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Quilts of Denmark An example on how a small company, within few years, can create special market position, by using open Innovation.

An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

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Page 1: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

Quilts of Denmark

An example on how a small company,

within few years, can create special

market position, by using open

Innovation.

Page 2: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

Quilts of Denmark

Formed in year 2000 as a local player

- 5 employees the first year.

Producer of high quality sleeping

products like down quilts, pillows and

beds

Page 3: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

Danish Luxury Temperature Regulating Bedding

Page 4: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

TempraKON® DynerTempraKON® Puder

TempraKON® Down Topper

og topmadrasser

PRODUKTER

Et enestående sovekoncept

TempraKON® Baby-junior

Page 5: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

It all started with a dream….

Søren Løgstrup

–sales and marketing

Hans Erik Schmidt

– Business development

Friends with common dream…

Page 6: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

The Bedding textile industry

-Very traditional industry without any

major innovation

-Through the nineties there was a trend

to falling prices (quality).

- Price was the only dominating factor!

We wanted to change this !

Page 7: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

In spite of the fact that the company

starts up in a bedroom,

thinking big comes natural.

We formulate the two guiding stars of

our business

Page 8: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

”to promote a healthy sleep

for a better tomorrow

---------------------------------------------------------------------------

Our dreamteam

Our guiding stars

Page 9: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

Provider of healthy sleep

We are not a textile company.

We are providers of healthy sleep!

Page 10: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

Sleep - a major problem

We sleep less than we did 50 years ago

More than 70 million Americans do not sleep well

The lack of sleep is costing the American society billions of

dollars annually.

It is estimated that 56.000 car accidents in the United States

happen because the driver falls asleep behind the wheel.

Danish teenagers sleep too little and have difficulties

attending early lectures.

Page 11: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

How do improve our sleep ?

In order to become a provider of healthy sleep,

we need to know which factors are important for

a good night’s sleep:

We started a cooperation with external experts:

- Sleep scientists (Glostrup hospital)

- Danish Asthma & Allergy Association

- Physiotherapists

Page 12: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

NASA

Alt.1

How do we find the required technology ?

Even though you are only a small company – you

should not be scared to approach the big ones in

order to seek cooperation

Page 13: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

How do it work ?

Page 14: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

PRODUKTER

A unique and intelligent material that are able to actively regulate the

temperature. The basic technology was developed by NASA. It is

then further refined and commercialised by Quilts of Denmark in

cooperation with Outlast® Technologies in Colorado.

TempraKON® material

Solid Liquid Solid

Heat Heat

Page 15: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

PCM in building materials

Page 16: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

Make PCM work in beddings

Cooperation to make PCM work in beddings

QODNASA

QOD’S

Medical

advisors

Outlast

Page 17: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

How the TempraKON® material works in bedding

Page 18: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

Certified by NASA and The Space Foundation

"Quilts of Denmark receive the Certified Space Technology Seal in recognition

of their considerable contribution of implementing aero and space-based

technologies to the private sector, and like that to be further developing and

enhancing the quality of life of humanity".

Quilts of Denmark is the first European company to be awarded this certification.

Page 19: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

QOD have great focus on Innovation

Vigtige fokusområder:

- Aktiv kontrol af temperatur og luftfugtighed

- Temperaturkontrol ved brug af aerodynamiske principper – dyner der kan forhindre

overophedning

- Intelligente tekstiler med unikke søvn- og sundhedsegenskaber

- Intelligente madrasser tilpasset individuelle behov

- Ergonomiske produkter

-Nem vedligeholdelse og ventilation af produkterne til forebyggelse af astma og allergi.

-regulerbare senge

Page 20: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

Open innovation

Vores Innovationskraft

Design and

constructions partner

Customers

Innovation and

Technology partners

Artist

Medical advisors

Industrial partnersMaterial and

knowledge partners

QOD

Our innovation power

Page 21: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

Hans Erik Schmidt flankeret af Col. Frederick D. Gregory, NASA’s topchef

og Richard P. MacLeud, direktøren for The Space Foundation

NETWORKING

Page 22: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

...artist Karsten Auerbach worked with QOD

Prize for courage and innovative thinking

Art in business

Page 23: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

We go against the tide of textile companies that

outsource - we have moved the production from China

to Denmark.

Today China is a good market for us.

Page 24: An example on how a small company, within few …In order to become a provider of healthy sleep, we need to know which factors are important for a good night’s sleep: We started

Quilts of

Denmark 2001 2002 2003 2004 2005

Increase in

turnover. 36% 35% 45% 60%

How it then go

-and grows continue

-export to more than 30 countries

- government Entrepreneur Prize 2004

-winner of Innovation cup 2007