Angielski w pracy i biznesie część 2

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    Listen & Learn

    Angielski w pracy i biznesie

    Business Words & Expressions CD 2

    Spis treci Strona cieka

    Part two At WorkLesson 8 Solving problems 2 track 1-5

    Lesson 9 Modern communications 6 track 6-9

    and computers

    Lesson 10 Socialising 9 track 10-13

    Part three Business Projects

    Lesson 11 Product and service 11 track 14-16

    presentation

    Lesson 12 Negotiations 13 track 17-19

    Lesson 13 Marketing and Advertising 17 track 20-24

    Lesson 14 Company presentation 20 track 25-27

    Learn Abbreviations 5An Invoice 5

    Writing a letter/a note/an e-mail 8

    Describing trends 12

    Import/Export Abbreviations 16

    Interpreting statistics 22

    DIM Nauka i Multimediaul. Milskiego 1, 80-809 Gdask

    www.audiokursy.pl

    e-mail: [email protected]

    tel. (58) 324 91 51 fax. (58) 324 91 52

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    Lesson 8 Solving problems

    Exercise one 1Listen and repeat the expressions.

    zachci to encourage

    proponowa to suggest / to recommend

    obieca to promise / to make a promise

    poradzi to advise

    przeprosi to apologise / to say sorry

    aowa to regret

    wybaczy to forgive

    przekona to persuade

    zaakceptowa to accept

    zgodzi si to agree

    przekona to convinceprzyzna to admit

    rozway to consider

    zdecydowa to decide / to make a decision /

    to make up ones mind

    wierzy to believe

    rozwiza problem to sort out a problem

    znale rozwizanie to come up with a solution

    zdoa to manage to do

    pogodzi si to make up with sb

    Exercise two 2Complaining and dealing with complaints. Listen and repeat the sentences.

    - Ive got a problem with...

    - Id like to complain about

    - Im sorry to say this but...

    - Im sorry to trouble you but

    - Im very sorry. / Im terribly sorry.

    - Please forgive me.

    - I didnt mean to do it.

    - It wont happen again.

    - Well replace it.- Thats all right, dont worry.

    - Never mind.

    - Its not your fault.

    - How could you do that?

    - What are you going to do about it?

    - Could I have a new one?

    - Id like a refund.

    - Id rather have my money back.

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    Exercise three 3Listen and repeat the expressions used when dealing with documents.

    wycena a quotation to ask for / to prepare / to give a quotation

    cennik a price list to send / to enclose a price list

    kosztorys an estimate to make / to put in an estimate forzamwienie an order to place / to confirm / to acknowledge an order

    list przewozowy a delivery note to check a delivery note

    faktura an invoice to issue / to query / to pay an invoice

    upomnienie a reminder to issue / to ignore a reminder

    czek a cheque to write / to sign / to postdate / to endorse a

    cheque

    paragon a receipt to ask for / to issue / to lose a receipt

    zapytanie a letter of enquiry to send a letter of enquiry

    Exercise four 4Listen and repeat the expressions used when making complaints.

    - The catalogue you sent to us doesnt include the current price list.

    - Your last delivery is not up to sample, it is below the standard we expected.

    - You have delivered 250 instead of the 300 which were ordered.

    - You have dispatched the wrong goods.

    - Some of the goods were damaged due to bad packaging.

    - There is an excessive amount of breakages.

    - They occurred due to inadequate packaging.

    - The goods havent been dispatched yet.

    -

    The first consignment hasnt been shipped yet.- There is a discrepancy between the packing list and your invoice.

    - I must query the total sum indicated on the invoice.

    - We havent received the invoice with the order.

    - The discount on the invoice is not as was agreed.

    - Several items on your invoice havent been included.

    - The system has been working improperly.

    GLOSSARY

    to enclose zaczy

    to put in przedstawito place zoy

    to confirm potwierdzi

    to acknowledge potwierdzi

    to issuewystawi

    to query zakwestionowa

    to postdate opatrzy dat pniejsz

    to endorse zatwierdzi

    to lose zgubi

    a current price list aktualny cennik

    a sample prbkato dispatch wysa

    due to z powodu

    breakages zniszczenia

    inadequate packing niewaciwe

    opakowanie

    a consignment partia towaru

    a discrepancy rozbieno

    to include zawiera

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    Exercise five 5Now take part in some short conversations and repeat the adjustments made.

    1.

    - The bulk of goods delivered under contract No. 809/08 is not up to sample.

