Universidad de La SabanaFacultad de Comunicación

Programa de Comunicación Social y PeriodismoEmprendimiento en comunicación

Carolina Arteaga AcevedoCód.:200912425

HARVARD BUSINESS REVIEW : “THE HIGH-INTENSITY ENTREPRENEUR”

Why world needs audacious business solutions

ENTREPRENEURIAL INTENSITY.A really important characteristic of the best new ideas of today is that no one cares if they have money, they only care to know if the business in plausible and responds to a human need.

Thanks to the globalization and the advance technologies there is nothing impossible though incapable persons. That’s the reality of Israel, a country that has more start-ups that Europe and an exemplar to follow. In Israel, people have a deep respect for the entrepreneurs, actually they have more respect for does who fail at their first start-up because knowledge is much more appreciated that the success in itself. That case of Israel looks like a good example not to let any idea perish. If is not the fist time it might be the second, or as the saying says “the third is the winner”.

Another good example of entrepreneurial intensity is the business ideas shown in “Dragons Den”, a BBC broadcasting programme in the UK, where entrepreneur are pitching they idea (they are already consolidated) trying to find sponsors risking a part of their profit to be partner with Rachel Elnaugh, Richard Farleigh, James Caan, Hilary Devey, the hostess programme.

Us for my group’s idea the only risk we are willing to take is the lost of time proposing and considering whether the idea is plausible and nothing else because, and based on studies of a prestigious magazine here in Colombia (Dinero), social network are on the up most important bases of business ideas to let the market know them: the new start-up companies, our principal target.

So thanks to our education and different skills we will be able to make a simple idea as to operate the social network of the small business a sustainable idea.HIGH -INTENSITY ENTREPRENEURSHIP IS THE FUTURE GROWTH ENGINE. To see start-ups plunging to the market such as Facebook, makes young people belief that the only thing they need, more than money, is a new idea that lots of people have been thinking about but no one has been able to bring it to reality.

Ideas such as Facebook that started as a two people enterprise an is a today 17000 employees company, looks quite promising for the new start-ups, or at least for those based in programming business. Google is another good idea that comes to mention seeing that today is a huge income as for information and publicity.

As for my business idea we will not be a big company at first but given the circumstances of the unstop growing web and social networks (link in, Facebook, Twitter, Flicker, myspace, MSN, Habbo, Blogger, Hi5, just to mention a few) the business is promising overall bearing in mind that each social network has their own way to communicate, an their own public unstop growing as well.

UNLEASHING THE NEXT CENTURY OF ENTREPRENEURSHIP.The only thing that the new entrepreneur’s ideas needs is for the world to realize there is the possibility to create them and not to fear them.

The world is growing non stopping way in every sense and humanity has to face this grown. The best way to do so is to stimulate the uses of each human knowledge therefore given the opportunity for everyone to develop and to fulfil the nature of a human being.

Leading the path of progress and prosperity will be the innovator that will lighten and inspire thousands of entrepreneurs to throw into the market and have a successful career.

My business idea is something really new in Colombia an could be a way of say to young people like myself “do it, the world is your oyster”.