#ANIA14 Presentation: Walking the Talk: Discussing How Nurses Can Use Social Media to Improve Health and Health Care

8/12/2019 #ANIA14 Presentation: Walking the Talk: Discussing How Nurses Can Use Social Media to Improve Health and Health Care

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Walking the talk: Discussinghow nurses can use social

media to improve health and

healthcare@RDJFraser

University Health Network Registered Nurse

PatientOrderSets.comOrder Set Developer

#ANIA14


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Loved by many, paid by few.


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Discuss the evolution

of Social Media

Explore a differenttypes of Social Media

Address risks of Social

Media Discuss opportunities

for using Social

Media


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How do we define social media?


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Is it the latest web service?


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Is it recent communication trends?


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Range of definitions in the literature

Social media refers to collaborative and interactive online communication andcommunity-building tools.Seeman, N., & Rizo, C. (2011). Using social media to improve healthcare quality: A guide to current practice and future promises - Part II. TheChange Foundation Toronto

Social Media is a group of Internet-based applications that build on the ideological andtechnological foundations of Web 2.0, and that allow the creation and exchange ofUser Generated ContentKaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1),5968. doi:10.1016/j.bushor.2009.09.003

Social media is the democratization of information, transforming people from contentreaders into content publishers. It is the shift from a broadcast mechanism to a many-

to-many model, rooted in conversations between anchors, people and peers. Socialmedia uses the wisdom of the crowds to connect information in a collaborativemanner. Social media can take many forms, including Internet forums, messageboards, weblogs, wikis, podcasts, pictures and video.(Evans, 2008, p. 33) - Social Media Marketing: An Hour a Day, Dave Evans (2008)


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MOBILE AND WEB-BASED

APPLICATIONS THAT

ALLOW PEOPLE TO COMMUNICATE

AND SHARE INFORMATION

ACROSS MULTIPLE PLATFORMS

HUGHES, A. L., & PALEN, L. (2009). TWITTER ADOPTION AND USE IN MASS CONVERGENCE AND EMERGENCY

EVENTS. INTERNATIONAL JOURNAL OF EMERGENCY MANAGEMENT, 6(3/4), 248.

DOI:10.1504/IJEM.2009.031564

MOBILE AND WEB-BASED

APPLICATIONS THAT

ALLOW PEOPLE TO COMMUNICATE

AND SHARE INFORMATION

ACROSS MULTIPLE PLATFORMS

HUGHES, A. L., & PALEN, L. (2009). TWITTER ADOPTION AND USE IN MASS CONVERGENCE AND EMERGENCY

EVENTS. INTERNATIONAL JOURNAL OF EMERGENCY MANAGEMENT, 6(3/4), 248.

DOI:10.1504/IJEM.2009.031564
http://www.youtube.com/watch?v=ixsridS3qVs


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FACILITIES DISTRIBUTED DISCUSSIONAND COMMUNITYTOM STANDAGE
http://www.youtube.com/watch?v=ixsridS3qVs


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Evolution, not invention.


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Sharing Ideas in Healthcare

Germ Theory

Holmes 1843

Semmelweiss 1847

Lister 1867

Halsted 1876

Koch 1882

Gustav Neuber 1883

Mikulicz 1897


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How do you and your

organization share your

work? Courses

Textbooks

Journal Articles Presentations

Poster


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#MedicineX


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#MedicineX


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National Research Corporation. 2011. 1 in 5 Americans use social media for health careinformation. Nationalresearch.com, Feb. 28.

1 in 5adults use social media for

healthcare information(2011)


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National Research Corporation. 2011. 1 in 5 Americans use social media for health care

information. Nationalresearch.com, Feb. 28.

86% .Of patients with a chronic conditions

with internet access have searchedfor health information online (2007)


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Chronic Disease

Fox, S. (2007). E-patients with a Disability or Chronic Disease. The Pew Internet &

American Life Project, Washington D.C.

Patients with a Disability


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How is it being used in business?


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Nurses need to get involve


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of Social Media




for using Social

Media


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WHAT TOOLS CAN WE USE?


