Andrew Berardy (Arizona State University)

Dr. Thomas Seager (Arizona State University)

Dr. Evan Selinger (Rochester Institute of Technology)

Russell Uhl (Rochester Institute of Technology)

TURINEX : A Social Science Tool to Help Understand and Predict Sustainable Consumption

May 16th 2013#ISSST2013#TURINEX

Sustainable Consumption

Consumer

Life Cycle AssessmentConsumer Psychology

Microeconom

ics

Beh

avio

ral S

cien

ceMaterials Science

Inte

rnat

iona

l Rel

atio

ns

Sustainable Consumption

Consumer

Consumer Psychology

Behavioral Science

Materials Science

Microeconomics

International Relations

Lifecycle Assessment

Sustainable Consumption

Consumer

Consumer Psychology

Behavioral Science

Materials Science

Microeconomics

International Relations

Lifecycle Assessment

The Nature of Expertise

Sees the goal and solution immediatelyKnows what works and simply does so

Expertise

Perspectives based on good and bad experiencesSees the goal intuitively, but not how to get there

Proficiency

Sees many issuesReasoning to identify which are relevant

Competence

Understands contextFollows maxims

Advanced Beginner

Conscious analysis requiredFollows rules

Novice

Interactional Expertise

Michael Lewis Harry Collins Roger Ebert

Imitation Game

Interactional Expert

No Expertise

???

Intermediate Interactional Expertise (IIE)Interactional ExpertiseIntermediate Interactional ExpertiseNo Expertise

TURINEX

Omnivore – Negative Control (Bear Grylls)

Vegetarian – Subject(Morrissey)

Vegan – Positive Control(Carl Lewis)

Vegan – Judge (Alicia Silverstone)

Alan Turing

Omnivore

Maybe OK?

Vegetarians

Not Vegan

Vegans

Not Vegan

Interface

What are you going to have for dinner tonight?

I'm going to put some carrots, zucchini, bell pepper, garlic, and ginger in a wok with some tempeh and stir-fry it with some peanut sauce, and have some brown rice.

I like Mexican food a lot. I'll probably make a Mexican salad or stew tonight

Don't know, I havent planned it yet. But I love Baked Potaotes with either corn or green beans.

What are you going to have for dinner tonight?

I'm going to put some carrots, zucchini, bell pepper, garlic, and ginger in a wok with some tempeh and stir-fry it with some peanut sauce, and have some brown rice.

nOutcome Scenario InterpretatioReason

P>X>N IIE X has IIE X is more expert than N, but less than P

P~X>N IE X has IE X is more expert than N andequally expert to P

P>X~N No Expertise X has no expertise

X is not moreexpert than N

P>X<N No Expertise X has no expertise

X is lessexpert than N

P~X~N UbiquitousExpertise

Expertise typeis ubiquitous

X can’t be differentiated from Por N

Interpretation

Possible Bias

E

Judge (Expert)

IE N

IE E IE

E N N

E E E

N N N

Possible TURINEX setups

Transcript AnalysisQUESTION: How do you get the calcium you need?

RESPONSE 1: Most of my vegan milks are fortified, and I also take a Deva calcium and magnesium supplement.expert : 3Analysis: Calcium not perceived as obstacle. Shows awareness of easy vegan sources.

RESPONSE 2: It sounds gross, but I mix molasses and water to get my iron and calcium. Otherwise I drink this really yummy enriched Chocolate Rice Dream Milk, or add a salad to the menu.none : 3Analysis: Shows concern for iron in addition to calcium. It is typical for a vegetarian to be concerned with nutritional deficiencies – this often prevents them going vegan.

RESPONSE 3: Calcium enriched Orange Juice, beans, Broccolli, and brussell sprouts. They taste good on sandwiches. I hate Soy Milk.intermediate : 4Analysis: Strange answer to hate soy milk and to say they taste good on sandwiches. There are other fortified milks, and I’ve never heard of a broccoli or Brussels sprouts sandwich

Vegan

Vegetarian

Omnivore

Extension

Questions?

aberardy@asu.edu

The authors would like to thank the Sustainable Energy and Environmental Decision Science (SEEDS) studio at Arizona State University

Thank You!

seeds