ANIMA Réseau Euroméditerranéen d’Agences de Promotion des Investissements Euromediterranean Network of Investment Promotion Agencies ANIMA Annual Report

ANIMARéseau Euroméditerranéen d’Agences de Promotion des InvestissementsEuromediterranean Network of Investment Promotion Agencies

ANIMA Annual ReportAchievements of Year 2

9-2003 / 9-2004Proposals for Year 3

9-2004 / 9-2005

3rd ANIMA Annual Conference

Rome, 6-7 October 2004

ANIMA

Rome, October 2004 © ANIMA 2004 2

Introduction

Presentation of participants (everyone)

Logistics of this conference (ICE)

Objectives and overview of these workshops Annual report Action plan for year 3 Major events Feed-back from Med IPAs Beyond ANIMA…

But, first, where are we now?

ANIMA


Part 1. Report on year 2 During year 2, ANIMA has really taken off

Numerous operations (maybe too much for some IPAs) Change of scope (from training to preparation of concrete action) Project well known and appreciated in the FDI community

Our means have also increased Full team in place Staged implementation of tools and methods Better recognition of ANIMA in MEDA and EU countries Confident relationship with EC –amendment 3, « cruise regime »-

High expectations from Med IPAs and local partners However the programme ownership by Med IPAs has still to

progress

But let us come back first to the starting point…

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Reminder of last year conclusions

The context 23-25 October 2003: annual ANIMA conference with EC, all

Med and some EU IPAs Recommendations from Ms Colomb-Nancy, EC Input by Pr Ibrahim Souss (mid-term vision of MEDA IPA

needs) Final deliberation and conclusions by ANIMA partners

What resulted from this conference? The decision to get closer to the mutual tool wished by most

Med IPAs –more concrete operations, demand-driven programme, better association of Med IPAs

The need to amend the existing contract (amendment 3)

A strategy based on three objectives was decided Focus on concrete achievements Make beneficiaries (Med IPAs) more accountable Exploit the ANIMA momentum

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Objective 1. Focus on concrete achievements

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Objective 2. Make beneficiaries (Med IPAs) more accountable

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Objective 3. Exploit the ANIMA momentum

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How did we address these objectives?

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Points treateda. The teamb. Global achievements

Operational report Financial report

c. Main activities Capacity building (seminars) Studies Web site Data bases (MIPO)

d. Search for concrete results Via micro-projects, e. g. franchise sector Re-investment by diasporas (MEDA-Entrepreneurs) MedIntelligence: technoparks connected throughout MEDA

e. Promotion Road-shows in Italy, Spain in 2004 (+UK, France,

Germany?) Euro-Mediterranean Investment Summit (Marseille, 1/2005)

f. Country reformsg. ANIMA’s impact

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a. An enlarged ANIMA team

ICE (Alessio Ponz de Leon, Raffaela Di Emidio)DI (Laila Sbiti and her colleagues)Invest in France-AFII

Existing team (Véronique Ledru, Nadia Bibi, Delphine Bréant, Stéphane Jaffrin, Fabrice Hatem, Bénédict de Saint-Laurent)

Enlarged to: Philippe Parfait (business development), Chadia Mokhchane (economic intelligence), Chantal Vié (technical assistance), Jean-Paul Debrinski (MEDA investment charter), Farida Blidi and Louise Gibbons (€Med Investment Summit)

Efficient counterparts in 12 MED IPAs and 12 EU IPAs (mostly regional) Ahmed El Sayed (Egypt), Nizar Atrissi (Lebanon), Christos Loizides

(Cyprus), Fatma El Ghanmi (Tunisia), Mario Galea (Malta), Jafar Hdaib (Palestine), Mazen Homoud (Jordan), Özlem Nudrali (Turkey), Nadia Okar (Syria), Rachel Roei (Israel), Djamel Zeriguine (Algeria)

Tuscany, Lazio, Marche, Turin-Piedmont (Italy), IVEX (Spain), Invest in Bavaria (Germany), Euroméditerranée, Provence-Promotion, Côte d’Azur Développement, Franche-Comté Expansion, Alsace (France), Invest in Denmark

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A team work…Human results

Good co-operation spirit Daily work with a network of 100 persons passionate by

the development of MEDA region! Free / open exchanges

A real team work Almost all ANIMA operations are co-productions!

