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Andres Mejia [email protected] 077 2192 1458 EXAMPLES OF WORK ON DIGITAL MEDIA – ANDRES MEJIA 1. RAREPINK (2012) During my placement at RarePink I have been developing a digital marketing strategy for the brand’s plan to enter the Chinese market. Primary and secondary research to generate website design/usability recommendations based on Chinese users behaviour with jewellery websites and social media (as seen on next image). Western Equivalents Website under construction, this is a beta version. 2. TAKING OVER (2009 – Aug 2011) Taking Over was an events promotion brand that i founded with the objective of saving electronic music lovers from a monotonous and predictable music scene. I designed the logo and used it to position the brand through digital and print media. Digital marketing: Facebook (fan page and profile), YouTube, direct emails and website. Print media: I participated in the design and copywriting of flyers and posters.

Andres Mejia Portfolio V2

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Page 1: Andres Mejia   Portfolio V2

Andres  Mejia     [email protected]   077  2192  1458  EXAMPLES OF WORK ON DIGITAL MEDIA – ANDRES MEJIA

1. RAREPINK (2012)

• During my placement at RarePink I have been developing a digital marketing strategy for the brand’s plan to

enter the Chinese market. • Primary and secondary research to generate website design/usability recommendations based on Chinese

users behaviour with jewellery websites and social media (as seen on next image).

    Western Equivalents

Website under construction, this is a beta version.

2. TAKING OVER (2009 – Aug 2011)

• Taking Over was an events promotion brand that i founded with the objective of saving electronic music lovers from a monotonous and predictable music scene.

• I designed the logo and used it to position the brand through digital and print media.

• Digital marketing: Facebook (fan page and profile), YouTube, direct emails and website.

• Print media: I participated in the design and copywriting of flyers and posters.

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Andres  Mejia     [email protected]   077  2192  1458  • Facebook page: https://www.facebook.com/pages/Taking-Over/143257092381236

• Facebook profile: https://www.facebook.com/takingovermed

Current  stats  show  a  strong  organic  growth  in  reach  and  engagement  

Over  700  likes  

Over  1,022  friends  

Promotion  strategy  focused  on  photos  of  events  and  tagging  

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Andres  Mejia     [email protected]   077  2192  1458  • Artwork collaboration with visual designer

Flyers

Posters

• Website: www.taking-over.net This was my first attempt to market a brand through a website, it was a work in progress I had to leave behind in search for my MSc degree in the UK.

Integration  with  Facebook  using  the  tab,  and  like  &  

share  buttons.  

Artwork  for  next  event  

Opt  in  to  email  database    

The  photo  &  video  section  was  planned  to  integrate  with  the  Facebook  photo  album’s  

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Andres  Mejia     [email protected]   077  2192  1458  

• : http://www.youtube.com/watch?v=ruB2A7lwoqI

3. Elektronischen Kultur - eK (June 2008 – April 2009):

• eK was my first entrepreneur into digital marketing and the music industry. • I collaborated in the design of the logo and other artworks. • I managed the social media profile and email marketing to promote footfall into the

events.

• Facebook page: https://www.facebook.com/pages/eK/42199768322

Integrated  with  Soundcloud  or  YouTube  

Facebook  like  button  and  other  social  media  

links  

Over  300  likes  

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Andres  Mejia     [email protected]   077  2192  1458  • Print media:

4. PERSONAL PROFILES

: http://klout.com/#/AndresMej

: http://www.linkedin.com/in/andresmejia1

: https://twitter.com/AndresMej

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Andres  Mejia     [email protected]   077  2192  1458  

https://www.facebook.com/eintech

 https://plus.google.com/u/0/114887819014083949260/posts

http://pinterest.com/andresfmejia/

 http://www.mixcloud.com/AndresMejia/

   http://soundcloud.com/andresm