An Interactive Need Assessment Survey and Design Interactive Need Assessment Survey and Design Study of Madhubani Painting of Jitbarpur, Madhubani district, Bihar . ... Madhubani District

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  • Design Clinic Scheme of MSME Oct 2013: NAS Report: Shirsendu Ghosh on Madhubani Painting, Jitbarpur, Madhubani, Bihar 1

    An Interactive Need Assessment Survey and Design Study of Madhubani Painting of

    Jitbarpur, Madhubani district, Bihar

    Part I

    Micro, Small and Medium Enterprise (MSME) Design Clinic Scheme

    October 2013

    Design Expert Shirsendu Ghosh

    Fourth Dimension 8986459632, 8294140504, 0612-2260280

    fourthdimension.mail@gmail.com, shirseng@gmail.com

    With support of Upendra Maharathi Shilpa Anusandhan Sanstahn,

    Patna, Bihar

  • Design Clinic Scheme of MSME Oct 2013: NAS Report: Shirsendu Ghosh on Madhubani Painting, Jitbarpur, Madhubani, Bihar 2

    Contents

    1 Preface ....................................................................................................................................................... 4

    2. Design Clinic Scheme for MSME ............................................................................................................... 5

    2.1 Scheme information ............................................................................................................................ 5

    2.2 Role of Design in Improving Competitiveness: ................................................................................... 5

    2.3 Design Clinic Scheme for MSME ......................................................................................................... 6

    3. Need Assessment Survey .......................................................................................................................... 6

    3.1 Objectives: .......................................................................................................................................... 6

    3.2 Methodology: ...................................................................................................................................... 6

    3.3 Expected Deliverables: ........................................................................................................................ 6

    3.4 Participants ......................................................................................................................................... 7

    4. Bihar at a Glance ....................................................................................................................................... 8

    5. Madhubani District at a Glance ................................................................................................................ 8

    6. Introduction to Mithila (Madhubani) Art and Painting ........................................................................... 11

    Historical context of Madhubani Painting .............................................................................................. 11

    7. MSME cluster of Jitbarpur ...................................................................................................................... 12

    7.1 Caste Influence in Madhubani Painting ............................................................................................ 15

    8. Need Assessment Interactive Survey ...................................................................................................... 17

    8.1 Process adopted in conducting the Interactive Survey .................................................................... 17

    9. Findings from survey 20 MSMEs including issues and suggestions ........................................................ 18

    Gauri Shankar Lal Das, Age 51 ................................................................................................................ 18

    Brinda Devi, Age 40 ................................................................................................................................. 21

  • Design Clinic Scheme of MSME Oct 2013: NAS Report: Shirsendu Ghosh on Madhubani Painting, Jitbarpur, Madhubani, Bihar 3

    Nirmala Devi, Age 55 ............................................................................................................................... 24

    Leela Devi, Age 48 ................................................................................................................................... 26

    Putul Kumari, Age 22 .............................................................................................................................. 29

    Krishna Kant Jha Age 52 .......................................................................................................................... 31

    Bachho Devi, Aged 72 ............................................................................................................................. 33

    Hira Devi, Age 42 ..................................................................................................................................... 35

    Moti Devi, Age 45 .................................................................................................................................... 37

    Asha Devi, Age 42.................................................................................................................................... 40

    Amla Devi, Age 54 ................................................................................................................................... 42

    Anju Devi, Age 30 .................................................................................................................................... 43

    Shila Devi, Age 30 .................................................................................................................................... 45

    Raj Kumar Paswan, Age 52 ...................................................................................................................... 47

    Urmila Devi, Age 62................................................................................................................................. 48

    Shiv Kumar Paswan, Age 21 .................................................................................................................... 52

    Sushila Devi, Age 45 ................................................................................................................................ 53

    Manju Devi, Age 47 ................................................................................................................................. 54

    Binod Kumar Dutta, Age 48 .................................................................................................................... 56

    Jayshankar Lal Das (Kamlesh), Age 47 .................................................................................................... 59

  • Design Clinic Scheme of MSME Oct 2013: NAS Report: Shirsendu Ghosh on Madhubani Painting, Jitbarpur, Madhubani, Bihar 4

    1 Preface We thank National Institute of Design (NID), Ahmedabad and Ministry of Micro, Small and Medium Enterprises (MSME) for providing the opportunity to carry out this project. This Report in two parts is prepared in partial fulfilment of Design Awareness Programme under the MSME scheme. The main objective of this document is to highlight the status of Madhubani painting cluster of Jitbarpur, Madhubani and make recommendations for the betterment of the cluster, with focus on design intervention at various stages. The report also attempts to bring out other concerned issues which have been mentioned in Part II of the report after the interactive design survey. The main source of information was from the proprietors of the MSMEs units the primary beneficiary of the programme. All of the information was gathered over a period of seven days (23-29 September, 2013) under the framework of MSME Need Assessment Survey guidelines. The design expert is thankful to Shri Shailesh Thakur IRS, Director and Ashok Kumar Sinha, Deputy Development Officer, Upendra Maharathi Shilpa Anusandhan Sansthan, Patna, Bihar, Shri Kamal Narayan Karn, Technical Assistance of Craft, TAC, DCH Marketing Service Extension center, Madhubani and other members for their unconditional contribution. (Other names will be included after 5 days design clinic workshop). 27 October, 2013 Shirsendu Ghosh,

    Fourth Dimension

  • Design Clinic Scheme of MSME Oct 2013: NAS Report: Shirsendu Ghosh on Madhubani Painting, Jitbarpur, Madhubani, Bihar 5

    2. Design Clinic Scheme for MSME 2.1 Scheme information The Micro, Small and Medium Enterprises (MSME) sector is described as the engine of economic growth for promoting equitable growth1

    . Many countries the world over have established a SME Development Agency as the nodal agency to coordinate and oversee all government interventions with respect to the development of this sector.

    The MSMEs are a vital part of the Indian economy. They contribute to over 45 per cent of industrial production and around 40per cent of the total exports. There are about 13 million MSMEs in India, which employ about 31 million people. Thus MSMEs are the single largest contributor in terms of employment generation, besides production and export revenues in the manufacturing sector. Presence of MSMEs is seen in the value chain of almost all major industry sectors like automotive industry, garments and textile industry, leather industry and drug and pharmaceutical industry etc. 2.2 Role of Design in Improving Competitiveness: Design is an approach, process and methodology. Design is intended, purposeful, contextual, which is aimed to create advantage, distinct an