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An Integrated Marketing Communication Plan Florida’s Water and Land Legacy. A Message from Buzz Media:. QR Code. Campaign Goal. Amendment 1 to receive 60% “YES” Election Day!. Target audience: 18-25 year olds. Why College Campuses? . High concentration of voters ages 18- 25 - PowerPoint PPT Presentation
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An Integrated Marketing Communication Plan
Florida’s Water and Land Legacy
A Message from Buzz Media:
QR Code
Campaign Goal
Amendment 1 to receive 60% “YES” Election Day!
Target audience: 18-25 year olds
Why College Campuses? • High concentration of voters
ages 18-25• 12 universities
• Seeking information
• We can MAKE THE DIFFERENCE in modern elections!
Awareness
21%
60%
Education
Agree Disagree0
10
20
30
40
50
60
70
80
I plan on voting in this year’s election.
AgreeDisagree0
10
20
30
40
50
60
70
80
90
I would be more willing to vote on an issue I am educated on.
Updated Logo
Short, yet powerful connection to the
audience
Clean and modern appeal
Shows that the amendment will
serve the state of Florida
Your Water. Your Land. Your Legacy. Your Campus.• Campus Representative
• Campus GuideEffective Social MediaTargeted Promotional ItemsAbsentee Voting Education
Campus Representatives
• Using Existing Environmental Clubs at Florida Colleges
• Serve as a liaison between Florida’s Water and Land Legacy and the target audience
Campus Guide
Promo Items
Absentee ballot voting• Most college students DO NOT
live near their voting precinct
• 7 out of 10 of college students are willing to cast an absentee ballot if they know how
Remember…
• 85% of college students are registered voters
• 330,000 students across Florida• 280,000 potential “YES” votes
Thank you!