Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
May13, 2016Knowledge Sharing
IRPC Innovation
Mr. Pravet Assavadakorn
Innovative Product Center, IPC
R&D Roadmap Formulation
R&D Value Proposition in IRPC Business
Innovative Product in Pipeline
Key Success Factors to Achieve Ultimate Goal
Q&A
1
2
3
4
5
Agenda
2
3
IRPC Business Strategy
Vision
Mission
Values
Leading Integrated Petrochemical Complex in Asia by 2020
• Individual Ownership
• Synergy
• Performance Excellence
• Innovation
• Responsibility for Society
• Integrity & Ethics
• Trust & Respect
• Operational Excellence
• High Performance
Organization
• Corporate Social
Responsibility
Mr. Sukrit Surabotsopon
appointed President
IRPC Public Company Limited
• Value Creation
• Innovation & Creation of
New Business
4
Innovation
Model
MegatrendMoat
R&D Roadmap Formulation
R&D Product
Roadmap
• Brand
• Switching
• Protection
• Cost
• Urbanization,
• Mobility,
• Health & Wellness,
• Food & Packaging,
• Energy, and Water
5
R&D Roadmap Formulation “INNOVATION MODEL”
3 different ways that companies approach innovation.
Every company tends to follow one of these three innovation models.
Need seekers
These companies
actively engages current
and potential customers
to shape new products,
services and process;
they strives to be first to
market with those products.
Market readers
These companies watch their markets carefully, but they
maintain a more cautious approach, focusing largely on creating value through incremental change.
Technology drivers
These companies follow
the direction suggested
by their technological
capabilities, leveraging
their investment in
research and
development to drive
breakthrough innovation
and incremental change,
often seeking to address
the unarticulated needs of their customers.
Needseekers
Marketreader
Technologydrivers
2014 GLOBAL INNOVATION 1000: Proven Paths to Innovation Success, http://www.strategy-business.com
Innovation
Model
6
Innovation
Model
Moat
R&D Product
Roadmap
Brand
Switching
Protection
Cost
R&D Roadmap Formulation
7
Innovation
Model
Moat
R&D Product
Roadmap
Megatrend
Urbanization
Health &
WellnessMobility
Food &
PackagingEnergy &
Water
Bio 3D Printer
MoatMegatrend
R&D Roadmap Formulation
Source: F&S Benchmarking
• Urbanization,
• Mobility,
• Health & Wellness,
• Food & Packaging,
• Energy & Water
8
Innovation
Model
MegatrendMoat
• Brand
• Switching
• Protection
• Cost
Needseekers
Marketreader
Technologydrivers
R&D Product
Roadmap
R&D Roadmap Formulation
9
Strengthen Core Product
Value Added Product
Technology-leaded New
Business
Mr. Pravet Assavadakorn
Executive Vice President
Innovative Product Center
R&D Value Proposition in IRPC Business
R&D Value Proposition
R&D help to maintain Product Position and drive
Business Growth by Cost Reduction, Product
Improvement, Application Development
and Technical Solution, etc.