Secondments from Med IPAs Eva Seddik –GAFI-, Yassine El Moutchou –DI-, hopefully

Rania Sobar –JIB-, plus 2 slots)New EU partners

Tuscany, Lazio, Invest in Sweden Agency, SPRI-Euskadi, Andalucia, OFISA-Belgium, etc.

‘Associated’ partners ASCAME, WAIPA, Microsoft, EIB, etc.

… to be strengthened

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b. Global achievementsWhat ANIMA has delivered

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Operational report1st focus: capacity building

28 seminars (EU, regional and local MEDA seminars) so far Most of the MEDA seminars have been the occasion for a

significant FDI Information Days with Government, diplomats, companies etc.

6 internships this year, 8 in total, with positive results

2nd focus: economic intelligence & concepts Data bases, observatories (MIPO) Studies and preparation of pilot operations

3rd focus: networking & MEDA promotion Completion of the ANIMA web site, referencing etc. Newsletters and news server Participation in EuroMed events & numerous conferences

Launch of the road shows & BtoB contacts Launch of the Mediterranean Investment Summit

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Effort in terms of qualityMEDA deserves the best…

EU IPAs really offer up-to-date methods and approaches Use of international standards (in training, studies, databases,

web, events, communication etc.), with adaptations to MEDA specifics

A major effort on studies –10 launched this year New data bases for business development / investment

generation

A programme well recognised Visible outputs (publications, major events, etc.) Web site > 10,000 visitors a month More than 200 quotes this year in specialised media /newspapers

Limits, possible improvements The team was often too small, too busy for a programme which

implies one major operation per week (50 per year!) The load on AFII is particularly high (85% of operations so far) Some pressure on logistics (per diem) Improvements needed in the follow-up of actions

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Financial reportResources used in year 2

EC (from 1/7/2003 to 1/7/2004) €820,000 Marseille city and Région PACA €220,000 Contributions in kind -Med IPAs €100,000 Contributions from EU IPAs €150,000 Total resources €1,290,000

Main expenditures ANIMA team (PMU) €280,000

Of which travel €34,167 Operational expenses €1,010,000

Seminars, study trips, events, internships €830,000 Web site, newsletter, data bases & studies

€180,000 Total expenses €1,290,000

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c. Main activitiesCapacity building

Seminars An impressive (quantitative) result… Regional seminars associated to local events are more

efficient Remarkable « information days » (e.g. Algeria, Syria,

etc.), sometimes repeated later on (e. g. Egypt Invest) Evaluation: need for more case studies, visits, contacts

with business; good appreciation of most experts; building of a MEDA « community » ; importance of exchanges

Internships Uneasy start, but 6 realised this year (vs. 2 in 2002-3) Good level of interns Important for developing practical EUMEDA

