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Achieve Instant Curb Appeal AND LASTING BEAUTY

AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

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Page 1: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

Achieve Instant Curb Appeal

AND LASTING BEAUTY

Page 2: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

AUTHENTIC DESIGN

VERSATILITY AND AUTHENTICITY Accurately capture traditional designs or showcase your individual style with a wide selection of siding and trim profiles, widths and textures, including Select Cedarmill©, Rustic Grain© and Smooth.

Page 3: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

COMBINE PROFILES AND PRODUCTS TO PERFECTLY FIT YOUR VISION HardieTrim® boards, HardieSoffit® panels and HardieTrim® fascia work together to complement the beauty and performance of HardiePlank® lap siding, HardiePanel® vertical siding and HardieShingle® siding.

AUTHENTICDESIGN

Page 4: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

INSPIRED DESIGNYour home’s color is an expression of your style. Capture the look you love with our curated collections of ColorPlus® Technology finishes.

AUTHENTIC DESIGN

Page 5: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

I N T R O D U C I N G T H E

SELECT COLORS, PROFILES AND TEXTURES

S TAT E M E N T C O L L E C T I O N™

The Statement Collection™ products feature your region’s most popular ColorPlus® Technology hues. These siding and trim products are locally stocked and readily

available – so you can pick a favorite for your home today.

AUTHENTICDESIGN

Page 6: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

AUTHENTIC DESIGN

WARM TONES

COOL TONES

COMPLEMENTARY

SUBTLE BLENDS

T H E N E W J A M E S H A R D I E

D R E A M C O L L E C T I O N™

Further express your style with our Dream Collection™ products. Featuring over 700 ColorPlus® Technology finishes that are made

to order in a wide array of siding and trim styles.

Page 7: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

HardieShingle®

Siding

HardieTrim®

Boards

HardiePanel® Vertical Siding &

HardieTrim® Batten Boards

HardiePlank®

Lap Siding

HardieSoffit®

Panels

GIVE YOUR JAMES HARDIE HOME THE TOTAL PACKAGE A James Hardie Complete Exterior™ delivers the look and lower maintenance today’s homeowners desire.

AUTHENTICDESIGN

Page 8: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

ENGINEERED TO STAND UP BEAUTIFULLY TO WHAT NATURE BRINGS Only James Hardie® fiber cement products are Engineered for Climate® with performance optimized for two separate climate zones.

ENGINEERED FOR CLIMATE®

Page 9: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

HZ5® PRODUCTSEngineered for wet or freezing conditions and more.

ENGINEERED FOR CLIMATE®

Freezing temperatures Extreme seasonal temperature change

Damage from termites and other pests

Fire Prolonged moisture exposure

Page 10: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

HZ10® PRODUCTSEngineered for hot, humid or high-precipitation conditions and more.

Hurricane-forcewinds

Rainy, coastal climates and sea air

Damage from termites and other pests

Fire Heat, humidity and UV

ENGINEERED FOR CLIMATE®

Page 11: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

ENDURING BEAUTY BEGINS  WITH A STRONG FINISHOur advanced ColorPlus® Technology creates a vibrant, consistent finish for years of lasting beauty, adhesion and fade resistance. ColorPlus® Technology finishes last longer and look brighter on your home.

COLORPLUS® TECHNOLOGY

Page 12: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

MORE THAN EXCEPTIONAL PAINT, IT’S AN EXCEPTIONAL PROCESSOur proprietary finish is baked onto the boards, delivering exceptional finish adhesion, color retention and permitting year-round installation.

COLORPLUS® TECHNOLOGY

This process heats and pre-conditions boards for a stronger bond with coating.

PRE-HEATING1Our finish is applied to the surface, edges and features of our siding and trim products.

FINISH APPLICATION2

James Hardie’s ColorPlus® Technology resists fading and looks better longer.

LASTING COLOR4A final heating process bakes-on the finish for maximum performance.

BAKED-ON BOND3

Page 13: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

What does this mean? “Delta-E” is the standard measure for the change in color. The higher the Delta-E, the greater the change.