    They are far below the standard we have expected.

    - Were sorry to hear this. But we can reduce the price by 10% if you keep the goods.-

    2.

    - On checking the goods, we found that you have delivered 250 instead of the 300 which

    were ordered.

    - I dont know how that happened. Well dispatch the missing goods right now.

    -

    3.

    - Thank you for the prompt delivery but I regret to inform you that some of the goods

    were damaged due to bad packaging.

    - Well replace them of course. Could you send us the specification? And I really do

    apologise for the inconvenience.-

    4.- With reference to our order No. 1223 Id like to inform you that the first consignment

    hasnt been shipped yet.

    - Ill do everything possible to explain the delay and speed up the delivery.

    -

    5.

    - There is a discrepancy between the packing list and your invoice. Could you check

    that, please?

    - Ill check it right away. Could you give me the invoice number?

    -

    6.

    - On checking the goods received, we find that several items on your invoice havent

    been included. I can fax a list of missing articles.

    - That would be helpful. Please ignore the invoice. Well issue the document again,

    and send you the copy.

    -

    7.

    - I wanted a word about our discount. The person I spoke to when I placed the order

    said we might have 10%, not 8%.

    - Im afraid Im not authorised to change it. Mr Bright is the person who deals withthat. Ill put you through to him.

    -

    8.

    - The system weve bought from you has been working improperly.

    - How long has this been going on?

    - - For three days.

    - Our service worker will have a look at it tomorrow at 11. Does that suit you?

    -

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    LEARN Abbreviations

    encs Enclosures (zaczniki)

    pp Per pro: on behalf of (z upowanienia)

    c.c. Who else you are sending this to. (do wiadomoci)

    re/ref Reference (odnonie)attn Attention: who the letter/the fax is for. (uwaga: do kogo list/fax jest

    adresowany)

    dept Division or department (wydzia, departament)

    tnks/thks Thanks (dziekuj)

    pls Please (prosz)

    rgds Regards (pozdrowienia)

    rply Reply (odpowied)

    asap As soon as possible (tak szybko jak to moliwe)

    add Addition (dodatki)

    approx Approximately (okoo, w przyblieniu)

    del Delivery (dostawa)

    dep Departs (wyrusza)dly Delay (opnienie)

    docs Documents (dokumenty)

    flgt Flight (lot)

    fwd Forward/Send (przelij)

    inv Invoice (faktura)

    L/C Letter of credit (akredytywa)

    LEARN An Invoice

    BestPayPlace of making out: London, UK

    Date of making out: 2008-01-31

    Date of sale: 2008-01-31

    Currency: GBP

    Exchange rate: 1 GBP = 4,86 PLN

    Invoice: 342/TRT/2008

    Seller: Buyer:

    BestPay.eu Ltd. Micro MDI Polska Ltd.24 Stratton Road Poznanska 28

    SW1V 1ZD London 00-278 Warszawa

    UK Polska572 45324 24678 A 584 12 23 343

    Table of products

    No. Product name Unit Qty Unit price Total price

    1 Fee for financial service financial proxy piece 1 12,21 12,21

    To pay: 12,21 GBPIn words: one*two*pounds*two*one*pence

    Payment kind: via compensation Paid: 12,21

    Payment time-limit: 2008-01-31 Remaining: 0,00

    Drawer: Director of Customer Service Department

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    Lesson 9 Modern communications and computers

    Exercise one 6The Internet. Listen and repeat the expressions.

    rzeczywisto wirtualna virtual reality

    dostp do Internetu Internet access

    sie a network

    modem a modem

    ograniczony zasig limited scope

    poczenie internetowe a net connection

    poczony online

    niepoczony offline

    bezprzewodowy wireless

    haso a password

    wyszukiwarka a search engineprzegldarka a browser

    zabezpieczenia security

    serwer a server

    strona a website

    strona gwna a homepage

    konto pocztowe an e-mail account

    podpis elektroniczny a digital signature

    kamery internetowe webcams

    poczenie przez modem a dial-up connection

    stae cze a broadband connection

    oprogramowanie antywirusowe anti-virus softwareszuka w Internecie to surf the net

    ciga na komputer to download

    umieszcza na stronie to upload

    czy to link

    uywa filtra na niechcianpoczt to screen out spam

    usuwa niechciane maile to delete junk e-mails

    wraca (o niechcianych mailach) to bounce back

    zarejestrowa si to subscribe

    wama sido komputera to hack into a computer

    Exercise two 7Computer technology in everyday life. Listen and repeat the expressions.

