32
Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

  • Upload
    others

  • View
    8

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

Analyst Site VisitBlueScope Steel SuzhouGabe Meena

November 23, 2006

Page 2: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

2

Important notice

THIS PRESENTATION IS NOT AND DOES NOT FORM PART OF ANY OFFER, INVITATION OR RECOMMENDATION IN RESPECT OF SECURITIES. ANY DECISION TO BUY OR SELL BLUESCOPE STEEL LIMITED SECURITIES OR OTHER PRODUCTS SHOULD BE MADE ONLY AFTER SEEKING APPROPRIATE FINANCIAL ADVICE. RELIANCE SHOULD NOT BE PLACED ON INFORMATION OR OPINIONS CONTAINED IN THIS PRESENTATION AND, SUBJECT ONLY TO ANY LEGAL OBLIGATION TO DO SO, BLUESCOPE STEEL DOES NOT ACCEPT ANY OBLIGATION TO CORRECT OR UPDATE THEM. THIS PRESENTATION DOES NOT TAKE INTO CONSIDERATION THE INVESTMENT OBJECTIVES, FINANCIAL SITUATION OR PARTICULAR NEEDS OF ANY PARTICULAR INVESTOR.

TO THE FULLEST EXTENT PERMITTED BY LAW, BLUESCOPE STEEL AND ITS AFFILIATES AND THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES AND AGENTS, ACCEPT NO RESPONSIBILITY FOR ANY INFORMATION PROVIDED IN THIS PRESENTATION, INCLUDING ANY FORWARD LOOKING INFORMATION, AND DISCLAIM ANY LIABILITY WHATSOEVER (INCLUDING FOR NEGLIGENCE) FOR ANY LOSS HOWSOEVER ARISING FROM ANY USE OF THIS PRESENTATION OR RELIANCE ON ANYTHING CONTAINED IN OR OMITTED FROM IT OR OTHERWISE ARISING IN CONNECTION WITH THIS.

Page 3: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

3

Coated Steel China – a new business is starting up

1999 – Sales & marketing office established to seed China market with metallic coated and painted products

April 2004 – Groundbreaking for Suzhou facility

January 2006 – Paint on strip

March 2006 – First despatch of painted coil from Suzhou

Sept 2006-Metal on strip

BlueScope Steel China

Coated Buildings

BlueScope Steel Suzhou Buildings North Buildings Central

Buildings South/West Lysaght Residential

Panels Vistawall

BlueScope Steel China

Coated Buildings

BlueScope Steel Suzhou Buildings North Buildings Central

Buildings South/West Lysaght Residential

Panels Vistawall

Page 4: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

4

China Coating Project Location-80 km west of Shanghai

Lysaght Shanghai

BlueScope Steel Suzhou

Butler Shanghai

250ktpa Coating line, 150ktpa Paint line; 100% owned by BlueScope Steel

Page 5: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

5

BlueScope Steel Suzhou - Vision

To grow and to be recognized as the best provider of quality products, service and innovation in the coated steel market in China

Page 6: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

6

Suzhou Industrial Park - Overview

• SIP – core area is 80 sq km

• SIP – population 300,000

• China has 107 industrial parks – 53 high-tech & 54 economic zones

• SIP is the only industrial park with high tech and economic zone

• Suzhou city – population 7 million

Page 7: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

7

Suzhou Industrial Park - Overview

•SIP Core Area: 80 sq km•SIP Jurisdiction: 288 sq km

X

Page 8: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

8

Amazing changes of SIP in 12 yearsAmazing changes of SIP in 12 yearsAmazing changes of SIP in 12 years

Page 9: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

9

April 2004 – Villages still on BlueScope Steel’s site

Page 10: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

10

Our 2 year Journey

22 April 2004

Grounding CeremonyJanuary 2005

Main Steel Structure set upMarch 2005

Building Structure set up

August 2005

Steel Profile installation

September 2005

Equipment installationMarch 2006

Overview of Suzhou facility

Page 11: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

11

BlueScope Steel Suzhou Facility Overview

Project Scope: Metallic Coating Line (MCL) 250,000 T/ACoil Paint Line (CPL) 150,000 T/ASlitting/Recoil Line (SRL) 20,000 T/APacking Line (PACK) 20 coils per hour

