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WANT A MORE STYLISH CAREER?Celebrity Hair Stylist Nick Arrojo discusses the importance of education,
success in the industry, and tips for gorgeous winter hair
An Independent supplement by medIAplAnet to chIcAgo sun-tImes
eli manchaA chicago stylist shares his views
cosmetology schoolWhat to look for and expect
six reasonscareers in beauty are thriving
ABOUT CAREERS IN
COSMETOLOGY
ABOUT
3FACTS3
FACTSFACTSF
Careers in Cosmetology
October 2011
2 · october 2011 An Independent supplement by medIAplAnet to chIcAgo sun-tImes
CHallenges
Chances are, very few people are even aware of all the fascinating and lucrative career opportunities available in the professional beauty industry.
the big beauty careers nobody is telling you about
Do you know how much a profes-sional hairstylist can really make? Did you know a distributor sales representative for
beauty products and services can earn as much as a pharmaceuti-cal representative? Have you heard about the opportunities for ongoing education, training and of owning your own business?
A career in demandHairstylists can also be teachers, traveling the world to educate other stylists in the latest techniques both on stage as a platform/stage artist and as a trainer for leading beauty manu-facturers. Hairstylists often have the ability to progress from “behind the chair” to work as distributors for multi-national beauty and hair-care manufacturers, as well as other high-end prestigious positions, including director of marketing or vice presi-
dent of education. Many professional hairstylists, salon owners and beauty executives easily earn six-figure sala-ries, and the demand for talented pro-fessionals continues to grow.
If that is not impressive enough, consider the fact that the long-term outlook for job prospects in the salon and spa industry is extremely positive, based on recent projections from the Bureau of Labor Statistics (BLS). According to BLS projections, the number of personal appearance jobs at employment-based establish-ments will jump 31 percent between 2008 and 2018. That’s nearly triple the growth in total U.S. employment dur-ing the same period.
Among the personal appearance occupations, BLS expects the num-ber of skin-care specialists to grow by more than 50 percent between 2008 and 2018, while the number of hair-dresser, hairstylist and cosmetolo-gist positions at employment-based establishments is expected to grow by 31 percent!
A useful resourceOn behalf of the Professional Beauty Association (PBA), I invite you to consider a career in beauty. There are many opportunities for advancement, to own your own business, or work with a multi-national corporation. The sky truly is the limit and PBA is here to help. Our association’s purpose is to pro-vide our members and the industry as a whole with education, net-working opportunities, industry events, business tools, and govern-ment advocacy to ensure business and career success in the beauty industry. PBA is the largest organi-zation of beauty industry profes-sionals with members representing salons, spas, distributors, manufac-turers and licensed professionals.
To learn more about PBA and our events visit probeauty.org.
Steve Sleeper
Steve Sleeperexecutive directorprofessional beauty Association
“...the number of hairdresser, hair-stylist and cosme-tologist positions at employment-based establishments is expected to grow by 31 percent!”
Technology and salons cutting edge technology assists salon owners
We recommend
pAge 7
cosmetology, first edition, october 2011
Publisher: Alyssa [email protected] Developer: terence [email protected] Designer: Ariela [email protected] Director: geraldine [email protected] Designer: missy [email protected]
Contributors: American Association of cosmetology schools, nick Arrojo, faye brookman, eli mancha, Jen mcgann, steve sleeper
Distributed within: chicago sun-times, october 2011this section was created by mediaplanet and did not involve the chicago sun-times or its editorial departments.
mediaplanet’s business is to create new customers for our advertisers by providing readers with high-quality editorial content that motivates them to act.
folloW us on fAcebooK & tWitter! facebook.com/MediaplanetUSAtwitter.com/MediaplanetUSA
“technology can take the pressure off front-desk functions, allowing stylists to focus on what really matters—building relationships.”
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october 2011 · 3An Independent supplement by medIAplAnet to chIcAgo sun-tImes
Any student enrolling in a cosmetology program can expect to spend anywhere from a year to three years being inspired, expanding their creativity, and learning how to create bombshell looks for their guests.
As with any schooling, you get out of it what you put into it—so stay focused and commit. First things first—did you know that when you enroll in beauty school you get a huge kit con-taining every tool you’ll need to be suc-cessful? Scissors, combs, clips, brushes, hot tools, etc. To anyone interested in doing hair, this is a BIG deal!
In the beginning Upon entering cosmetology school,
you can expect to spend anywhere from two months to four months in the classroom. It’s here where you’ll learn the fundamentals of cutting, coloring, texturizing and client care.
