An Omni-Channel Focus

October 6, 2014

Robert Beideman

Senior Director, Digital and Innovation

© 2014 GS1

Single Channel

In Store

Retail From a Consumer PerspectiveStandards Make it Possible

Omni-Channel

In Store

Multi-Channel

By Proxy On-Line

Providing a seamless consumer experience across physical and digital channels

© 2014 GS1

Vision: The Consumer at the Center

© 2014 GS1

How to get involved…

• Monday Afternoon• GS1 MO Mobile Industry Engagement Discussion

• Tuesday Afternoon• GTIN+ on the Web – MSWG

– Defining the standard representation of the GS1 System online

• Wednesday Afternoon• Digital Asset Workshop

– Discussing the value of GS1 metadata in Images, Videos, and other Digital Assets

– Development of a Statement of Business Need to address the Business Needs

• Thursday Morning• Omni-Channel GS1 MO Interest Group

– Strategy and Updates from around the world of GS1