    wczy komputer to start up / to power up a computer

    otworzy plik to open a file / to open a document

    wprowadza informacje to enter information

    kopiowa to copy

    wyci to cut

    wklei to paste

    usun to delete

    przewija stron to scroll up and down a page

    zainstalowa program to install a program

    odinstalowa to uninstall

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    wysya wiadomoci to send messages

    sprawdza skrzynk to check your message box

    otrzymywa wiadomoci to receive messages

    wysya e-mail na adres to send an e-mail to an address

    wysa w zaczniku to send sth as an attachment

    przechowywa informacje to storemie dostp do informacji to access information

    wydrukowa to print

    robi obliczenia to do calculations

    wpisa formu to write a formula

    edytowa dokument to edit a document

    formatowa dysk to format adisk

    wypali pyt to burn a CD / a DVD

    zamkn plik to close a file

    zapisa dane to save your work

    zamkn komputer to shut down a computer

    wymieni pojemnik z tuszem to replace a cartridgenaprawi to fix / to repair / to mend

    Exercise three 8Requests. Listen and repeat the expressions.

    - Can you help me download the program?

    - Can you give me some advice how to do calculations in this program?

    - Could we carry out the experiment?

    - Will you help me use my voice mail?

    - Can we format a disk together?

    - Do you think you could show me how to surf the Internet?

    - Do you think you could possibly fix my printer?

    - Would you mind sending me an e-mail?

    - Help me replace the cartridge, please.

    Exercise four 9Give advice on the following problems using the given expressions.

    - My spam keeps bouncing back. A good idea would be

    -

    -

    A good idea would be to start screening out your spam.

    - I dont have access to the Internet at home. If I were you

    -

    - If I were you I would visit the Internet cafe.

    - I have a dial-up connection and I pay a lot monthly. Why dont you?

    -

    - Why dont you install broadband?

    - Im afraid someone will hack into our company computer one day.

    - It would be advisable to- It would be advisable to invest in better security.

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    - I panic whenever my computer crashes. My advice is

    -

    - My advice is to stay calm and restart the computer.

    -

    Since my girlfriend left, our only contact has been through e-mails.- Havent you thought of?

    - Havent you thought ofinstalling skype?

    - Im almost certain someone occasionally reads my mail. The only solution is

    -

    - The only solution is to change your password.

    LEARN Writing a letter/a note/an e-mail

    Useful phrasesadvise you

    confirmStarting We are writing to

    enquire

    Thank you for your letter of January 14th

    .

    Starting a reference With reference to

    Further to

    our phone conversation today

    your e-mail of December 2nd

    Im delighted to tell you thatGiving good news

    Youll be pleased to hear that

    We regret to inform you

    Unfortunately, Giving bad newsIm afraid,

    We would be grateful if you could

    I would appreciate if you could

    Could you possibly?Making a request

    Please

    If you wish, we would be happy to

    Would you like me to?Offering help

    Shall I do it for you?

    Im enclosingEnclosing documents

    Please find enclosedIf you have any further questions, please do not hesitate to

    ask.

    If we can help in any way, please contact us again.Closing remarks

    Thank you for your help.

    Referring to future contactI look forward to

    Looking forward to

    meeting you on

    seeing you on

    receiving your comment in due

    course.

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    Lesson 10 Socialising

    Exercise one 10Social relations. Listen and repeat the expressions.

    by z kim w dobrych stosunkach to get on well with someone

    polubi kogo to take to someone

    okazywa szacunek to respect someone / to look up to someone

    uwaa za wzr to regard sb as a role-model

    traktowa z pogard to despise someone / to look down on someone

    wspiera to support

    ufa to trust

    polega na kim to rely on

    liczy na kogo to count on someone

    wtpi w kogo to doubt someonerozczarowa to disappoint / to let sb down

    przyjani si to make friends with someone

    podziwia to admire

    by zauroczonym, zafascynowanym kims to be fascinated by

    zazdroci to envy

    mie zastrzeenia do kogo to have reservations about sb

    by z kim w konflikcie to be in conflict with sb

    Exercise two 11Ways of communicating. Listen and repeat the expressions.

