Angielski w pracy i biznesie część 2

8/23/2019 Angielski w pracy i biznesie cz 2

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Listen & Learn

Angielski w pracy i biznesie

Business Words & Expressions CD 2

Spis treci Strona cieka

Part two At WorkLesson 8 Solving problems 2 track 1-5

Lesson 9 Modern communications 6 track 6-9

and computers

Lesson 10 Socialising 9 track 10-13

Part three Business Projects

Lesson 11 Product and service 11 track 14-16

presentation

Lesson 12 Negotiations 13 track 17-19

Lesson 13 Marketing and Advertising 17 track 20-24

Lesson 14 Company presentation 20 track 25-27

Learn Abbreviations 5An Invoice 5

Writing a letter/a note/an e-mail 8

Describing trends 12

Import/Export Abbreviations 16

Interpreting statistics 22

DIM Nauka i Multimediaul. Milskiego 1, 80-809 Gdask

www.audiokursy.pl

e-mail: [email protected]

tel. (58) 324 91 51 fax. (58) 324 91 52


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Lesson 8 Solving problems

Exercise one 1Listen and repeat the expressions.

zachci to encourage

proponowa to suggest / to recommend

obieca to promise / to make a promise

poradzi to advise

przeprosi to apologise / to say sorry

aowa to regret

wybaczy to forgive

przekona to persuade

zaakceptowa to accept

zgodzi si to agree

przekona to convinceprzyzna to admit

rozway to consider

zdecydowa to decide / to make a decision /

to make up ones mind

wierzy to believe

rozwiza problem to sort out a problem

znale rozwizanie to come up with a solution

zdoa to manage to do

pogodzi si to make up with sb

Exercise two 2Complaining and dealing with complaints. Listen and repeat the sentences.

- Ive got a problem with...

- Id like to complain about

- Im sorry to say this but...

- Im sorry to trouble you but

- Im very sorry. / Im terribly sorry.

- Please forgive me.

- I didnt mean to do it.

- It wont happen again.

- Well replace it.- Thats all right, dont worry.

- Never mind.

- Its not your fault.

- How could you do that?

- What are you going to do about it?

- Could I have a new one?

- Id like a refund.

- Id rather have my money back.


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Exercise three 3Listen and repeat the expressions used when dealing with documents.

wycena a quotation to ask for / to prepare / to give a quotation

cennik a price list to send / to enclose a price list

kosztorys an estimate to make / to put in an estimate forzamwienie an order to place / to confirm / to acknowledge an order

list przewozowy a delivery note to check a delivery note

faktura an invoice to issue / to query / to pay an invoice

upomnienie a reminder to issue / to ignore a reminder

czek a cheque to write / to sign / to postdate / to endorse a

cheque

paragon a receipt to ask for / to issue / to lose a receipt

zapytanie a letter of enquiry to send a letter of enquiry

Exercise four 4Listen and repeat the expressions used when making complaints.

- The catalogue you sent to us doesnt include the current price list.

- Your last delivery is not up to sample, it is below the standard we expected.

- You have delivered 250 instead of the 300 which were ordered.

- You have dispatched the wrong goods.

- Some of the goods were damaged due to bad packaging.

- There is an excessive amount of breakages.

- They occurred due to inadequate packaging.

- The goods havent been dispatched yet.

-

The first consignment hasnt been shipped yet.- There is a discrepancy between the packing list and your invoice.

- I must query the total sum indicated on the invoice.

- We havent received the invoice with the order.

- The discount on the invoice is not as was agreed.

- Several items on your invoice havent been included.

- The system has been working improperly.

GLOSSARY

to enclose zaczy

to put in przedstawito place zoy

to confirm potwierdzi

to acknowledge potwierdzi

to issuewystawi

to query zakwestionowa

to postdate opatrzy dat pniejsz

to endorse zatwierdzi

to lose zgubi

a current price list aktualny cennik

a sample prbkato dispatch wysa

due to z powodu

breakages zniszczenia

inadequate packing niewaciwe

opakowanie

a consignment partia towaru

a discrepancy rozbieno

to include zawiera


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Exercise five 5Now take part in some short conversations and repeat the adjustments made.

1.

