An Idea is Only as Great as It's Well Executed

8/8/2019 An Idea is Only as Great as It's Well Executed

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Heres what a few jokers on the web said. Ill take

Chuck Norris and a raft builder.

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Lets admit it, no one likes dead fish except when its Sushi. We love perfect and

elegant execution, the right sauces and spices and the exotic experience.

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But unfortunately there a lot of dead fish out there:

Only one of every 20 or 25 ideas ever becomes a successful product -- and of every

ten or 15 new products, only one becomes a hit. (Thomas Kuczmarski, Kuczmarski &Associates, Chicago consultant specializing in innovation, Fortune, 12-2-91 pp. 56)

Only 3,000 patents out of 1.5 million patents are commercially viable. In truth, odds

are stacked astronomically against inventors, and no marketing outfit can change

them. There are around 1.5 million patents in effect and in force in this country, and

of those, maybe 3,000 are commercially viable, [Richard Maulsby, director of the

Office of Public Affairs for the U.S. Patent & Trademark Office]

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There are 2 sets of reason that stand in the way of getting it done:

1. Ourselves our pride and fear and other emotions.

2. Lack of follow-through

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Are you able to just let go and bring others in to help with your idea? Turfwarswill

ruin a good idea, so drop the pride and fear and team up with others.

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Lack of follow-thru is a death sentence. We cant ignore reality or just be a copy-cat.

Easy just doesnt lead to success.

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Being able to map the path youll take to get to the finish line is crucial to carrying an

idea through.

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Starbucks launches Idea Exchange social media campaign in March 2008. In March

2009 they release a spill stopper, as inspired by a to- rated idea on the idea

exchange. Later they discontinue the stoppers due to backlash they caused morewaste and were impractical.

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Dunkin Donuts simply listened to feedback and replaced the lids with new ones with

built in stoppers. The solution worked. No cost to set up an idea exchange, no time

wasted, no extra waste.

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Prepare to put 80% of the work into planning & execution. We believe in talking less

and doing more.

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It starts with bravery injected with critical thinking. Is what Im setting off to do

realistic? Is is executable?

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Much too often we ignore the need to measure success. If we dont measure it how

do we know were successful?

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Heres an example we look at social media marketing as a daily workout regimen.

So we created step-by-step workouts that have been tested and proven to work!

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Be willing to push yourself beyond the pain point. Dont stop when it starts hurting,

thats when the change begins.

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Give yourself props often and properly. Most people dont even go down the path of

innovation and creation. So youve accomplished so much regardless of the end

result.

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An Idea is Only as Great as It's Well Executed