Plant to have a high level of AutomationObjective to showcase BlueScope Steel products

“Buildings architecturally designed to fit the emerging trends for prestige facilities in China and to depict BlueScope Steel’s position as a high end manufacturer of

superior Coated Steel Products “

BlueScope Buildings won the Jin Gang prize for the building,awarded by Shanghai Steel Structure Association

Page 12: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

12

BlueScope Steel Suzhou Facility – Construction overview

Site: 25 Hectares

Buildings: 57,000 Sq.metres under roof9,700 Tonnes of structural steel5,500 Piles33,000 Cubic metres of concreteMCL Building can accommodate a 2nd MCLHighest point 54 metres

Cable: 400,000 metres

Piping: 30,000 metres

Storage Capacity: 48,000 tonnes Both truck and barge loading and unloading capability

Page 13: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

13

BlueScope Steel Suzhou Facility Overview

Project Management: Integrated team of BSS and Hatch

Equipment: Process Lines (MCL,CPL,SRL) ------ KHI & Subcontractors Packing Line ----- PesmelElectrical ----- Siemens ChinaCranes ----- KoneUtilities ----- Various Suppliers

Bld & Infrastructure Design: Shanghai Institute of Mech & Elec Engineers (SIMEE)

Installation: MCC20, MCC5, Yang Zi Jiang, Lysaght, PRT, Suzhoumechanical, Hauling, Datong, Chu’s Fire

Wharf: Designed for 500 tonne barges

Construction workforce: 1200 at the peak period

Page 14: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

14

Safety - Constant Focus

Leading Indicator Summary - BlueScope Coating LinesFormula

Aug-06Sep-06Oct-06

Formula

Aug-06Sep-06Oct-06

Formula

Aug-06Sep-06Oct-06

12.3

172%138%175%

12

%

100%

Ratio100%100%

4.3

Coating Lines

Ratio

Oct-06

Incidents / Injuries Ratio

-

2.0

4.0

6.0

8.0

10.0

12.0

14.020

04

2005

2006 Ju

l

Aug

Sep Oct

Nov

Dec

Jan

Feb

Mar

Apr

May Jun

YTD

Historical Incident / Injuries YTD Incident / Injuries

HSE Perfomance Summary

Audit Performance %

0%

50%

100%

150%

200%

250%

2004

2006 Ju

l

Sep Nov

Jan

Mar May

Historical Audit Completion % Target

Employee Involvement %

0%

20%

40%

60%

80%

100%

120%

004

005

006

Jul

Aug

Sep Oct

Nov

Dec Jan

Feb

Mar Ap

r

May Jun

Historical Employee Involvement % Target

Total No. of Injuries Occurred in a MonthTotal No. of Incident Reported in a Month

Incidents = Events + Nearmisses + Injuries

Total No. of Audits Completed in a Month * 100Total No. of Audits Scheduled in a Month

Audits = SAO + Focus Audits + Job Cycle Checks + Housekeeping Audits + Load Restraint Audits + System Audits

Total No. of Employees Participated in the Auditing Process in a month * 100

Total No. of Employees in a Month

Employees = BlueScope Steel China Employees (Contractors excluded)

Page 15: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

15

Operations overview

Workforce Currently 265Build up to 300 at full capacityLive in Suzhou city

LogisticsUse waterways and road transport to move product in and out of the plant

Manufacturing excellence – increased focus as we ramp-up the facility

Flexibility to increase metal coating capacity at a later stage. Space allocated as part of the original design

Page 16: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

16

Product flow through Coated Steel China

Metal Coating Line (250kt)

Color Paint Line (150kt)

Cold Rolled Coilfrom

domestic & imports

Distributors

Directs

Project Owners

Government

ContractorsBlueScope BuildingsRoll Forming Lines

Beam Fabrication Line

Page 17: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

17

Suzhou Plant Production Flow Chart

Page 18: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

18

MCL & CPL Specification

Page 19: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

19

Fully Automated – Metal Coating Line

Page 20: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

20

Fully Automated – Paint Line

Page 21: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

21

Slitting line & automatic packing line

Page 22: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

22

China – expected production line ramp up profiles

0

50

100

150

200

250

300

FY2006 FY2007 FY2008 FY2009

Prime Product Non-Prime

000’s Tonnes Metal Coated

020406080

100120140160

FY2006 FY2007 FY2008 FY2009

Prime Product Non-Prime

000’s Tonnes Painted

NAMEPLATE CAPACITY 250,000tpa NAMEPLATE CAPACITY 150,000tpa

FY07 FY08 FY09

88% 95% 96%

AnticipatedYields

FY06 FY07 FY08 FY09

90% 96.7% 98.5% 98.5%

AnticipatedYields

* OPAL volume is included as paint products, but is produced from the metal coated line