    porozumiewa si to communicate

    skontaktowa si to get hold of / to get in touch

    by w kontakcie to keep in touch

    zamieni z kim sowo to have a word with

    ogosi to announce

    zakada to assume

    potwierdzi to confirm

    przeszkodzi to interrupt

    wspomnie to bring up

    mwi prawd to tell the truth

    kama to tell liesfantazjowa to fantasise

    przechwala si to boast

    wyzna to confess

    baga to beg

    kontynuowa to carry on

    wykrzykn to exclaim

    okaza zo lub zdziwienie marszczc brwi to frown

    poklepa przyjanie to pat

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    Exercise three 12Arguing. Listen and repeat the expressions.

    kci si to argue / to have an argument with

    sprzecza to row / to have a row

    skary si to complain / to make a complaintobrazi kogo to insult sb

    le zrozumie to misunderstand

    zmusza kogo do czego to force sb to do sth

    naciska na kogo, wywiera presj to put pressure on

    przeciwstawia si to contradict

    twierdzi to claim

    nalega to insist

    przypomnie to remind

    zaprzeczy to deny

    grozi to threaten

    miemiao to dareodmwi to refuse

    domaga si to demand

    ostrzec to warn

    oskara to accuse

    przeszkadza to disturb

    udawa to pretend

    doprowadza kogo do szau to drive sb mad

    Exercise four 13Coping with stress. Listen and repeat the expressions. Then repeat the sentences.

    - by zestresowanym to be stressed out

    - If you are stressed out, the best thing you can do is to go to sleep.

    - zmniejszy stan napicia to relieve tension

    - The best way to relieve tension after a hard exam is to do some press-ups.

    - wyluzowa si to loosen up

    - Would you like to go for a pizza to loosen up in the evening?

    - zminimalizowa stres to minimise the stress

    - Do you think some pills would help you minimise the stress?

    - nie przejmowa si to take things easy

    - Some people think alcohol will help them take things easy.

    - mie do to be fed up with

    - What do you do when you are fed up with your daily routine?

    - radzi sobie z napiciem to handle the pressure

    - What shall we do to handle the pressure before the meeting starts?

    - by pod presj to be under pressure- What do you do when you are under a lot of pressure?

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    Part three Business Projects

    Lesson 11 Product and service presentation

    Exercise one 14Listen and repeat the expressions used during a product or service description.

    1. Whats it like?

    wydajny efficient

    gotowy do uytku ready-to-use

    niezawodny reliable

    bezpieczny safe

    przyjazny dla uytkownika user-friendly

    regulowany adjustable

    w dobrej cenie goodvalueoszczdny economical

    opacalny cost-effective

    atwy w montau easily maintained

    rozwinita technologia sophisticated technology

    zaawansowany advanced

    wysokiej jakoci high-quality

    2. Technical data:

    dugo thelength Its 365 m long.

    szeroko thewidth Its 134 cm wide.

    wysoko the height Its 35 m high.

    waga the weight It weighs 5.24 kg.

    pojemno the cubic capacity Its 20 m.

    wydajno the output It can manufacture 2000 cartons per hour.

    adowno the load The maximum load is 2,350 kg.

    Exercise two 15Listen and repeat the expressions used when preparing a special offer.

    - Price includes carriage.

    - Money-back guarantee.

    - Free delivery on orders over 200.

    -

    Payment within 30 days.- Available for immediate delivery.

    - 30 days free trial.

    - Sale or return.

    - Limited offer - 100 off if purchased before 31 March.

    - Discount on orders over 500 pieces.

    - 2-year warranty period.

    - An extended warranty at half price.

    GLOSSARY

    carriage przewz, transport

    money-back guarantee gwarancja zwrotu pienidzyfree delivery darmowa przesyka

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    within 30 days w cigu/za 30 dni

    available dostpny

    immediate delivery natychmiastowa dostawa

    free trial darmowy okres prbny

    sale or return moliwo zwrotu w przypadku nie sprzedania towaru

    limited offer oferta limitowanadiscount on orders over rabat dla zamwie powyej

    warranty period okres gwarancyjny

    an extended warranty przeduona gwarancja

    Exercise three 16Now listen to the sentences typical of presentations, and repeat them after the speaker.

    - Im going to talk today about our new product.

    - All of you will be given a handout at the end.

    - It will give you some important details about the information Im going to present.

    - It will include some graphics as well that you can use in your sales presentations.

    - The main purpose of my talk is to outline the major benefits of using this model.- I shall discuss these benefits in terms of ease of use and cost savings.

    - First, I would like you to look at some statistics.

    - I hope youll find them very encouraging.

    - Id like to tell you about some trends in the fax market.

    - Lets look at some figures. Ill put them up on the screen now.

    - What do those statistics mean to us?