COLORPLUS® TECHNOLOGY

Exceptional Fade ResistanceWhen considering the cost of siding, think about long term performance. We put our ColorPlus® Technology finish head-to-head against siding painted with commercially available exterior grade paint. We exposed these boards to the same 5,000 hours of UV light to replicate the effects of sunlight over five years.

* All samples exposed to 5000 hours accelerated QUV-B weathering per ASTM G154-12a, which approximates 5 years exposure in Florida sun. Paint A and B are premium exterior grade latex paint applied per manufacturer’s instructions.

Perceptible by the

human eye

Paint A Paint BColorPlus®

Technology

Diffe

renc

e in

Col

or (D

elta

-E)

0.0

0.3

0.6

0.9

1.2

1.5

WHICH FINISH FADED MORE?*

Page 14: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

VS. VINYL SIDING

MAKE A STATEMENT, NOT COMPROMISESJames Hardie siding provides authentic design that vinyl siding cannot match. Our products are up to 5x thicker than vinyl siding products, providing deeper shadow lines and a warmer wood grain texture with seams that are less visible.

James Hardie® Siding Vinyl Siding

vs.

Page 15: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

VS. VINYL SIDING

SELECT SUPERIOR SIDING FOR LASTING PROTECTIONJames Hardie siding resists damage from wind, rain, freezing temperatures and hail. Vinyl siding can be damaged by hail and may crack, buckle or sag with weather stress and time, possibly diminishing your home’s charm and value.

James Hardie® Siding Vinyl Siding

Page 16: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

VS. VINYL SIDING

SELECT SUPERIOR SIDING FOR LASTING PROTECTIONJames Hardie siding is noncombustible and resists damage from extreme heat. Vinyl siding is vulnerable to melting caused by flame, grills and solar heat reflected off low-e windows.

Vinyl SidingJames Hardie® Siding

Page 17: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

VS. VINYL SIDING

*Within a controlled lab environment, samples were exposed to QUV testing for 2000 hours under ASTM G154-12a, simulating 2 years of natural exposure.

James Hardie® Siding Vinyl Siding

PRODUCTS THAT WILL KEEP THEIR GOOD LOOKS OVER TIMEDon’t be misled by vinyl siding’s short-term cost. Its color can be more susceptible to fading or color changes. James Hardie ColorPlus® Technology finishes provide exceptional color consistency and fade resistance.

0

2,000

0

2,000

vs.

DISCOLORATION TEST2,000 HOURS OF UV LIGHT EXPOSURE*

Page 18: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

GOOD LOOKS THAT OUTPERFORM WOOD SIDING AND TRIM

Stands up to storms and harsh weather

Uniquely formulated to resist the effects of water absorption

Fire resistant and recognized by fire

departments nationwide*

Won’t be eaten by animals or insects

*James Hardie siding complies with ASTM E136 as a noncombustible cladding and is recognized by fire departments across the U.S. including Marietta, GA, Flagstaff, AZ and Orange County, CA.

VS. WOOD & WOOD COMPOSITES

Page 19: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

VS. WOOD & WOOD COMPOSITES

WOOD AND WOOD COMPOSITE PRODUCTS HAVE MANY NATURAL ENEMIES Weather ravages them. Water warps them. Insects and pests can damage them. Wood-based siding and trim are easy targets.

Page 20: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

VS. WOOD & WOOD COMPOSITES

HardieTrim® Board

Wood trim board*

THINGS CAN GET REAL UGLY REAL FAST WITH WOOD TRIM Spend less time maintaining your home and more time enjoying it.

*Illustration simulates weathering and termite damage effects on painted wood trim and HardieTrim® boards resulting from hypothetical exposure to ice, cyclic wetting and drying, and termite attacks over time. The actual appearance of your trim might be different than this illustration and will depend on many factors, including but not limited to: the frequency of maintenance and repainting, the type of paint used, the type and quality of wood trim, use of insect treatments, the condition of the trim when it was installed and painted, and actual weather, UV or climate exposure.