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Messaging


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Professional Networkhttp://linkedin.com


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Podcasthttp://emcrit.org/


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Video Sharinghttps://www.youtube.com/watch?v=l_xZrdyK1-s


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Image Sharinghttp://figure1.com


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Aggregate Clinical Content

Bloghttp://lifeinthefastlane.com/blog-news/litfl-review/
http://lifeinthefastlane.com/


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Bookmark Sharinghttp://information-shareapy.com
https://information-shareapy.com/topics/31/activity


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Pinteresthttp://www.pinterest.com/evidencenetwork/words-to-live-by/


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Facebook Pagehttps://www.facebook.com/pages/TOH-Nurses/518536571577113
https://www.facebook.com/pages/TOH-Nurses/518536571577113


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Wikipediahttp://en.wikipedia.org/wiki/Wikipedia:WikiProject_Nursing
http://en.wikipedia.org/wiki/Wikipedia:WikiProject_Nursinghttp://en.wikipedia.org/wiki/Wikipedia:WikiProject_Nursing


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Idea Sharinghttp://connecting-nurses.com


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Service Ranking Siteshttp://www.ratemybabynurse.com/


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Health Sharinghttp://patientslikeme.com/


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Fitness Sharinghttp://patientslikeme.com/
http://healthmap.org/en/


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Data Mining and Sharinghttp://healthmap.org/en/
http://healthmap.org/en/


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of Social Media




for using Social

Media


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Dont let risk

stop you.

@LucienEngelen


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Think first. Learn from Mistakes.


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Social Media Advice for

Professionals

1. Confidentiality

2. Provider boundaries

3. Professional Image

4. Use privacy settings5. Report harmful material

6. Develop organizational policies

7. Do not substitute for medical advice
http://www.nursingworld.org/FunctionalMenuCategories/AboutANA/Social-Media/Social-Networking-Principles-Toolkit


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Social Media Policies

http://socialmediagovernance.com/policies/


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Use available education materials
https://www.youtube.com/watch?v=3N8A5LMlego


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of Social Media




for using Social

Media


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Create an online presence

Use a professionallooking picture of

yourself

Link to profiles and

services you want othersto find you on

Update your profile

Let your social activity

build your reputation

Share work, insight, and

opinions for the benefit

of others


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http://inqri.blogspot.com/2010/11/nursing-students-on-future-of-nursing.html

Share work publicly

Increases reach of work

Raises the bar for most

individuals

Develops writing and

critical thinking skills

Can be accessed by

others


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http://evidencebasednursing.blogspot.com/

Promote professional

activities Share nursing or

healthcare related

content Promote knowledge

mobilization

Dialogue about research

implications

J i f i l di i


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Join professional discussions#RNchat #WeNurse

http://wenurses.com/ w

Share in real-time public

discussion

Dialogue with othersinterested in topic

Develop relationships

with peers in different

organizations

Create a personalized news


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Create a personalized newsservice

http://feedly.com/

RSS & Podcast Feeds

Conferences

Medical communities News sites

Advocacy groups

Associations

Grant opportunities

Web search results


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Develop an e-newsletter

http://forms.ihi.org/this-week-at-ihi-making-sense-of-population-terminology-free-continuing-education-credits-patients-with-complex-needs-on-wihi-and-more

Unit newsletters Patient Education

Disease topics

Health Promotion Educational sessions

Care services

Hospital updates Research news

Recruitment/retention


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Use collaborative tools

http://forms.ihi.org/this-week-at-ihi-making-sense-of-population-terminology-free-continuing-education-credits-patients-with-complex-needs-on-wihi-and-more

Develop documents

Create presentation Work collaborative


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Share presentations

http://www.mayoclinic.org/medical-professionals/grand-rounds


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Measure how you are doing

hub


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Thank you

any questions?

Rob Fraser MN RN

[email protected]

@rdjfraser


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References

snipurl.com/smresearch

Documents

#ANIA14 Presentation: Walking the Talk: Discussing How Nurses Can Use Social Media to Improve Health and Health Care