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Animation ChecklistDo you know what to promote?Will it be a new product, event, service or just to promote your brand? Do you have a USP
defined?Outlining your USP can be a great tool to add extra value to your animation.
Who's your target audience?Create an avatar of who your perfect client is. Then keep that in mind when creating all marketing materials, not just this animation explainer video. You can tailor the video for them.
What are your key messages you want to convey?It’s important to make a list of the messages you want to convey. However, make sure you don’t list too many messages. This will make your animation too long and lose it’s focus. Try to keep it to 3 messages.
Try and script or storyboard your first draft.First try and write it down in bullet points, maybe even throw in a few doodles. Try and describe each scene as best you can. Just remember it’s just a first draft. Doesn’t need to be right the first time.
What inspires you and what do you like?Start to think about the visuals of the animation and what it will look like. Google and Pinterest are great resources to building a mood board of ideas.
Don’t forget about branding!It’s important to brand your animation to your company. Think about how you can do this.
Don’t forget about the music!Think about how the user will absorb the tone of the animation and the information. Will there be a voice over or music, or maybe subtitles.
How to animate?Next think about how the animation will be animated. Will it be 2D or 3D? Plus which programmes will you need to use?
Call us for a free strategy call. We can help fill in the gaps you have about how to create an animated explainer video for your company.
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