- The bulk of goods delivered under contract No. 809/08 is not up to sample.

They are far below the standard we have expected.

- Were sorry to hear this. But we can reduce the price by 10% if you keep the goods.-

2.

- On checking the goods, we found that you have delivered 250 instead of the 300 which

were ordered.

- I dont know how that happened. Well dispatch the missing goods right now.

-

3.

- Thank you for the prompt delivery but I regret to inform you that some of the goods

were damaged due to bad packaging.

- Well replace them of course. Could you send us the specification? And I really do

apologise for the inconvenience.-

4.- With reference to our order No. 1223 Id like to inform you that the first consignment

hasnt been shipped yet.

- Ill do everything possible to explain the delay and speed up the delivery.

-

5.

- There is a discrepancy between the packing list and your invoice. Could you check

that, please?

- Ill check it right away. Could you give me the invoice number?

-

6.

- On checking the goods received, we find that several items on your invoice havent

been included. I can fax a list of missing articles.

- That would be helpful. Please ignore the invoice. Well issue the document again,

and send you the copy.

-

7.

- I wanted a word about our discount. The person I spoke to when I placed the order

said we might have 10%, not 8%.

- Im afraid Im not authorised to change it. Mr Bright is the person who deals withthat. Ill put you through to him.

-

8.

- The system weve bought from you has been working improperly.

- How long has this been going on?

- - For three days.

- Our service worker will have a look at it tomorrow at 11. Does that suit you?

-


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LEARN Abbreviations

encs Enclosures (zaczniki)

pp Per pro: on behalf of (z upowanienia)

c.c. Who else you are sending this to. (do wiadomoci)

re/ref Reference (odnonie)attn Attention: who the letter/the fax is for. (uwaga: do kogo list/fax jest

adresowany)

dept Division or department (wydzia, departament)

tnks/thks Thanks (dziekuj)

pls Please (prosz)

rgds Regards (pozdrowienia)

rply Reply (odpowied)

asap As soon as possible (tak szybko jak to moliwe)

add Addition (dodatki)

approx Approximately (okoo, w przyblieniu)

del Delivery (dostawa)

dep Departs (wyrusza)dly Delay (opnienie)

docs Documents (dokumenty)

flgt Flight (lot)

fwd Forward/Send (przelij)

inv Invoice (faktura)

L/C Letter of credit (akredytywa)

LEARN An Invoice

BestPayPlace of making out: London, UK

Date of making out: 2008-01-31

Date of sale: 2008-01-31

Currency: GBP

Exchange rate: 1 GBP = 4,86 PLN

Invoice: 342/TRT/2008

Seller: Buyer:

BestPay.eu Ltd. Micro MDI Polska Ltd.24 Stratton Road Poznanska 28

SW1V 1ZD London 00-278 Warszawa

UK Polska572 45324 24678 A 584 12 23 343

Table of products

No. Product name Unit Qty Unit price Total price

1 Fee for financial service financial proxy piece 1 12,21 12,21

To pay: 12,21 GBPIn words: one*two*pounds*two*one*pence

Payment kind: via compensation Paid: 12,21

Payment time-limit: 2008-01-31 Remaining: 0,00

Drawer: Director of Customer Service Department


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Lesson 9 Modern communications and computers

Exercise one 6The Internet. Listen and repeat the expressions.

rzeczywisto wirtualna virtual reality

dostp do Internetu Internet access

sie a network

modem a modem

ograniczony zasig limited scope

poczenie internetowe a net connection

poczony online

niepoczony offline

bezprzewodowy wireless

haso a password

wyszukiwarka a search engineprzegldarka a browser

zabezpieczenia security

serwer a server

strona a website

strona gwna a homepage

konto pocztowe an e-mail account

podpis elektroniczny a digital signature

kamery internetowe webcams

poczenie przez modem a dial-up connection

stae cze a broadband connection

oprogramowanie antywirusowe anti-virus softwareszuka w Internecie to surf the net

ciga na komputer to download

umieszcza na stronie to upload

czy to link

uywa filtra na niechcianpoczt to screen out spam

usuwa niechciane maile to delete junk e-mails

wraca (o niechcianych mailach) to bounce back

zarejestrowa si to subscribe

wama sido komputera to hack into a computer

Exercise two 7Computer technology in everyday life. Listen and repeat the expressions.