connections

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Seminars & Forums dates & topics 17/9/02 19/9/02 FDI issues in MEDA. ANIMA Launch Conference Paris25/11/02 29/11/02 Maximising FDI and IPA strategy Malta9/12/02 20/12/02 Communication & territorial marketing Marseille12/1/03 16/1/03 Economic intelligence, project identification Cairo27/1/03 31/1/03 Prospection network & support to investors Tunis22/2/03 24/2/03 MEDA Franchise Forum Barcelona24/2/03 28/2/03 Maximising FDI and IPA strategy Rome24/1/03 25/1/03 ANIMA Presentation. WAIPA Forum Geneva10/3/03 12/3/03 Assises Méditerranéennes de l'International Marseille17/3/03 21/3/03 Building IPA strategy and communic. Cyprus5/5/03 9/5/03 IPA creation & strategy Rabat18/5/03 28/5/03 Visit of EU technoparks and IPAs Nice, Valencia, Munich2/6/03 6/6/03 FDI economics & studies Marseille2/6/03 4/6/03 World Free Zone Convention Brussels21/6/03 25/6/03 Maximising FDI and IPA strategy Alger23/6/03 27/6/03 IPA creation & strategy Ankara30/6/03 4/7/03 Préparation des offres territoriales Marseille8/7/03 10/7/03 A common tool for regional investment cooperation Marseille14/7/03 17/7/03 Communication & marketing territorial (in French) Rabat15/9/03 19/9/03 The Med IPA seminar for webmasters Marseille15/9/03 19/9/03 Venture Capital + SME Conference AgriTech Fair Tel Aviv28/9/03 2/10/03 Territorial marketing Cairo12/10/03 16/10/03 Country marketing and project identification Amman19/10/03 23/10/03 Economic intelligence, communication Ramallah (Palestine)19/10/03-23/10/03 MEDA FDI Performance. 2nd ANIMA Conference Marseille8/12/03 12/12/03 MEDA-Entrepreneurs Workshop n°1 Marseille8/12/03 12/12/03 Intégrales de l’Investissement Rabat19/2/04 21/2/04 2nd MEDA Franchise Forum Barcelona22/2/04 27/2/04 MEDA-Entrepreneurs Workshop n°2 Istanbul08/3/04 12/3/-04 IPA Economists Meeting n°2 Marseille15/3/04 19/3/04 IPA webmasters N°2 Ifrane, Morocco26/4/04 01/4/04 Visit of Italian IPAs and road shows for investors Marche, Tuscany, Latium27/4/04 30/4/04 MEDA-Entrepreneurs Workshop n°3 Marseille15/5/04 20/5/04 After-care & MEDA Entrepreneurs Alger17/5/04 19/5/04 Building the IPA communications skills Gaza (Palestine)26/5/04 28/5/04 IPA managers meeting n°2 + La Baule Investment Forum La Baule26/5/04 28/5/04 FDI Statistics Beyrouth07/6/04 11/6/04 Investment generation/ Road-show in Spain Valencia, Barcelona14/6/04 16/6/04 IPA development and strategy AFII Damascus28/6/04 02/7/04 Investor Targeting & Economic intelligence Nicosia, Cyprus

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Studies realised or launched

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Role of the ANIMA studiesWe still believe in the cycle studyseminaraction

Knowledge is a pre-requisite to act properly

Problems met with studies Limited means (25 to 30 days per study –not enough) Delays in definition (ToRs), launch procedure Some studies are not totally satisfactory Translation/publication issue: we want to translate to

English and publish only when the text is good enough and stable

However, several reference studies issued by ANIMA on FDIs to MEDA

Sector studies Strategic studies

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Promoting the region: ANIMA publications

ANIMA


http://www.animaweb.org The reference web site on investment in the Mediterranean 10,000 visits per month, now 5 headings

About ANIMA

Invest in the Mediterranean

Country opportunities

Business opportunities (sectors)

ANIMA intranet

French & English400 pages in both + on line info

ANIMA


Recent investment trends570 major investment projects to MEDA detected since 1/1/2003During January-September 2004, MEDA improves its share vs. Central/Eastern Europe, its main competitor (66% vs. 61%)Around 350 FDI projects expected this year (vs. 275 in 2003)Main sectors so far

Data-processing & software + consultancy : 60 projects! Chemicals and drugs: 42 projects Automotive: 41 projects, most of them big (e.g. Turkey) Tourism: 41 projects Agro-business: 36 projects Textile: 34 projects Telecoms and internet operators: 32 projects (everywhere) Electronics, electrical equipment: 31 projects Transport and utilities: 30 projects Energy: 26 projects (Algeria, Egypt…) Home equipment and retail: 25 projects

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The MEDA mutual tool: MIPO Investment Project

ObservatoryA Mediterranean Observatory on Investment Projects

All MEDA investments or prospects (realised or publicly announced)

Use of >10,000 news per day! On-line access on ANIMA web

site An annual report An on-going process

(contribution from some Med IPAs)

