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May13, 2016 Knowledge Sharing IRPC Innovation Mr. Pravet Assavadakorn Innovative Product Center, IPC

Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

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Page 1: Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

May13, 2016Knowledge Sharing

IRPC Innovation

Mr. Pravet Assavadakorn

Innovative Product Center, IPC

Page 2: Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

R&D Roadmap Formulation

R&D Value Proposition in IRPC Business

Innovative Product in Pipeline

Key Success Factors to Achieve Ultimate Goal

Q&A

1

2

3

4

5

Agenda

2

Page 3: Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

3

IRPC Business Strategy

Vision

Mission

Values

Leading Integrated Petrochemical Complex in Asia by 2020

• Individual Ownership

• Synergy

• Performance Excellence

• Innovation

• Responsibility for Society

• Integrity & Ethics

• Trust & Respect

• Operational Excellence

• High Performance

Organization

• Corporate Social

Responsibility

Mr. Sukrit Surabotsopon

appointed President

IRPC Public Company Limited

• Value Creation

• Innovation & Creation of

New Business

Page 4: Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

4

Innovation

Model

MegatrendMoat

R&D Roadmap Formulation

R&D Product

Roadmap

• Brand

• Switching

• Protection

• Cost

• Urbanization,

• Mobility,

• Health & Wellness,

• Food & Packaging,

• Energy, and Water

Page 5: Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

5

R&D Roadmap Formulation “INNOVATION MODEL”

3 different ways that companies approach innovation.

Every company tends to follow one of these three innovation models.

Need seekers

These companies

actively engages current

and potential customers

to shape new products,

services and process;

they strives to be first to

market with those products.

Market readers

These companies watch their markets carefully, but they

maintain a more cautious approach, focusing largely on creating value through incremental change.

Technology drivers

These companies follow

the direction suggested

by their technological

capabilities, leveraging

their investment in

research and

development to drive

breakthrough innovation

and incremental change,

often seeking to address

the unarticulated needs of their customers.

Needseekers

Marketreader

Technologydrivers

2014 GLOBAL INNOVATION 1000: Proven Paths to Innovation Success, http://www.strategy-business.com

Innovation

Model

Page 6: Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

6

Innovation

Model

Moat

R&D Product

Roadmap

Brand

Switching

Protection

Cost

R&D Roadmap Formulation

Page 7: Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

7

Innovation

Model

Moat

R&D Product

Roadmap

Megatrend

Urbanization

Health &

WellnessMobility

Food &

PackagingEnergy &

Water

Bio 3D Printer

MoatMegatrend

R&D Roadmap Formulation

Source: F&S Benchmarking

Page 8: Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

• Urbanization,

• Mobility,

• Health & Wellness,

• Food & Packaging,

• Energy & Water

8

Innovation

Model

MegatrendMoat

• Brand

• Switching

• Protection

• Cost

Needseekers

Marketreader

Technologydrivers

R&D Product

Roadmap

R&D Roadmap Formulation

Page 9: Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

9

Strengthen Core Product

Value Added Product

Technology-leaded New

Business

Mr. Pravet Assavadakorn

Executive Vice President

Innovative Product Center

R&D Value Proposition in IRPC Business

R&D Value Proposition

R&D help to maintain Product Position and drive

Business Growth by Cost Reduction, Product

Improvement, Application Development

and Technical Solution, etc.

R&D help to seek for New

Opportunity from emerging

technology trend to Value Added

existing business

R&D to seek New

Opportunity from New

Technology Platforms

Page 10: Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

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Strengthen

Core Product

• Innovative PE & PP Catalyst

• Expandable Polystyrene (EPS)

• Acrylonitrile Butadiene Styrene (ABS)

• Polypropylene (PP) Compound & Composite

Page 11: Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

1111

Ziegler-Natta Catalyst for Propylene & Ethylene Product

Characteristic

• High Active Catalyst for All Olefins (PP & PE) Product

• Better reaction with raw materials (Ethylene &

Comonomer)

• High productivity

• Better surface area for reaction

11

Innovative PE & PP Catalyst

Page 12: Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

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Acrylonitrile Butadiene Styrene (ABS)

A3) 300 nm rubber

particle size (PBDE)

Improved rubber

particle size

A1) SBR

New grade

Rubber A

A2) NBR

New grade

Chemical/

AdditiveC

Bio-based

plasticsB

Rubber A

B1) Green ABS

Improved properties of Green ABS

B3) SVNR

Bio-based

plasticsB

Applications:

• Anti Slip Mats

• Artificial Turf

• Futsal Park

• Traffic-cone

B2) Low Toxic ABS

Technology Feasibility Studies step

Chemical/

AdditiveC

C1) Anti-dripping

Process improvement

for fibrillated curtail

Existing Development

Page 13: Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

13

Expandable Polystyrene (EPS)

Multi Layer Coating

Polymerization

Coating Knowhow

Application Development

To BeAs is

Excellent

EPS Foam

Page 14: Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

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PP Compound & Composite

Autopart Application

Pipe Application

Electrical Application

PP Compound

& Composite

Pictures sources: www.google.com (can use for reference only not use for publication)

Page 15: Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

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Value Added

Product

• Ultra High Molecular Weight Polyethylene (UHMW-PE)

• Nano Antibacteria Chemicals

• Bio Polypropylene (PP) Compound ; Green TPV

• Conductive Polypropylene (PP) Compound

Page 16: Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

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Ultra High Molecular Weight Polyethylene (UHMW-PE)

Application

UHMW-PE

Coal & Mining

Industry

Battery

Separator

Porous parts

and filters

Machinery

Parts

Fibers and

Textiles

industry

Sporting goods

Medical

Devices

Page 17: Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

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Conductive Polypropylene (PP) Compound

Start with polypropylene (PP), which normally has

insulator properties. Mix this PP with carbon black

powder with an extraordinary structure and electrical

conductivity to yield PP composites with good ion

distribution quality. With a surface resistivity.

Application:

• Film/Sheet/Profile Extrusion for Auto Parts and

Electronic Consumer

Feature Benefits:

• Low Surface Resistivity

• Low Sagging

• Good Surface Appearance

Page 18: Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

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HDPELube, Asphalts, ACB

UHMWPE

PPNanoProduct

ABS, SAN, PS, EPS

PE Jacketing Wire & Cable HDPE Pipe Product Certificate -- PE100+

Green Product --

PP Natural Color

Spunbond Nonwoven PP

Super High Flow PP (Thin Wall Application,

Fast Cycle Time, Good

Dimension Stability)

Low Gas Emission PP-GF

Reinforcement

ABS Racing Helmet(High Penetration

Resistance Properties)

Thermal Insulation

EPS Foam

Anti-bac ABS, PP Resin –

Bathroom Shelf, Shower and Prostheses(GA800 6D54BW, GA400B, 2500H)

SAN for Injection –

Lighter App

High Gloss and High ESCR

HIPS – Toshiba and Red Bull

Patent Granted : June 16, 2015 --

GREEN ABS

SAN-Kenaf(co-operate with Sumitomo)

Green Thermoplastic

Vulcanizates (GTPVS)(Soft-Touch and 100% Recyclable)

Extended

UHMWPE

Application

Polymer Modified Asphalts for

Roof App.

ACB for Anode/Cathode in

Battery and Supercapacitor

Grey EPS (Prototype)

Achievement and Highlight

Page 19: Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

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Organization management

New Talent Recruitment

R&D Competency Development

Human Resource Budget Allocation

Internal Eureka

Environment

Open Innovation

1-3% of petrochemical revenue to invest in R&D activities

Research Networking

Tech Incubation / Accelerator

Tech Start up VentureInnovative & Entrepreneurial DNA

Design Thinking Concept

Innovation Stage & Gate

Ecosystem Interactions

Key Success Factors to Achieve Ultimate Goal

R&D

Roadmap

Page 20: Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

20

RD Innovation Process

Idea submission

Idea registering

Project charter development

Feasibility Study

Lab/ Pilot Development

Plant Trial/ Mkt readiness

Innovation

Launch

Post-Launch Tracking

Idea

Screening

Idea

Selection

Project

Selection

Feasibility

Approval

Lab/Pilot

Approval

Plant Trial/

Mkt

Approval

Launch

Approval

Sta

ge

Gate

1

2

3

4

56 7

Innovation Stage & Gate has been

designed by tailor-made to be

appropriate for IRPC and currently

implementation

Page 21: Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

Great Idea is important BUT …

Execution with patient through time is MOREto PROVE that innovative idea

Source : https://www.youtube.com/watch?v=NugRZGDbPFU21

Page 22: Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

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In R&D, we create opportunities to favor the idea

connection allowing small hunches to be

incubated through time to create

IRPC Innovative Breakthrough

Page 23: Analyst Meeting 13.05 - listed companyirpc.listedcompany.com/.../20160606-irpc-am-km-1q2016.pdf2016/06/06  · Green Thermoplastic Vulcanizates (GTPVS) (Soft-Touch and 100% Recyclable)

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Pravet Assavadakorn

Innovative Product Center, IPC

Thank you very much

May 13, 2016

Contact : [email protected]