An early start

Objectives

Company priority

Your author’s strengths

Building assets

Cult following

Retailer strategies

Proof runs

Brand consistency

Predominantly female, aged 18 – 34:

PIONEERS

Cutting edge, digitally engaged readers

Looking for an intellectual challenge

Design conscious

0.9 million readers buying 22 books a year

CONNECTORS

Trend-conscious

Fiction fans, influenced by social and digital content

1.2 million readers buying 21 books a year

The UK’s bestselling debut hardback of 2016

Top 10 for 11 weeks, highest position #3

An international bestseller

A platform for a top ten bestseller in paperback