    - Let me give you an example which brings out graphically what I mean.

    - Let me turn to some other trends in the market.

    - So the major advantages are

    - Ill comment now on each of the features one by one.

    - Dont hesitate to ask me any questions.

    LEARN Describing trends

    increased

    went up

    rose

    climbed

    grew

    (wzros-a/y)

    went down

    decreased

    fell

    (spad-a/y)

    to 200,000. (do 200,000)

    by 2,5m. (o 2,5 miliona)

    from5.5% in Decemberto5% in June.

    sharply. (gwatownie)

    slightly. (lekko)

    steadily. (stale)dramaticall. (radykalnie)

    substantially. (znaczco)remained

    stayed(pozosta-a/y)

    steady/stable/constant at

    at 12m.

    fluctuated. (waha-a/y si)

    Production

    Total assets

    Turnover

    Net income

    Profits

    SalesProduction costs

    Delivery costs

    leveled off. (ustabilizowa-a/y si)

    increase

    rise(wzrost)

    A negligible (nieistotny,

    ledwie zauwaalny)

    A slight (lekki)

    A gradual (stopniowy)

    A steady (stay)

    A substantial(znaczcy)

    A sharp (gwatowny)

    A dramatic (radykalny)

    A rapid (szybki)

    drop

    decline (spadek)

    in

    production.total assets.

    turnover.

    net income.

    profits.

    sales.

    production costs.delivery costs.

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    Lesson 12 Negotiations

    Exercise one 17Listen and repeat the expressions used during negotiations.

    1. Starting your position:

    - The price seems to be rather high. I was hoping for some discount.

    - The discount is only 5%. We didnt expect it to be so low.

    - Wed like a discount for bulk purchase.

    - I had in mind something nearer

    - Wed like a long warranty period.

    - We expect an early delivery.

    - Wed like a penalty clause for late delivery.

    - Id rather have a non-exclusive contract.

    -

    A letter of credit suits me best.- We guarantee

    2. Asking for clarification:

    - What price do you have in mind?

    - Hows that then?

    - It depends what you mean when you say

    - Could you be more specific?

    - Could we go through it again and check what weve agreed?

    - Lets summarise, shall we?

    3. Making a suggestion:- How about?

    - How about if I were to offer to pay for ?

    - Id like to suggest

    - We could

    - Lets agree to , shall we?

    - Do you want me to ?

    4. Bargaining:

    - Well if you

    - We might be able to make an exception if you

    - Were prepared to providing - If you , we could

    - If we sent it every week, would you pay our extra cost?

    - On an order of 200 pieces, what discount could you offer?

    - Supposing we agreed to a 5% discount, would you agree to a 60-day credit period?

    5. Asking for reaction:

    - How does that sound to you?

    - How do you feel about that?

    - What do you say?

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    6. Rejecting:

    - We just cant agree to

    - Its out of the question.

    - No, I dont really think so.

    - Id rather not.

    -

    Thats rather difficult.- Im afraid thats not possible. / That wouldnt be possible.

    - No, our terms of payment are customary, Im afraid.

    - Its company policy. We always insist on this.

    - No way, sorry.

    7. Agreeing:

    - It might be possible.

    - We could accept that.

    - Yes, we could agree to that.

    - Why not?

    - I agree to - That sounds good.

    - Thats a deal.

    - Fine then. Thats agreed.

    - Weve got a deal.

    GLOSSARY

    bulk purchase zakup hurtowy

    to have in mind mie na myli

    early/late deliverywczeniejsza / spniona dostawa

    a penalty clause klauzula dotyczca kar umownych

    a non-exclusive contract umowa na zasadach niewycznoci

    a letter of credit akredytywa

    to mean znaczy, oznacza, mie na myli

    to summarise podsumowa

    to make an exception zrobi wyjtek

    providing zakadajc

    a 60-day credit period 60-dniowy termin patnoci

    to sound tu: Co o tym mylisz?

    to feel about something sdzi o czym

    to be out of the question by niemoliwym

    terms of payment warunki patnocicustomary zwyczajowy, tradycyjny

    company policy polityka firmy

    to insist on nalega na

    Thats a deal. Umowa stoi.

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    Exercise two 18Now take part in the negotiations and play the role of the customer. Listen to the

    instructions.

    - For all the equipment as youve seen it, we would like to bill you 15,000.

    (Express your reaction to the price and suggest a discount.)-

    The price seems to be rather high. I was hoping for some discount.

