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An exciting new and expanded Sunday magazine
Sunday Star-Times quality magazine lift-out2020 Media Kit & Deadlines
Each week you’ll find Sunday magazine nestled in the pages of the Sunday Star-Times.
It has a unique tone of voice that readers love, and it captivates its audience at the perfect time: when they are relaxed and unhurried.
Sunday is an iconic publication that’s smart, credible and well-respected.
To have an informal chat about how we can assist your business, contact: E [email protected] P (North Island) 09 970 4000 P (South Island) 04 474 0487
Our readers tell us they love to turn off their phones and relax with their Sunday. From the writing to the design, every page is smart and stimulating, never dull.”
– Emily SimpsonEditor, Sunday
“
Sunday is well-edited, well-written and confident in what its audience wants. Though small in size, it uses photography boldly and every story is pertinent, never to waste the reader’s time with the mediocre.”
– Voyager Media Awards Judge
Winner: Best Newspaper-Inserted Magazine 2020
“
The Challenge:
Fiordland Discovery, a boutique luxury small group boat tour operator, offer public and private charters.
When Covid-19 hit NZ, they experienced multiple cancellations due to international and domestic travel restrictions.
“The Campaign:
In June, Fiordland Discovery quickly pivoted their advertising to focus on the domestic market.
Ads were placed in Stuff’s newspaper inserted magazines: Sunday magazine, Your Weekend magazine into The Dominion Post, The Press and Waikato Times, as well as the Southland Times.
The Results:
We were surprised and delighted with the reader’s response to our adverts, where as a result we are nearly sold out for the summer season.
The advertising definitely generated bookings which has contributed to our business continuity and recovery.”
– Debbie ZampieriBusiness Development Manager, Fiordland Discovery
magazine DELIVERS RESULTS
Source: Roy Morgan New Zealand Jan19-Dec19
magazine EXTENDS YOUR REACHBy adding Sunday Magazine into your marketing mix, you’re connecting your brand with an audience that isn’t included in your campaign — even if you’re already advertising in other lifestyle magazines.
186,000Sunday magazine readers don’t read Viva.
77%OF READERS
78,000Sunday magazine reaches more people than Viva.
65%OF READERS
155,000Sunday magazine Readers don’t read Canvas.
60%OF READERS
145,000Sunday magazine readers don’t read Canvas or Viva magazines.
Source: Roy Morgan New Zealand Jan19-Dec19
Female
126,000
Sunday magazine readership
241,00052%OF READERS
Sunday magazine readers are financially secure and asset rich
Male
115,000
48%OF READERS
Average Age
56 years
56%OF READERS
Main Household Shoppers
112,000
46%OF READERS
Average Household Income
$105,930Homeowners
126,000
Noella Kelsey, Edmund Hillary Retirement Village in Remuera, Auckland (Sunday magazine 9/08/2020). Photo: David White/Stuff.
Source: Roy Morgan New Zealand Jan19-Dec19
Sunday magazine readers are interested in intellectual ideas.
131,000Sunday magazine readers considers themselves as intellectuals.
54%OF READERS
65%OF READERS
57%OF READERS
44%OF READERS
Sunday magazine readers love to read about
Sunday magazine readers love food.
158,000readers say they like to cook.
Sunday magazine readers love fashion.
140,000Sunday magazine readers say they like to look stylish.
Sunday magazine readers love home design.
107,000Sunday magazine readers say they like to look stylish.
people, life & style, food, and design.
NZ Artist Hayley King (aka Flox) at her apartment in Grey Lynn, Auckland (Sunday magazine 9/08/2020).Photo:Abigail Dougherty/Stuff.
Sunday magazine sections:
people and issuesSunday features some of the best journalism in New Zealand. From lighter topics like influencer culture and food trends, to cannabis use and racism, we tackle the issues that affect Kiwis.
Enjoy intelligent long-form features as well as and smaller bite-sized regulars such as the ever-popular Going Up/Going Down column.
