Read the press release on StrongView's 2014 Brand Loyalty Survey at www.strongview.com/2014brandsurveyConducted in conjunction with Edison Research, the poll, which gathered feedback from more than 2,200 online US adults across major industries, was conducted

from March – April 2014. For more information on present tense marketing trends, tips and best practices, visit our blog at www.strongview.com/blog.

Copyright 2014 StrongView Systems, Inc. www.strongview.com

ANATOMY OF ABRAND ENTHUSIAST

What Marketers Need to Know

Matched expectations of the brand -- 8.7

Relevant to needs -- 8.6

Top 5ContextualPrompts

(Respondents asked torate importance on a

scale of 1-10 with10 being highest)

How Does Context PromptBrand Enthusiasts To Buy?

Matched past interactions -- 8.6

Received at the right time -- 8.4

Helpful in making a purchase decision -- 8.4

WHY ENGAGE BRAND ENTHUSIASTS ON

SOCIAL MEDIA?

liked the brandon Facebook

44%

followed thebrand on Twitter

20%

recommendedthe brand viasocial media

39%

BECAUSE THEY ARE ALREADY ENGAGING WITH YOUR BRAND THIS WAY

BEWARE THOUGH!Brand Enthusiasts are 2X

more likely to complain abouta brand on social media too!

Just over

1/4of online adults

stand out asBRAND

ENTHUSIASTS*

BRAND ENTHUSIASTSDEFINED

*26% of the 2,216 online US adults surveyed (576 total) were found to be “Brand Enthusiasts”

These highly engaged and loyal consumers are most likely to recommend a preferred brandto a friend and make almost all relevant purchases from the brand, today and moving forward.

What Channels PromptBrand Enthusiasts to Buy?

51% EMAILONLINEADVERTISEMENT

28%

OFFLINEADVERTISEMENT

MOBILE MESSAGE

OFFLINE INTERACTIONS

FACEBOOK MESSAGE

18%

14%

14%

11%

$$$41% have household

incomes less than $50K a year67% less than $75K

They’re Not All Rich They’re Not AllDiscount Crazy

They’re Not AllMiddle-Aged Moms!

BRAND ENTHUSIASTSAREN’T WHO YOU THINK

47% noted sales or discountsas influencing their purchase

decision vs. 80% noting quality& 61% noting loyalty

18-24 yrs 25-34 yrs 35-44 yrs 45-54 yrs 55-64 yrs 65+ yrs

18% 19% 19%

14%13%

17%

47% 53%

$

WHY TARGETBRAND ENTHUSIASTS?

3X more likely to frequently make purchases**

They’re nearly 4x more likely to spend significantly more with brand in the future*

Average order valueof last purchasehigher than non-enthusiasts

Almost 8x more for Enthusiastswith 10+ brand interactions

13%

77% have purchased recommendeditem from brand

*33% of Brand Enthusiasts vs. 9% of non-enthusiasts (nearly 4X)**40% of Brand Enthusiasts vs. 13% of non-enthusiasts (3X)