You can expect to be challenged while you’re introduced to the beauty world. Be prepared to completely change the way you’ve thought about your hair and hair care. A lot of man-nequin work will take place during this portion where you’ll get to prac-tice techniques and perfect them before working on real life clients. This is a great experience because it’ll allow you to practice so you’re more comfortable when working on real guests. You can do anything on a mannequin that you can do on a real live guest—cutting, color, perms, etc. It’s so fun the first time you apply a
foil and see your color come out! Once this portion is completed,
you’ll begin to experience work-ing with real live guests in a salon environment. You’ll still have some dedicated classroom or theory time, but a lot of your education will focus on real life situations. You can expect to not only learn how to perform dif-ferent haircuts and color techniques, but also get into the nitty gritty of cli-ent care and making your guest feel like a rock star when they leave.
It’s all up to youAgain, what you put in is what you get out. I highly recommend any-one starting beauty school to really utilize their teachers and ask a ton of questions. School is the time to ask a lot of questions, challenge your
teachers, make m i s t a k e s , and learn from them all. We’ve all turned someone’s hair a little ashy, and once that happens, we know what NOT to do!
As you progress through school, you have to realize that with every guest, you’re building your resume. With each technique you complete, with each haircut you do, you’re building your professional profile, as even when you’re in school, you’re still a professional. When you start to interview with salons, the more pic-tures you have to show of your work, the better. Be proud of what you do- You’ve earned it!
Jen McGann
news
BACK TO SCHOOL: YOUR NEW CAREER BEGINS HERE THE SALON
AND SPA INDUSTRY
HAS ANNUAL SALES OF
NEARLY $40 BILLION
THE SALONAND SPA
1FACT
“be prepared to completely change the way you’ve thought about your hair and hair care.”
Jen McGanndirector of cosmetology educationtricoci university of beauty culture.
4 · october 2011 An Independent supplement by medIAplAnet to chIcAgo sun-tImes
insPiration
Nick Arrojo, owner of ARROJO studio in Manhattan’s SoHo District & ARROJO academy, is an acclaimed stylist, educator, and leading light in the business, known for his ground-breaking approach to hairstyling, in particular his signature razor-cutting technique.
a cut above the rest■ What sparked your initial interest in the cosmetology industry? As a teenager, my passions were fashion and music and socializing. I left school at 16, so I needed a job. As hairdressing is part of the fashion industry, I got a job in a salon. I loved
everything about my work: the fash-ionable people, the chance to talk to them about the way they looked and wanted to look, great music blast-ing all day. It felt exciting, creative and fun. Soon, I realized this was my chance to build a successful career and I applied for an apprenticeship
at Vidal Sassoon. I got the job and I haven’t looked back.
■ In your opinion, what is the most rewarding aspect of work-ing in the field of cosmetology?The variety. I get to work on TV, do cover shoots for magazines, service clients, educate stylists, present latest trends and tech-niques to thousands of people, develop new products, and I run my own business, which means managing 100 different people and personalities. I never get bored. It is often overlooked how wide-ranging the options are for a cosmetology professional.
■ What is your favorite part about being an educator?It has to be that light bulb moment. When you teach someone something that they didn’t know before, it’s a great feeling. Thinking big picture, my goal is to elevate the standards of hairdressing in America—it’s one of
the fundamental reasons I opened my own cosmetology school.
■ What advice would you give to those seeking a career in this industry?The right education is vital. Learning proper technique is an advantage, so research schools properly. Tour the facility and ask questions like what techniques do they learn, how many students are in each class, and how much time is allocated for practi-cal work. Once you’ve been to a few
places, you’ll see who has a stronger commitment to your education. When seeking employment, look for a salon where the focus is on build-ing a team, not chair rental. As part of a team, you can learn from those around you, and use the experienced stylists as mentors. Team-centric salons are also more likely to have a structured training program—and that is a must if you want to continue to improve.
INSIDE THE STUDIONick Arrojo demonstrates his signature razor cutting technique.Photo: Jenny Acheson
tiPs
Nick Arrojo■ Steering away from business, what tips can you give our readers for their Fall/Winter hair styling?
! Exposure to cold, wind, and rain tends to leave hair dry
and frizzy, and your winter hair care regimen should counteract these negative effects. Start by using shampoos, conditioners, and styling products that add extra moisture to your locks. If you are still suffering from static and frizz, style your hair smooth with a good defrizz serum. A few drops placed
on damp hair and blow-dried in on a high-heat will keep your hair static-free, silky, and shiny.