R&D help to seek for New
Opportunity from emerging
technology trend to Value Added
existing business
R&D to seek New
Opportunity from New
Technology Platforms
10
Strengthen
Core Product
• Innovative PE & PP Catalyst
• Expandable Polystyrene (EPS)
• Acrylonitrile Butadiene Styrene (ABS)
• Polypropylene (PP) Compound & Composite
1111
Ziegler-Natta Catalyst for Propylene & Ethylene Product
Characteristic
• High Active Catalyst for All Olefins (PP & PE) Product
• Better reaction with raw materials (Ethylene &
Comonomer)
• High productivity
• Better surface area for reaction
11
Innovative PE & PP Catalyst
12
Acrylonitrile Butadiene Styrene (ABS)
A3) 300 nm rubber
particle size (PBDE)
Improved rubber
particle size
A1) SBR
New grade
Rubber A
A2) NBR
New grade
Chemical/
AdditiveC
Bio-based
plasticsB
Rubber A
B1) Green ABS
Improved properties of Green ABS
B3) SVNR
Bio-based
plasticsB
Applications:
• Anti Slip Mats
• Artificial Turf
• Futsal Park
• Traffic-cone
B2) Low Toxic ABS
Technology Feasibility Studies step
Chemical/
AdditiveC
C1) Anti-dripping
Process improvement
for fibrillated curtail
Existing Development
13
Expandable Polystyrene (EPS)
Multi Layer Coating
Polymerization
Coating Knowhow
Application Development
To BeAs is
Excellent
EPS Foam
14
PP Compound & Composite
Autopart Application
Pipe Application
Electrical Application
PP Compound
& Composite
Pictures sources: www.google.com (can use for reference only not use for publication)
15
Value Added
Product
• Ultra High Molecular Weight Polyethylene (UHMW-PE)
• Nano Antibacteria Chemicals
• Bio Polypropylene (PP) Compound ; Green TPV
• Conductive Polypropylene (PP) Compound
16
Ultra High Molecular Weight Polyethylene (UHMW-PE)
Application
UHMW-PE
Coal & Mining
Industry
Battery
Separator
Porous parts
and filters
Machinery
Parts
Fibers and
Textiles
industry
Sporting goods
Medical
Devices
17
Conductive Polypropylene (PP) Compound
Start with polypropylene (PP), which normally has
insulator properties. Mix this PP with carbon black
powder with an extraordinary structure and electrical
conductivity to yield PP composites with good ion
distribution quality. With a surface resistivity.
Application:
• Film/Sheet/Profile Extrusion for Auto Parts and
Electronic Consumer
Feature Benefits:
• Low Surface Resistivity
• Low Sagging
• Good Surface Appearance
18
HDPELube, Asphalts, ACB
UHMWPE
PPNanoProduct
ABS, SAN, PS, EPS
PE Jacketing Wire & Cable HDPE Pipe Product Certificate -- PE100+
Green Product --
PP Natural Color
Spunbond Nonwoven PP
Super High Flow PP (Thin Wall Application,
Fast Cycle Time, Good
Dimension Stability)
Low Gas Emission PP-GF
Reinforcement
ABS Racing Helmet(High Penetration
Resistance Properties)
Thermal Insulation
EPS Foam
Anti-bac ABS, PP Resin –
Bathroom Shelf, Shower and Prostheses(GA800 6D54BW, GA400B, 2500H)
SAN for Injection –
Lighter App
High Gloss and High ESCR
HIPS – Toshiba and Red Bull
Patent Granted : June 16, 2015 --
GREEN ABS
SAN-Kenaf(co-operate with Sumitomo)
Green Thermoplastic
Vulcanizates (GTPVS)(Soft-Touch and 100% Recyclable)
Extended
UHMWPE
Application
Polymer Modified Asphalts for
Roof App.
ACB for Anode/Cathode in
Battery and Supercapacitor
Grey EPS (Prototype)
Achievement and Highlight
19
Organization management
New Talent Recruitment
R&D Competency Development
Human Resource Budget Allocation
Internal Eureka
Environment
Open Innovation
1-3% of petrochemical revenue to invest in R&D activities
Research Networking
Tech Incubation / Accelerator
Tech Start up VentureInnovative & Entrepreneurial DNA
Design Thinking Concept
Innovation Stage & Gate
Ecosystem Interactions
Key Success Factors to Achieve Ultimate Goal
R&D
Roadmap
20
RD Innovation Process
Idea submission
Idea registering
Project charter development
Feasibility Study
Lab/ Pilot Development
Plant Trial/ Mkt readiness
Innovation
Launch
Post-Launch Tracking
Idea
Screening
Idea
Selection
Project
Selection
Feasibility
Approval
Lab/Pilot
Approval
Plant Trial/
Mkt
Approval
Launch
Approval
Sta
ge
Gate
1
2
3
4
56 7
Innovation Stage & Gate has been
designed by tailor-made to be
appropriate for IRPC and currently
implementation
Great Idea is important BUT …
Execution with patient through time is MOREto PROVE that innovative idea
Source : https://www.youtube.com/watch?v=NugRZGDbPFU21
22
In R&D, we create opportunities to favor the idea
connection allowing small hunches to be
incubated through time to create
IRPC Innovative Breakthrough
23
Pravet Assavadakorn
Innovative Product Center, IPC
Thank you very much
May 13, 2016
Contact : [email protected]