Green BondThe following document describes the MasterGraduation Project of Farnaz Khajeh Hesamediniin the Department of Architecture, Building andPlanning, Eindhoven University of Technology,

Eindhoven, the Netherlands, August 2011.

An Introduction to Urban Agritourism

Summary

Green Bond

Food Experience Centre

Existing Building

Food Experience Centre

Food Experience Centre’s Scenarios

Scenario 1: Community Kitchen

Scenario 2: Restaurant

Table of Contents

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After the Second World War the Dutch government adopted new policies towards Urban Planning and Agriculture. The main Dutch spatial planning policy was to concentrate or cluster urbanization and the Agricultural policy was aimed at intensifying agricultural production. Although these policies were intended to recover the economy and amenity, they played an important role in separating city and countryside as well as the urban inhabitants from foodproduction. Currently there is a lack of public knowledge about where and how urban food is grown.

My Master graduation project is a design proposal for the city of Maastricht which holds the candidacy of European Capital ofCulture (ECOC) 2018.

On urban scale I proposed Green Bond, a design-concept for the implementation of local food system, which aims at establishinga spatial link between city and countryside.On building scale I designed a complex named Food Experience Centre, which aims at raising public awareness about local food systems as well as providing healthy food options for urbaninhabitants.

Summary

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Green Bond

Green Bond

Green Bond is a continuous productive urban landscape (CPUL) * in the west side of Maastricht, that connects the old urban fringe to a series of historical, recreational, urban green spaces and finally to the northwest regional landscape.What makes Green Bond distinctive from other kinds of CPULs is the existence of a number of historical and cultural places in its structure, to straighten the concept with extra economic dimension of tourism.Furthermore, a building which functions as a Food Experience Centre is part of this system to emphasize that CPULs should not be just about urban open spaces. As CPULs have to compete with other urban land uses, existing urban greens, city farms, vacant plots, and non-polluted brownfields are precious. The location of Green Bond is chosen next to the industrial zone of Belvedere, with the purpose of revitalizing the local area. This spatial linkage between city and countryside not only enables urban inhabitants to travel into countryside and rural inhabitants to travel to cities, but also, attracts domestic and foreign tourists.

*: Viljoen, A. CPULs: continuous productive urban landscapes: Oxford: Architectural Press, 2005. ISBN:07506 55437

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Pedestrian and Bicycle Road

Existing Urban Agriculture

Existing Urban Green

Existing Nature

Vacant Land

Existing Children’s Playground

Historical Place

Food Experience Center

Layout

Legend

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Existing Situation

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Food Experience Center

Urban Farm

School Farm

Fort Willem

Children Playground

Beekeeping

Green Bond - Layout

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Food Experience Centre

Production Green House, Beekeeping, Vertical FarmProcessing Restaurant’s Kitchen , Community Kitchen ,Cooking Workshop, Children Cooking Class, Bakery, PackagingDistribution MarketConsumption Community kitchen, Restaurant, Culinary Event

Food Experience Centre is a complex in which people can experience the entire chain of local food systems including production, processing, distribution, and consumption. Apart from increasing public awareness about the benefits of local food systems, the concept aims to benefit both ‘local food producers’, by offering them a distribution space for their products, and ‘(local) consumers’, by providing them healthy local food options. The building consists of different spaces that represent the chain of local food systems [Table 1].Food Experience Centre is an architectural renovation plan for a non-polluted empty industrial building, which is to be part of ECOC 2018 for introducing the Dutch local agriculture to the world.

Table 1: The spaces of the building, categorized according to the kind of experience they provide.

Food Experience Centre

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A Journey Through the Food Experience Centre

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Existing Building

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Basement Floor Plan

Ground Floor Plan

First Floor Plan 14

Front Elevation

Back Elevation

Section A-A

Section B-B

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Food Experience Centre

Production Green House Beekeeping Vertical Farm Processing Restaurant’s Kitchen Community Kitchen

Cooking Workshop Children Cooking Class Bakery Packaging Distribution Market Consumption

Community Kitchen Restaurant Culinary Event Slow Food Pick Your Own Local Food System

Healthy Food Options Food Awareness Food Security Fresh Food Production Green House Beekeeping Vertical Farm

Processing Restaurant’s Kitchen Community Kitchen Cooking Workshop Children Cooking Class Bakery

Packaging Distribution Market Consumption Community Kitchen Restaurant Culinary Event Slow Food Pick Your Own Local Food System Healthy Food Options Food Awareness Food Security

Fresh Food Production Green House Children Cooking Class Bakery Packaging Distribution Market Consumption Community Kitchen Restaurant Culinary Event Slow Food Pick Your Own Local Food System

