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INTRODUCTION
In most business the retailers only help to achieve the
targets because, retailers selling the Product directly so they are
well known about the customers. Retailers interface between the
distributer and customers it is the retailer interaction with the
consumer that gives rise to a sale. So the quality of this interaction
is a key determinant of marketing success. It will determine the
extent to reach the effort and expenditure incurred by the firm on
promotion is translated into sales.
In most cases the individual retailer is a force to reckon with in the
given area. He Knows the customers needs; he is also in a position
to provide the require services. Naturally He is in a position to
influence the decisions of the customers he builds goodwill and
wins new customers for the firm. In fact, with his cooperation a
firm can get a continuous stream Of new customer at a
progressively lesser unit cost.
Retailers expect effective servicing from the firm. Prompt supply
of the product is one part of effective servicing today sales man
has looked upon as a necessity. He helps the products and
Manufactures by familiarizing their goods, distributing and
creation new demand.
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The retailer occupies a very important and specialized position.
He not only Under the dealers he assist of consumers and
manufacturer he acts as the chain of distribution Between the
manufacturer and the consumer for which purpose the retailer
maintains an Efficient and comprehensive organization.
RETAILERS SATISFACTION LEVELS:
Satisfaction in levels of persons felt state resulting from
campaigns a product Perceived performance in relational to the
persons expectations. Satisfaction is a function of the difference
between perceived performance and expectations. Companies
seeking to win Todays market must track their customers
expectations perceived company performance And Customers
satisfaction. While assisting the satisfaction level a company must
not conclude that it can get a Full picture of customer satisfaction
and dissatisfaction by simply running a complaint and Suggestion
system.
As sometimes customers may feel that their complaints are
minor or that they will be offered. The result is that the company
has needlessly lost customers. Therefore, companies instead of
using of complaints levels as measure of customer Satisfaction
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obtaining direct measures of customer satisfaction by conducting
periodic surveys would provide more appropriate measures.
Functions which the Retailer has to perform:
Help to achieve the sales targets. Provide adequate shelf space. Provide merchandising support Provide service to consumers. Make prompt payments. Maintain fair trade practices. Provide winning storage image. Assist in promoting the product, especially in pop
promotion.
SCOPE OF THE STUDY
This project is total attempt to study the retailer satisfactionto analyze. The tiruchirapalli city survey covers 50 retailers
basis of census sampling.
The study can be over looked in qualitative nature ratherthan quantitative,
Science it aims to know option, expectation and satisfactionof retailer toward.
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The company also maximum effort has been taken to see thefinal result to the work
While becomes a reliable one.
NEED FOR THE STUDY
The study is important in as much as the retailers, dealers or
the primary contact between manufactures and the consumers.
It is also to be noted that is retailers he no need to
PUSH the any one of the product and they are not worry about
the marketing performance. Dealers only giving proper
Awareness of the state of affairs at the dealers dealers expect
good outlets because its important for company to nature and
motivate them for a better performance.
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OBJECTIVE OF THE STUDY
To study the role of retailers is promoting is the sales ofchakra milk.
To analyze the relationship between the retailers and thedealers.
To analyze the retailers promotions schemes offered by thecompany
To know about the terms of settlement and mode of deliverybetween the company to dealers and dealers to retailers.
To analyse the relationship between retailers and chakramilk customer
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METHODOLOGY OF THE STUDY
Research Design
The research design is the frame work which provides
guidelines for the process descriptive research is focused in
this project works.
Sampling:
Sampling Area The survey was conducted in tiruchirapalli city
covering certain areas.
Sample size The sample size of study is 50 retailers.
Sampling technique:
The technique used was convenience sampling.
Data collection:
Primary data: A primary source of data for the purpose of
study has been collected from the retailer with the help of
structured questionnaire. For the collection of primary data,
structured questionnaire as used covering all aspects of the study.
It contains both open ended and close ended questions.
Secondary data: secondary data has been collected from
company.
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Tools for Analysis
Charts are mainly used to represent the collected data. MS excel
package was used
For the purpose of analysis.
Tools used are:
Percentage analysis Chi-square test Weighted average test
LIMITATION OF STUDY
The study is confined only to specific areas in towns(tiruchirapalli)
Few retailers not co-operative due considering theresearcher as official authority
The project time period is very short. Cost is also the major part to the project This study is valuable only for a limited period of time
because of rapid market changes.
This finding of the study is based on the informationprovided by the respondent.
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REVIEW OF LITERATURE
To distribute in small portions or at second hand; to tellagain or too many (what has been told or done); to report;
as, to retail slander.
The sale of commodities in small quantities or parcels; --opposed to wholesale; sometimes, the sale of commodities
at second hand.
To sell at second hand. Done at retail; engaged in retailing commodities; as a retail
trade; a retail grocer.
To sell in small quantities, as by the single yard, pound,gallon, etc.; to sell directly to the consumer; as, to retail cloth
or groceries.
The sale of goods individually or in small quantities toconsumers Compare
Steve Burt
Argues that for many retailers, competitive advantage in the
home market has been based upon the development of strong
store and corporate images as retailers strive to develop
themselves as brands in their own right. The construction of store
image, comprising both tangible and intangible dimensions,
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compounds problems of moving into international markets as
consumers in the host environment are less familiar with the
intangible dimensions of image, which have been built up over
time with exposure to the retail company. Retail companies
therefore need to fully understand the importance of image in
competitive positioning and the components of store image before
attempting to replicate this image and positioning overseas.
Explores these issues with reference to Marks & Spencer and the
companys entry into the Spanish market. A survey of customer
perceptions of a range of store image attributes in the UK and
Spain reveals differences and similarities in perceptions, which
must be managed if a standardised position is to be sought in the
host market.
Elizabeth Howard
Argues that for many retailers, competitive advantage in the
home market has been based upon the development of strong
store and corporate images as retailers strive to develop
themselves as brands in their own right. The construction of store
image, comprising both tangible and intangible dimensions,
compounds problems of moving into international markets as
consumers in the host environment are less familiar with the
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intangible dimensions of image, which have been built up over
time with exposure to the retail company. Retail companies
therefore need to fully understand the importance of image in
competitive positioning and the components of store image before
attempting to replicate this image and positioning overseas.
Explores these issues with reference to Marks & Spencer and the
companys entry into the Spanish market. A survey of customer
perceptions of a range of store image attributes in the UK and
Spain reveals differences and similarities in perceptions, which
must be managed if a standardized position is to be sought in the
host market.
