Analysis of NME

Magazine & About IPC

Media

• The masthead is positioned at the top of the magazine and is big and bold so it can be seen when the magazine is on the shelves in the shops.

• The colours used are eye catching and the white border makes it stand out from the rest of the page.

• The letters ‘NME’ sound like the word ‘Enemy’ which suggests the magazine is of an urban root and enforces the ‘rebellious’ aspect to the magazine.

• The main image is of Dizzee Rascal, a rapper, which goes with the urban roots of the magazine.

• The facial expressions of the rapper are happy which represents the light-hearted tone of the magazine.

• The image looks like its coming out of the page as some of the image goes over the masthead and also because it is a canted angle shot.

• The image is very page dominating because it is the only image on the page.

The flash is used to offer something different to the target audience if they are not really interested in this weeks main artist, Dizzee Rascal. It still provides other consumers an incentive to buy the magazine so they are broadening there target audience. It is in red which stands out and also keeps consistent with the colour scheme already being used.

The background is of graffiti which links with the ‘street boy’ association with rap artists like Dizzee Rascal. It keeps the whole tone and theme consistent.

The header and footer tell us what else is in the magazine and the footer also gives us details of other artists featured in the magazine, some of them who are not rappers like the main image is of.

The main cover line is an Anchor of ‘Dizzee Rascal’ which shows who the image is and also it gives us an idea of what the main double page spread in the magazine will be of. The font of it is bold and all in capitals which makes it stand out and it is positioned at a slight angle which adds a quirky edge to it, representing the tone of the magazine once again.

There is a barcode at the bottom corner of the page so when the magazine is purchased it can be scanned at the till. There is also the price of the magazine so customers know how much they will be paying but the price is written in a very small font so that customers do not instantly see it which may stop them from even looking at it more.

There is a pull quote which takes up nearly a quarter of the page. It is used to show something that the artist who is the main image, Dizzee Rascal, has said. It suggests that he has said this in an interview which could be featured in the magazine which is another incentive for the customer to buy it.

Target Audience Of The Magazine

Methods used to attract the target audience:

•Professional colours•Fun layout•Celebrity Endorsement •Relates the current music•Price isn't too high•Informal tone

About NME…

Produced by IPC Media Music publication in the UK published weekly since March 1952.

Gradually moved toward a magazine format during the 1980s, changing

from newsprint in 1998

The first British Paper to include a singles chart in the 14th November 1952

edition.

An online version of NME was launched in 1996. It is now world’s biggest standalone music site, with

over 7 million users per month.

It is mostly an indie magazine that focuses

on up and coming artists but it also features established artists.

About IPC…With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and

events.

As the UK's leading consumer magazine publisher they engage with 26m UK adults - almost two thirds of UK women and 42% of

UK men.

IPC produce Now, Chat and Woman; TV entertainment brands including What's on TV, TV Times and TV & Satell ite Week

and the goodtoknow network. Their men's portfolio, IPC Inspire, has a

wealth of leisure brands including Country Life, Horse & Hound, Rugby World and

Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME. IPC Southbank is their upmarket women's

division and comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including

woman&home and Essentials and home interest brands including Ideal Home.