Comparison with other observatories managed by Invest in France (France, wider Europe, Eastern Europe)

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MIPO’s economic intelligence

Mediterranean Investment

Project Observatory

(MIPO)

Around 300 projects and

leads detected per

year

InternetMonitoring

of companies

Others sourcesFairs

Listing

ANIMA team

IPAs & other partners

Reuters economic newsflow (>10,000 news per day) +Dow Jones, Lexis-NexisOpen data bases www.kompass.fr, www.societes.com, www.lexpansion.com

Semantic

analysis

Selection of 700 to 1,000

news and alerts per year

for MEDA

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MEDA becoming a power house

35 projects announced over €100 millionCar industry (boom in Turkey!)

Manufacturers Suppliers

A ‘Hi-tech MEDA Valley’ is emerging (mainly Maghreb) Call centers, software development, internet-based services Mobile phone, electronics (cars, home appliances, chips,

etc.)Relocations from Europe

Textile Home equipment etc.

Early signals of strong take-off in several countries Lawyers Training, consultancy etc. Bank, insurance, rating agencies Privatisations

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MIPO contributes to restoring confidence

Promote the MEDA region Impressive list of FDI stories Several indicators of recovery

Make investors aware and reassured about MEDA

They often reason by imitating competitors

They feel more secure in countries where others invest

Help Med IPAs Promotion of their results Benchmarking with other

Med IPAs and Eastern Europe Knowledge dated base

available for studies and research

MIPO on www.animaweb.org

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d. Search for concrete results

Via micro-projects, e. g. Franchise sector (Euromed Franchise Forum, Barcelona) Flow of contacts / leads / projects detected via ANIMA

Via novel initiatives, e. g. Re-investment by diasporas (MEDA-Entrepreneurs) Road-shows in Italy, Spain in 2004 (+UK, France,

Germany?) MedIntelligence: technoparks connected throughout MEDA Project profiler (to detect investors) in www.animaweb.org

Via surveys /reflections directed at MEDA niches E. g. textile, call centers, ICT, cosmetics, organic

agriculture, medicalised tourism, thalassotherapy, yachting Via investment forums and BtoB meetings, e. g.

Euro-Mediterranean Investment Summit (Marseille, 1/2005) 1st Euromed Innovation and Investment Forum (4/2005) Assises Méditerranéennes de l’International (2003 & 2005) Intégrales de l’Investissement (Morocco), Egypt Invest, etc.

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ANIMA rationale for franchise

High growth, variety of franchise businesses Morocco: from 42 franchise networks in 1997 (200

points of sale) to 150 franchise networks in 2003 (700 points of sale)

Egypt: from 7 food networks in 1990 to 34 in 2003

Job creation On average, 13 direct jobs and 20 indirect jobs -

suppliers etc.

Simple business format Ideal for emerging entrepreneurs

Partnership, learning Link franchisor-franchisee Transfer of knowledge and management methods

Adapted to MEDA’s situation Most of the risks are taken by the franchisee and

not the franchisor Intégrales de la Franchise launched by DI Morocco

Moroccan leaflet on franchiseSource: DI

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Re-investment by diasporas

Several MEDA countries have a large-scale emigration Huge emigrants’ remittances

2nd source of external funding in developing countries

MEDA entrepreneurs living abroad encouraged to

Investing back in their home country

Introducing new technologies or management methods

Use of the Marseille “Home Sweet Home” example

Project directed towards young Frenchies installed in the Silicon Valley or London City

MEDA-Entrepreneurs is reproducing the concept in 7 MEDA countries

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MedIntelligence

Survey of MEDA incubators, technoparks & R&D centres

250 to date!Creation of a network

R&D support to foreign companies locating in MEDA

Cluster strategies (‘Call Center Valley’, ‘Textile Valley’…)

Multi-country researches (EU PCRD, clinical tests, ICT…)

Benefits New (‘hi-tech’) image of MEDA Use of the 000s of engineers and

diplomees produced yearly Attraction of R&D driven foreign

investments

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e. PromotionSMILE -New data base on

leadsLeads = prospects or pre-investment informationStrategic for IPAs

Source of projects if leads are converted into real investments

A confidential tool –different from MIPO A test file with 50 leads, submitted to your review

Three main sources AFII monitoring system for MEDA (cf. MIPO) Requests collected via the ANIMA web « business profiler

» (« define your project » questionnaire) BtoB contacts during fairs or road-shows

Could become a secured system on ANIMA intranet

SMILE: Shared MEDA Investment Leads

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ANIMA road shows e. g. Barcelona, June 2004

Get projects

!