Page 21: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

VS. WOOD & WOOD COMPOSITES

THE DRAWBACKS OF CAULKING OR USING “H” JOINT CLIPS ON BUTT JOINTSUnlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint.

Clips accentuate the gap and fade at a different rate. Clips require maintenance to prevent water penetration.

Caulk is difficult to color match and fades at a different rate. When caulk fails, water may penetrate the butt joint.

*Based on wood composite siding manufacturer’s published installation instructions.

Page 22: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

NOT ALL FIBER CEMENT IS THE SAMEJames Hardie® products are generations ahead of generic fiber cement in aesthetic and performance advancements, including climate-specific formulations and ColorPlus® Technology.

VS. GENERIC FIBER CEMENT

Page 23: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

VS. GENERIC FIBER CEMENT

GREATER DIMENSIONAL STABILITYHardiePlank® lap siding absorbs less water, and expands and contracts less than other fiber cement. Better dimensional stability mean less unsightly gaps between boards.

*Temperature cycles, moisture and other environmental factors can cause siding to move on a wall. Stable siding resists buckling or warping and its joints are less visible. The amount siding will move is contingent on storage practices, proper installation and a good frame job. Always correct framing irregularities before installing siding. Never install wet siding.

Page 24: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

VS. GENERIC FIBER CEMENT

LONGER LASTING COLORColorPlus® Technology – Delivers exceptional finish adhesion, color retention and UV resistance as compared to other fiber cement with field paint.

Identical lab tests show field-applied paint on generic fiber cement will fade more over the same duration. vs.

Generic fiber cement siding with field paint

HardiePlank® lap siding with ColorPlus® Technology

These boards were each exposed to 2,500 hours of ultraviolet light, simulating the effects of sunlight over several years.*

*Samples shown were exposed to QUV testing for 2500 hours under ASTM G154-12a, simulating over 2 years of natural exposure.

Field paint is a commercially available exterior grade latex applied per manufacturer’s instructions.

BEFORE AFTER BEFORE AFTER

MINIMAL FADE

ColorPlus Technology brings the difference to light

FADING AND LOSS OF SHEEN

Page 25: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

THE JAMES HARDIE DIFFERENCE

BACKED BY EXCEPTIONAL WARRANTIESUnlike other brands, James Hardie doesn’t prorate its siding and trim warranty coverage. • 30-year non-prorated, limited siding substrate warranty

• 15-year non-prorated, limited trim substrate warranty

Page 26: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

THE JAMES HARDIE DIFFERENCE

Green Builder Magazine Readers’ Choice, “Most Sustainable Product” 2019

HardiePlank® lap siding is backed by the Good Housekeeping Seal

HardiePlank® lap siding named “Best Building Products Made in America”

Featured on the DIY Network’s Blog Cabin every year since 2012

Chosen by builders as a Brand Leader in Builder Magazine for over 20 years

Gold Winner for Hanley Wood 2015 Brand Builder award

We’ve earned the endorsement of trusted industry experts

Page 27: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

THE JAMES HARDIE DIFFERENCE

Money Magazine singles out HardiePlank® lap siding as a great value

Exclusive siding partner with Southern Living Inspired Communities

Selected for the Better Homes and Gardens Innovation Home in 2015

Listed as top building materials and products by Professional Builder 2018

Qualified Remodeler Magazine: List of Top Exterior Products 2014

Featured in This Old House’s Idea Home, The Farmhouse at Emerson Green 2016

E x c l u s i v e S i d i n g P a r t n e r

We've earned the endorsement of trusted industry experts

Page 28: AND LASTING BEAUTY · Unlike wood composite siding, James Hardie® siding resists shrinking, swelling and it does not require a 3/16-inch gap* at each butt joint. Clips accentuate

Get inspired at jameshardie.com

© 2019 James Hardie Building Products Inc. All Rights Reserved. TM, SM, and ® denote trademarks or registered trademarks of James Hardie Technology Limited HS1702 10/19