The masthead is in the top left corner of the page which makes
it easily identifiable to the audience.The website varies in
content, which will appeal to the target audience as it covers a
wide range of topics and is therefore more interesting for the
reader.This shows that the articles on the website are varied. This
will again, appeal to the target audience as it shows the website
has a wide range of content. This also relates to the Uses and
Gratifications theory of surveillance as the reader is able to gain
information by reading these articles. The widget section will
appeal to the target audience as it allows the reader to find more
information about the magazine as well as allowing the audience to
interact with the magazine on several different platforms. This
will particularly appeal to a younger target audience as they are
more than likely to have several social media accounts. It also
shows the target audience how the magazine is modern and up to date
with technology. Time Out is a free magazine and therefore
generates its income in other ways. This adverts is one of the
magazines sources of income. The readers are able to make their own
personal accounts. This will appeal to the target audience as it
allows them to become closer to the product. This relates to the
Uses and Gratifications theory as it creates a personal
relationship with the audience. The main section of the website has
the most important/ popular article. It is the biggest image on the
page which will grab the reader. The sub heading 29 things that
drive Londoners nuts will appeal to the target audience as it
creating direct address as it is talking about London residents
personally and therefore will most likely apply to them.
The masthead is in the top left corner and the white text stands
out against the black background, this makes it easily identifiable
to the audience. The magazine covers a wide range of content, this
will appeal to the target audience as it shows that the magazine
focuses on various subjects rather than being restricted to just
one. By giving out the magazines personal information (phone number
and email address) allows the audience to gain more information
about the magazine by personally contacting them. This relates to
the uses and gratifications theory. Providing the magazines
Facebook account allows the audience to find out more information
on the magazine on another platform. It will particularly appeal to
a younger audience as it shows that the magazine is modern and up
to date. Absolute is a free magazine and therefore advertising in
both their magazine and website is their source of income. The READ
NOW in uppercase will grab the audiences attention and is more
likely to attract the audience to read the issue. It links to the
digital version of the magazine which will appeal to the target
audience, especially a younger audience as digital forms of
magazines are becoming popular.The man in the image is creating
direct address with the audience and may therefore attract the
reader to read this article. By using king in the subheading to
describe who the article is about may attract the audience to read
the article as they will want to find out why he is described in
this way. The search bar will appeal to the target audience as it
allows them to find a specific article in a quick and simple
way.
The masthead is in the boldest font at the top of the page which
allows the audience to easily identify the name of the website/
magazine.The page varies in content, this will appeal to the target
audience as it gives them a wide range of subjects to choose to
find out information on. The main article has been placed in the
middle of the page and draws the most attention. Therefore this
will be the first article the audience see. The links to the social
media accounts will appeal to the target audience as it is another
platform for them to find out information on the magazine. It also
shows the younger target audience that the magazine is modern. A
quiz allows the readers to become more active and involved with the
magazine. This will appeal to the target audience as the activity
will engage their interest in the website. The most read and
comments section will be appealing to the target audience as it
allows them to see what their peers enjoyed and may be similar to
their own tastes. It also relates to the uses and gratifications
theory of personal relationships as the audience can become part of
a social group by discussing the articles with their peers.This
leads to the magazines digital versions, which will appeal to the
target audience as it shows the magazine is modern as digital
versions are becoming popular. The deal of 14.95 for 4 digital
copies will also grab the attention of the audience and engage
their interest in the magazine. The uppercase used makes it seem
urgent and important which will help persuade the reader to go
through with the purchase.This shows the audience where they are
able to subscribe to the magazine. This will appeal to the audience
as it provides them with a quick an easy way to access the
magazine. The latest blogs section will appeal to the target
audience as it allows them to quickly access the new content of the
magazine. This relates to the uses and gratifications theory of
surveillance as theyre gaining new information.
4
CONCLUSION After researching into regional magazine websites I
found that the codes and conventions include: Masthead - Usually in
the top left of the corner, making it easily identifiable to the
audience. Main Section Where the most important article will be
shown. Widget Section So that the audience are able to view the
magazines social media sites. Advertisements A source of the
magazines income. Links To link the audience to other pages, for
example, to digital versions of the magazine.
