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AN INNOVATIVE CITY-COMMUNITY PARTNERSHIP:
The 2020 Plan to reduce poverty by 30% by the 2020 Census in South St. PetersburgCITY OF ST PETERSBURG, FLORIDA
A Core Challenge in High-Poverty Communities
Many CRAs & cities prioritize investment in physical infrastructure to eliminate blight. These investments are essential, but in isolation cannot repair market dysfunctions that lead to sluggish economic growth, particularly in areas of intergenerational poverty.
The City of St. Petersburg’s experience is a prime example of this reality. Despite the fact that since 2001 in South St. Petersburg (the largest concentration of poverty in both the City and Pinellas County), the City has led……
600,000+ sq ft of commercial construction, renovation & historic preservation 3,100+ housing units constructed, rehabbed & demolished (since 1994) $21 million in streetscaping, infrastructure, land assembly,
clearing and environmental remediation ……
Yet, the poverty population has remained at break-even for two decades running.
The City of St. Petersburg has led or
anchored public-private investments
of over $207.2 million in development
projects since 2001; yet the poverty
rate and poverty population haven’t
budged since then.
Since 1994, the City of St. Petersburg has led one of Florida’s most aggressive and sustained redevelopment programs; yet the poverty population has not diminished.
PERFECT PICTURE OF
THE PROBLEM:
A recent development
project created 100 new
jobs at a cost of $9.5+
million in public-private
investments. It is expected
to help an est. 33 parents to
exit poverty.
Net, net, the project has
the potential to reduce
the community’s poverty
population by only a
fraction of 1 percent
(.4%).
The poverty population has grown in size & population share since 2000
9.5%
25.4%
18.7%
11.8%
29.1%
21.4%
White poverty Black poverty South St. Petersburg
Poverty rates by race/area in St. Petersburg
2000 2012
+2.3+3.7
+2.4
The poverty population spread, migrating to larger concentrations throughout the City
2000 2009
SOURCE: Pinellas County, Economic Impact of Poverty Report 2012 and 2013
Growing realization that commercial development is only part of a viable poverty reduction strategy
$495,000*Per-new-job created by commercial development completed in South St. Petersburg since 1999 (*figure uses City reported investment total)
$7,635VS
The key to reducing poverty is increasing employment income. Commercial development is one of the most expensive ways to do that. Workforce development solutions can offer cost-
effective routes to increasing employment income for the poor.
Per-new-job created as a result of the Career-Edge model of investing with employers to close worker skills gaps, and accelerate promotions, hiring and job creation in the process
$8,300&Per-new-job created by microenterprise development and lending programs that – nationally – see an average 1.8 jobs created by each business served
Commercial development can……
BEFORE AFTER
Improve aesthetics and instill hope
Reflect momentum, with each ground-
breaking and grand-opening
Stimulate investor interest, and over time,
attract added development projects
Generate new income for local vendors,
during and after construction
Bring new permanent jobs
But commercial development
cannot reduce the poverty rate by any
measurable degree. Even if we sustained the
same aggressive pace of development
through 2024, the number and types of jobs
created would only reduce the poverty rate
in South St. Petersburg by an estimated 2.1
points to roughly 19.7%.
Renovation of the Manhattan Casino is a prime example of the aesthetic and economic impact of commercial redevelopment efforts
Over the next 5 years, the City and Community are working together to build on the successes of the past, while evolving our focus from “places” to “people.” The aim is to get people employed in decent paying jobs, and active with their children, families and community.
Growing clarity about poverty spending
$670 million
$48.8 million
New research pinpoints taxpayers’ cost of poverty in
South St. Petersburg at $670 million per year, and finds
that an overwhelming 93% of all public poverty
spending goes to manage poverty, while only 7% goes
to interventions that can prevent or reduce poverty.
The amount
spent on
poverty in the
community is
over 13
times the
amount
invested in
economic
development,
including city
& county
budgets, plus
state
incentives.
$507 million
$375 million
$280 million
$170 million
$85 million
$20 million $6.5 million
Spending on poverty management vs poverty reduction since
2001 (est.)
Prison Jail Extra policing Juvenile crime Creating jobs via development Adult workforce services Youth employment
Examples of how we invest too little to reduce poverty Estimates of Public spending since 2001 in South St. Petersburg
$280,153,280
$3,900,000
We've spent 72 times more on
policing neighborhoods than on
strengthening neighborhood &
business associations
$882,632,400
$13,500,000
We've spent 65 times more to
imprison & jail Southside residents
than to improve fathers' involvement
in their families $170,851,595
$6,500,000
We've spent 26 times more to
manage juvenile crime than to
increase youth employment
Growing consensus about the roots of the problem
One ex-offender father, employed in
a decent paying job, reconnected
with his family and active in his
children’s lives …….. Saves taxpayers as much as $1.2 million
in subsidized services to single
mothers & fatherless children
New data-driven focus
2020 identifies the absence of fathers in the lives of children and their mothers as the single most powerful factor in the perpetuation of poverty in South St. Petersburg.
