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1. ............................................................................10 1.1. ............................................................10 1.2. .......................12 1.3 . ......................................14
2. .................................................16 2.1. .........................................................16 2.2. ..........................................................................21 2.3. .........................23
3. ......................................................33 3.3. ....................................................................................33 3.4. .............................................................................................................35
4. ....................................................40 4.1. .........................................................................40 4.2. ......................................................................44 4.3. ..................................................................................................47 4.4. ..................................................................58 4.5. .....................................................................63
5. ....................................................................72 5.1. .............................................................................................72 5.2. ..................................................................74 5.3. ...................................................................................76 5.4. .................................................................................78 5.5. .......................................................................................80 5.6. ............................................................................................................................81
6. 83 6.1. ................................................................................83 6.2. .....................................................................................86 6.3. ........................................................88 6.4. ......................................................92 6.5. ....................................................94
7. 95
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7.1. .........................................................................................................95 7.2. ...............................................................................................................97 8.
. . ...................................................................................................99
9. ................................................................................................110
1 .........................................................................................................................112
2 .........................................................................................................................113
...................................................................................................................115
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1 Milosavljevic, prof. d-r Momcilo, Marketing,sedamnaesto izdanje, Savremena administracija
d.d., Beograd, 1997, .357 ;
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1 Lovreta, prof. d-r Stipe; Koncar, prof. d-r Jelena; Petkovik, prof. d-r Goran, Kanali marketinga trgovina i
ostali kanali, prvo izdanje, Centar za izdavacku delatnost ekonomskog fakulteta u Beogradu, Beograd,
2005 god, str.14
16
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1 Previsic, prof. d-r Jozo; Ozretic Dosen, prof. d-r Durdana, Medunarodni marketing, Masmedia,
Zagreb, 1999 god., str. 697
18
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; : : Previsic, Jozo;
Ozretic Dosen, Durdana, Medzunarodni marketing, Masmedia, Zagreb, 1999
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19
; : Previsic, Jozo;
Ozretic Dosen, Durdana, Medzunarodni marketing, Masmedia, Zagreb, 1999
. ,
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20
; : Previsic, Jozo; Ozretic Dosen, Durdana,
Medzunarodni marketing, Masmedia, Zagreb, 1999
21
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Rakic, ,
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Czinkota Ronkainen
:
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, , , 3.
1 Milanovic-Golubovic, prof. d-r Vesna, Medunarodni marketing i globalan biznis, Megatrend
univerzitet primenjenih nauka, Beograd, 2003 god., str. 319
2 Rakic, prof. d-r Beba; Rakic, prof. d-r Mira, Medunarodni marketing(trece izdanje), Megatrend
univerzitet primenjenih nauka, Beograd, 2005 god., str. 350
3 Czinkota, Michael R.; Ronkainen, Ilkka A., International Marketing, second edition, The
Dryden press, Chicago, 1990 god., str. 347
24
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27
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keiretsu Lovreta, Koncar Petkovic
1.
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1 Lovreta, prof. d-r Stipe; Koncar, prof. d-r Jelena; Petkovik, prof. d-r Goran, Kanali marketinga
trgovina i ostali kanali, prvo izdanje, Centar za izdavacku delatnost ekonomskog fakulteta u
Beogradu, Beograd, 2005 . . 97
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.,
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367
33
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364
34
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39
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; : Previsic, Jozo;
Dosen, Dzurdana, Medzunarodni marketing, Masmedia, Zagreb, 1999, .702
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43
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Jozo; Dosen, Dzurdana, Medzunarodni marketing, Masmedia, Zagreb, 1999, .702
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46
:
(AGENTS)
(MERCHANTS).
()
. .
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1.
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2.
1 , . - , , ,
, 2011, . 432
2 Czinkota, Michael R.; Ronkainen, Ilkka A., International Marketing, second edition, The
Dryden press, Chicago, 1990 ., . 358
47
4.3.
Previsic Dosen1
:
- (Export Merchant),
- (Export Drop Shipper),
- (Export Distributor),
- (Export Management Company - EMC),
- (Trading Company),
- a a ja (Export Trading Company),
- (Consortium),
- (Cooperative Exporter),
- (Purchasing/Buying Agent),
- (Country-Controlled Buying
Agent),
- (Resident Buyer),
- (Export Agent),
- (Export Broker),
- (Factor),
- (Commision Agent).
(Export Merchant)
.
1 Previsic, Jozo; Dosen, Dzurdana, Medzunarodni marketing, Masmedia, Zagreb, 1999, .702
48
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(Export Drop
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51
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1 Czinkota, Michael R.; Ronkainen, Ilkka A., International Marketing, second edition, The
Dryden press, Chicago, 1990 god., str. 401
52
, ,
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.