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Launch of the 1st Euro-Mediterranean

Investment Summit The 1st international forum on investment opportunities in the Euro-Med region Goal: to create a reference event for the Mediterranean businessmen Marseille, Palais du Pharo, January 13-14, 2005

Co-operation with "The Economist"

2,5 days: conference, 12 workshops, exhibition

Banks, institutions, companies, entrepreneurs, experts

300 to 500 participants expected

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MEDA stands at €MIS

A good opportunity to sell the MEDA region in general and your country in particularProposed deal

Mini-stand for each MEDA country (4 to 6 m2) Minimum equipment (table, seats, structure, banner) Space offered by ANIMA Design of the stand (posters, maps etc.) and

documentation by Med IPAs Commitment of presence of one attendant during 2.5

days

Our need Confirm your participation by 20 October 2004 Attend the preparation meeting of 2-3 December 2004,

MRS

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f. Country reforms

A difficult work area for ANIMA You represent sovereign countries Is this ANIMA job?

However we may help Need to assess (and improve) MEDA and country

industrial image Need to re-assure investors – hence an investment

charter, with a kind of scoreboard with objective indicators

Need to convince decision-makers to « play regional » -only the organised world areas will survive

Promotion is a must, but has to be based on a good (or improving) product

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Image assessmentANIMA work on image

Why are private companies often reluctant to invest in MEDA?

In-depth interviews of top-level decision makers Positions: CEO, EMEA manager, local general director, location &

sourcing consultant, director of international strategy etc. Sectors: steel industry, electrical, cars, computer, garments,

tobacco, pharmaceuticals, logistics, tourism, bank, retail UK, Dutch, German, French, Japanese, US companies

First results about MEDA business image Main hindrances: practices, distrust of local partners, perceived

unstability, low internal demand, lack of common market Mixed image for business: trading, tourism, leisure… come first Confusion between Islam –islamism- terrorism Big gap image reality (e. g. stability in Algeria, Syria)

Image (re-)building will take time and will imply:

‘Product’ changes

Image Campaigns

+

ANIMA


The MEDA Investment Charter:

A guarantee to investorsAn objective, independent, permanent MEDA scoreboard

With specific indicators on each country Market, business climate, economic performance Infrastructure & technology Governance & transparency …

Based on existing and unquestionable data Doing Business (World Bank) World Economic Forum, IMD Rating agencies, etc.

An instrument showing countries’ commitment towards reforms Virtuous process of "measurable" improvement A kind of ANIMA “label” Considered as a reliable benchmark by investors

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The MEDA Investment CharterThe ANIMA investor scoreboard

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Think regional

For investors, the weakness of regional intra-MEDA co-operation is a major hindranceImportance of intra-MEDA activities in ANIMA

Networking, direct contacts etc. Regional seminars or events (>10 up until now) Testimonies and experts from Med IPAs Common workshops on non-competitive projects (MEDA-

Entrepreneurs) Regional presentations in road-shows (Maghreb, Machreq)

Intra-MEDA investment is growing (30 projects in MIPO)New initiatives envisaged (examples)

Possible MoU on investment between Israel & Palestine Common work on industrial relocations to MEDA (between

CIDEM-Catalunya and MEDA agencies) Common projects on sectors or sub-regions (promotion,

industrial co-operation with EU companies etc.)

