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Established in the year 1989, Ananda Group is a privately owned Indian dairy product
manufacturer, with over 5,000 villages and more than 2.5 lakh farmers from western Uttar
Pradesh, Haryana, Uttarakhand, Rajasthan and Punjab.
With authorized outlets at 20 locations across Delhi and the National Capital Region (NCR),
Uttarakhand and Uttar Pradesh; Ananda Group, currently has over 350 Company Owned
stores in Delhi/NCR, UP and UK region. In 2017, Ananda had reached a new milestone by
manufacturing and supplying over 75 products along with well-monitored milk-processing
centres which have increased their capacity to handle 12 lakh litres of milk per day. With 32
chilling centres we also aim to ensure that milk is kept safe for a long time before
transporting it to the nearest processing centre. Over the years, we've launched an ever-
growing range of initiatives to source sustainable supplies of fresh, pure and nutritious
products ‘directly from farm’ - a sentiment close to Ananda Group'sheart.
Who we are
Logo Description
Our Mission and Vision
Mission 2020 We shall develop, processing, marketing and retail network
including 1500 Ananda COCO Stores so that we can procure
16 Lakh litre milk per day from a million milk producers
directly, and market fresh milk and quality value — added
products so as to achieve a turnover of Rs. 3230 Cr.
Vision To be a leader in dairy and food industry by always delighting
consumers and meaningfully serving all stakeholders, through
continuous investment in quality manpower, product
innovation & sustainable process optimisation.
Mr. Radhey Shyam Dixit Founder & Chairman, Ananda Group
Mr. Radhey Shyam Dixit is a veteran in the Indian Dairy Industry with
over three decades of experience. He is responsible for the creation of
Gopaljee Ananda Brand, which began in a small outlet in 1989, and
today has grown to an autonomous private body, with an annual
turnover of INR 1,500 crore (FY 2017-18).
He belonged to a farmer family and grew up facing adversities. He has
dedicated his life to the task of harnessing the power of the dairy
farmers in a manner which promotes their larger interests. Apart from
working for farmers, he supports causes for animal welfare, civil rights
and social action, economic empowerment, health and social services.
Our Founder and Chairman
We are committed to the highest safety and quality standards in the
'Food Processing & Manufacturing Industry', and to maintaining
them by continually improving our materials, activities and
processes. While ensuring best manufacturing practices as we seek
to achieve and enhance customer satisfaction. Our licensing ensures
a quality checks of 40 times, which acts as a differentiator.
Our Quality Policy
To ensure a platform of economic independence to
our farmers, and in turn, give them a new horizon of
dreams, hope, and life. To touch the lives of farmers
through education, veterinary health camps,
sustainable livelihood, livestock fodder, etc.
To focus on women empowerment through
initiatives like their increased representation in
factories, farms, retail, and enhanced philanthropy.
To set aside an R&D budget for improvement in
areas of cattle breeding through insemination, mobile dispensaries,
artificial
insurance,
fodder seed supply, etc.
Ananda’s Farmers Policy
Ananda’s Animal Care
Animal Health Camp Artificial Insemination
Animal Health Camp Animal Health Camp
We offer veterinary doctor services to all our farmers along with cattle feed, medicines, cattle
loan
Our HR Policy
A great culture is the foundation on which Ananda is built.
On where we are committed to creating an environment
that nurtures, and provides opportunities for growth and
career advancement throughout. With process like
"Learning and Development", "Succession Planning" and
"Talent Management" that are the building block for
equipping our employees with essential and new-age
skills, and helping them thrive.
Enabling Ananda, and our people, to take on any
challenge actively and willingly, and in the process,
working and growing together as a team. And our unique
EVP (Employee Value Preposition) secures the best talent
in the country and ensures that they are always engaged
with plenty of engagement benefits.
We value our employees
Company’s Turnover
Ananda from Farms to Home
We are committed to provide the customer with fresh, pure and nutritious
products directly from the farm, which are carefully packed under strict
quality checks and the products are untouched by hand.