wczy komputer to start up / to power up a computer

otworzy plik to open a file / to open a document

wprowadza informacje to enter information

kopiowa to copy

wyci to cut

wklei to paste

usun to delete

przewija stron to scroll up and down a page

zainstalowa program to install a program

odinstalowa to uninstall


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wysya wiadomoci to send messages

sprawdza skrzynk to check your message box

otrzymywa wiadomoci to receive messages

wysya e-mail na adres to send an e-mail to an address

wysa w zaczniku to send sth as an attachment

przechowywa informacje to storemie dostp do informacji to access information

wydrukowa to print

robi obliczenia to do calculations

wpisa formu to write a formula

edytowa dokument to edit a document

formatowa dysk to format adisk

wypali pyt to burn a CD / a DVD

zamkn plik to close a file

zapisa dane to save your work

zamkn komputer to shut down a computer

wymieni pojemnik z tuszem to replace a cartridgenaprawi to fix / to repair / to mend

Exercise three 8Requests. Listen and repeat the expressions.

- Can you help me download the program?

- Can you give me some advice how to do calculations in this program?

- Could we carry out the experiment?

- Will you help me use my voice mail?

- Can we format a disk together?

- Do you think you could show me how to surf the Internet?

- Do you think you could possibly fix my printer?

- Would you mind sending me an e-mail?

- Help me replace the cartridge, please.

Exercise four 9Give advice on the following problems using the given expressions.

- My spam keeps bouncing back. A good idea would be

-

-

A good idea would be to start screening out your spam.

- I dont have access to the Internet at home. If I were you

-

- If I were you I would visit the Internet cafe.

- I have a dial-up connection and I pay a lot monthly. Why dont you?

-

- Why dont you install broadband?

- Im afraid someone will hack into our company computer one day.

- It would be advisable to- It would be advisable to invest in better security.


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- I panic whenever my computer crashes. My advice is

-

- My advice is to stay calm and restart the computer.

-

Since my girlfriend left, our only contact has been through e-mails.- Havent you thought of?

- Havent you thought ofinstalling skype?

- Im almost certain someone occasionally reads my mail. The only solution is

-

- The only solution is to change your password.

LEARN Writing a letter/a note/an e-mail

Useful phrasesadvise you

confirmStarting We are writing to

enquire

Thank you for your letter of January 14th

.

Starting a reference With reference to

Further to

our phone conversation today

your e-mail of December 2nd

Im delighted to tell you thatGiving good news

Youll be pleased to hear that

We regret to inform you

Unfortunately, Giving bad newsIm afraid,

We would be grateful if you could

I would appreciate if you could

Could you possibly?Making a request

Please

If you wish, we would be happy to

Would you like me to?Offering help

Shall I do it for you?

Im enclosingEnclosing documents

Please find enclosedIf you have any further questions, please do not hesitate to

ask.

If we can help in any way, please contact us again.Closing remarks

Thank you for your help.

Referring to future contactI look forward to

Looking forward to

meeting you on

seeing you on

receiving your comment in due

course.


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Lesson 10 Socialising

Exercise one 10Social relations. Listen and repeat the expressions.

by z kim w dobrych stosunkach to get on well with someone

polubi kogo to take to someone

okazywa szacunek to respect someone / to look up to someone

uwaa za wzr to regard sb as a role-model

traktowa z pogard to despise someone / to look down on someone

wspiera to support

ufa to trust

polega na kim to rely on

liczy na kogo to count on someone

wtpi w kogo to doubt someonerozczarowa to disappoint / to let sb down

przyjani si to make friends with someone

podziwia to admire

by zauroczonym, zafascynowanym kims to be fascinated by

zazdroci to envy

mie zastrzeenia do kogo to have reservations about sb

by z kim w konflikcie to be in conflict with sb

Exercise two 11Ways of communicating. Listen and repeat the expressions.