STEPHEN BROWN
Innovations in retailing are characterised by, first, a hostile
reaction from established organizations and, second, by a
distinctive pattern of evolution. This article presents an integrated
theory of retail change which is used to describe the development
of the retail warehouse, one of the most important and reviled
post-war innovations in UK retailing.
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Andrew PaddisonS, Volume: 35Issue: 22007
Reviews relevant academic literature and draws upon
contemporary policy-related material that details recent
innovation within the sector. A rural retail typology by location is
presented: retailing within market towns, village shops and stand-
alone retailing forms (farm shops and speciality rural retail
outlets).
Findings Since, the nature together with form of what
characterizes dynamic and innovative rural retailing differs by
location, the typology is based on the above schema. First, market
towns have used growth and differentiation opportunities as
strategic foci. Second, innovative village shops have applied
strategies that seek to counter their structural weaknesses,
harness the community and yield new revenue streams. Third, the
manner in which stand-alone retailing forms, such as farm shops
together with specialty rural retail outlets, have grown and
developed is reviewed.
Practical implications Reviewing dynamic forms of rural
retailing allows for a greater understanding of the operational
http://www.emeraldinsight.com/journals.htm?issn=0959-0552&volume=35&issue=2http://www.emeraldinsight.com/journals.htm?issn=0959-0552&volume=35&issue=2http://www.emeraldinsight.com/journals.htm?issn=0959-0552&volume=35&issue=2http://www.emeraldinsight.com/journals.htm?issn=0959-0552&volume=35&issue=28/4/2019 Anal Agnal
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needs for success. A lack of relevant research is cited together
with examples.
Originality/value Stereotyping rural retailing is erroneous
since marginalized enterprises are juxtaposed against more
innovative forms. Contrary to perceptions of rural decline, the
sector is multi-faceted with prospering sub-sectors. The paper
focuses on these more dynamic and innovative forms of rural
retailing. Much of the previous focus in this sector has been on
negative issues and decline. A synthesis of the key contributory
phenomena is presented.
Julie E. Francis Volume: 23Issue: 72009
Purpose Limited attention has been given to the stability of
the dimensions of quality across different types of internet
retailing. This study aims to identify four distinct categories of
internet retailing, develops a separate quality measurement scale
for each category, then compares the dimensions of quality that
emerged for each context.
Design/methodology/approach Four category-specific quality
measurement scales (or RECIPE scales) were developed, one for
each Fulfillment-Product type of internet retailing. The scales
http://www.emeraldinsight.com/journals.htm?issn=0887-6045&volume=23&issue=7http://www.emeraldinsight.com/journals.htm?issn=0887-6045&volume=23&issue=7http://www.emeraldinsight.com/journals.htm?issn=0887-6045&volume=23&issue=7http://www.emeraldinsight.com/journals.htm?issn=0887-6045&volume=23&issue=78/4/2019 Anal Agnal
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were administered to 1,262 internet shoppers, and then the data
were used to refine and assess the statistical properties of each
instrument. A cross-category review of the refined quality
dimensions was performed.
Findings All four categories of internet retailing involve
the quality dimensions of customer service and security. However,
the dimensions of quality associated with selecting, paying for and
obtaining products vary according to the type of product that is
purchased (goods versus services) and the fulfillment method
(offline versus electronic).
Research limitations/implications There are four category-
specific variations of internet retailing quality. This study provides
a framework for distinguishing and measuring each variation.
Practical implications The one-size-fits-all approach to
measuring and managing internet retailing quality is not
sufficient. Managers should develop quality management
strategies that cater to the purchase and fulfillment requirements
of customers in their type of internet retailing.
Originality/value This study delineates internet retailing
into four categories and presents a quality measurement scale for
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each category. This includes scales for three categories where
such instruments do not otherwise exist.
Jeremy Noad Volume: 36Issue: 122008
Purpose The purpose of this paper is to demonstrate how an
industrial retailer used a small-scale study to explore the
importance of retail atmospherics in non-consumer retailing and
made a considerable contribution to its success. It focuses on the
importance of interior and point of purchase retail atmospherics
as a sales tool in industrial retailing. It also explores the relevance
of previous research findings on atmospherics in business-to-
consumer (B2C) retail outlets to the business-to-business (B2B)
environment.
Design/methodology/approach The research was carried
out using a quantitative questionnaire method using closed
questions in a face-to-face interaction with respondents in the
case study company's best-performing B2B retail outlet.
Findings The findings indicate that atmospherics are
relevant to B2B retailing, although there are differences in the
levels of importance attached to various atmospheric elements.
Also, the level of importance of the elements varies with trade
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customers depending on whether they are participating in a
planned purchase, an alternative/substitute purchase (when the
planned purchase is not possible), or an impulse purchase.
Originality/value Consumer retailing atmospherics has
been subject to considerable examination and proved to be
influential in maximizing the potential sales of stores. However,
industrial (B2B) retailing has been generally overlooked by
academic studies. This study not only explores industrial retail
buying, but indicates that B2C findings are transferable to some
degree and may contribute to improved performance.
John Egan Volume: 28Issue: 82000
Retailing, at first sight, appears to be an industry suitable for
the exploitation of relational strategies. Despite this authors
disagree about whether Relationship Marketing strategies are
appropriate across the wide spectrum of retailing activities or
whether the benefits are limited to certain retail types. This paper
seeks to clarify whether a claim for universality can be made or, if
not, clarify those conditions which most strongly support, or
otherwise, the introduction of relational strategies
http://www.emeraldinsight.com/journals.htm?issn=0959-0552&volume=28&issue=8http://www.emeraldinsight.com/journals.htm?issn=0959-0552&volume=28&issue=8http://www.emeraldinsight.com/journals.htm?issn=0959-0552&volume=28&issue=8http://www.emeraldinsight.com/journals.htm?issn=0959-0552&volume=28&issue=88/4/2019 Anal Agnal
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Ulf Elg Volume: 41Issue: 5/62007
Purpose The main purpose is to provide an in-depth
understanding of market orientation in retailing and to identify
the specific activities that have to be understood and managed in
order for a retail firm to become market oriented.
Design/methodology/approach Qualitative studies of six
firms in Sweden, Italy and the UK were carried out, including in-
depth interviews with retail managers and manufacturers.
Findings Three market orientation processes on different
operational levels are identified, including critical activities that
support each process. Linkages between etail market orientation
and different background characteristics are also identified.
