Anaheim Resort District Wayfinding Improvement Proposal

Anaheim Resort District Wayfinding Improvement Proposal

September 10, 2018

The Disneyland Resort, in partnership with the City of Anaheim Traffic Planning department and the

Anaheim Convention Center, utilizes wayfinding signs throughout the Resort District to help manage

traffic flow throughout the area. The wayfinding signs are made up of static signs in the median and

shoulders, digital signs in the median, large cantilever signs (both digital & static), and trailer mounted

digital signs. The trailer mounted signs, while effective, do not match the look and feel of the other

signs throughout the Resort District and some of the other signage needs to be updated to support

current and future traffic patterns.

To help improve the overall appearance of the Resort District, as well as prepare for the expected

increase of traffic associated with the opening of several hotels throughout the area, the completed

expansion of the Anaheim Convention Center, and the opening of Star Wars: Galaxy’s Edge, The

Disneyland Resort has initiated a project to do the following:

Replace the trailer mounted signs throughout the Resort District with permanently installed

digital signs that can be controlled through the Anaheim Traffic Management Center

Repair the changeable arrows on the large cantilever signs that assist in directing traffic to

Downtown Disney and Theme Park parking areas

Replace static with digital signs in key areas to improve the quality of wayfinding assistance

Install new digital signs in key areas as determined in partnership with the City of Anaheim

Traffic Planning department, Anaheim Convention Center, and The Disneyland Resort

The current estimate developed by the Disneyland Resort project management team for replacing trailer

mounted signs along Disneyland Drive & Katella Ave, as well as repairing the changeable arrows and

changing out two of the large cantilever static signs with digital signs is ~$1.2M. There are additional

wayfinding improvements needed along the Katella Avenue and Harbor Boulevard corridors that need

to be finalized and designed, however the scope is similar to the current estimate of $1.2M. In addition

to the installation of the signs, to assist in the quality of communication with each sign and to protect

against 3rd party hacking of the messaging, the City of Anaheim Traffic Planning department would like

to ensure that, wherever possible, the communication is done via fiber optic cables rather than over

cellular and the ROM to provide fiber to the proposed signs is ~$1M.

The current proposed estimate of funding required to complete this work is $3.5M.

In regards to timing, the portion of the project that has been designed by the Disneyland Resort project

management team could likely be completed by Spring, 2019, with the remainder of the work

dependent on the speed and complexity of the design and installation work, however the goal would be

to have all work completed by end of 2019.

ATTACHMENT NO. 3

Anaheim Resort District Wayfinding Improvements

Southbound Disneyland Drive at the entrance to Mickey & Friends

• Sign is currently static• Change to all digital• Intent is to help direct vehicles to Magic Way entrance when congested, as well as direct oversize vehicles to Toy Story

1


Southbound Disneyland Drive at the exit to the 5 Freeway South

• Sign is currently half static, half digital• Change to all digital• Intent is to help encourage Theme Park traffic to utilize the

Ball Road Flyover to access Mickey & Friends


Southbound Disneyland Drive, north of Magic Way• Replace static sign with digital• Uses:

• Direct Theme Park Guests to Magic Way entrance to Mickey & Friends• Direct Guests to Disneyland Hotel• Oversize Theme Park vehicles to Toy Story


Southbound Disneyland Drive, south of Paradise Pier Drive• Replace trailer mounted sign with permanent sign in median• Uses:

• Direct Guests to Anaheim Convention Center and Downtown Disney parking • Oversize Theme Park vehicles to Toy Story


Eastbound Katella Ave, east of Disneyland Drive• Replace trailer mounted sign with permanent sign in median• Uses:

• Direct Guests to Anaheim Convention Center and Toy Story Parking• Oversize Theme Park vehicles to Toy Story Parking


Westbound Katella Ave, east of Disneyland Drive• Repair changeable arrows on large cantilever sign• Uses:

• Direct Guests to Theme Park & Downtown Disney Parking areas via Katella and/or Disneyland Drive


Northbound Disneyland Drive, north of Katella Ave• Repair changeable arrows on large cantilever sign• Uses:

• Direct Guests to Theme Park & Downtown Disney Parking areas


Northbound Disneyland Drive, south of Magic Way• Repair changeable arrow on large cantilever sign• Uses:

• Direct Guests to Theme Park Parking areas


Westbound Ball Road, west of Harbor Boulevard• Upgrade current digital sign to new more dynamic digital product• Uses:

• Direct Guests to Anaheim Convention Center, Disneyland Theme Park Parking areas


Southbound Harbor Boulevard, north of Katella Ave• Replace trailer mounted and current changeable static sign with a new permanent digital sign in the median• Uses:

• Direct Guests to Anaheim Convention Center, GardenWalk, and Disneyland Theme Park Parking areas

Documents

Anaheim Resort District Wayfinding Improvement Proposal