porozumiewa si to communicate

skontaktowa si to get hold of / to get in touch

by w kontakcie to keep in touch

zamieni z kim sowo to have a word with

ogosi to announce

zakada to assume

potwierdzi to confirm

przeszkodzi to interrupt

wspomnie to bring up

mwi prawd to tell the truth

kama to tell liesfantazjowa to fantasise

przechwala si to boast

wyzna to confess

baga to beg

kontynuowa to carry on

wykrzykn to exclaim

okaza zo lub zdziwienie marszczc brwi to frown

poklepa przyjanie to pat


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Exercise three 12Arguing. Listen and repeat the expressions.

kci si to argue / to have an argument with

sprzecza to row / to have a row

skary si to complain / to make a complaintobrazi kogo to insult sb

le zrozumie to misunderstand

zmusza kogo do czego to force sb to do sth

naciska na kogo, wywiera presj to put pressure on

przeciwstawia si to contradict

twierdzi to claim

nalega to insist

przypomnie to remind

zaprzeczy to deny

grozi to threaten

miemiao to dareodmwi to refuse

domaga si to demand

ostrzec to warn

oskara to accuse

przeszkadza to disturb

udawa to pretend

doprowadza kogo do szau to drive sb mad

Exercise four 13Coping with stress. Listen and repeat the expressions. Then repeat the sentences.

- by zestresowanym to be stressed out

- If you are stressed out, the best thing you can do is to go to sleep.

- zmniejszy stan napicia to relieve tension

- The best way to relieve tension after a hard exam is to do some press-ups.

- wyluzowa si to loosen up

- Would you like to go for a pizza to loosen up in the evening?

- zminimalizowa stres to minimise the stress

- Do you think some pills would help you minimise the stress?

- nie przejmowa si to take things easy

- Some people think alcohol will help them take things easy.

- mie do to be fed up with

- What do you do when you are fed up with your daily routine?

- radzi sobie z napiciem to handle the pressure

- What shall we do to handle the pressure before the meeting starts?

- by pod presj to be under pressure- What do you do when you are under a lot of pressure?


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Part three Business Projects

Lesson 11 Product and service presentation

Exercise one 14Listen and repeat the expressions used during a product or service description.

1. Whats it like?

wydajny efficient

gotowy do uytku ready-to-use

niezawodny reliable

bezpieczny safe

przyjazny dla uytkownika user-friendly

regulowany adjustable

w dobrej cenie goodvalueoszczdny economical

opacalny cost-effective

atwy w montau easily maintained

rozwinita technologia sophisticated technology

zaawansowany advanced

wysokiej jakoci high-quality

2. Technical data:

dugo thelength Its 365 m long.

szeroko thewidth Its 134 cm wide.

wysoko the height Its 35 m high.

waga the weight It weighs 5.24 kg.

pojemno the cubic capacity Its 20 m.

wydajno the output It can manufacture 2000 cartons per hour.

adowno the load The maximum load is 2,350 kg.

Exercise two 15Listen and repeat the expressions used when preparing a special offer.

- Price includes carriage.

- Money-back guarantee.

- Free delivery on orders over 200.

-

Payment within 30 days.- Available for immediate delivery.

- 30 days free trial.

- Sale or return.

- Limited offer - 100 off if purchased before 31 March.

- Discount on orders over 500 pieces.

- 2-year warranty period.

- An extended warranty at half price.

GLOSSARY

carriage przewz, transport

money-back guarantee gwarancja zwrotu pienidzyfree delivery darmowa przesyka


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within 30 days w cigu/za 30 dni

available dostpny

immediate delivery natychmiastowa dostawa

free trial darmowy okres prbny

sale or return moliwo zwrotu w przypadku nie sprzedania towaru

limited offer oferta limitowanadiscount on orders over rabat dla zamwie powyej

warranty period okres gwarancyjny

an extended warranty przeduona gwarancja

Exercise three 16Now listen to the sentences typical of presentations, and repeat them after the speaker.

- Im going to talk today about our new product.

- All of you will be given a handout at the end.

- It will give you some important details about the information Im going to present.

- It will include some graphics as well that you can use in your sales presentations.

- The main purpose of my talk is to outline the major benefits of using this model.- I shall discuss these benefits in terms of ease of use and cost savings.

- First, I would like you to look at some statistics.

- I hope youll find them very encouraging.

- Id like to tell you about some trends in the fax market.

- Lets look at some figures. Ill put them up on the screen now.