Zachary R. Hall Volume: 36Issue: 22008
Purpose Corporate social responsibility is becoming
increasingly important in the retailing industry, whereby retailers
are frequently criticized for socially irresponsible business
practices by mass media and consumer advocacy groups. The
purpose of this research is to find out which retail business
practices lead to perceptions of corporate social irresponsibility
(CSIR) from the customers' perspective and to develop a
measurement scale for this construct.
http://www.emeraldinsight.com/journals.htm?issn=0309-0566&volume=41&issue=5/6http://www.emeraldinsight.com/journals.htm?issn=0309-0566&volume=41&issue=5/6http://www.emeraldinsight.com/journals.htm?issn=0309-0566&volume=41&issue=5/6http://www.emeraldinsight.com/journals.htm?issn=0959-0552&volume=36&issue=2http://www.emeraldinsight.com/journals.htm?issn=0959-0552&volume=36&issue=2http://www.emeraldinsight.com/journals.htm?issn=0959-0552&volume=36&issue=2http://www.emeraldinsight.com/journals.htm?issn=0959-0552&volume=36&issue=2http://www.emeraldinsight.com/journals.htm?issn=0309-0566&volume=41&issue=5/68/4/2019 Anal Agnal
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Design/methodology/approach Using quantitative data from
a paper-based and an online survey, a higher-order, multi-group
confirmatory factor analysis was conducted.
Findings The research identifies 14 factors which represent
perceptions of CSIR in retailing. A measurement scale of this construct
is proposed and empirically validated. Demographic differences
among consumers' CSIR perceptions are revealed.
Research limitations/implications The scale remains to be
validated in varying cultural settings other than the USA.
Practical implications The findings provide retailers with a
detailed account of business practices that consumers regard as
socially irresponsible. The scale can be adopted by retailers in surveys
to measure consumers' perceptions.
Originality/value The paper is first in providing a
conceptualization and measurement scale for CSIR which is of
increasing importance for both retailing theory and practice.
operationalizations of retail market orientation in order to measure
the degree of retail market orientation as well as its character with
regards to the emphasis a certain retailer puts on each of the
processes. Practical implications The identified three processes and
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the corresponding activities can assist retailer managers in developing
a more systematic market orientation approach.
Originality/value The paper is a first attempt to develop a
framework for market orientation in retailing based on the specific
nature of retail marketing and management. It also shows that the
quality and relevance of the market data in relation to the specific
strategic activity that it is expected to support should be given much
more consideration.
Research limitations/implications The qualitative, in-depth approach
using a limited number of respondents means that the results are not
generalizable. The findings can serve as a basis for future
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INDUSTRY PROFILE
Amul:
Amul has launched flavoured milk named Amul kool,
available in 200 ml disposable Glass bottles costs Rs.10/- and
comes in four flavours. They are badam, pista, kesar and rose Milk.
If you are thirsty or hungry try a bottle of flavoured milk to satisfy
your thirst instead of Soda or craving chocolates.
The flavoured milk contains the following vitamins and
minerals:
Calcium: help build and maintain strong bones. Also vital for
nerve function, muscle contraction, and blood clotting.
Protein: important for a number of bodily functions. Vital to
brain development and the growth of body tissues.
Vitamin B 12: Essential for the growth and health of the nervous
system, linked to normal activity of folic acid and is involved in
blood formation.
Vitamin D: Promotes the absorption of calcium and phosphorus,
and influences bone Mineralization, the strengthening of bones.
Potassium: Regulates the bodys fluid balance and blood pressure.
Also needed for muscle activity and contractions.
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Phosphorus: Help generate energy in the bodys cells and
influences bone mineralization, the Strengthening of bones.
Niacin: Keeps enzymes functioning normally and helps the body
process sugars and fatty acids, important for the development of
the nervous system.
Avin:
Avin has launched a new range of flavoured milk in madras
named n rich, sold in 200 ml disposable glass bottles cost Rs.
10/- and comes in five flavours. They are bad am, chocolate, pista,
kesar and rose milk, the bottled flavoured milk supplements avails
existing range of flavoured milk that is sold in tetra packs.
Heritage:
Heritage has launched flavoured milk named heritage
available in 250 ml disposable glass Bottles costs Rs.10/- and
comes in four flavours. They are bad am, pista, elachi, and vennila
Arokiya & sakthi: The launching of flavoured milk is under
research and development for arokiya and sakthi milk.Flavoured
milk of amul and heritage are available in trichy city.
Britannia:
Britannia launched a new range of flavour milk in Mumbai
and some markets in south, named zip-sip sold in 200 ml tetra
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packs cost Rs. 8.50/- and comes in four flavours. They are Choc,
mango, pineapple and strawberry.
It recently launched flavoured milk available in 200 ml disposable
glass bottles costs Rs.10/-The bottled flavoured milk supplements
its existing range of flavoured milk is sold in tetra packs.
Nestle India:
Nestle has flavoured milk names n milk available in 200
ml tetra pack cost Rs. 15/- it is Coming in two flavours like mango
and strawberry.
Coca-cola:
Coca- cola is set to shake up the $ 450 million
flavoured milk market, confirming it will launch its as yet
undisclosed brand by years end. The soft drinks giant is on a
global drive to diversify from its stronghold of carbonated
beverages to water, juices and dairy.
Flavoured Milk is a nutritious drink:
1. Many people know the calcium in milk helps to build strong
bones, but flavoured milk is loaded with eight other essential
vitamins and minerals needed.
2. Pasteurized milk: the term pasteurization is used in association
with milk & milk products means heating milk of different classed
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by a heat treatment and cooling to a suitable temperature before
distribution.
3. sterilized milk: the term sterilization when used in association
with milk, means heating continuously to temperature of 115
degree centigrade of 15 minutes or 145 degree centigrade for 3
seconds or equivalent approve temperature time combination to
ensure preservation at room temperature of a period of not less
than 15 days from the date of manufacture, sterilized Milk shall be
sold only in container in which the milk was sterilized.
4. Standardized milk: cow milk or buffalo milk or sheep milk or
goat milk or a combination of nay of this milk that has been
standardized to a fat and solids-no-fat percentage by the
adjustment of milk solids.
5. Flavoured milk: By whatever name this type of milk is called, it
may contain nuts, chocolate, coffee or any other edible flavour,
edible food colours and cane sugar. Flavoured milk shall be
mentioned on the label.
6. Recombined milk: this a homogenized product prepared from
milk fat, non fat milk solids and water. Recombined milk shall be
pasteurized.
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7. Mixed milk: Mixed milk is a combination of milk of cow, buffalo
sheep, goat or any other milk animal and may be a combination of
any of this milk.
8. Skimmed milk: It is the product made from milk from which
almost all the milk has been removed mechanically.
9. Toned milk: Toned milk is the product prepared by admixture
of cow or buffalo milk or both with fresh skimmed milk or by
admixture of cow or buffalo milk or both has been standardized to
fat and solid-non-fat percentage.