Photo: Jenny Acheson
6 · october 2011 An Independent supplement by medIAplAnet to chIcAgo sun-tImes
news
With his recognizable talent and passion for hair, Eli Mancha is one of the industry’s leading stylists, from Senior Master Stylist at Rusk, to Creative Director at Esuchen International. Eli has presented his looks globally, from Australia, to Asia, to Europe, and all across North America. While not traveling the world motivating aspiring stylists through education, Eli can be found behind the chair as owner and lead stylist of Chicago’s Bang! Salon.
■ How would you describe the Cosmetology “scene” in Chicago?Cosmetology in Chicago is boom-ing. I am meeting new people all the time that are joining or are already in cosmetology school. People are really starting to see how much opportunity there is in this industry. Education, photo shoots, fashion shows and bridal parties are just a few of the many directions a hairstyl-ist can choose. Yet, what I am
truly proud of is the amount of passionate stylists I am meeting these days. Chicago hairstylists are more enthusiastic about the industry than I have ever seen!
■ How has winning the 2011 NAHA Hairstylist of the Year award changed your life?Winning NAHA’s Hairstylist of the Year award has definitely changed my life. I have been busy with phone, online, and televised interviews. All very exciting for me, because it allows me to give back some of my knowl-edge to help other hairstylists grow, as well as educate consumers on proper hair care. NAHA has not only changed my career, it has changed my life, as it’s opening every door imaginable to help me move forward with my goals.
■ As a salon owner, what advice would you give those looking to own their own salon business?Owning your own business is a great feeling of accomplishment, but be prepared to give up your life. I am sure any salon owner would agree, that if you want it to be successful, you dedicate all your time, especially in the early years of the business, as it is a lot to manage both financially and mentally. However, taking one thing at a time, and one day at a time, has always helped me along the way, and I am adamant about hiring people that are pas-sionate. Having stylists with motivated attitudes helps keep your staff inspired, as keeping the peace between your employ-ees will maintain a comfortable ambiance for your clients. Over-all, the best reward for owning your own business is being able to create the perfect working environment for you.
INSIdE CHICAGO’S BOOMING COSMETOLOGY SCENE
Eli Mancha is an industry leading stylist, and the owner of chicago’s bang! salon.
Photo: christPher Kim
SALON INDUSTRY JOB GROWTH
OUTPERFORMED THE OvERALL ECONOMY IN 9 OF LAST 11
YEARS
mes
SALONSALONS INDUSTRY
2FACT
A WINNING DOOne of Eli Mancha’s looks from the Hairstylist of the Year Category at the 2011 North American Hairstyl-ing Awards (NAHA).Photo: helen BerKun
october 2011 · 7An Independent supplement by medIAplAnet to chIcAgo sun-tImes
Barbering: One of Chicago’s oldest professions
Today’s hairdresser is licensed as a barber or cosmetologist, with the modern barber specializ-ing in men’s hair. Today, over 50 percent of licensed barbers are 60 or older, according to Edwin Jeffers, Executive Director of the National Association of Bar-ber Boards. As a large number of these barbers operate their own shops, once they retire, the shops will be vacant, creating a void in the industry, and an opportunity for aspiring barbers.
Ms. Elaine Sappington, of His & Hers Barbers School, states “We offer the education and training to our students that will give an ambitious man or woman the opportunity to have a lucrative and satisfying career in barber-ing. There is a great need in the State of Illinois for licensed bar-bers particularly in this tough economy.” Ms. Sappington’s phi-losophy about her business can be simply stated, “If you are good to the profession, it will be good to you.
■ Question: Is investment in technology going to pay off quickly and boost my profits?■ Answer: ensuring even one client doesn’t miss an appointment could justify putting money into the latest salon software.
With the stroke of a computer key, salon staff can manage everything from booking appointments to payroll. Slow week in coloring? Text-message a special offer to loyal patrons. Client’s birthday? Send a gift thanking them for their busi-ness.
Technology can take the pressure off front-desk functions, allowing stylists to focus on what really mat-ters – building relationships.
Streamlining desk operations“I cut my advertising costs, I save time, and I can be more creative,” said Ariel Shannon, owner of Bluebird Salon and Shop in San Luis Obispo, Ca., who uses MINDBODY, a busi-ness management software program. Stephanie Jennings, Director of Sales at MINDBODY Inc., noted the
system is web-based, so salon own-ers can work from home. “Many hair dressers are so busy with classes, they need to stay current, and this makes their life so much easier and stress free,” explained Jen-nings, who understands the needs of appointment-based businesses from her own experience as a salon manager.
What’s more, business own-ers can enjoy the benefits at a monthly cost less than an average cut and color.
In the past 10 years, the indus-try charged full speed ahead with
the latest software. “They’ve embraced technology and found it empowers the profession,” said John Harms, chief executive offi-cer of Millennium by Harms Soft-ware, Inc.