Why? Because the status of black men fuels the fact that the number of people born into poverty or who fall into poverty continues to grow as fast as the system can counteract with poverty-reduction initiatives.
2,576
845
137
Increase in African Americans in
poverty since 2000
Black men Black women Black children
Incredibly, black men account for 100% of
the increase in poverty among African
Americans in prime career-building ages
(18 to 44).
Since 2000, the
number of black men
in poverty in St.
Petersburg nearly
doubled to at least
5,360
2020 targets labor market dysfunctions for men esp. The school-to-prison pipeline has slowed
School arrests are down and the number of black youth admitted to the juvenile assessment center fell by 46% from 2008 to 2012
Meanwhile the high school graduation rate for black students in South St. Pete schools has risen sharply and college enrollment of black students rose 104% from 2000 to 2012
Yet, not enough black men are entering the workforce
Black men’s education gains are not translating into employment and earnings gains. Unlike black women, whose education gains correlate with earnings gains at every level, black men show a stark dividebetween those who are college-educated, and those who are not.
Though the number of black men with a high school diploma rose 31%, the number of black men earning $20K to $29K (the pay range of people with a high school credential), fell 12%, while the number earning under $20,000 grew 14%.
Many men continue to turn to the “underground economy” for work, which employs nearly 5% of all black men age 16+ in the City, contributing to the fact that the number of black men in prison from St. Petersburg grew from an estimated 1,447 in 2001 to 1,750 in 2013.
Disability is another major detractor from the labor market; an estimated 6% of black men in the City are disabled and unemployed.
2454
3504
673
2421
574
2395
Black Men Black Women
Black women’s education gains
translated to earnings gains;
black men’s have not
Increased # with high school or higher
education
Increased # working full-time
Community, city, county, state and federal leaders are converging efforts behind the 2020 Plan strategy
The 2020 Plan Formula 2020 Plan Focus (Example Actions)
# 1 Reduce poverty by increasing incomes: Since poverty is defined by income, 2020’s focus is to increase incomes through full-time, part-time and self-employment.
# 2 Target parents, especially dads: 2020 targets employment primarily to parents-in-poverty because for every parent who exits poverty, an average 1.4 children do too. The goal is for 70% of parents served (2,450) to remain on track by the 2020 Census.
# 3 Strengthen families : In addition to job training, placement and retention support, 2020 combines wrap-around family services, to help parents become active in their children’s success.
Stimulate, search out & stream opportunities Recruit 100 corporate, business and community partners to
channel jobs & enterprise opportunities Invest with employers in “skills gap closing” projects to
accelerate promotions and hiring Bridge workers into decent & good paying jobs Recruit post-secondary schools to enroll 1,000 parents-in-
poverty into certification training & degree programs. Attract new jobs Partner with the Chamber and City to re-cast the
community image; and invest more in staff, travel and tools in business recruitment/retention to bring new jobs
Create New Jobs Raise public-private capital to seed 500 micro & small
business and support an added 200,000 s.f. of development
Historic City & Community Partnership
Commercial Development
Housing & Neighborhood Revitalization
Business Development
Southside CRA Plan
Land Use and Transportation
Infrastructure (Roads, Utilities, etc)
Parks and Trails
The 2020 Plan
Social Enterprise Development
Closing the Health Gap
Education & Workforce Training
Wealth Building
Capital Formation
Capacity Building
Strengthening Families
City leaders entered an innovative
partnership with community
leaders to fully integrate the CRA
& 2020 plans; the City was also an
anchor investor, committing
$250,000 in pilot funding and
allocations of time by 5 staffers,
while Mayor Rick Kriseman,
Deputy Mayor Dr. Kanika
Tomalin and Urban Affairs
Director Nikki Gaskin-Capehart
have lent their convening power to
the effort; and Economic
Development staff Dave
Goodwin, Rick Smith and Brian
Caper have led a series of
planning, community engagement
& education and resource
development milestones for over
two years.
Business Recruitment & Retention
Urban Affairs programming
Facts about the Southside CRA/2020 connection The creation of the new Southside CRA was
inspired by the founders of the 2020 Plan; they
spearheaded the Agenda 2010 project in 2009,
which asked City leaders to adopt new strategies,
including a new CRA with community leadership
County Commissioner Ken Welch and City
Councilman Karl Nurse were instrumental in
leading their peers to adopt the CRA
The CRA makes history as the first CRA with TIF
districts to be located in a low-income area of
Pinellas County
It is believed to be 3rd largest CRA in the state and
will replace & retire 3 smaller CRAs.
The CRA is a core building block of the 2020 Plan.
The CRA’s Community Redevelopment Plan (CRP)
will contain plans for 3 of the 10 parts of the 2020
Plan.