10. Double toned milk except that the standardised percentages
for fat and solid not fat are different.
About flavoured Milk:
It is a commonly held believed and scientifically proven too
that children need milk in their daily food intake to meet the
requirements of growing age. In a range of food items, milk
contains the highest content of calcium in addition to
micronutrients. Children and youth need large amount of calcium
for their growing bone structures and muscle tissues. Human
wants are unlimited and respective in nature. Business activities
aim at acquiring of wealth, converting it into desired forms and
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making the final product available for exchange for the
satisfaction of humans wants. These fall under industry,
commerce and trade. These three branches have one common
function, namely,
THE EXCHANGE FUNCTION.
This important and powerful function is termed as
MARKETING.
The starting point for the discipline of marketing lies in human
needs and wants. People need food, air, water, clothing and shelter
to survive. Beyond these, people have a strong desire for
recreation, education and other activities. They have strong
preferences for particular version of basic goods and services.
Marketing is nothing but selling products or services and it is
usually done by sales personnel.
Generally people believe that the objective of marketing is to
maximize the consumption of a firms products or services.
However, the objective of marketing is to maximize customer
satisfaction. The response is consistently favourable or
unfavourable manner with respect to a given object. One of the
ways of survival, according to Philip Kolder, is exchange. An
organization creates and offers products / services that attract
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buyers and satisfy their needs in exchange for value. Therefore, an
organization has to identify customer needs and offer the needed
products / services to them. Marketing has its origin in the
premise that man is a bundle of wants and he always makes
efforts to satisfy his needs Marketing consists of that effort,
which effect transfers in ownership of goods and care for their
physical distribution. It is a process by which products are made
available to the ultimate consumers from their point of origin.
It consists of all those activities which are meant to ensure
the flow of goods and services from the producer to the consumer.
To use economic terminology, marketing covers those activities,
which relate to the creation of time, place and possession utilities.
This means in the first place, the goods have to be made available
at the time when they are needed, thus creating time utility for
them.
Secondly, the goods may be needed at a place located at a
great distance from the place of their origin. Thirdly, goods may be
lying in a saleable state with the producer or their agents while
some other person needs them.
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In the modern marketing, The Purpose of business is to create a
customer, Marketing is a function of business concerned with the
creation of a customer. This means that marketing is the essence
of all business. Creation of a customer means the identification of
the consumer needs and organizing the business to meet these
needs.
According to the modern concept of marketing, a firm
makes a conscious and organized Effort to find out what the
members of the community need and how it can provide the
Maximum measure of satisfaction to them.
Brand preference:
Marketer says that branding is the art and corner stone of
marketing. Branding is a major issue in the product strategy and
developing a branded product requires a great deal of long term
investments especially for advertising promotion and packaging.
A brand name is a name, term sign, symbol or design or a
combination lf them intended to identify the goods or services of
one seller or group of seller and to differentiate them from those
of competitors.
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ADVANTAGES OF BRANDING:
The brand name makes it easier for the seller to processorders and track down Problems.
The sellers brand name and trademark provides legalprovision of unique product features.
Branding gives the seller the opportunity to attract a loyaland profitable set of customers brand loyalty gives sellers some
protection from competitors.
Branding helps the seller to segment markets. Strong brands help to build the corporate image and makesit cashier to launch new brand and gain acceptance by distributors
to customers.
Meaning:
Attributes : A brand brings to mind certain attributes. Benefits : It must be translated in to functional andemotional Benefits. The attributed durable could be translated
into functional benefits. The attribute expensive translated into
the emotional benefits.
Value : The brand says something about producers value
Culture : The brand represents certain culture.
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Personality : The brand projects certain personality of anindividual.
User : The brand suggests the kind of consumerswho buys or uses the product.
BRAND STRATERGY PROCESS:
There are five strategies to create, manage or enhance a genuine
brand.
Think like a brand. Make a brand promise. Communicate the optimum brand message. Live the brand. Leverage the brand.
The process of brand strategy doctrine consists of 5 steps
The process of a brand assessment. Developing the brand promise. Creating the brand blueprint. Brand collateralization. Enhancing the brand advantage.A brand assessment is an objective analysis of a brands
image and perception by conducting customer research, market
research and reviewing and lending the competitive trends in
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business environment and marketing strategy .A brand promise is
the essence.
Resource when experiencing a brands product and services
a brands value proposition i.e. How an organization i.e. how an
organization wants the customer to feel the brand blue print
explains the building blocks of the brands, namely graphic
representation by line, brand story and brand messages.
A brand in short is an identified of the seller or the maker.
Brand names consist of words, letters and numbers that can be
vocalized; a brand mark is the visual representation of the brand
like a symbol. Design distinctive colouring or lettering.
Characteristics of a good brand:
A good brand name should possess as many of the following
characteristics as follows.
It should be distinctive : The market is filled with overworked name and over used symbol and hence a brand has to be
distinctive.
It should be suggestive : A well chosen name orsymbol should suggestive of quality. Or may be associated with
superiority or a great personality.
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It should be appropriate : Many productssurrounded by a certain mystic in the minds of customers.
It should be easy to remember: it should be easy toread pronounce and spell.
It should be adaptable : To new products, video on asa good brand name for TV but when it is extended refrigerators
and washing machines, some of the sales are lost.
It should be registrable : under the Indian laws oftrademarks and copy rights.
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About milk:
Milk is a wonderful gift of god, it is without doubt one of the
most universally used, with great versatility, a health product,
whose importance cannot be emphasized enough. Milk is an
opaque white liquid produced in the mammary glands of lactating
female animals and humans; it is the sole nourishment for infants
in their first few weeks, whether the baby is of a human mother or
an animal. Milk of some mammals like the cow, goat, buffalo, etc.
are consumed universally, and used as a food by humans. Though
milk products like cheese, butter, buttermilk, cream, sour cream,
paneer, etc. are invariably used in limitless dishes, it is milk that is
most required daily by the human body-fit. Milk consumed first
thing in the morning, after brushing, in its pasteurized from, is
like a tonic for the body. Maximum calcium is absorbed from this
milk, and not the rest, after other intake, drunk during the rest of
the day. It is best to start the day with a big glass of milk
drunk with zest, and it will take care of the rest.
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Milk is a different type they are:
1. Boiled milk: milk that has been brought to boil.2. Need recognition: the first stage of the buyer decisionprocess in which the consumer recognizes the need.
3. Information search: The stage of the buyer decision processin which the consumer is aroused to search for more information;
the consumer may simply have heightened attention or may go
into active information search.
