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AN ASSIGNMENT IN
CREATIVE THINKING
After exploring the problem and finding many different methods to solve the problem, make a final design that is
creative, unusual, and unique.
Project Requirements:#1 Illustrate a school rule. (not an opinion)
#2 You are not allowed to use the word NO, or any form of the word NO. (don’t, the no sign, nothing, etc.)
Directions: page oneUtilize the four steps of the Design Cycle by filling in this PowerPoint. Answer all questions. Find at least 15 -25 (2 or 3 each) different Google images for illustrating your SCHOOL RULE. Make the three prototypes and the final project. Fill in everything shown in red.
Review the PowerPoint presentation “Don’t Let the Bed Bugs Bite”. Use it as training for how to complete your copy of the PowerPoint.
Make three different prototypes. Prototypes are quick – the art does not need to be perfect, but the words and idea should be finalized.
Reevaluate the message and audience expected reaction.
Directions: page two
Make the final product. Photos must be taken and/or the art must be modified.
Headlines must be seven words or less.
Headlines should not state the obvious – do not repeat what we see in the art.
The project must have contrast – one strong, dominant supersized element.
All empty white space must be positioned on the outside edges.
Check the two project requirements: a school rule (not an opinion) and no usage of any form of the word NO.
Will your art make a good presentation? Is your art appropriate and appealing?
Continuously reevaluate the message and audience expected reaction.
WHAT EXACTLY IS CREATIVE THINKING?
Creative thinking is a process for practical, creative resolution of a problem.
Unlike analytical (logical) thinking creative thinking is a process based around the “building up” of ideas.
Creative thinking requires the ability to combine understanding, creativity and reasonableness.
FOLLOW THIS SET OF PROCEDURES USED BY CREATIVE THINKERS:
Design Cycle Step 1
DEFINE: Decide what problem you are trying to solve. Decide on who the audience is.
FOLLOW THIS SET OF PROCEDURES USED BY CREATIVE THINKERS:
Design Cycle Step 2
RESEARCH: Collect examples of other attempts do the same job.
IDEATE: Generate as many ideas as possible. Do not judge or debate ideas.
FOLLOW THIS SET OF PROCEDURES USED BY CREATIVE THINKERS:
Design Cycle Step 3
PROTOTYPE: Begin production of the project. Combine, expand, and refine ideas. Create multiple drafts.
FOLLOW THIS SET OF PROCEDURES USED BY CREATIVE THINKERS:
Design Cycle Step 4
REEVALUTE /PRODUCE FINAL PRODUCT: Review the objectives and the expected audience reaction.
What is the difference between make and design?
Type your answer
What is the school rule
that you will illustrate?
Type your first thoughts about what your school rule message is (briefly)
Later: Research and finalize the exact words of your school rule.
Express positive thinking and happiness. Do not use the word NO – it expresses negativity.
What is the school rule
that you will illustrate?Be creative from the start: choose a creative rule.
If you pick the first rule that comes to your mind – it is probably an EXPECTED (uncreative) rule.
It may be harder to illustrate an expected (first thought), rather than an unexpected (surprise) rule.
Do not be to quick to decide on your rule.
What might your poster look like?Write a listing of “visuals” associated with
the product, service, or message. 1. (expected, first thought answers)
2.
3.
4.
5.
6.
7.
8.
9. (unexpected answers)
10.
11.
12.
13.
14.
15.
16.
Write a list of “words” which describe the feeling of the product
or service. 1. (use a thesaurus)
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
Next: research and ideate 15 different methods.
Method One: Change the focal point. Instead of emphasizing the obvious, emphasize something
else.
Show Symmetry (balanced/equal). Show
Asymmetry (disproportional/great difference).
Methods Two and Three:
Method Four: Create a visual analogies. What visual comparisons can you find with the type, shapes or images you are working
with? (example a church and a veil implies a wedding).
Method five: Make a compositeBring 2 different things together to make a new
one.
Method six: There are no rules. Try using a “what if” - everything goes!
Method seven: Use “type” as the main graphic element. Show type in a visually
expressive way.
Method eight: Use opposites – reverse the message, or an element.
Method nine: Create surrealism (an imaginative dreamlike or futuristic appearance)
Method ten: Use an unusual visual. Look over your list of visuals – create an “unexpected”
graphic.
Method eleven: Change the scale of things. Create an unusual image by using an element far out
of its normal size.
Method twelve: Enlarge the detail you want to emphasize.
Method thirteen: Use a strange point of view
- an unusual or unexpected angle.
Method fourteen: Explore nature - use nature in the shapes, feelings,
textures, etc.
Method fifteen: Find your own styles.
Reevaluate, continuously.
What is the message – what school rule is to be communicated? Is it a creative idea/rule, but not an opinion? Is this message happy and positive? (no usage of the word NO)
My message is:
The audience is:
The exact words on the headline are:
Take an idea and make several variations on it.
Prototype number one
Take an idea and make several variations on it.
Prototype number two
Take an idea and make several variations on it.
Prototype number three
Reevaluate, continuously.
How will the audience react?
Should I change my message?
Should I change the words on the headline?
The Final Product
A Final Product
A Final Product
Reevaluate – Again and Again
Answer BEFORE audience viewing: Does your illustration fulfill the intended message?
How do you expect the audience to react when they see your poster?
Answer AFTER audience viewing:How did the audience react when they saw your
poster?
Did your illustration fulfill the intended message?