Sunday magazine sections:
culture
The Sunday reader has an active mind! And so, we’re boosting our arts focus with extra reviews of books, music, movies, podcasts and TV shows to stream.
There will also be longer profiles and interviews with interesting creative people such as dancers, authors, actors and filmmakers — from the fringe to the blockbuster mainstream.
NEWSECTION
Sunday magazine sections:
fashion and beautySunday is a day when people like to dream and plan and that includes their wardrobes. The fashion pages in Sunday are some of the most popular.
Due to reader demand, we are bringing back the iconic ‘Shoe of the Week’! Wittily styled by Karlya Smith.
Plus, we will also be introducing a full spread of fashion, featuring stylish Kiwis each week, their wardrobe favourites and fashion wishlist.
We’re also bringing back the popular ‘Harry Says’ beauty column by Harriet Pudney.
BACKBY POPULAR
DEMAND
Sunday magazine sections:
new expanded food sectionSunday is such a foodie day. A day to shop, bake, entertain and experiment with new recipes. It’s also a good time to plan the week ahead, which is why we’re expanding our food section!
To our usual recipes by the beloved Sam Mannering, we’re adding recipes and tips with an emphasis on practical preparation for the week ahead — be it simple weeknight dinners or packed lunches for school and work.
CHELSEA WINTER’S NEW LIFESEPTEMBER (TBC)
The queen of Kiwi cooking on new life as a mum — plus a selection of vegan recipes from her new book!
CHRISTMAS FOODDECEMBER 6
Drink and food recipes and ideas for the big day as well as pre-Christmas parties.
BODY ISSUEOCTOBER 11
Different perspectives on physicality.
EXCLUSIVE INTERVIEW WITH JANE FONDASEPTEMBER (TBC)
Her new book about environmental issues plus growing old with grace and passion.
Sunday magazine Special Issues & Features 2020
NOTE: Please confirm your editorial special features and issues topics and/or dates may change subject to interest.
directory
All rates exclude GST and are $NZD.
A weekly stable in the Sunday Star-Times, your brand can connect with 241,000 New Zealanders in our engaging and award winning newspaper inserted magazine.*
*Source: Roy Morgan New Zealand Jan19-Dec19, Winner of the 2020 Voyager Media Awards - Best Newspaper Inserted Magazine
Directory Pages
Business Directory Advertisements Casual Rate 6+ Advertisements
12+ Advertisements
¼ Vertical 138mm high x 118mm wide
$900.00 $700.00 $550.00
⅛ Vertical or horizontalVertical: 138mm high x 59mm wideHorizontal: 69mm high x 118mm wide
$450.00 $400.00 $300.00
Multi-booking discounted rate
Advertisement Casual Size without bleed* (HxW) Size including bleed (HxW)
Double Page Spread (DPS) $12,800 280mm x 500mm 310mm x 530mm
Half Page DPS $8,000 138mm x 500mm N/A
Full Page $7,000 280mm x 240mm 310mm x 270mm
Half Page Horizontal $4,300 138mm x 240mm N/A
Half Page Vertical $4,300 280mm x 118mm N/A
Third Page Horizontal $3,000 92mm x 240mm N/A
Third Page Vertical $3,000 280mm x 77mm N/A
Quarter Page $2,000 138mm x 118mm N/A
Inside Front Cover (DPS) $14,000 280mm x 500mm 310mm x 530mm
Inside Front Cover (IFC) $7,700 280mm x 240mm 310mm x 270mm
Outside Back Cover (OBC) $7,700 280mm x 240mm 310mm x 270mm
All rates exclude GST and are $NZD.Rates are commission bearing.
.