4. Evaluation of alternatives: the stage of the buyer decisionprocess in which the consumer actually buys the product.
5. Post- purchase behaviour: the stage of the buyer decisionprocess in which consumers take further action after purchase
based their satisfaction or dissatisfaction
For flavoured milk, the factor influences the consumers are
product itself, advertising, price strategies, distribution network
and suggestion from others.
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COMPANY PROFILE
The company that provides the good & tasty health
drink The chakra milk is TULYA FOOD PRODUCTS LTD. The
company was started on May 04, 2004.by Thiru Balasubramaniam
at Naranamangalam near perambalur, trichy-perambalur NH. The
Company has 120 employees, both technical as well as non
technical.
There are four divisions in TULYA FOOD PRODUCT LTD
1. Administration
2. Plant staff (production)
3. Procurement and
4. Marketing
The company covering the following areas for distribution of their
product
1) Trichy2) Perambalur3) Virudhachalam4) Chidambaram5) Cuddalore
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6) Nagercoil7) Madurai8) kumbakonam9) thirunelveli
THE AUTHORIZED SHARE CAPITAL
The authorized share capital of the company is Rs.75,
00,000 (Rupees seventy five Lakes only) Divided in to 7, 50,000
(seven lakes and fifty thousand only) Equity shares into Rs.10/-
(Rupees ten) each with power to increase or reduce the capital
whenever the Circumstances Warrant. The shares forming the
capital (original, increased or reduced) of the Company may be
sub-divided or consolidated or divided into such classes with or
without Voting rights, Privileges or conditions attached thereto
and be held upon such terms as may Be Prescribed By the articles
of association and regulations of the time being.
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BOARD OF DIRECTERS:
R. BALAKRISHNAN (MANAGING DIRECTER)
S. RAJA GOPAL (DIRECTER)
S.K, BHASKARAN (DIRECTER)
R. RAVICHANDRAN (DIRECTER)
1. The name of the company is TULYA FOOD PRODUCTS PRIVATE
LIMITED
2. The registered office of the company shall be situated in the
state of Tamilnadu
3. THE OBJECTS FOR WHICH THE COMPANY IS ESTABLISHED
ARE:
THE MAIN OBJECTS TO BE PURSUED BY THE COMPANY ON
ITS IN CORPORATION ARE:
1) To carry on in India or elsewhere the business to manufacture
produce,Process,convert,commercialise,arrange,procure,extract,c
ool,boil,collect,raise,pack,repack,Manipulate, manage, organize,
market, prepare, supply, import, export, buy, sell, wholesale, And
resale by organizing or establishing own or leased parlours,
hotels, motels, or through Such organizations owned or taken on
lease by other persons, distribute, store and to act as Agents,
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brokers, consultants, consignors, collaborators or otherwise to
deal in all type of milk, Buffalo milk, she goat milk and its
derivatives, products, by-products, residues, hot & cold
Milk, flavoured milk, condensed milk and melted foods, sweets,
chocolates, confectioneries and other dairy products and to keep,
nurse, breed, raise or otherwise to deal in all sorts of Poultry
animals & livestocks.
2) To carry on in India or elsewhere the business to
manufacture, produce process, convert commercialized, arrange,
procure, extract, cool, boil, collect, raise, pack, repack, grade,
manipulate, manage, organize, market, prepare, supply, import,
export, buy, sell, wholesale, and resale by organizing or
establishing own or leased parlours, hotels, motels or through
such organization owned or taken on lease by other persons,
distribute, store, and to act as agents, brokers, consultants,
consignors, collaborators or otherwise to deal in all
Type, descriptions, tastes, uses and packs of consumer food items,
their by products, Ingredients, derivatives, residues, including
foods and vegetables, packaged foods, powders, Pastes, mineral
water, liquid drinks, beverage, juices, jams, jelly, squashes pickles,
sausages, Concentrates, extracts, essences, flavours, syrups,
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sarbaths, flavoured drinks, health and diet Drinks, extruded foods,
frozen foods, dehydrated foods, fast foods, biscuits, breads, cakes,
Pastries, confectionery, sweets, toffees, breakfast foods, protein
foods, deistic products,
Strained baby foods, instant natural, artificial, synthetic of a
character similar or analogous to the foregoing or connected
therewith.
THE OBJECTS INCIDENTIALORANCILLARY TO THE
ATTAINMENT OF THE MAIN OBJECTS ARE:
1.To establish, develop, buy, lease, hire, licence, use, operate,
maintain computer Hardware, softwares, and computer
peripherals, impart training to employees and outsiders For the
purpose of achieving the main objects of the company.
2. To establish, organize, run, charter, conduct, contract, develop,
handle, own , operate, and to do business as transporting, goods,
articles or things of the company and Others on all routes and
lines on national and international levels subject to the laws in
force Through all sorts of carriers like, trucks, lorries, trawlers,
dumpers, coaches, tankers, tractors, Haulers, jeeps, trailers, motor
taxis, whether propelled by petrol, diesel, electricity, steam, oil or
any other form of power.
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3) To from. Constitute, promote, subsidize, and assist or aid
in forming, constituting, promoting, subsidizing, organizing, and
assisting or aiding any company or companies, syndicates,
corporations or partnerships to carry on or engage in any
business or transaction which this company is authorized to carry
on or to be engaged in any business undertaking.
4) To purchase or import, take on lease or in exchanges, hire
or otherwise acquire any Moveable or immovable property and
any rights or privileges which the company may think Necessary
or convincement for the purpose of its business and in particular
any land, Buildings, easements, machinery, plant and stock-in-
trade.
5) subject to the provisions of the act, to amalgamate with
or buy off any other Company or companies with objects similar
to those of this company, or any of them which May seem directly
or indirectly calculated to be benefit this company.
6) To buy off or absorb all or take on lease any part of the
business or the property and liabilities of any company or
association or firm or person doing business of a nature Similar to
those of this company or to work on commission in one or more of
them;
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7) To pay for any business, property or right acquired to be
acquired by the company On outright basis or on lease basis and
generally to satisfy any obligation of the company By the issues or
transfer of shares of this or any other company credited as fully or
partly paid Up or of debentures or other securities of this or any
other company.
8) To pay for any rights or property acquired by the
company and to remunerate any Person or company whether by
cash payment or by the allotment of shares, debentures or other
securities of the company credited as paid up in full or in part or
otherwise.
9) To pay out of the funds of the company all expenses
which the company may lawfully pay with respects to the
incorporation of the company.