Page 23: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

23

Building our brands since 1990

•superior corrosion resistance

•excellent mechanical properties

•Reliability & Support•pioneering nano-technology

• unique dirt resistance

•long lasting beauty

•Cost effective pre-painted steel for roofing and walling

•Good color retentionGood product for accessories

• Economical pre-painted steel for roofing and walling

Page 24: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

24

Clean COLORBOND® steel

Page 25: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

25

ZINCALUME® steel

Page 26: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

26

China – New metal coating and paint line facility markets

Current principal markets are located in:Central 56 %North 19 %South 15 %West 10 %

Brand strength separates the competitionZINCALUME® steel is the #1 brand in the market.BlueScope Steel has the most widely recognised painted brandsExcellent local network with specifiers

Securing the channels to marketDirect to external customersvia Strategic DistributorsInternally through BlueScope Buildings

CentralNorth

South

West

Page 27: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

27

Million tonnes, 2005

1 Includes Chengde and Xuanhua Steel2 Includes Liuzhou Steel3 Merger of Anshan and Benxi4 Intention announced for entering CRC production5 CRC sheet and wide strip only, excludes narrow strip

Source: CISA; team analysis

• 23.8• 18.4

• 16.1• 10.5• 10.4• 10.4• 10.3• 9.6

• 7.3• 7.0• 6.2• 5.8• 5.7• 5.4

• 163.5

• 16.6

• Top 15 steel mills by crude steel output

1. Baoshan2. Anben3

3. Wuhan2

4. Tang Shan1

5. Jiangsu Shagang6. Capital (Shougang)7. Jinan8. Laiwu9. Ma’anshan10. Handan 11. Baotou12. Panzhihua13. Anyang14. Jiuquan15. TaiyuanTotal Top 15

• Crude Steel production • CRC production5

• Tier 1

• Tier 2

• Tier 3

• 0• 04

• 04

• 1.1• 0.5• 0.2• 0.5

• 0• 0

• 0.4

• 4.2• 2.7

• 0.7• 0.1• 0.3

• 10.7

The industry is large, fragmented and volume focused

Page 28: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

28

China product domestic pricing has become more volatile

200

300

400

500

600

700

800

900

1000

1100

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Y2002 Y2003 Y2004 Y2005 Y2006HRC - 2.0/2.49mm CRC - 0.50/0.54mm

CGI - 0.50/0.54mm Zn/Al - 0.50/0.54mm

PPGI - 0.50/0.54mm PPGL - 0.50/0.54mm

Note: USD based on quarterly exchange rate

Source: Company compiled from various sources

China domestic steel pricing(2002 – 2006)

Price USD/MT Incl. VAT

Page 29: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

29

Going forward

Challenge 1Equipment Commissioning

Challenge 2Sales Volume Ramp Up

Challenge 3Smart Raw Material Supply

Our Focus is• Ramping up to achieve line speed & yield• Commissioning of auxiliary equipment & processes• Up skilling & training our employees

Our Focus is• Supply agreements with key roll formers• Targeting our product& service offer• Distribute management

Our Focus is• Developing relationships• Multiple sourcing of CRFH• Secure supply agreements• Coating metals• Paint • Utilities• Transport

Page 30: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

30

Summary – Coated Steel China

• Suzhou plant is fully commissioned and operational

• State of the art equipment & automation giving us a competitive advantage

• Clear sales plan to achieve ramp up targets

• Strong local leadership team developed & in place

Page 31: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

31

Coated Leaders

Page 32: Analyst Site Visit BlueScope Steel Suzhou Gabe Meena...Analyst Site Visit BlueScope Steel Suzhou Gabe Meena November 23, 2006

Analyst Site VisitBlueScope Steel SuzhouGabe Meena

November 2006