Analysis and Findings Payel

8/11/2019 Analysis and Findings Payel

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DATA ANALYSIS


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ANALYSIS AND INTERPRETATION OF DATA

Age Group:

Age Group of Respondents Percentage

Less than 20 years 33%20 years- Less than 30 years 41%

30 years- Less than 40 years 21%

40 years and more 05%

Interpretation:

33% of the respondents are belonging to the age group less than 20 years.

41% of the respondents are belonging to the age group 20 years to less

than 30 years.

21% respondents are belonging to the age group 30 years to less than 40

years

5% of the respondents are belonging to the age group of 40 years and

more.

Less than 20 years

20 years- Less than 30

years

30 years- Less than 40

years

40 years and more


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Marital Status:

Marital Status of Respondents Percentage

Unmarried 53%

Married 41%Divorced 09%

Widow 00%

Interpretation:

53% respondents are unmarried.

41% respondents are married.

9% respondents are divorced.

None of the respondent is widow.

Unmarried

Married

Divorced

Widow


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Gender:

Gender of Respondents Percentage

Male 93

Female 07

Interpretation:

93% respondents are male.

7% respondents are female.

Male

Female


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Occupation:

Occupation of Respondents Percentage

Government Employee 11

Professional 22Private Employee 17

Student 31

Housewife 7

Businessman 12

Interpretation:

11% respondents are Government Employees.

22% respondents are Professionals.

17% respondents are Private Employees.31% of the respondents are students.

7% respondents are housewives.

12% respondents are businessmen.

Government Employee

Professional

Private Employee

Student

Housewife

Businessman


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Annual Income:

Annual Income of the Respondents Percentage

Less than 3 lakhs 19%

3 lakhsless than 6 lakhs 59%

6 lakhs and more 22%

Interpretation:

11% respondents are from the income group of less than 3 lakhs.

59% respondents are from the income group of 3 lakhs to less than 6

lakhs.

22% respondents are from the income group of Rs. 6 lakhs and more.

Less than 3 lakhs

3 lakhs less than 6lakhs

6 lakhs and more


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1. Whenever you heard the brand name Peter England which thing comes to

your mind? a) Readymade mens wear ( ) b) Travel bags ( ) c) Shoes ( )

OPTIONSTOTAL NUMBER OF

RESPONDENTSPERCENTAGE

Readymade mens wear 94 94

Travel bags 06 06

Shoes 00 00

Interpretation:

94% respondents are recalling about readymade mens wear after hearing thename Peter England.

6% respondents are recalling about travel bags after hearing the name Peter

England.

None of the respondents are recalling about shoes after hearing the name Peter

England.

Readymade mens wear

Travel bags

Shoes


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2) Have you visited Peter England showroom earlier? Yes ( ) No ( )

OPTIONS TOTAL NUMBER OFRESPONDENTS PERCENTAGE

YES 89 89%

NO 11 11%

Interpretation:

A large amount of Respondents (89%) said that they have already visited

Peter England showroom near Veteran Petrol Pump. Only 11% of therespondents have not visited Peter England Showroom near Veteran

Petrol Pump.

89%

11%

Yes

No


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3. How many times in a month you visit Peter England Showroom?

a) 1- 3 times ( ) b) 46 times ( )

c) 7 and more times ( )

OPTIONS PERCENTAGE

1-3 times 77

4-6 times 23

7 and more times 00

Interpretation:

77% respondents have visited Peter England showroom near Veteran Petrol

Pump 1 to 3 times in a month.

23% respondents have visited Peter England showroom near Veteran Petrol

Pump 4 to 6 times in a month.

None of the respondents have visited Peter England showroom near Veteran

Petrol Pump 7 or more times in a month.

0

10

20

30

40

50

60

70

80

1-3 times 4-6 times 7 and more times


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4. Does any special occasion motivate you to purchase Peter England products?

Yes ( ) No ( )

OPTIONSTOTAL NUMBER OF

RESPONDENTSPERCENTAGE

YES 77 77%

NO 23 23%

Interpretation:

77% Respondents are feeling motivated to purchase Peter England

products during special occasions.

23% Respondents are not feeling motivated to purchase Peter England

products during special occasions.

77%

23%

Yes

No


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5. Are you searching for different offers while purchasing Peter England

products? Yes ( ) No ( )

OPTIONS PERCENTAGE

YES 91

NO 09

Interpretation:

91% Respondents are searching for different offers while purchasing

Peter England products.

9% Respondents are not searching for different offers while purchasingPeter England products.

YES

NO


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6. Which off-season offer provokes you to purchase Peter England products?

a) Discount ( ) b) Coupon ( ) c) Free Gift ( ) d) Buy 2 get 1 free( ) e) Others( )

OPTIONS PERCENTAGE

Discount 33Coupon 15

Free Gift 23

Buy 2 get 1 free 29

Others 0

Interpretation:

33% Respondents are thinking Discount during off-season provokes them to

purchase Peter England products.

15% Respondents are thinking providing coupon during off-season provokes

them to purchase Peter England products.

23% Respondents are thinking distributing Free Gifts during off-season

provokes them to purchase Peter England products.

29% Respondents are thinking Buy 2 Get 1 Free offer during off-season


None of the Respondents are suggesting about any other offer during off-seasonprovokes them to purchase Peter England products.

0

5

10

15

20

25

30

35

Discount Coupon Free Gift Buy 2 get 1free

Others


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7. Which on-season offer provokes you to purchase Peter England products?

a) Coupon ( ) b) Discount ( ) c) Free Gift ( )

d) Buy 2 get 1 free ( ) e) Others ( )

OPTIONS PERCENTAGE

Coupon 28Discount 32

Free Gift 19

Buy 2 get 1 free 21

Others 0

Interpretation:

28% Respondents are thinking providing coupon during on-season provokes

them to purchase Peter England products.

32% Respondents are thinking Discount during on-season provokes them to

purchase Peter England products.

19% Respondents are thinking distributing Free Gifts during on-season


21% Respondents are thinking Buy 2 Get 1 Free offer during on-season


None of the Respondents are suggesting about any other offer during on-seasonprovokes them to purchase Peter England products.

0

5

10

15

20

2530

35

CouponDiscount

Free GiftBuy 2 get

1 free Others


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8. During which season you find offers are meaningless----

a) On-season ( ) b) Off-season ( ) c) Both ( ) d) None ( )

OPTIONS PERCENTAGE

On-season 10

Off-season 10

Both 9

None 71

Interpretation:

10% Respondents are thinking during on-season offers are meaningless.

10% Respondents are thinking during off-season offers are meaningless.

9% Respondents are thinking during both seasons offers are meaningless.

71% Respondents are thinking offers are not meaningless during any of the

seasons.

0

10

20

30

40

50

60

70

80

On-season Off-season Both None

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Analysis and Findings Payel