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g. ANIMA’s impact

ANIMA, an accelerator for investment in MEDA IPAs on the move! Trust and self-confidence are back

People those who make the difference Hundreds of executives and staffs trained in Med IPAs Warm co-operation spirit among participants Bottom-up and regional initiatives are coming

Practical results Investments on the rise again (cf. MIPO) More than 10 projects per month directed towards Med IPAs Contacts established with more than 100 major world

investors, better aware of the region’s potential ANIMA active in most major EuroMed investment events

However: need for a change of speed

ANIMA

ANIMA


Lessons learntANIMA has to move from an EU vision to country ownership

Need for more feed-back and participation from Med IPAs Wide range of Med IPA needs, some well advanced, some

with strong needs of technical assistance

Need to move from technical issues to more sensitive strategic matters

Key factors in attracting FDIs: Government commitment, accountability, transparency, governance

Develop systematic multi-IPA networks As they exist in ANIMA for webmasters or economists Need for sub-regional programmes (reinforced co-operation)

Limited interest from non-latin EU IPAs Most agencies are small, result-driven, and competing ANIMA welcomes the participation of several regional IPAs

Need for sustainability The tree is growing. Fruits will come later…

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Part 2. Optimising the workplan for ANIMA year 3

ANIMA year 3 priorities

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Main action linesOur deadline for eligible operations: 14 September 2005Our goals this year: Implement at least 80% of the programme Improve significantly the practical results: know-how transferred, flow

of FDI projects and leads, foundations set for a mutual MEDA instrument

Get green light from EU and other sponsors to continue after 14/9/2005

Their satisfaction implies The continuation of core ANIMA activities (capacity building /

economic intelligence / web site…) More attention to specific IPA needs (technical assistance) The reinforcement of the network (federate all forces interested in

FDI development) The setting-up of a business development strategy Continued country reforms (testified by the MEDA investment

charter) The building of a new industrial image for MEDA

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Points treatedh. The agenda for Sept. 04 -Sept.05i. Involvement of Med and EU IPAs

Secondments New partners Technical assistance missions

j. Focus on common tools Intranet development Shared data bases

k. Promotion and business development Events Use of studies Image building Start of business development /investment generation

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h. A dense agendaWho takes what?

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i. Involvement of Med and EU IPAs

SecondmentsMed IPA staffs (five) seconded to the ANIMA base team in Marseille Young professionals Mission of interest for both the country and ANIMA 2 slots still available until mid-September 2005 Objective: prepare the future managers of a mutual

instrument, under the PMU responsibility

Conditions The IPA stays as employer and pays the basic salary Gross indemnity of €1,500 per month by EU Insurance needed for medical coverage Contract signed with AFII AFII provides office/work equipment

ANIMA


Technical assistance missions

15-days expert mission with your IPATopic adapted to the specific needs of IPAs:

Creation of an IPA Preparation of a road-show in Europe Development of a targeted investor data base Development of promotional tools, web site etc.

Process ToR prepared by the IPA (cf. proposed form) Expert data base supplied by ANIMA PMU (incl. all EU

IPAs) Missions to be prepared well in advance with the expert Follow-up needed Importance of knowledge transfers The IPA will be fully responsible for the implementation

and results

ANIMA


New partners associated to ANIMA

EU IPAs Lazio (Italy) Tuscany (Italy) Marche (Italy) ISA (Sweden) SPRI (Spain)? CIDEM (Spain)? CzechInvest? Andalucia (Spain)? Wallonie (Belgium)?

Other partners WAIPA Microsoft, EIB

(€MIS)

Current partners

ANIMA


j. Focus on common toolsIntranet development Need for on-line collaborative work (intra-consortium,

intra-MEDA, intra-all IPAs) Need to develop a part of the web site dedicated to

IPAs, with confidential content and access management

Downloadings (slides, documents, resources)

Shared data bases (examples) Ani-Contacts List of EuroMed commercial events (Ani-Events) FDI observatory (MIPO) News server Shared library (resource center) Leads (SMILE) Top 500 companies in MEDA

To be developed

ANIMA


k. Promotion and business development

Events

We are ready to consider any event with regional dimension Joining an existing event with relevant MEDA topic (e. g. SIAL, AMI

etc.) Creating a new one: from MEDA conference -such as the Innovation &

Investment Symposium- to Country Investment Forum (cf. Egypt, Carthage, Intégrales Maroc, Liban etc.)