    - Well, it compares favourably with our competitors. What price did you have inmind, then?

    (Say you were thinking of something nearer 12,000.)

    -

    - I had in mind something nearer 12,000.

    - Im afraid thats not possible. We might be able to offer you 14,000 providing

    you pay in advance. How do you feel about that?

    (Ask whether they cover the delivery costs supposing you agree to that.)

    - - Supposing we agreed to that, would you cover the delivery costs?

    - Yes, we could agree to that.(Ask about a warranty. Say youd like a two-year warranty.)

    -

    - And what about a warranty? You know wed really like a two-year warranty.

    - Oh well, thats a bit difficult. You know company policy is one year. And Im

    sorry I cant go along with you on that. We always insist on this.

    (Agree to this and suggest leaving that point.)

    -

    - Oh, all right. Well, lets leave that point, then.

    - OK. Thats a deal then. Lets summarise, shall we?

    Exercise three 19Ups and downs. Listen and repeat the expressions. Then repeat the sentences expressing

    uncertainty.

    - doj do porozumienia to reach an agreement

    - It doesnt look like they will reach an agreement soon.

    - zrealizowa ambicje to fulfil an ambition

    -

    I couldnt say if they will be strong enough to fulfil their ambition.

    - osign sukces to achieve success

    - Im not sure whether they will manage to achieve success.

    - da rad to succeed in

    - I might be wrong but they may not succeed in closing the deal.

    - powie si (o planach) to come off

    - It is doubtful whether their plans will ever come off.

    - upa (o planach) to fall flat- I might be mistaken but these plans are likely to fall flat fast.

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    - osign cel to reach the target

    - It is far from certain whether he will reach the target as soon as he thinks.

    - osign kompromis to reach a compromise

    -

    I have doubts whether itll be possible for them to reach a compromise.

    - wywiza si ze zobowizania to fulfil an obligation

    - It is not so certain whether she will fulfil her obligation.

    - mie kopoty z to have trouble with

    - I may not be right but we can have trouble with realising this project.

    LEARN Import / Export Abbreviations

    Price and responsibility - the price of goods includes:

    f.a.s. (free alongside ship) packing ready for shipment, delivery to quayside

    c. and f. (cost and freight)

    packing ready for shipment, delivery to quayside,

    loading on ship, freight charges to named port of

    destination

    c.i.f. (cost, insurance, fright)

    packing ready for shipment, delivery to quayside,

    loading on ship, freight charges to named port of

    destination, insurance charges

    f.o.b. (free on board)packing ready for shipment, delivery to quayside,

    loading on ship

    GLOSSARY

    packing ready for shipment zapakowanie do transportu

    delivery to quayside dostawa do nabrzea

    loading on ship zaadunek na statek

    freight charges to named port of destination opaty za przewz do portu docelowego

    insurance charges opaty ubezpieczeniowe

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    Lesson 13 Marketing and Advertising

    Exercise one 20Advertising. Listen and repeat the expressions.

    ogoszenie an ad, an advert, an advertisement

    ogoszenie drobne a classified ad

    reklama w Internecie a web banner

    artyku reklamowy an advertorial

    agencja reklamowa an advertising agency

    reklamodawca an advertiser

    akwizytor a sales rep

    adresat reklamy a target

    kampania reklamowa an advertising campaign

    dugoterminowa kampania a long-term campaignwpyw reklamy the impact of advertising

    reklama podprogowa a subliminaladvertising

    telesprzeda telesales, telemarketing

    nazwa firmowa towaru a brand name

    logo sponsora a sponsors logo

    reklama radiowa lub telewizyjna a commercial

    ulotka a leaflet

    ulotka reklamowa a flier

    wkadka reklamowa an insert

    kampania promocyjna promotional campaign

    zwiksza zapotrzebowanie na... to increase demandreklamowa to advertise

    Exercise two 21Listen and repeat the expressions connected with marketing tactics.

    przeprowadzi badania rynkowe to do market research

    oceni potencja rynku to gauge the market potential

    rozpozna zapotrzebowanie na nowy produkt to identify the need for a new product

    zwikszy popularno marki to increase brand awareness

    stworzy jasno zdefiniowany wizerunek marki to make a clearly defined brand image

    przeprowadzi energiczne kampanie marketingowe to conduct vigorous marketing campaignsrozwin rozlegy dzia sprzeday to build up massive sales forces

    wprowadzi produkt na rynek to launch a product

    zwikszy sprzeda to boost sales

    zdoby zaufanie klienta to encourage consumer loyalty

    zaoferowa promocje to offer price promotions

    zaproponowa promocyjne oferty dla nowych to suggest introductory offers

    linii produktw on new brand lines

    wybra gwny sposb reklamy to choose the main advertising medium

    monitorowa wyniki nowego produktu to monitor the performance of a newly-

    launched product

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    Exercise three 22Listen and repeat the expressions connected with advertising strategy.