Healthy Food Options Food Awareness Food Security Fresh Food Consumption Community Kitchen

Restaurant Culinary Event Slow Food Pick Your Own Local Food System Healthy Food Options Food Awareness

Food Security Production Green House Beekeeping Vertical Farm Processing Restaurant’s Kitchen

Community Kitchen Cooking Workshop Children Cooking Class Bakery Packaging Distribution Market Consumption Community Kitchen Restaurant Culinary Event Slow Food Pick Your Own Local Food System

Healthy Food Options Food Awareness Food Security Fresh Food Production Green House Beekeeping

Vertical Farm Processing Restaurant’s Kitchen Community Kitchen Cooking Workshop Children Cooking Class

Bakery Packaging Distribution Market Consumption Community Kitchen Restaurant Culinary Event

Slow Food Pick Your Own Local Food System Healthy Food Options Food Security Fresh Food

Production Green House Beekeeping Vertical Farm Processing Restaurant’s Kitchen Community Kitchen

Cooking Workshop Children Cooking Class Bakery Packaging Distribution Market Consumption

Community Kitchen Restaurant Culinary Event Slow Food Pick Your Own Local Food System Healthy Food Options

Food Awareness Food Security Fresh Food Slow Food Pick Your Own Local Food System Healthy Food Options Food Awareness Food Security Production Green House Beekeeping Vertical Farm Processing Restaurant’s Kitchen Community Kitchen

Cooking Workshop Children Cooking Class Bakery Packaging Distribution MarketConsumption Community Kitchen Restaurant Culinary Event Slow Food Pick Your Own Local Food System Healthy Food Options Food Awareness Food Security Fresh Food Slow Food17

Legend

Bakery

Beekeeping

Children Cooking Class

Community Kitchen

Community Kitchen Terrace

Cooking Workshop

Culinary Event

Greenhouse

Market

Packaging

Restaurant

Roof Garden

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Existing Building

Food Experience Centre

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Existing Building

Food Experience Centre

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Ground Floor Plan

First Floor Plan

Second floor Plan 21

Front Elevation

Back Elevation

Side Elevation

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Section A-A

Section B-B

Section C-C

Section D-D

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Food Experience Centre’s Scenarios

Minke Willems is a 25 year old Master student of art and culture in the University of Maastricht; she is originally from Eindhoven but lives with 3 other friends in a student house in Maastricht. Since as a student, Minke has never had enough money and/or an appropriate place to throw aparty, she has usually celebrated her birthday, simply by taking a birthday cake to the class-room. But this time she has decided to hold an awesome party in the Food Experience Center‘s Community Kitchen.

Food Experience Center‘s Community Kitchen is a well- equipped kitchen that is designed for thepublic use. People can learn how to cook healthy and nutritious food in this kitchen under thesupervision of experienced chefs. It is a perfect place for people who don’t have a convenient place for cooking and don’t know how to cook. Community kitchen has also a big roof topterrace which can be used for private functions.

S c e n a r i o 1 Community Kitchen

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1- Arrives at the Food Experience Center by bike.

Minke Willems:

2- Chooses a delicious birthday dinner with the help of her chef buddy and get the food recipe.

3- Does shopping for her birthday dinner in the Food Experience Center’s market.

4- Cooks her birthday dinner with the guidance of her chef buddy. 5- Celebrates her 26th birthday party with her friends in the community kitchen’s roof top terrace.

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community kitchen

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Lambert family including: Rik, a 37 year old business consultant (father), Linda, a 35 year old bank employee (mother) and Ellie, an 8 year old second grade student (daughter) live in the Belgian city of Hasselt. They usu-ally eat out once a week in one of the city’s fast food restaurants. But this time they havedecided to drive 37 minutes to Maastricht to eat their Sunday lunch in the Food Experience Center’s Restaurant.

Food Experience Center’s Restaurant is a “slow food restaurant” which aims at providing people with delicious, healthy food choices and raising public awareness of the importance of eating local fresh foods. In this restaurant consumers can pick their own food ingredients from the restaurant’s green house, in order to get familiar with locally grown products and their values.

S c e n a r i o 2 Restaurant

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Lambert Family:

1- Arrive at the Food Experience Center and park their car.

2- Choose their favorite meal from the menu and get a basket with their food recipe and the list of ingredients available in the greenhouse.

3- Pick their own food ingredients from the green house.

4- Give their basket to the restaurant kitchen. 5- Eat tasty- fresh- slow food in the restaurant.

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Green Bond, “An Introduction to Urban Agritourism” Eindhoven University of Technology, 2011.