- What do those statistics mean to us?

- Let me give you an example which brings out graphically what I mean.

- Let me turn to some other trends in the market.

- So the major advantages are

- Ill comment now on each of the features one by one.

- Dont hesitate to ask me any questions.

LEARN Describing trends

increased

went up

rose

climbed

grew

(wzros-a/y)

went down

decreased

fell

(spad-a/y)

to 200,000. (do 200,000)

by 2,5m. (o 2,5 miliona)

from5.5% in Decemberto5% in June.

sharply. (gwatownie)

slightly. (lekko)

steadily. (stale)dramaticall. (radykalnie)

substantially. (znaczco)remained

stayed(pozosta-a/y)

steady/stable/constant at

at 12m.

fluctuated. (waha-a/y si)

Production

Total assets

Turnover

Net income

Profits

SalesProduction costs

Delivery costs

leveled off. (ustabilizowa-a/y si)

increase

rise(wzrost)

A negligible (nieistotny,

ledwie zauwaalny)

A slight (lekki)

A gradual (stopniowy)

A steady (stay)

A substantial(znaczcy)

A sharp (gwatowny)

A dramatic (radykalny)

A rapid (szybki)

drop

decline (spadek)

in

production.total assets.

turnover.

net income.

profits.

sales.

production costs.delivery costs.


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Lesson 12 Negotiations

Exercise one 17Listen and repeat the expressions used during negotiations.

1. Starting your position:

- The price seems to be rather high. I was hoping for some discount.

- The discount is only 5%. We didnt expect it to be so low.

- Wed like a discount for bulk purchase.

- I had in mind something nearer

- Wed like a long warranty period.

- We expect an early delivery.

- Wed like a penalty clause for late delivery.

- Id rather have a non-exclusive contract.

-

A letter of credit suits me best.- We guarantee

2. Asking for clarification:

- What price do you have in mind?

- Hows that then?

- It depends what you mean when you say

- Could you be more specific?

- Could we go through it again and check what weve agreed?

- Lets summarise, shall we?

3. Making a suggestion:- How about?

- How about if I were to offer to pay for ?

- Id like to suggest

- We could

- Lets agree to , shall we?

- Do you want me to ?

4. Bargaining:

- Well if you

- We might be able to make an exception if you

- Were prepared to providing - If you , we could

- If we sent it every week, would you pay our extra cost?

- On an order of 200 pieces, what discount could you offer?

- Supposing we agreed to a 5% discount, would you agree to a 60-day credit period?

5. Asking for reaction:

- How does that sound to you?

- How do you feel about that?

- What do you say?


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6. Rejecting:

- We just cant agree to

- Its out of the question.

- No, I dont really think so.

- Id rather not.

-

Thats rather difficult.- Im afraid thats not possible. / That wouldnt be possible.

- No, our terms of payment are customary, Im afraid.

- Its company policy. We always insist on this.

- No way, sorry.

7. Agreeing:

- It might be possible.

- We could accept that.

- Yes, we could agree to that.

- Why not?

- I agree to - That sounds good.

- Thats a deal.

- Fine then. Thats agreed.

- Weve got a deal.

GLOSSARY

bulk purchase zakup hurtowy

to have in mind mie na myli

early/late deliverywczeniejsza / spniona dostawa

a penalty clause klauzula dotyczca kar umownych

a non-exclusive contract umowa na zasadach niewycznoci

a letter of credit akredytywa

to mean znaczy, oznacza, mie na myli

to summarise podsumowa

to make an exception zrobi wyjtek

providing zakadajc

a 60-day credit period 60-dniowy termin patnoci

to sound tu: Co o tym mylisz?

to feel about something sdzi o czym

to be out of the question by niemoliwym

terms of payment warunki patnocicustomary zwyczajowy, tradycyjny

company policy polityka firmy

to insist on nalega na

Thats a deal. Umowa stoi.


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Exercise two 18Now take part in the negotiations and play the role of the customer. Listen to the

instructions.

- For all the equipment as youve seen it, we would like to bill you 15,000.

(Express your reaction to the price and suggest a discount.)-

The price seems to be rather high. I was hoping for some discount.

- Well, it compares favourably with our competitors. What price did you have inmind, then?