    rozpocz kampani to launch a campaign

    kierowa dziaania do odbiorcw poniej to target the under-12 market

    12 roku yciawykreowa wizerunek produktu to project the right product image

    mie pomys na opakowanie i atrakcyjne logo to come up with ideas for packaging

    and an attractive logostworzy chwytliwe haso reklamowe to create a catchy slogan

    informowa i przekonywa konsumentw to inform and persuade consumers

    odwoywa sido szerokiego grona odbiorcw to appeal to a wide cross-section of

    consumers

    wyprodukowa serireklam to produce a series of eye-

    przycigajcych uwag catching advertisements

    promowa produkt w wielu mediach to promote a product across a wide

    range of mediazaplanowa kampaniw mediach to plan a media campaign

    zachca klientw to attract the consumers

    zrobi specjalne promocje to run special promotions

    rozda darmowe prbki produktw todistribute free samples of products

    Exercise four 23Now listen to the brand manager describing the marketing strategy they are planning.

    We are planning to launch a new product so a good marketing plan is essential. A lot of

    market research has already been done, and the results prove that there is quite aremarkable need for this type of product. Our Research and Development department

    organised a symposium during last years Fair in Frankfurt to gauge the market potential

    and the long-term success which is likely to be achieved. Its supposed to be one of our

    core brands so we have to conduct a vigorous marketing campaign and concentrate now

    on brand-building activities. The advertising campaign must target the market precisely,

    so we must come up with some ideas for a catchy slogan, packaging, and a special

    promotion for the beginning. Moreover, we need to plan a media campaign including both

    TV and radio commercials, and a series of eye-catching advertisements in the magazines.

    We expect all our promotional activities to cost around 600,000, and as we have a

    limited budget, everything must be planned carefully.

    Exercise five 24Now learn some useful language for participating in meetings.

    1. Giving opinions:

    - Im convinced we should

    - Im sure

    - I have no doubt we need

    - As I see it, we must

    - In my opinion,

    - To my mind,

    - It seems to me - I tend to think

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    2. Checking comprehension:

    - To put that another way,

    - If I follow you correctly,

    - So what you are saying is

    -

    Does that mean?- Are you saying?

    3. Agreeing:

    - I totally agree.

    - I agree entirely with Maria.

    - I quite agree.

    - I couldnt agree more.

    - Absolutely!

    - Precisely!

    - Exactly!

    - I agree with you.- I tend to agree.

    - I suppose so.

    4. Expressing reservations:

    - You have a point, but

    - I agree to some extent, but

    - I suppose you are right, but

    - Maybe thats true, but

    5. Disagreeing:

    - I dont agree with you at all.

    - I totally disagree.

    - You are quite wrong about that.

    - Its out of the question.

    - Rubbish! / Nonsense! / No way!

    - I dont really think so.

    - I cant see that, Im afraid.

    - Im afraid I cant agree with you here.

    - I tend to disagree.

    - Is that such a good idea?

    6. Making a suggestion:

    - I suggest that we

    - I would suggest

    - My suggestion would be to

    - We could

    - Perhaps we should

    - It might be worth doing it.

    - What about?

    - Why dont we?

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    Lesson 14 Company presentation

    Exercise one 25Listen and repeat the expressions of a company description.

    zaoferowa szeroki asortyment produktw i usug to offer a wide range of products and

    services

    mie wyjtkowy wybr marek wysokiej klasy to have an exceptional range of

    prestigious brands

    by wiodcym producentem to be the leading producer of

    produkowa na rynek klientw indywidualnych to manufacture products for the

    consumer market

    by usytuowanym w to be located in

    majcy siedzibgwnw with the head office based in

    mie fabryki w Europie i Azji to have factories in Europe and Asia

    zaoy spki zalene to set up subsidiariesfilie regionalne regional branches

    sprzedawa produkty w detalu to sell products through retail

    zatrudnia 1000 pracownikw na caym wiecie to employ 1000 staff worldwide

    mie doskonae wyniki finansowe to have excellent financial results

    mie obroty to have a turnover of

    dochd netto a net income

    rozszerza dziaalno w to expand our activities in

    stworzy nowseriproduktw to develop a new series of products

    Exercise two 26

    Listen and repeat the expressions used when talking of company strengths.