(Cooperative Exporter
Piggy Back Exporter Kangaroo Exporter)
,
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.
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.
General Electric Singer .
(Purchasing/Buying Agent,
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.
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.
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.
53
(Country-Controlled
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(
) .
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.
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1.
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.
,
.
(Export Broker)
.
.
,
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, ,
.
1 Previsic, Jozo; Dosen, Dzurdana, Medzunarodni marketing, Masmedia, Zagreb, 1999, .702
54
.
:
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,
,
1.
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, (
).
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,
: ,
.
.
(Commission Agent)
, .
, .
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( ),
( )2.
1 , . - , , ,
, 2011, . 437
2 Czinkota, Michael R.; Ronkainen, Ilkka A., International Marketing, second edition, The
Dryden press, Chicago, 1990 ., . 359
55
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2 ibid 198
57
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DATAPONS DOOEL SKOPJE, 2009, . 504
59
.
. , , Rakic
, ,
1,
.
, .
:
- ,
- ,
- ,
- ,
-
- 2.
1 Rakic, doc. d-r Beba, Medunarodni Marketing (trece izdanje), Megatrend univerzitet primenjenih
nauka, Beograd, 2005, .364
2 , ; , , , ,
DATAPONS DOOEL SKOPJE, 2009, . 505
60
, .
(Merchant Wholesalers) .
,
( Full-service Wholesalers)
( Limited-service Wholesalers).
, ,
.
(Wholesale Merchants) (Industrial Distributors).
,
,
. , , ,
( )
, .
:
-
(Mail-order Wholesalers)
,
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.
- (Product Cooperatives)
.
,
61
,
.
-
(Cash and Carry Wholesalers), ,
.
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Shippers)
.
.
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- (Truck
Wholesalers)
, ,
.
- (Rack Jobbers)
, ,
, .,
.
.
-
62
. ,
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.
, , ,
.
- (), ,
:
o (Selling Agents)
1.
,
.
o (Purchasing Agents)
,
.
.
1 Previsic, Jozo; Dosen, Dzurdana, Medzunarodni marketing, Masmedia, Zagreb, 1999,
.712
63
4.4.
,
, ,
-
1. ,
,
.
,
: ,
, , ,
.
: ,
, ,
.
.
2013 .
1 , ; , , , ,
DATAPONS DOOEL SKOPJE, 2009, . 484
64
2012 ($000)
(`12 `11
($000)
2012
( 2012 2011)
1 Wal-Mart $328,704,000 4.0% $467,896,000 70.3% 4,570 3.3%
2 Kroger $92,165,000 6.6% $92,165,000 100.0% 3,538 -1.0%
3 Target $71,960,000 5.1% $71,960,000 100.0% 1,778 0.9%
4 Costco $71,042,000 10.6% $97,062,000 73.2% 435 2.4%
5 The Home
Depot $66,022,000 6.4% $74,754,000 88.3% 1,965 0.1%
6 Walgreen $65,014,000 -1.2% $66,977,000 97.1% 7,821 2.2%
7 CVS Caremark $63,688,000 6.7% $63,863,000 99.7% 7,472 1.7%
8 Lowe's $49,366,000 0.2% $50,521,000 97.7% 1,715 0.2%
9 Safeway $37,532,000 1.6% $42,237,000 88.9% 1,418 -2.4%
10 McDonald's $35,593,000 4.2% $88,290,000 40.3% 14,146 0.4%
11 Amazon.com $34,416,000 30.4% $61,093,000 56.3% - na
12 Best Buy $34,411,000 1.1% $45,385,000 75.8% 1,500 4.0%
13 Sears Holdings $30,727,000 -9.2% $36,102,000 85.1% 3,229 -7.5%
14 Macy's $27,610,000 4.9% $27,686,000 99.7% 841 0.1%
: http://www.stores.org/2013/Top-100-Retailers
Previsic
:
,
1.
1 Previsic, Jozo; Dosen, Dzurdana, Medzunarodni marketing, Masmedia, Zagreb, 1999,
.717
65
:
- (Supermarkets)
.
,
VEROPOULOS
VERO.
- (Department Stores)
. Rakic
: , , , ,
1.
Marks And Spenser, Target .
: http://www.thedubaimall.com/en/shop/DepartmentStore/marks-
spencer.aspx
1 Rakic, doc. d-r Beba, Medunarodni Marketing (trece izdanje), Megatrend univerzitet primenjenih
nauka, Beograd, 2005, .367
66
- (Specialty Stores)
. ,
.
Zara, Mango, :
Gap, Victoria`s Secret, Starbucks .
- (Convinience Stores)
(Neighbourhood shops)
,
.
.
,
.
- (Discount store)
(
Walmart) (Lidl).
.