• Average 50 farmers pour milk daily in each Village Milk Collection Centre
• Milk is brought by Village Level Collection Centre (average 150) at each
Milk Chilling Centre
• Milk is tested by trained Chemist at Milk Chilling Centre
• Milk is got chilled at 4 degree C at MCC
• Finally milk is sent to Processing Plant for processing
Ananda’s Milk Procurement Process
Processing Plant
Milk Chilling Centre
Village Level Collection Centre
Farmer 1
Farmer 2
Farmer 3
Farmer 4
Process Flow
(Milk Procurement Division)
Over 5,000K
Over 2.5
33 Chilling Centers
12 Lakh
10 Lakh
Ananda’s Strength
Ananda’s Quality Management
System with quality & Freshness
Unit 1 - Siyana Unit 2 - Gajraula
Unit 4 - Kanpur Unit 3 - Pilkhuwa
Ananda’s Processing Unit
Spray Drying System for Whey Powder
Manufacturing (30 MT)
UHT & Aseptic packaging
Ananda’s New Technology
Retort Technology
Nano Filtration Technology UHT & Aseptic Packaging Vapor Absorption System for Cooling of Milk (200TR-3Units)
Ananda’s Company Owned outlets
Ananda’s Company Owned outlets
Ananda Outlets
Delhi/NCR 400
Western Uttar Pradesh 30
Central Uttar Pradesh 20
Uttarakhand 15
TOTAL 465
Branch offices Across India:: 80 Branches
Retailers Across India :: 50,000
Distributor Across India :: 15,000
Ananda’s Products Portfolio
Our vast product portfolio caters to nutrition requirements as well as taste preferences,
offering something for everyone who is seeking quality in their everyday consumption
PureQualityProductswithNoAdded Preservatives
DAHI PANEER FLAVOURED MILK
TEA, DAIRY WHITENER &
SUPREEM CREAM SUGAR PLAIN CHHACH & MASALA CHHACH
Ananda’s Products
DESI GHEE COW GHEE MANGO & STRAWBERRY
LASSI
TIN CAN BOONDI BUTTER
Ananda’s Products
FIT MILK SUPREEM MILK RABRI
ATTA
COOKIES BUTTER BADAM MILK PISTA
COOKIES COOKIES
JEERA
COOKIES
CHOCOCHIP
S COOKIES
DRY FRUIT
COOKIES
COCONUT
MACAROON
COOKIES
Ananda’s Products
S. No Ananda Available States
1 Delhi
2 UP
3 Uttrakhand
4 Haryana
5 Rajasthan
6 Punjab
7 Himachal Pradesh
8 Jammu
9 Bihar
10 Orissa
11 Maharashtra
12 West Bengal
13 Assam
S.No Ananda Available Country
1 Nepal
Our Business Network in India &
Abroad
Ananda announced an investment of Rs. 500 crore in the
state of Uttar Pradesh (UP), during UP Investor’s Summit
2018. The company committed to set up a new dairy
manufacturing unit, alongside building capacity for its
existing assets and distribution centers in the state.
Ananda Dairy organized a ‘Kisan
Gosthi Programme’ with more than
500 farmers in Bulandshahr to give
easy access to an essential ‘Vikalp
Scythe’ tool to the farmers helping
them transform farming into a vibrant
profession.
Ananda Dairy signed a Memorandum of
Understanding (MoU) of Rs. 100 crores with
State Bank of India, the country’s largest
commercial bank, to felicitate 50,000 farmers
with Cattle Loans.
Our Awards & Achievement
Make in India Award of Excellence Make in UP State Award by MSME conclave 2015 Won 1st prize at IITF 2015 Under UP Pavilion
Power Brand Award 2017 The World’s Greatest Brand Award INT + WCRC International Award
Some of our achievements
World Environment Day celebration at
Ananda
International Yoga Day with school students
organised by Ananda
Christmas Day celebration with students
organised by Ananda
Ananda Cares...
184,737 Likes
184,490 Followers
Link: Ananda Dairy
1731 Followers
Link: @anandadairy
1885 Followers
Link: @AnandaDairy
Our Social Media presence
Our Social Media presence
Ananda’s Anand Karo
Ananda’s ‘Anand Karo’ sung by
renowned Indian film music
composer and pop - rock based
singer – Kailash Kher
https://www.youtube.com/watch?v=eGwClaGYo8U
Our Partners
PR Agency – AvianWE
Creative Agency – Ogilvy
Media Buying Agency – Madison
Television Ad
Ananda making headlines on
Television
Ananda making headlines in Print
Media
Ananda making headlines in Online
Media
For More Details
Call on: 1800-102-8397
Email at: [email protected]
Ananda’s Website: http://www.ananda.in/
Paneer Variants
Thank You!