10) To draw, make accept, endorse, discount, execute issue,
pledge or mortgagee, transfer, Assign, sell or negotiate cheques,
draft, bills of exchange, promissory notes, bill of landing Warrants,
debentures, hum dies, railway receipts and other negotiable or
transferable Instruments and other mercantile documents of
every kind and description.
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11) To improve, manage, develop, exchange, lease,
mortgage, enfranchise, dispose of, run To account or otherwise
deal with all or any part of the undertaking of the company or all
or Any of the properties, assets, rights or interest for shares,
debentures, or securities of any other Company of a similar nature
either in part or in whole.
12) To borrow or raise moneys or loans, obtain guarantees
from banks, financial institutions, mutual funds for the purpose of
the company, to raise moneys by bonds, debentures, promissory
notes, bills of exchange, bundies or other negotiable or
transferable instruments or by taking credit or opening current
accounts, cash credit accounts, and or such other accounts with
any individual or firm or with any banks, to raise foreign currency
loans, by mortgage or otherwise or by selling, or receiving
advances on the sales, of any property of the company and to
purchase, redeem or pay off any such securities upon such terms
as the directors may deem expedient, subject to the provisions of
the companies Act, 1956 and directions of RBI.
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13) Subject to the provisions of the Act to invest or
otherwise deal with the moneys of the Company not immediately
required, in such manner as may be determined by the managing
Director or by the board of directors from time to time in the
interest of the company.
14) To insure any of the properties, undertakings,
contracts, risk or obligations of the Company in any manner
whatsoever.
15) To establish and maintain offices, and the agencies, and
to appoint representatives or Correspondents in any place for the
conduct of the business.
16) To apply for, promote and obtain any act of parliament,
charter, privilege, concession, license or authorization of any
government, states or municipality, provisional order or license of
any authority for enabling the company to carry any other of its
objects into effect or for extending any at the powers of the
company or for effecting any modifications of the constitutions of
the company or for any other purpose which may seem calculated
directly or indirectly or indirectly to promote the interest of the
company.
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17) To employ experts to investigate and examine into the
condition, prospects, value, Character and circumstances of
business concerns and undertakings and generally of any Assets,
properly or rights in which the company is interested.
18) Subjects to the provisions of the Act, to distribute
among the members in specie any of The property of the company
or any proceeds of the sale or disposal of any property of the
Company in the event of winding up but so that no distribution
amounting to a reduction of capital be made expect with the
sanction (if any) for the time being required by law.
19) To establish and support or aid in the
establishment of associations, institution, funds, trusts and any
other advances for benefit of the employees or ex-employees of
the company and their dependents and to grant pensions and
allowances and to contribute towards the premium of insurance
payable on any lives of such employee
20) To establish any depreciation fund, reserve, reserve fund,
sinking fund, insurance fund or Any special or other fund whether
for repayment or redemption of preference shares, Redemption of
debentures or debenture stock for dividends, for equalizing
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dividends, for Repairing, improving, extending, and maintaining
property of the company.
21) To open and operate any type of bank accounts with one
or more banks and obtain credit facilities with or without
securities for its business.
22) To train or pay for the training in India or abroad of any
of companys employees or officers or any candidate in the
interest of or furtherance of the companys objects.
23) To establish research and development centres for the
business of the company.
24) Subjects to the provisions of the Act to invest the
surplus funds, acquire, hold, and deal in Shares, stocks,
debentures, debenture stock, bonds, negotiable instruments,
obligations and Securities issued or guaranteed by any company,
constituted or carrying on business in India Or elsewhere, and
debentures, debentures, debentures-stock bonds, obligations, and
securities Issued or guaranteed by any government, sovereign-
ruler commissioners, blackbody authority, supreme municipal,
local or otherwise whether in India or abroad.
25) To engage, employ maintain and dismiss technical
advicers, experts, engineers, Technicians, agents, managers,
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superintendents, assistants, clerks, coolies, and other servants
And labourers, and to remunerate any such persons or individuals
at such rate as shall be Thought fit and to grant pensions or
gratuities to any persons or individual and generally to Provide
for the welfare of all the employees.
26) To furnish and provide deposits and guarantee any
funds required in relation to any tender or application for any
contract, concession, decree, enactment, property or privilege or
in relation to the carrying out of any contract, concession, decree
or enactments.
27) To pay satisfy or compromise, claims made against the
company which it may be Necessary or seem expedient to pay,
satisfy or compromise.
28) To purchase, charter, hire, or otherwise acquire vehicles
for any of the business of the Company.
29) To receive money on deposit with or without
allowances or interest there on for the Purpose of financing the
business of the company within the permissible limits.
30) To join and participate in any chamber of commerce or
commercial institution or bodiesAs member or associate member
and to pay all subscriptions and other amounts for such purpose.
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31) To advertise, demonstrate, exhibit, broadcast at any
place or place or in whatsoever manner found expedient, all or
any of the products and goods of the company and to give away or
distribute things, presents or other articles for the purpose of
popularizing or advancing the interest of the company, in any way
that may be thought advisable including the posting of bills in
relation there to and the issue of the books, pamphlets and price
lists and conduction of competitions and giving prizes, therefore.
32) To apply for, obtain, renew and manage any recognition
in India or abroad in any establishments, chamber of commerce,
institutions, private, public and government bodies, and
government departments for the purpose of standardization of
quality, know-how, formula, export, import, quota, rights and
other benefits.
33) To secure and enter into collaboration agreements with
any persons, firms, company, government bodies or departments
in India or abroad, for the purpose of selling or acquiring technical
know-how, capital goods, financial assistance, training and
developments.
34) To arrange, establish, encourage, promote, manage and
organize marketing operations insignia and / or abroad for sale of
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the products and by- products whether manufactured by the
company or not and for the purpose either to establish its own
shops, retail counters, franchise, depots, showrooms, distributors,
stockists, declarer agents, C & F Agents, representatives whole
sellers, retailers and dealers on such terms and conditions as the
company may deem fit from time to time.
35) To apply for purchase or otherwise acquire and protect,
prolong and renew trade names, designs, secret process, patent
rights, Brevets d invention, licenses, protections and
Concessions, which may appear likely to be advantageous or
useful to the company and to spend money in experimenting,
testing and improving or seeking to improve any patents,
Inventions or rights, which the company may acquire or propose
to acquire or develop.
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ANALYSIS OF RETAILERS SATISFACTION ON CHAKRA
MILK PRODUCTION
All the collected data is analyzed with help do talks graphs
analysis of the data is done and the interface are drawn, according
to the objectives and then suggestion are given according to the
findings under respective chapter. The representations of the
analysis area made according to the objective and.