Among the most popular fea-tures are online booking, text messaging to confirm appoint-ments, and even outreach to those who haven’t visited recently. “Goals can be set and monitored by the computer, and the service provider can have up to date views without relying on the manager or owner to run reports,” said Harms.
The next wave: Cutting expenses“Software programs do more than avoid a double booking or mea-sure retention rates,” said Frank Gironda, president of Cosmetolo-gists Chicago and salon owner. The latest trend is the Color Tracking System, which tackles the problem of hair color stylists wasting devel-oper as they mix colors. “That can be very expensive —thousands of dollars,” said Gironda. The comput-erized system dispenses just the right amount. “They can save 25 percent of costs,” he said.
Science doesn’t take away from creativityWhile tapping technology for business efficiency, artistry isn’t diminished. “These are tools. You can have a saw and hammer and not build a nice house,” said Gironda. “Technology doesn’t stop creativity or take away what hair-dressers are trained to do; it just makes it easier.”
Faye BrookMan
technology and salons: Cutting edge technology assists salon owners
did you KnoW?
*updat-*updat-*updated*350 words
SALON M SQUARED. Photographed for the Salon Design category for the 2011 NAHA awards. Photo: Zinc communicAtions
news
8 · october 2011 An Independent supplement by medIAplAnet to chIcAgo sun-tImes
Location, location, location!Careers in the hair, beauty and well-ness industry offer a broad scope of work environment opportunities. These environments include:
■■ Spas and day spas: A survey con-ducted by the International SPA Asso-ciation and PricewaterhouseCoopers found that 95 million visits are made to spas in the United States annually, generating $5 billion in revenues.
■■ Entertainment, including film and television: The emergence of high definition television is setting new demands and creating new oppor-tunities for skin care specialists and make-up artists. Reality-based TV programming is calling attention to beauty careers and the rewards they offer.
■■ Fashion industry: Hair, beauty and wellness professionals are a requirement for a range of fashion
opportunities ranging from spreads in retailer catalogs to high-profile events like Fashion Week.
■■ Research and development: Cosmetology education includes instruction on chemical pro-cesses, anatomy and other “sci-ence-based” areas of study to pre-pare students for a broad range of jobs which may include working in product development, educa-tion or as a beauty editor.
■■ Entrepreneurship: Careers in beauty provide the opportunity to create one’s own clientele and work schedule. This factor is proving to be particularly attractive to today’s millennial generation who aspire to create a work/life balance.
Staying powerEven in a sluggish economy, people still want to look their best. The Sep-
tember 2009 Spending and Saving Tracker conducted by American Express, indicated that a national poll of respondents placed a higher value on salon styling services in 2009, than they did one year earlier. In a tight job market individuals want to give themselves a competitive edge by looking their best.
Resistant to outsourcingEver try to get an online manicure or a haircut from a call center? Careers in hair, beauty and wellness do not suffer from the outsourcing phenomenon seen in many other industries. The personal service creates an environment where rela-tionships flourish and long-term clientele can be established.
High-tech transformationsDespite the personal nature of beauty
services, technology is indeed trans-forming the treatments available. Today’s cosmetology students are learning to incorporate technology-driven solutions into their clients’ treatment regimes – including ser-vices such as skin analysis, chemical peels and micro-dermabrasion.
Projected growthCareer growth in the hair, beauty and wellness industry is expected to outpace job growth in many other industries. According to the U.S. Bureau of Labor Statistics, employment in personal care and service opportunities is projected to jump 31 percent between 2008 and 2018, nearly three times the rate of growth of total U.S. employ-ment during the same period. The number of skincare specialists is projected to jump 51 percent by
2018, while hairdressers and cos-metologist positions are expected to increase by 31 percent.
Licensing and accreditationLike many professions, careers in cos-metology are accredited and licensed by each state. States award licenses based on hours of training and ser-vice experience. Once licensed, many beauty and wellness professionals continue to participate in continu-ing education programs to keep their skills current and stay abreast of emerging trends.
To learn more about careers in health, beauty and wellness, visit beautychangeslives.org.
the aMerican aSSociation oF
coSMetoloGy SchoolS
six reasons why careers in hair, beauty, and wellness are thriving
news
THE NUMBER OF PERSONAL APPEARANCE
JOBS IS PROJECTED TO JUMP 31 PER-
CENT BETWEEN 2008 AND 2018
THE NUMBEROF PERSONAL
3FACT
CONTEMPORARY LOOkS FROM CARLOS CINTRON These were included in the Hairstylist of the Year category from the 2011 NAHA awards.Photo: BABAK