The Southside CRA encompasses roughly 7.4
square miles and is home to about 33,600
people with a poverty rate of 32.9%
Partners in the Vision: “Yes, We’re Willing to Help”Dozens of partners have said “Yes, we’re willing to help” In addition to 40 employers who’ve said
they’re willing to make their hiring process more open to ex-offenders, the 2020 Plan Task Force is
working to solidify specific roles and action plans that channel the resources of organizations
willing to help.
Pinellas County Urban League R’Club Louise Graham Regeneration Center Mt Zion Progressive
MB Church Mt Zion Human Services WAS Collaborative/Childs Park YMCA Sanderlin
Neighborhood Family Service Center St. Petersburg Chamber of Commerce – multiple initiatives
St. Petersburg NAACP Bethel Community Foundation & Bethel Community Baptist Church
Pinellas Technical College Pinellas Ex-Offender Re-Entry Coalition Service Employees
International Florida Public Service Union Duke Energy University of South Florida St Petersburg
Family Study Center St. Petersburg College – multiple campuses and initiatives St. Augustine
Episcopal Church United Way Suncoast Juvenile Welfare Board of Pinellas County City of St.
Petersburg – multiple departments All Children’s Hospital Seven x 7 Parent Support for Education
Council The St. Petersburg Sustainability Council Pinellas Opportunity Council Neighborhood
Housing Solutions Tampa Bay Black Business Investment Corporation Dewey & Associates
Community Development & Training Center CareerEdge Funders Collaborative Spirit of Truth
Ministries Bethel AME Church Florida Front Porch Council ASPEC at Eckerd College Center for
Community & Economic Justice Faulkner & Associates The Power Broker magazine & others
About 2020, Inc. 2020, Inc. is a new entity created to carry on with the work of the PACT, a group forged in 2007 to harness the power of collective action for communitywide renewal with the historic agreement of 300 community leaders.
Nearly 2,000 community advocates and volunteers have supported the PACT’s work. Early efforts included helping to organize Seven x 7, the largest faith coalition ever formed in South St. Petersburg; The 50-50 Challenge which raised private funds to increase summer youth employment; and Agenda 2010, a collective advocacy effort to ask City leaders for new policies and investments to solve Southside poverty, including the creation of a new community-led Community Redevelopment Area (CRA), coupled with a Revenue Trust Fund.
Our 3 core functions are to: • Help raise and secure the millions in resources needed to fully implement the 2020 Plan strategies• Help organize the collective strategies and initiatives toward the 2020 goals• Help transform the public discourse and approach to poverty reduction
Who’s leading the 2020 PlanEXECUTIVE TEAM: Carl Lavender, Jr., Taskforce Co-Chair Harvey Landress, Taskforce Co-Chair Gypsy C. Gallardo, CEO, 2020, Inc. Dr. Yvonne Scruggs, Planning Director
STAFF TEAM: Brother John Muhammad, CoordinatorGershom & Pacherrah Faulkner, Program DirectorsDr. Angela Horvath, Research DirectorPastors Chloe & Ernest Coney
ADVISORSState Representative Darryl RousonCounty Commissioner Kenneth WelchSchool Board Member Rene Flowers City Councilmember Karl NurseCity Councilmember Amy Foster City Councilmember Darden RiceCity Councilmember Wengay Newton (Spokesperson – 200 Youth Jobs)
MEMBERS Pastor Louis M. Murphy, Sr. Deborah Figgs-SandersNikki Gaskin-Capehart Larry J. Newsome, Sr. Watson Haynes Emery Ivery Winnie Foster Dr. Marie Nelson Dr. Kevin Gordon Lounell BrittPastor Frank Peterman, Jr. Pastor Deborah Greene Randolph Lewis Dr. James McHale Lisa Negrini, MSWTrenia CoxDelquanda TurnerCarolyn KingPastor Manuel SykesGwendolyn Reese
Askia Aquil Rick Smith (Chief of Staff, FL Public Service Union)Rick Smith (CRA Manager, City of St. Petersburg) Sharon Joy Kleitsch Art O’HaraShahra Anderson Chitra NaiduMichael JalazoCharlotte Anderson Pattye Sawyer Eleanor BrooksDr. Ron Sheehy Alfredo Anthony Ann McMullenAlbert LeeDick PiercePastor Martin RaineyLaSalle TurnquistJabaar Edmonds
The 2020 Plan Taskforce
Deborah ScanlanJan Johnson Eleanor Brooks Frances CatoChris Steinocher Kelly Kirschner Kurt Donley Father Robin Whitlock Jewel Murphy James & Joyce RobinsonGlenn WilderCherin StoverRachel GarafaloAttorney Jacqueline HubbardEbony MillerDewey Caruthers
For more information: Questions?
Comments?
Connections?
GYPSY GALLARDO
Lead Designer, The 2020 Plan
727-459-7663
RICK SMITH
City of St. Petersburg CRA Coordinator
727-893-7106
