Animales Sin Hogar

Vanja Dekic

Two fieldsAround 650 animals

Before and After

Step 1Customers and Prospects

CustomersPeople with petsPeople without pets

ProspectsPeople who will adoptCompanies

5 K RUN/WALK

Step 2

Estimating Value of Customers and Prospects

Description

Type Per PAX

Total PAX

Total Sales

Margin

Profit Total Value

People without pets

Customer $20 1500 30.000

30% $14 21.000

People with pets

Customer $15 800 12.000

30% $10.5 8.400

People adopting

Prospect $10 200 2.000 30% $7 1.400

Companies Prospect $500 15 7.500 30% $350 5.250

It is important to participate!!!

Customer Insight

I want to have a companion through life, so insteadbuying a dog I decided to adopt. They deservea second chance and it makes me feel good for savingan animal from shelter and giving it a warm home. It will be loved and cherished and never be left to mercy of the street again!

Messages and incentives

Step 3

Sweet spot

For…People with or without petsWho…feel compassionate and care about the better worldwithout sufferingOur Product is…lifetime of unconditional love, snuggling, eternal gratitude and tale wagingThat provides…happiness in one`s heart and satisfaction that you can make a difference in the worldUnlike…any other way money can buy, because money does not buy unconditional loveOur product… helps you make a difference and give exampleto the others

BIG IDEA!!!

Let`s run together through life!

Step 4

Return on Customer Investment

Customer group

Per PAX A

Profit 70%

Margin PAX A

Marcom investment

Per PAX B

Margin PAX B

Gain/Loss

ROCI

Peoplewith pets

$20 70% $14 $5 $30 $16 $5 100%

People with out pets

$15 70% $10.5

$5 $25 $14.5 $5 100%

People adopting

$10 70% $7 $3 $15 $8 $2 66.6%

Companies $500 70% $350 $200 $1500

$1150 $800 400%

Step 5Future Planning

Make it a tradition

Involve children early on

Questions???

COMENTS!!!

!!!BE A DONOR FROM AFAR!!!

You too can make a

difference!