*NOTE: All type must be within 10mm of the trim edge. Final trimmed page is 300mm high x 260mm wide
Advertising terms and conditionsAll advertising placed within Stuff’s print and online environments is subject to our terms and conditions. Advertisers are encouraged to be aware of these. For full information refer to:
advertise.stuff.co.nz/advertising-terms-and-conditions/
Full Page Half Page Vertical
Third Page Vertical
Third Page Horizontal
Half Page Horizontal
Quarter Page
rate card
Double Page Spread (DPS)
Directory Page Rates Rate Dimensions (HxW)
Quarter Page $900 138mm x 118mm
Eighth Page vertical $450 138mm x 59mm
Eighth Page horizontal $450 69mm x 118 mm
Sunday magazine directory
Deadlines 2020
On sale date Booking deadline Material deadline
1 November 19 October 22 October
8 November 27 October 30 October
15 November 3 November 6 November
22 November 10 November 13 November
29 November 17 November 20 November
6 December 24 November 27 November
13 December 1 December 4 December
20 December 8 December 11 December
27 December 15 December 18 December
On sale date Booking deadline Material deadline
30 August 18 August 21 August
6 September 25 August 28 August
13 September 1 September 4 September
20 September 8 September 11 September
27 September 15 September 18 September
4 October 22 September 25 September
11 October 29 September 2 October
18 October 6 October 9 October
25 October 13 October 16 October
Publication Deadlines: For booking, artwork and publishing deadlines refer to advertise.stuff.co.nz/advertising-specs-rates-deadlines
Advertisements cancelled after the booking deadline will incur a cancellation fee. Deadlines will vary around public holidays.
Cancellation Fees:Depending on the time of cancellation, a cancellation fee of up to 100% of the advertisement cost applies to any advertisements cancelled after the booking deadline has passed.
Commission:A commission of 10% is payable on the above rates to agencies accredited with PMAA.
Publication Day of Publication
Space Booking Deadline Ad Material Deadlines
Run of Paper – for Ad Build Copy Ad Build Copy Final Proof
AlterationsFinal Proof Approval
Print Ready Ad Files
Sunday magazine Sunday Tuesday,
10.00am week priorFriday, 4.00pm week prior
Tuesday, 11.30am
Tuesday, 4.30pm
Tuesday, 2.30pm
Technical & material specifications
Image resolution● Image 150 dpi● Bitmap 600 dpi● Logos supplied as either single bitmap
or vector artwork.
ColourAll colour must be supplied as CMYK.
Total ink coverageEnsure all elements including any TIFFs, JPEGs, or EPS images within your file do not exceed CMYK Total Ink Percentage of 240%.
Fonts and types Minimum type sizes:● Single solid colour: 6pt● Coloured type on a white background
using two or three colour plates: 8pt● Reversed type out of two or more
colour plates: 12pt san serif bold
PDF Job optionsTo create PDFs for our technicalspecifications, magazine Distiller JobOptions are available to load intoInDesign’s Adobe PDF Presets. DistillerJob Options can be downloaded fromadvertise.stuff.co.nz/user-guides-resources
Specifications enquiriesFor technical specificationenquiries [email protected]
Creating your PDFPrint ready advertisements for publication within Stuff’s newsprintproducts must be supplied in PDF file format — version 1.3.PDF files higher than version 1.3 arenot supported.
● PDF files must be created with a PostScript compatible application such as lnDesign, Illustrator or QuarkXPress.
● PDFs created from Word, Excel, Publisher, Powerpoint or Adobe Photoshop are NOT acceptable.
● Adobe Photoshop should be used for image manipulation only.
● Advertisements must be supplied as separate, single page PDFs.
● When preparing your advertisement, please ensure that your artwork is the same as the booking size (bleed ad size). Registration and trim marks are not required.
Auckland and Upper North IslandP 09 970 4000E [email protected]
For more information visitadvertise.stuff.co.nz
Wellington and Lower North IslandDavid LaterveerAccount DirectorP 027 223 1596E [email protected]
Australian CustomersKatrina ReinsfieldNational Sales Director – Auckland/AustraliaP 021 834 231E [email protected]
South IslandSarah MacKinnonAccount DirectorP 027 299 5088E [email protected]
Get in touch
