ANALYSIS OF ADVERTISING CAMPAIGN

BARNARDO’S

Target audience: adults who have a baby or children. The adults would be aged 20-35 Campaign message: To show that not every child is born well looked after and healthy. If every child was born into a great life and not into poverty it would mean Barnardo’s would not exists; So Barnardo’s exists because they are children who are not looked after and they are also here to help and to help those disadvantaged.

This image shows that this baby is born into a wealthy family and is looked after. The baby has clean and healthy skin. The blanket the baby is laying on is like sheepskin. The baby is calm and is happy, it also has a good amount of baby weight and has bright blue eyes. The baby has its arms reaching up like there is someone there and is wanting to be picked up. The baby is also a new born because it is wearing a hospital tag. The baby also has a sliver spoon in its mouth to signal it is born into a wealthy life. The lighting is bright and is a glowing type of yellow. The silver spoon and sheepskin blank all have connotations of wealth.

The Baby in the image looks distressed and is been given harmful substances that could kill. The baby has greasy skin and is sweating. It also has bruises on it body where the parents might of hit the baby. The baby is crying and looks in pain. Baby is also a new born baby on a rough surface. The lighting is harsh and bright. The baby’s skin is dirty where it isn’t being washed. The fists are clenching which means there is no around the baby to comfort. The bottle in the baby's mouth is also a sign a neglect and that the parent cant look after the baby.

The baby in the image is a new-born as it is wearing the hospital tag. The baby has a cockroach in its mouth which would mean the parents aren’t cleaning the home or the baby. The parents might hardly be around and forget about the baby. the baby has greasy, dirty, sweaty skin from not being washed. the nappy doesn’t look fresh and might had been wearing it for a day or so. The background had a rough surface which the baby is laying on. The lighting is harsh and bright. The baby is crying and is distressed. There is no one around to comfort the baby as the baby isn’t reaching up signalling that there is someone there.

The baby in this image has a syringe in its mouth where the parents might be using drugs. The baby's skin is still dirty and greasy from where it has being given birth. The baby looks distressed from being ignored and lonely. The background has a cold surface and a rough blanket, the baby is laying on both of the surfaces if you look close. The lighting is harsh and is bright which is causing the baby to not open its eyes. It looks like no one is around to comfort the baby.

TESCO CHEROKEE

TESCO F&F

This image show a model wearing a dress from F&F (Tesco’s).