Analyzing the Current SituationAnalyzing the Current Situation

Today’s Discussion (Overview)

Today’s Discussion (Overview)

Environmental Scanning and Analysis

Analyzing the Internal EnvironmentMissionResourcesOfferingPrevious ResultsBusiness RelationshipsKeys to Success and Warning Signs

Environmental Scanning and Analysis

Analyzing the Internal EnvironmentMissionResourcesOfferingPrevious ResultsBusiness RelationshipsKeys to Success and Warning Signs

Overview ContinuedOverview Continued

Analyzing the External EnvironmentDemographic Trends

Consumer DemographicsBusiness Demographics

Economic TrendsEcological TrendsTechnological TrendsPolitical-Legal TrendsSocial-Cultural TrendsCompetitor analysisSWOT Analysis

Analyzing the External EnvironmentDemographic Trends

Consumer DemographicsBusiness Demographics

Economic TrendsEcological TrendsTechnological TrendsPolitical-Legal TrendsSocial-Cultural TrendsCompetitor analysisSWOT Analysis

Environmental ScanningEnvironmental Scanning

Macro-environmentBroad demographic, economic,

ecological, technological, political-legal and social-cultural forces

Micro-environmentSpecific groups that more directly

influence performance, such as customers, competitors, channel members, partners, suppliers, and employees

Macro-environmentBroad demographic, economic,

ecological, technological, political-legal and social-cultural forces

Micro-environmentSpecific groups that more directly

influence performance, such as customers, competitors, channel members, partners, suppliers, and employees

SWOTSWOT

Strengths Internal capabilities that can help the firm

achieve its goals and objectives Weaknesses

Internal factors that can prevent the firm from achieving its goals and objectives

Opportunities External circumstances that the organization

might be able to exploit for higher performance Threats

External circumstances that might hurt the organization’s performance, now or in the future

Strengths Internal capabilities that can help the firm

achieve its goals and objectives Weaknesses

Internal factors that can prevent the firm from achieving its goals and objectives

Opportunities External circumstances that the organization

might be able to exploit for higher performance Threats

External circumstances that might hurt the organization’s performance, now or in the future

KodakKodak

StrengthsWeaknessesThreatsOpportunities

StrengthsWeaknessesThreatsOpportunities

Internal Environment (Resources)

Internal Environment (Resources)

Offerings (Products)Offerings (Products)What products are being offeredWhat price pointsWhich customer segmentsWhat is the age, sales and profit trendsNew productsMarket shareImportance of each product (supplements)How does each product support the bottom lineDoes one product account for a large % of

salesPLC can it be extended

What products are being offeredWhat price pointsWhich customer segmentsWhat is the age, sales and profit trendsNew productsMarket shareImportance of each product (supplements)How does each product support the bottom lineDoes one product account for a large % of

salesPLC can it be extended

Business RelationshipsBusiness Relationships

Do suppliers and distributorsHave the capacity to increase volume

if neededMaintain a suitable quality levelCan be true partners in adding valueHas the roster changed over timeIs the company dependent on one

partner

Do suppliers and distributorsHave the capacity to increase volume

if neededMaintain a suitable quality levelCan be true partners in adding valueHas the roster changed over timeIs the company dependent on one

partner

Identify warning signs early

Identify warning signs early

External Environment 1 2External Environment 1 2

Porter’s generic StrategiesPorter’s generic Strategies

Cost leadershipDifferentiationFocus

Cost leadershipDifferentiationFocus

New cokeNew coke