(Say you were thinking of something nearer 12,000.)

-

- I had in mind something nearer 12,000.

- Im afraid thats not possible. We might be able to offer you 14,000 providing

you pay in advance. How do you feel about that?

(Ask whether they cover the delivery costs supposing you agree to that.)

- - Supposing we agreed to that, would you cover the delivery costs?

- Yes, we could agree to that.(Ask about a warranty. Say youd like a two-year warranty.)

-

- And what about a warranty? You know wed really like a two-year warranty.

- Oh well, thats a bit difficult. You know company policy is one year. And Im

sorry I cant go along with you on that. We always insist on this.

(Agree to this and suggest leaving that point.)

-

- Oh, all right. Well, lets leave that point, then.

- OK. Thats a deal then. Lets summarise, shall we?

Exercise three 19Ups and downs. Listen and repeat the expressions. Then repeat the sentences expressing

uncertainty.

- doj do porozumienia to reach an agreement

- It doesnt look like they will reach an agreement soon.

- zrealizowa ambicje to fulfil an ambition

-

I couldnt say if they will be strong enough to fulfil their ambition.

- osign sukces to achieve success

- Im not sure whether they will manage to achieve success.

- da rad to succeed in

- I might be wrong but they may not succeed in closing the deal.

- powie si (o planach) to come off

- It is doubtful whether their plans will ever come off.

- upa (o planach) to fall flat- I might be mistaken but these plans are likely to fall flat fast.


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- osign cel to reach the target

- It is far from certain whether he will reach the target as soon as he thinks.

- osign kompromis to reach a compromise

-

I have doubts whether itll be possible for them to reach a compromise.

- wywiza si ze zobowizania to fulfil an obligation

- It is not so certain whether she will fulfil her obligation.

- mie kopoty z to have trouble with

- I may not be right but we can have trouble with realising this project.

LEARN Import / Export Abbreviations

Price and responsibility - the price of goods includes:

f.a.s. (free alongside ship) packing ready for shipment, delivery to quayside

c. and f. (cost and freight)

packing ready for shipment, delivery to quayside,

loading on ship, freight charges to named port of

destination

c.i.f. (cost, insurance, fright)

packing ready for shipment, delivery to quayside,

loading on ship, freight charges to named port of

destination, insurance charges

f.o.b. (free on board)packing ready for shipment, delivery to quayside,

loading on ship

GLOSSARY

packing ready for shipment zapakowanie do transportu

delivery to quayside dostawa do nabrzea

loading on ship zaadunek na statek

freight charges to named port of destination opaty za przewz do portu docelowego

insurance charges opaty ubezpieczeniowe


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Lesson 13 Marketing and Advertising

Exercise one 20Advertising. Listen and repeat the expressions.

ogoszenie an ad, an advert, an advertisement

ogoszenie drobne a classified ad

reklama w Internecie a web banner

artyku reklamowy an advertorial

agencja reklamowa an advertising agency

reklamodawca an advertiser

akwizytor a sales rep

adresat reklamy a target

kampania reklamowa an advertising campaign

dugoterminowa kampania a long-term campaignwpyw reklamy the impact of advertising

reklama podprogowa a subliminaladvertising

telesprzeda telesales, telemarketing

nazwa firmowa towaru a brand name

logo sponsora a sponsors logo

reklama radiowa lub telewizyjna a commercial

ulotka a leaflet

ulotka reklamowa a flier

wkadka reklamowa an insert

kampania promocyjna promotional campaign

zwiksza zapotrzebowanie na... to increase demandreklamowa to advertise

Exercise two 21Listen and repeat the expressions connected with marketing tactics.

przeprowadzi badania rynkowe to do market research

oceni potencja rynku to gauge the market potential

rozpozna zapotrzebowanie na nowy produkt to identify the need for a new product

zwikszy popularno marki to increase brand awareness

stworzy jasno zdefiniowany wizerunek marki to make a clearly defined brand image

przeprowadzi energiczne kampanie marketingowe to conduct vigorous marketing campaignsrozwin rozlegy dzia sprzeday to build up massive sales forces

wprowadzi produkt na rynek to launch a product

zwikszy sprzeda to boost sales

zdoby zaufanie klienta to encourage consumer loyalty

zaoferowa promocje to offer price promotions

zaproponowa promocyjne oferty dla nowych to suggest introductory offers

linii produktw on new brand lines

wybra gwny sposb reklamy to choose the main advertising medium

monitorowa wyniki nowego produktu to monitor the performance of a newly-

launched product


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Exercise three 22Listen and repeat the expressions connected with advertising strategy.

