related & follow up courses (when creating catalog entries)
Use the ACEweb “Tell a Friend” option
Make it easy to use Social Media
Reporting
Statistical Reports
Statistical Reports We have a webinar on that…
In the Deadbeat Area
Code Analyzer
First Time Enrollee
First Time Participants
In the Mailing Labels Area
Zip Code Radius
Geo-Mapping
Go Check out the webinar in Archive.. :
Gnarly, Rad & Off the Hook!It’s all about Mapping, Zip Radius, & Marketing courses that aren’t currently scheduled
Look under the Student Manager Operations section
The “Bread and Butter” report: Marketing Tracking
It doesn’t have to be a report!
Use the Force Tools, Luke
Student Manager Tools
Cross Pollinate Data from E-Newsletters
And Finally, don’t forget about the Email Launcher
Again.. We have Webinars. For that..
ARE YOU RECEIVING OUR NEWSLETTER?
It’s full of great information, news about ACEware, and is a splendid way to find out about upcoming events.
In the August newsletter we announced the location for the 2015 conference!
19th Annual
ACEware Users’ Conference
April 21-24, 2015Sheraton Myrtle Beach Convention Center
HotelMyrtle Beach, SC
Our next webinar
Memberships in Student Manager 8
TuesdaySeptember 23, 201410:00 am Central