Table 4.1
CLASSIFICATION ON THE BASIS OF GENDER
Retailers No of retailers Percentage
No of Male 35 70
No of Female 15 30
Total 50 100
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Chart 4.1
CLASSIFICATION ON THE BASIS OF GENDER
INTERPRETATION:
The above chart shows classification of gender.
The majority of retailers 70% are belongs to the male and
remaining 30% are belongs to the female.
Male
70%
Female
30%
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Table 4.2
CLASSFICATION ON THE BASIS OF AGE GROUP
Age group No of retailers Percentage%
a) Below 30 2 4
b) 31-35 6 12
c) 36-40 13 26
d) 41-45 20 40
e) 56 and above 9 18
Total 50 100
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Chart 4.2
CLASSFICATION ON THE BASIS OF AGE GROUP
INTERPRETATION:
The above chart shows 40% of respondents are under the
age group 41- 45, 4% of respondents are under the age
group below 30.
0
5
10
15
20
25
30
35
40
below 30 31-35 36-40 41-45 56 and
above
no of respondents
percentage
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Table 4.3
DISTRIBUTION OF OUTLET
Types of outlets No of outlets Percentage %
Super market 0 0
Milk booth 0 0
Grocery store 28 56
General store 8 16
Departmental store 14 28
TOTAL 50 100
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Chart 4.3
DISTRIBUTION OF OUTLET
INTERPRETATION:
The above chart shows chakra milk to choose
the outlets 56% outlets belongs to the Grocery stores and 28%
out lets belongs to the general stores and 28% are departmental
stores .supermarket and milk booth not provided milk in this
outlet.
0
10
20
30
40
50
60
super
market
milk
booth
grocery
store
general
store
Departme
ntal storeNo of outlets 0 0 28 8 14
Percentage 0 0 56 16 28
No of outlets
Percentage
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Table 4.4
RETAILERS DOING BUSINESS
Years No of retailers Percentage %
1-2 years 15 30
3-5 years 27 54
6 years &above 8 16
TOTAL 50 100
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Chart 4.4
RETAILERS DOING BUSINESS
INTERPRETATION:
The above chart shows 30% of retailers are doing business
1-2 years and 54% of retailers are doing business 3-5 years and
16% of retailers are doing business 6 years and above.
1-2 YEARS 3-5 YEARS 6 years and ablve
No of retailers 15 27 8
percentage 30 54 16
0
10
20
30
40
50
60
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Table 4.5
RETAILERS OPINION ABOUT CHAKRA MILK
Opinion No of retailers Percentage %
EXCELLENT 8 16
GOOD 30 60
SATISFACTORY 12 24
50 100
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Chart 4.5
RETAILERS OPINION ABOUT CHAKRA MILK
INTERPRETATION:
The above chart shows 60% of retailers accepted chakra
milk is good, and 24% of retailers accepted chakra milk is satisfied
and remaining 16% of retailers accepted chakra milk is excellent.
EXCELLENT
16%
GOOD
60%
SATISFACTORY
24%
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Table 4.6
AVAILABILITY OF BRAND
Available brand No of retailers Percentage%
Avin 22 44
Arokya 13 26
Vijay 7 14
Komatha 8 16
Total 50 100
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Chart 4.6
AVAILABILITY OF BRAND
0
5
10
15
20
25
30
35
40
45
Avin Arokya vijay Komatha
No of retailers
Percentage
INTERPRETATION:
The above chart shows 44% of retailers having Avin brand
and 26% of retailers having Arokya milk and 14% of retailers
having Vijay milk brand and 16% of retailers having komatha
milk.
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Table 4.7
AVAILABILITY OF CHAKRA MILK
Opinion No of retailers Percentage %
REGULARLY 27 54
SOMETIMES IRREGULAR 18 36
IRREGULAR 5 10
TOTAL 50 100
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Chart 4.7
AVAILABILITY OF CHAKRA MILK
INTERPRETATION:
The above chart shows 54% retailers accepted chakra milk is
arrived regularly and 36% Retailers accepted sometimes
irregular and remaining 10% of retailers agreed irregular.
REGULARLY SOMETIMES IRREGULAR IRREGULAR
PERCENTAGE 54 36 10
NO OF RETAILERS 27 18 5
0
10
20
30
40
50
60
70
80
90
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Table 4.8
TYPE OF CUSTOMER BUYS CHAKRA MILK
Opinion No of retailers Percentage %
Upper class 8 16
Middle class 30 60
Lower class 12 24
50 100
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Table 4.9
RETAILERS OPINION ABOUT THE PRICE
Opinion No of retailers Percentage %
High 8 16
Medium 32 64
Low 10 20
50 100
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Chart 4.9
RETAILERS OBINION ABOUT THE PRICE
INTERPRETATION:
The above chart shows opinions about the price. 64% of retailers
agree this price is medium and 20% of retailers agree its low
price. And remaining 16% of retailers agree high price.
High
16%
Medium
64%
Low
20%
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Table 4.10
LEVELS OF INCOME CONTRIBUTION RETAILERS
OVERALL TURNOVER
Contribution of
income
No of retailers Percentage
%
Less than 10% 30 60
11-20% 12 24
21-30% 8 16
100 % 0 0
TOTAL 50 100
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Chart 4.10
LEVELS OF INCOME CONTRIBUTION RETAILERS
OVERALL TURNOVER
INTERPRETATION:
The above chart shows income contribution of retailer
in overall turnover 60% retailers earn less than 10% and 24% of
retailers earn 11-20% and 16% of retailers to earn 21-30%
30
12
8
0
60
24
16
0
Less than 10 % 11-20 % 21-30 % 100%
No of retailers percentage
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Table 4.11
EXPECTING PROMOTION FROM COMPANY
Types of
promotion
No of retailers Percentage %
RETAILER OFFER 31 62
CUSTOMER OFFER 7 14
PRICE REDUCTION 12 24
TOTAL 50 100
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Chart 4.11
EXPECTING PROMOTION FROM COMPANY
INTERPRETATION:
The above chart shows expecting promotion of retailers
from company.62% of retailers expecting retailer offer, and 14%
of retailer expecting customer offer, and 24% retailers expecting
price reduction.
NO OF RETAILERS
PERCENTAGE0
10
20
30
40
50
60
70
RETAILER
OFFER CUSTOMER
OFFER PRICE
REDUCTION
NO OF RETAILERS
PERCENTAGE
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Table 4.12
COMPETITIVE BRAND FOR CHAKRA MILK
Competitive brand No of retailers Percentage %
AVIN 31 62
VIJAY 7 14
AROKYA 10 20
KOMATHA 2 4
TOTAL 50 100
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Chart 4.12
COMPETITIVE BRAND FOR CHAKRA MILK
INTERPRETATION:
The above chart shows competitive brands for chakra
milk.62% of retailers agree Avin is competitive for chakra milk.