rozpocz kampani to launch a campaign

kierowa dziaania do odbiorcw poniej to target the under-12 market

12 roku yciawykreowa wizerunek produktu to project the right product image

mie pomys na opakowanie i atrakcyjne logo to come up with ideas for packaging

and an attractive logostworzy chwytliwe haso reklamowe to create a catchy slogan

informowa i przekonywa konsumentw to inform and persuade consumers

odwoywa sido szerokiego grona odbiorcw to appeal to a wide cross-section of

consumers

wyprodukowa serireklam to produce a series of eye-

przycigajcych uwag catching advertisements

promowa produkt w wielu mediach to promote a product across a wide

range of mediazaplanowa kampaniw mediach to plan a media campaign

zachca klientw to attract the consumers

zrobi specjalne promocje to run special promotions

rozda darmowe prbki produktw todistribute free samples of products

Exercise four 23Now listen to the brand manager describing the marketing strategy they are planning.

We are planning to launch a new product so a good marketing plan is essential. A lot of

market research has already been done, and the results prove that there is quite aremarkable need for this type of product. Our Research and Development department

organised a symposium during last years Fair in Frankfurt to gauge the market potential

and the long-term success which is likely to be achieved. Its supposed to be one of our

core brands so we have to conduct a vigorous marketing campaign and concentrate now

on brand-building activities. The advertising campaign must target the market precisely,

so we must come up with some ideas for a catchy slogan, packaging, and a special

promotion for the beginning. Moreover, we need to plan a media campaign including both

TV and radio commercials, and a series of eye-catching advertisements in the magazines.

We expect all our promotional activities to cost around 600,000, and as we have a

limited budget, everything must be planned carefully.

Exercise five 24Now learn some useful language for participating in meetings.

1. Giving opinions:

- Im convinced we should

- Im sure

- I have no doubt we need

- As I see it, we must

- In my opinion,

- To my mind,

- It seems to me - I tend to think


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2. Checking comprehension:

- To put that another way,

- If I follow you correctly,

- So what you are saying is

-

Does that mean?- Are you saying?

3. Agreeing:

- I totally agree.

- I agree entirely with Maria.

- I quite agree.

- I couldnt agree more.

- Absolutely!

- Precisely!

- Exactly!

- I agree with you.- I tend to agree.

- I suppose so.

4. Expressing reservations:

- You have a point, but

- I agree to some extent, but

- I suppose you are right, but

- Maybe thats true, but

5. Disagreeing:

- I dont agree with you at all.

- I totally disagree.

- You are quite wrong about that.

- Its out of the question.

- Rubbish! / Nonsense! / No way!

- I dont really think so.

- I cant see that, Im afraid.

- Im afraid I cant agree with you here.

- I tend to disagree.

- Is that such a good idea?

6. Making a suggestion:

- I suggest that we

- I would suggest

- My suggestion would be to

- We could

- Perhaps we should

- It might be worth doing it.

- What about?

- Why dont we?


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Lesson 14 Company presentation

Exercise one 25Listen and repeat the expressions of a company description.

zaoferowa szeroki asortyment produktw i usug to offer a wide range of products and

services

mie wyjtkowy wybr marek wysokiej klasy to have an exceptional range of

prestigious brands

by wiodcym producentem to be the leading producer of

produkowa na rynek klientw indywidualnych to manufacture products for the

consumer market

by usytuowanym w to be located in

majcy siedzibgwnw with the head office based in

mie fabryki w Europie i Azji to have factories in Europe and Asia

zaoy spki zalene to set up subsidiariesfilie regionalne regional branches

sprzedawa produkty w detalu to sell products through retail

zatrudnia 1000 pracownikw na caym wiecie to employ 1000 staff worldwide

mie doskonae wyniki finansowe to have excellent financial results

mie obroty to have a turnover of

dochd netto a net income

rozszerza dziaalno w to expand our activities in

stworzy nowseriproduktw to develop a new series of products

Exercise two 26

Listen and repeat the expressions used when talking of company strengths.