    produkty wysokiej jakoci po konkurencyjnych high-quality products at competitive

    cenach prices

    technologia zaawansowana advanced technology

    wiedza specjalistyczna specialised know-how

    wykwalifikowana kadra professional staff

    sprosta wymaganiom jakoci to meet quality standards

    elastyczne terminy patnoci flexible payment conditions

    szybka obsuga fast service

    wiarygodne terminy dostawy reliable delivery dates

    dobra obsuga serwisowa a good after-sales servicebliski kontakt z rynkiem close contact with the market

    szeroka sie sprzeday detalicznej extensiveretail distribution

    dostosowywa produkty do indywidualnych to adapt products to met individual

    wymaga requirements

    inwestycje w badania i rozwj investments in research and

    development

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    Exercise three 27Now listen to the conversation with the Public Relations Officer and repeat the questions

    used to collect information.

    - What are your principal business activities?

    - - The company primarily operates in only one business segment, which involves the design,

    development, production and sales of PC accessories and personal interface devices.

    - What range of products do you offer?

    - - We provide a range of product families used to control computers. The company

    manufactures and sells mice, keyboards and other personal computer interface products

    that enable users to communicate with their computers.

    - Where is the head office based?

    - - TheCorporate Headquarters are located in Amsterdam.-

    What locations do you operate in?- - The company is based in Netherlands, but has a strong presence in over 80 countries

    through its extensive retail distribution network. It has manufacturing facilities located in

    Asia and major distribution centres located in North America, Europe and Asia.

    - How many subsidiaries has the company established?

    - - Weve set up subsidiaries in the USA, United Kingdom, Hong Kong and Australia.

    - What is the companys turnover?

    - - We had a turnover of 650 m.

    - Whats the net income?

    - - Net income was 95 million.

    - How many employees do you have?

    - - The company employs 3,250 staff worldwide.

    - What are your achievements?

    - - We have exceeded our financial goals and achieved our sixth consecutive year of record

    revenue and profitability. We continue to build our strong global brand, which represents

    quality, design and innovation. We have launched more than 100 new products and

    shipped more than 25 million units with our brand.

    - What are the companys greatest strengths?- - We offer innovative solutions to our customers, enhanced products at competitive prices.

    We also increased efficiencies in our business. The implementation of new financial

    software technology provides us with better controls and much faster reporting and access

    to information. That in fact enables us to be even more competitive, productive and

    profitable.

    - What are the current projects?

    - - We are now preparing for the next phase of growth, and we are investing in infrastructure.

    We will build a new factory in India which will provide greater manufacturing capacity.

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    GLOSSARY

    to operate in dziaa w

    to involve zajmowa si

    to provide dostarcza

    retail distribution network sie sprzeday detalicznej

    manufacturing facilities zakady wytwrczeto exceed financial goals przekroczy zaoenia finansowe

    to achieve osign

    consecutive year of record revenue and profitability kolejny rok rekordowych dochodw i

    wysokiej rentownoci

    quality jako

    design model, wzr

    innovation innowacja

    to ship wysa, przewie

    enhanced products ulepszone produkty

    innovative solutions nowatorskie rozwizania

    to increase efficiency zwiksza wydajnoimplementation wdroenie

    productive wydajny, produktywny

    profitable zyskowny

    phase of growth faza wzrostu

    to invest in infrastructure inwestowa w infrastruktur

    manufacturing capacity zdolno produkcyjna

    LEARN Interpreting statistics

    Reading statistics

    100 % -all (of)

    96 % -the vast majority of

    80 % -most

    54 % -more than a half of

    50 % -a half of

    40 % - less than a half of

    30 % -nearly a third of

    25 % -aquarter of

    3 % -hardly any of

    0 % -none of

    Comparing alternatives

    The number of is about average.

    We havemore/fewer (employees) than

    Now we spendmore/less money on

    (research and development).

    We havethe highest/lowest (tax) rates.

    We paythe most/least (tax).

    We havethe highest/lowest level of

    (productivity).

    Giving reasons and results

    Reason Result

    The increase in competition

    resulted in

    led to

    contributed to

    the decrease in our market share.

    Result Reason

    The rise in distribution costresulted from

    was due to

    may be a result of

    the increase in petrol prices.