To prepare action, we also need small-size forums per sector, with business and government people from EU & Med countries

ANIMA


Utility of sector studiesPriorities

The 5 top sectors in MEDA for FDIs (textile, automobile, tourism, agro-business, infrastructure and logistics)

Two significant sectors (call centres & shared service centres, cosmetics)

Output Opportunities for MEDA countries in these sectors Possible co-operation with EU industries –high demand

for coordinated approach (e. g. textile, automobile) Proposed round tables with EU federations, companies,

Med IPAs to discuss report findings during 2005 seminars

Action plan with road-shows, presence in fairs/events, design of promotion tools, use of seconded staff

ANIMA


Utility of strategic studiesAddress the 7 main issues identified concerning MEDA FDI strategy1. Delocations from EU (Michalet report)2. Domestic re-investment by expatriates (Home Sweet Home)3. Key investors in the region (Stefano Battiston report)4. MEDA technology (inventory of technoparks/MedIntelligence)5. IPA efficiency (Benchmarking report)6. MEDA industrial image (Pérez report)7. Future of Euro-Med co-operation on investment (Souss rep.)

Results to be discussed during EU/MEDA seminars with interested IPA managers Preparation of action plans Pilot projects (e. g. MEDA-Entrepreneurs) Focused promotion (e. g. MEDA Innovation Forum) or image

campaign, etc.

ANIMA


Image buildingDespite the importance of politics and culture among the MEDA handicaps…

Regional conflicts, security concerns Lack of regional integration, fragmented markets Insufficient legal standards & practices Few democracies Powerful and sluggish bureaucracies Low speed of privatisations Limited domestic savings –weak re-investment in the region

…A lot may be achieved to attract investors Potential growth is there (cf. Turkey GDP, 1st Quarter 2004) Stability and investment protection is there Need to inform about reality, e.g. Algeria, Syria, big markets Anticipate market integration (Euro-Med free trade zone in

2010/12)But let’s make it known via efficient channels

People, networks, events, public relations etc. Specific/targeted campaigns (airports, web, rating agencies,

etc.) Use of opportunities (from tourists to migrants’ summer

holidays)

« Mediterraneans are creative, but unforeseeable and unreliable »

ANIMA


Upstream of biz development

Territorial marketing / Targeting

Poor MEDA performances, despite encouraging trend Compared to similar emerging countries, MEDA’s attractiveness

is low Based on its economic fundamentals, the region should receive

up to €40bn in FDI every year (vs. €10 bn now)

In most MEDA countries Few domestic studies on FDI, no data bases, poor statistics Lack of territorial marketing Lack of investor targeting Lack of after-care (whilst 50% of projects are extensions)

Need for an in-depth reflection on country strategy SWOT analysis, comparative advantages Industrial policy (e. g. priority sectors, clusters, education) Positioning (unique selling position) action

This concerns national issues, bt ANIMA may help (TA missions)

ANIMA


Business development Project generation

Need for a more agressive FDI search From passive or demand-driven promotion (web site,

image, road-shows etc.)… …To a more pro-active prospection of leads and projects

Possible ANIMA test organisation in 2004-2005 Coordination by a new specialist (Philippe Parfait) A data base on leads, fed by various sources Coordinated participation in EuroMed events, road shows,

forums etc.

This is the right time for MEDA Eastern/Central Europe relative decline in 2004 China’s over-investment could be favourable to MEDA after

2005 A window of opportunity?

ANIMA


ANIMA: a value-added network

Develop the

flow of project

s and FDI to MEDA

Increase the operational capabilities of Med IPAs

Documents

ANIMA Réseau Euroméditerranéen d’Agences de Promotion des Investissements Euromediterranean Network of Investment Promotion Agencies ANIMA Annual Report