produkty wysokiej jakoci po konkurencyjnych high-quality products at competitive

cenach prices

technologia zaawansowana advanced technology

wiedza specjalistyczna specialised know-how

wykwalifikowana kadra professional staff

sprosta wymaganiom jakoci to meet quality standards

elastyczne terminy patnoci flexible payment conditions

szybka obsuga fast service

wiarygodne terminy dostawy reliable delivery dates

dobra obsuga serwisowa a good after-sales servicebliski kontakt z rynkiem close contact with the market

szeroka sie sprzeday detalicznej extensiveretail distribution

dostosowywa produkty do indywidualnych to adapt products to met individual

wymaga requirements

inwestycje w badania i rozwj investments in research and

development


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Exercise three 27Now listen to the conversation with the Public Relations Officer and repeat the questions

used to collect information.

- What are your principal business activities?

- - The company primarily operates in only one business segment, which involves the design,

development, production and sales of PC accessories and personal interface devices.

- What range of products do you offer?

- - We provide a range of product families used to control computers. The company

manufactures and sells mice, keyboards and other personal computer interface products

that enable users to communicate with their computers.

- Where is the head office based?

- - TheCorporate Headquarters are located in Amsterdam.-

What locations do you operate in?- - The company is based in Netherlands, but has a strong presence in over 80 countries

through its extensive retail distribution network. It has manufacturing facilities located in

Asia and major distribution centres located in North America, Europe and Asia.

- How many subsidiaries has the company established?

- - Weve set up subsidiaries in the USA, United Kingdom, Hong Kong and Australia.

- What is the companys turnover?

- - We had a turnover of 650 m.

- Whats the net income?

- - Net income was 95 million.

- How many employees do you have?

- - The company employs 3,250 staff worldwide.

- What are your achievements?

- - We have exceeded our financial goals and achieved our sixth consecutive year of record

revenue and profitability. We continue to build our strong global brand, which represents

quality, design and innovation. We have launched more than 100 new products and

shipped more than 25 million units with our brand.

- What are the companys greatest strengths?- - We offer innovative solutions to our customers, enhanced products at competitive prices.

We also increased efficiencies in our business. The implementation of new financial

software technology provides us with better controls and much faster reporting and access

to information. That in fact enables us to be even more competitive, productive and

profitable.

- What are the current projects?

- - We are now preparing for the next phase of growth, and we are investing in infrastructure.

We will build a new factory in India which will provide greater manufacturing capacity.


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GLOSSARY

to operate in dziaa w

to involve zajmowa si

to provide dostarcza

retail distribution network sie sprzeday detalicznej

manufacturing facilities zakady wytwrczeto exceed financial goals przekroczy zaoenia finansowe

to achieve osign

consecutive year of record revenue and profitability kolejny rok rekordowych dochodw i

wysokiej rentownoci

quality jako

design model, wzr

innovation innowacja

to ship wysa, przewie

enhanced products ulepszone produkty

innovative solutions nowatorskie rozwizania

to increase efficiency zwiksza wydajnoimplementation wdroenie

productive wydajny, produktywny

profitable zyskowny

phase of growth faza wzrostu

to invest in infrastructure inwestowa w infrastruktur

manufacturing capacity zdolno produkcyjna

LEARN Interpreting statistics

Reading statistics

100 % -all (of)

96 % -the vast majority of

80 % -most

54 % -more than a half of

50 % -a half of

40 % - less than a half of

30 % -nearly a third of

25 % -aquarter of

3 % -hardly any of

0 % -none of

Comparing alternatives

The number of is about average.

We havemore/fewer (employees) than

Now we spendmore/less money on

(research and development).

We havethe highest/lowest (tax) rates.

We paythe most/least (tax).

We havethe highest/lowest level of

(productivity).

Giving reasons and results

Reason Result

The increase in competition

resulted in

led to

contributed to

the decrease in our market share.

Result Reason

The rise in distribution costresulted from

was due to

may be a result of

the increase in petrol prices.