Name: Denni Hepburn Product: Barcleys

Camera Shots – What shots are used and why?

Wide angles to show what‘s going on in the scene. Some shots are close up on the card being used to show what is being advertised.

Mise-en-scene (What colours, sets and props are used? Why?)

The water slide is to add humour. The place he goes is relatable to the audience, shop, and library.

Advertising Techniques – What techniques are used and why?

Humour to make the audience laugh and recognise that bank.

Narrative – What is the story of the ad, characters, settings, conflicts, resolutions?

The story of this advert is that a guy is making his way home from work. He uses a water slide to get home and on his way he uses his card to buy a few things. This is to show that it is easy to use that bank. Target Audience – Who is the product for?

Adults who are deciding which bank to use.

Sounds - What can you hear?

A catchy up beat song and often familiar sounds, like beeping from shops.