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29/11/2017
1
data analytics:evidence–based decision making
CeADAR Centre for Applied Data Analytics
the promise of data analytics:hidden insights, greater objectivity and greater accuracy
▪Better decision-making, planning and forecasting driven by data not the HIPPO’s “gut instinct” (highest paid person in the organisation)
▪Better more personalised and sophisticated customer engagement
▪ Improved productivity and better scheduling for more efficient organisations
▪Better fraud detection
Fidelity Internal InformationSource: IDC
▪Better product and service offerings
▪ Increased customer satisfaction/loyalty
▪ Increased customer revenue
▪Reduced customer support costs
▪ Improve internal staffing and comms by
understanding better staff motivations, causes
of attrition and the benefits of training
The rise and rise ofdata analytics & machine learning
Google searches for the terms: data analytics, data scientist,big data and machine learning
1996
Databasemarketing
1994
CeADAR: centre for applied data analytics
CeADAR is amarket-led centre
focussed on thedevelopment and
deploymentof big data analytics
technology and innovation for the
competitive advantage
of its member companies
CeADAR: bridging the gap
TRL 1 TRL 2 TRL 3 TRL 4 TRL 5 TRL 6 TRL 7 TRL 8 TRL 9
University CeADAR Enterprise
Basicprinciplesobserved
System proventhrough fullcommercialapplication
Technologyvalidated
in lab
Systemprototypedemo’ed
in operationalenvironment
• Basic research& technology creation
• Market push• Technology driven
Product developmentand commercialisation
• Application development& proof of concept
• Business-value driven• Market pull/need-driven
www.ceadar.ie/outputs/our-demos/
▪ customer analytics
▪ real time analytics
fraudulent behaviour detection
identifying emerging topics
detecting new user behaviour
▪ contact centre analytics
▪ social media analytics
Social fingerprinting
Domain expertise
▪ text analytics
▪ Location-based analytics
▪ sentiment analysis
▪video & image analytics
▪predictive analytics
▪machine learning
29/11/2017
2
customer exploration tool
A data analytics tool to allow users, without significant data analytics expertise, to explore any customer segments that they have themselves manually defined in an ad-hoc manner, e.g. for a mobile phone operator, this could be how many women between the ages of 16-20 use their services?
contact centre analytics
Text stream
Issues and
alerts
Automatic speech-to-text transcription Topic modelling
▪ Automatic topic and issue extraction over large volume audio dialogue
▪ Alerting to new and trending topics and tracking of known topics
▪ Applications
– contact centre data
– online video transcription data
– large-volume speech audio domains
real-time analytics of big fast data
▪ High-throughput scalable clustering for data streams
▪ Live data capabilities to advanced analytics tasks
▪ Solution processes > 3M entities/minute (50K/sec)
▪ Implemented on Apache Storm with commodity hardware
Applications: ▪ SPAM detection in networks▪ fraudulent behaviour detection▪ identifying emerging topics in
content streams▪ detecting new user behaviour
and patterns
synthetic dataset generator
BlockChain & Smart Contracts Next Gen sentiment analysis
• (tool 1) an advanced analytics engine that filters and ranks content related to specified entities ensuring that only relevant content is delivered to the end-user. Has a customizable user interface that provides meaningful interpretations of the aggregated data
• (tool 2) provides a fine-grained and nuanced understanding of the sentiment expressed in text articles
29/11/2017
3
CrowdTrack: location-based analytics analytics in the energy industries
•Brownfield engineering services•Predictive analytics of system component integrity (predictive maintenance/risk pricing)•Reduced inspection, intervention and maintenance costs•Analytics of actual vs. expected output power
www.ceadar.ie/outputs/our-demos/
▪ customer analytics
▪ real time analytics
fraudulent behaviour detection
identifying emerging topics
detecting new user behaviour
▪ contact centre analytics
▪ social media analytics
Social fingerprinting
Domain expertise
▪ text analytics
▪ Location-based analytics
▪ sentiment analysis
▪video & image analytics
▪predictive analytics
▪machine learning