And 14% of retailers accept Vijay is competitive brand for chakra
milk, 20% of retailers accepted Arokya is competitive brand for
chakra milk and 4% of retailers accept komatha is competitive
brand for chakra milk.
0
10
20
30
40
50
60
70
AVINVIJAY
AROKYAKOMATHA
NO OF RETAILERS
PERCENTAGE
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Table 4.13
COMPLAINTS ABOUT CHAKRA MILK
Opinion No of retailers Percentage
%
YES 8 16
NO 42 84
TOTAL 50 100
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Chart 4.13
COMPLAINTS ABOUT CHAKRA MILK
INTERPRETATION:
The above chart shows complaint about chakra milk. 16% of
retailers receiving complaints from customer. And 84% of
retailers did not receiving complaints from customers.
YES
16%
NO
84%
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Table 4.14
RETAILER SATISFACTION
Opinion No of retailers Percentage
%
YES 42 84
NO 8 16
TOTAL 50 100
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Chart 4.14
RETAILER SATISFACTION
INTERPRETATION:
The above chart shows satisfied with chakra milk. 84% of retailers
satisfied with chakra milk and remaining 16% of retailers not
satisfied with chakra milk.
0
10
20
30
40
50
60
70
80
90
YES
NO
AxisTitle
YES NO
NO OF RETAILERS 42 8
PERCENTAGE 84 16
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FINDINGS
70% of retailers are male and the remaining 30% ofretailers are female
40 % of retailers are under the age group 41-45, 4% ofrespondents are under the age group below 30.
56% grocery store, 16% general store, 28% departmentalstores are outlets of chakra milk production
30% of retailers doing business 1-2 years and 54% ofretailers doing business 3-5 years and 16 % of retailers doing
business 6 years and above
60% of retailers told the opinion about chakra milk aregood, and 24% of retailers satisfied with chakra milk and 16% of
retailers agree with excellent.
Avin is availability in 44% of outlet, arokya is availability in26% of outlet, and Vijay is availability of 14% of outlet, komatha is
availability in 16% of outlet.
Chakra milk is 54% regularly availability in outlet, 36%retailers accepted sometimes irregular, and 10% retailer accepted
irregular.
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60% of Middle class customer buys chakra milk, and 24% oflower class customer and 16% of upper class customer buys
chakra milk.
64% retailers accepted price is medium and 20% ofretailers accepted price is low and 16% of retailers accepted price
is high.
60% of retailers overall turnover is less than 10%, and 24%of retailers overall turnover is 11-20%, and 16% of retailers
overall turnover is 21-30%.
62% of retailers expecting retailer offer, and 14% of retailerexpecting customer offer, and 24% of retailer expecting price
reduction.
Avin is competitor for all milk production the 62% ofretailers agreed this opinion
84% of retailers did not receive any complaint about chakramilk. And 16% of retailers dealing problem of chakra milk.
Totally 84% of retailers satisfied, and 16% of retailers UNsatisfied with chakra milk.
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SUGGESTIONS
The company should think about marketing performance.The company should concentrate more on advertising its
product and the media would both retailers and researches
suggest newspaper and magazines and wall Paintings.
Retailers must be co-operative this company. If company ready to provide offers for retailer they are
willing to work hard.
Some retailers accepted irregular of product availability. Reduce the price of chakra milk. The company should collect the information about the
marketing activities from the retailers.
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CONCLUTION
At the end of the research there are many prominent
includes that come into existence. From the analysis I get a clear
and precise view about the performance of retailers. This study is
help to understand retailers to customer communication, offers of
retailers, and how they are achieving marketing targets, what are
the business techniques they are handling in business.
The company can take some special steps to full fill the
needs of the retailers and improve the retailers performance. To
give some offers for retailers they are ready to give worth full
marketing activities. If the retailers developed the product will
spread all area.
I hope CHAKRA MILK PRODUCTION. Has to reach extensively to a
large area of the city as to expand and improve sales and to
achieve greater market potential the study finally concluded that
the management concentrated on retailers.
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BIBLIOGRAPHY
Research methodology : KOTHARI.C.R,New Delhi
Published by:
wishwaparakashan,2000.
Marketing management : PHILIP KOTLER
The millennium edition
new delhi
published by : prentice hall
of india pvt.Ltd.2001.
Marketing research : BERI G.C,TATA M.C GRAW
Hill, 3rd Edition, 1996.
Service marketing : Valarie A. Zeithml&mary jo
bitner
Web sites
[email protected] www.answer.com wikipedia.com
mailto:[email protected]:[email protected]://www.answer.com/http://www.answer.com/http://www.answer.com/mailto:[email protected]8/4/2019 Anal Agnal
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A STUDY ON RETAILERS SATISFACTION IN CHAKRMILK
PRODUCTION AT TRICHIRAPPALLI
Name:
Age:
a) Below 30 b) 31-35 c) 36-40
d) 41-45 e) 56 and above
Qualification:
Shop name:
Place:
1. Type of outlet
a) Super market b) milk booth c) Grocery store
d) General store e) Departmental store
2. How long have you been doing business?
a) 1-2 years b) 3-5 years
c) 6 years and above
3. What is your opinion about chakra milk?
a) Excellent b) Good c) satisfactory
4. What are the other brands available in your outlet?
a) Avin b) Arokya c) Vijay
d) Komatha e) others
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5. What is your opinion about the availability of chakra milk?
a) Regularly b) Sometimes irregular c) Irregular
6. Give valid reason for purchasing of chakra milk
a) Price b) Availability c) Brand image
7. What type of customer buys chakra milk?
a) Upper class b) Middle class c) Lower class
8. What is your opinion about the price?
a) High b) Medium c) low
9. How many litres of chakra milk are you selling per day? ---------
10. What are the income contribution levels of chakra milk to your
overall Turnover?
a) Less than 10% b) 11-20% c) 21-30% d) 100%
11. What kind of promotions are you expecting from the
company?
a) Retailer offer b) customer offer
c) price Reduction
Please specify
1) kind of Retailer offer-------------------------------
2) Kind of customer offer--------------
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12. Which is the competitive brand for chakra milk?
a) Avin b) Vijay c) Arokya
d) Komatha e) others specify---------------------------------
13. Have you met any complaints regarding chakra Milk?
a) Yes b) No
14. What are the difficulties you are facing in market competition?
------------------
15. Are you satisfied with chakra milk
I) yes ii) No