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Analytics-driven media planning
Dacey Calisura
Vietnam Digital Academy
Digital Media Planning Team @ OneDigital (now Isobar), 2001
Role of the media planner is evolving
Data in the media planning process
Product info
Past sales
Past campaign performance
Consumer behavior
Site traffic
Social media mentions
Competitive analysis
SWOT
Media trends
Category analysis
Campaign monitoring
Social media monitoring
Insights
Current affairs
5 Tips to making the most of data for media planning
Avoid gut instincts
Have hypotheses' and prove it with data.
Work with credible data
Be driven by insights, not numbers
Get trained.. Then experiment
Learn from experts
Thank you!
Dacey Calisura
Managing Director
www.vietnamdigitalacademy.com
+84 120 466 0889