- (Hipermarket) 10
000 30 000 2 ,
. Carrefur
.
67
: http://steventeng.com/wp-
content/uploads/2009/01/cnycarrefourthecurve-004.jpg
- (Shopping Centre)
. Skopje City
Mall Ramstore Mall.
68
: http://www.skopjecitymall.mk/press-news/big-opening-of-skopje-city-mall-
this-fall-392
Previsic
:
- (Factory Outlets)
,
50%
1.
- ( Indepenent Off-price
Retailers)
.
- (Warehouse clubs)
.
.
- (Catalog Showroom)
Kotler
, ,
2.
. IKEA,
( ).
1 Previsic, Jozo; Dosen, Dzurdana, Medzunarodni marketing, Masmedia, Zagreb, 1999, .719
2 , ; , , , ,
DATAPONS DOOEL SKOPJE, 2009, . 485
69
, Kotler
1, Previsic :
(Corporate store)
,
.
, .
e (Volontary Chajn)
.
(Retailer cooperatives), ,
,
.
(Congeries)
(
, ), 2.
.
1 ibid 487
2 Previsic, Jozo; Dosen, Dzurdana, Medzunarodni marketing, Masmedia, Zagreb, 1999, .719
2 , ; , , , ,
DATAPONS DOOEL SKOPJE, 2009, . 488
70
,
. ,
()
(),
, ,
,
,
.
,
1. ,
,
. , ,
,
.
McDonald`s, Burger king (
), Benneton, Sheraton, Hilton .
Douglas Craig
,
2.
(Merchandising conglomerates)
2 Douglas, Susan P.; Craig, C. Samuel, Globalna marketing strategija II izdanje, Poslovni sistem
Grmec-Privredni pregled, beograd, 2001, . 169
71
1.
Target Corporation,
Marshall Fields
Target, ''Target.direct''
2.
1 , ; , , , ,
DATAPONS DOOEL SKOPJE, 2009, . 487
2 http://www.ehow.com/info_7774848_types-organizations-retail-trade.html
72
5.
5.1.
, , ,
(, )
1.
( )
2.
,
.
.
, , ,
, ,
. , ,
,
.
,
. ,
.
1 , . - , , ,
, 2011, . 351
2 ibid 359
73
' , ,
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.
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74
5.2.
,
, ,
.
,
.
,
.
.
.
.
.
,
, ,
, ,
1.
1 , ; , , , ,
DATAPONS DOOEL SKOPJE, 2009, . 503
75
1.
`
,
.
,
, .
, ,
.
1 ibid 504
76
5.3.
o
.
.
(-Comerce).
.
.
-
- .
,
1.
,
,
.
www.ebay.com, www.priceline.com, www.amazon.com .
-
.
. ,
-
.
1 http://www.mdm.com/articles/29605-trends-in-distribution-for-2013?v=preview
77
.
,
.
.
. ,
.
( Joint ventures)
.
..
.
78
5.4.
,
.
(Multuchannel marketing)
,
.
.
Marks&Spenser (www.thenextweb.com)
Marks&Spenser
, 13 000
3 1. , Marks&Spenser
- Marks&Spenser,
.
2.
,
:
1 http://annualreport2011.marksandspencer.com/
2 , ; , , , ,
DATAPONS DOOEL SKOPJE, 2009, . 469
79
-
-
, ,
.
-
.
-
.
.
. ,
, ,
.
80
5.5.
,
.
.
,
.
, ,
.
. ,
.
,
.
24 , ,
Speed
Pass.
,
.
.
81
5.6.
,
.
,
.
.
,
, .
,
. ,
. , ,
,
.
.
.
.
Previsic Otto Versand
82
, First National Bank
1.
1 Previsic, Jozo; Dosen, Dzurdana, Medzunarodni marketing, Masmedia, Zagreb, 1999,
.745
83
6.
6.1.
,
.
: Milosavlevic, prof. d-r Momcilo, Marketing, Savremena administracija, Beograd
84
, .
, ,
,
.
,
.
. ,
Previsic Dosen
1.
.
,
, : , , ,
, .
, , Apple
Strbucks, i Tunes Music Store
Starbucks Coffee Company.
1 Previsic, Jozo; Dosen, Dzurdana, Medzunarodni marketing, Masmedia, Zagreb, 1999, .741
85
: http://www.ambergristoday.com/content/directory-entry/richies-
supermarket
86
6.2.
.
, ,
.
: Milosavlevic, prof. d-r Momcilo, Marketing, Savremena administracija,
Beograd
,
, .
. , -
.
87
,
',
,
.
,
. ,
- :
, 1.
, .
( )
.
.
.
.
, ,
.
1 , ; , , , ,
DATAPONS DOOEL SKOPJE, 2009, . 466
88
6.3.
. ,
,
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