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PresentationPresentationOnOn

Analysis of Attrition, Employee Engagement & designing Retention

strategy

AtIDEA CELLULAR LTD

ALPANA SHARMAAU ENROL. NO. A0101907032

MBA(GEN)AMITY BUSINESS SCHOOL

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Company profile• Aditya Group holds a 98.3% stake in Idea Cellular, a leading

telecom operator in India. Idea Cellular started off as a joint venture with Birla group, AT&T and the Tata Group. However the stakes of the remaining partners was eventually acquired by the group.

• As India's leading GSM Mobile Services operator, IDEA Cellular has licenses to operate in 11+2 circles.

• In 2007 Idea Cellular attained a total subscriber base of 19.42 million with a net addition of 0.75 million during the month.

• THE VISION OF IDEA To be a premium global conglomerate with a clear focus on

each business

• THE MISSION OF IDEA WE SURVIVE BECAUSE OF OUR CUSTOMERS

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Objectives of the Study

• The main objective of the study is to find out relevant information about employee attrition in IDEA CELLULAR LTD. and to study the various causes which are responsible for employee attrition.

• To analyze the data collected by conducting exit interview , through structured questionnaires and draw out the conclusion by using percentage and quantitative methods such as, graphs and figures

• To study retention strategy that are being practiced in the company and devise new strategy in response to threat.

• To ascertain the level of employee engagement , so that sensitive area’s prone to attrition could be known .

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Research MethodologyResearch Methodology

The research is being undertaken in following phases:The research is being undertaken in following phases:

• Problem Identification & DefinitionProblem Identification & Definition -- -- Since the attrition rate in telecom sector is 30% while in idea Since the attrition rate in telecom sector is 30% while in idea

it is 34% soit is 34% so

it is gearing itself to combat the situationit is gearing itself to combat the situation• Research DesignResearch Design

– This study is descriptive in nature.This study is descriptive in nature.– Sample size - 30Sample size - 30

• Data Collection, Tabulation and AnalysisData Collection, Tabulation and Analysis– Data – Primary .

– Data Collection - Telephonic Interviews with Structured schedules

– Tabulation & Analysis – Quantitative method

• Interpretation and ConclusionInterpretation and Conclusion

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Analysis & Findings

• Department wise analysis

• Tenure wise analysis

Department 0-1 1-2 2-3 >3 Grand TotalFinance & Accounts 3 3 1 1 8HR, Facilities & Admin, TQM 3 1 4Marketing 3 2 5Materials 1 1Network Services 12 13 12 3 40Sales 27 19 6 4 56SDQ 5 8 34 7 54Grand Total 53 43 56 16 168

Tenure (Month Total %0-3 17 32%3-6 16 30%6-1 20 38%Grand Total 53 100%

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AGE WISE DATA ANALYSIS

LOCATIONWISE ANALYSIS LEVELWISE ANALYSIS OF

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1514

9

5

42

9

44

8

0

5

10

15

20

25

30

35

40

45

50

Agra Aligarh Bareilly Dehradun Haldw ani Meerut Moradabad Noida Roorkee

16

15

27

37

75

7

0

10

20

30

40

50

60

70

80

N4 N5 N6 R1 R2 R3 ISEFP

20-2520%

25-3050%

>3030%

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Employee Movement To Competitors

Ex-employees would like to change Prevent them from leaving through

Banking5%

Bharti20%

Others27%

Reliance32%

Spice3%

Tata Telservice8%

Virgin Telecom5%

Higher management

7%

Salary Structure39%

Performance appraisal

17%

New Idea acceptance

10%

TSM reporting Structure

7%

Nothing17%

Increase inter departmental interaction

3%

Job Near Home8%

Growth45%

Learning oppurtunities

8%

Work Pressure8%

Job Satisfaction15%

Relationship with boss16%

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Level of Employee EngagementDo you know what is expected of you at work?

strongly agree30%

agree 60%

disagree5%

strongly disagree5%

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At work does your opinion seem to count

strongly agree20%

agree 50%

neutral25%

disagree5%

Are you committed to stay back at idea?

more than 6 month39%

1-2 year11%

2-3 year17%

more than 3 year33%

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RETENTION STRATEGY

VIBRANT HR POLICY Health check-up policy Buy your car scheme Credit card scheme Corporate Club Membership Company Car Policy Company Leased Accommodation Policy       Employee Referral Policy         Employee Spouse Cellular Phone Policy         Employee Cellular Phone Connection Policy Group Personal Accident Insurance House Deposit Loan House Rent Allowance Policy         Long Service Recognition Policy         Marriage Birthday Childbirth Policy Medical Insurance Hospitalization Scheme Reimbursement of Medical Expenses Policy      Telephone & Internet Reimbursement Policy Vehicle Loan Policy Lunch Subsidy Policy        

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Conclusion & Recommendation

• SESSION WITH COO FOR NEW JOINEES An interactive session for the employees who

have completed their first six months in the organization .This session will begin with management

games, followed by a meeting between COO and the new joinee.

• THREE-MONTH EVALUATION PROCESS FOR NEW JOINEE

This will be an interactive session where we will have two-way communication. There will be ample opportunities to clarify doubts and give feed back. The aim is not only to evaluate the employee but also to get insight about their understanding of their work and satisfaction.

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SIX-MONTH EVALUATION PROCESS

Evaluation/Feed back Process• By Whom:-Vertical Head (evaluation format will be provided to Vertical

Head) • Whose:-New Joinees• What will be evaluated:-

Standards set have been met. Adaptability to the work environment. Work-Family life balance.

Feed back about evaluation process• Why- Aim is to know whether the evaluation process has successfully met its

target.• How- Employees will be given a questionnaire to give their feed back.• Who- Employees and employers.

Feed back from EmployeeA format will be given to the employee to know about their experience and

expectations.The feed back will be obtained on the basis of

Induction process Work Station, PCs and I-cards allotment Knowledge about company’s policies and their claims Acclimatization

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EMPLOYEE ENGAGEMENT ACTIVITYPahchaan kaun………!!!

Dear all, This is to inform you all about an interesting activity that would

be started from today onwards. In this new activity “PAHCHAAN KAUN”, you will have to identify the person whose ‘facial feature’ i.e.

eyes, nose, ears etc. will be posted on the employee corner.A tantalizing gift is just a stroll away from you.

Take a stroll to the employee corner, identify that person & send it to the Email provided to you .The first three entries will get a gift.

Relationship building among employees

Appreciate each -other

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FAMILY INVOLEMENT IN EMPLOYEE ACHIVEMENT

Dear Mr. /Mrs. ………IDEA family would like to share the happy news with you that Mr./Ms.

………….. has been awarded with "…………………..” award. We know this would not have been possible without your support and guidance. Our hearty congratulation to you.     

           Family support is crucial for not only successful career but over all development of an individual. We fully appreciate your contribution in his/ her achievement. The award given to him is reflection of both his good performance and good principle that he has imbibed from his family.

We hope along with your support he will continue giving his best.          

 

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THANK YOU