ANINDYA MUKHERJEE Blk VI GA ScrachiVillage, 129 Jessore Road, Po-Udairajpur, Madhyamgram.

Phone:9903370179 ;+977 9808933858 (NEPAL ) Skype id – anmukher1 Email:anmukher@gmail.com

Date of Birth:26 August 1975 MALE

SALES & MARKETING PROFESSIONALSeeking Managerial level assignments across the Industry

An astute & result oriented professional with over 15 years of extensive experience in managing Business Development, Sales & marketing, Product Promotion, Distribution management & Team Management.

Significant Management experience in creating innovative solutions, optimizing technology use and building and leading teams towards service excellence exceeding expectations.

Key contributions to developing new revenue streams, customer value maximization, relationship development, customer need identification, and preemptive business response to competitor strategy.

Seasoned professional, with planning, budgeting, execution, monitoring and resource balancing skills and ability to handle multiple functions and activities in high pressure environments with tight deadlines.

Demonstrated record of sales maximization, cost reduction, profit maximization, market share expansion, share of spend maximization

Liaising and Interfacing with the key decision makers, team and the department for the viable product range and converting profitable business opportunities.

KEY SKILLSBusiness Development and Strategy Sales Planning & Execution Key Account Management

New Market Development Channel Management Team Leadership

AREAS OF EXPERTISE

Sales &Business Development: Developing new clients and negotiating with them for securing profitable business. Forecasting sales targets and executing them in a given time frame. Identifying and networking with prospective clients and generating business from existing accounts and achieving profitability and increased sales growth.

Client Relationship Management: Developing strategies to enhance customer relations through formal and informal channels. Building cordial relationship through regular interactions & apprising them with company’s value propositions. Managing customer centric operations & ensuring customer satisfaction by achieving delivery and service quality norms.

Key Account Management: Identifying & managing key accounts for potential business development towards high value customers and strategically securing profitable business, taking care of top line and bottom-line.

Channel Management: Responsible for recruitment and development of new channel partners. Building strategic alliances with channel partners through effective relationship management. Monitoring the performance of dealers & distributors regarding sales and collections periodically

Team Management: Leading team and managing RD’s and in the process realizing the potential of every member of the team.

EMPLOYMENT RECORD

March 2015 – Present –Sales head - INTEX BANGLADESH/Nepal

Responsible – Sales, channel management, Marketing and overall p/L management.

The role covers the main attributes below – Product selection as per market standards Pricing strategy taking into account competition and profit Marketing 360 degree plan with brand management. Service infra set up and emergency solution Handling a team 60 with respective on role and Nd role

Salient features

Responsible for determining annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.

Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.

Responsible for developing channel strategy with the sales leadership team and thereby aligning GTM in Trade 

Responsible for implements national sales programs by developing field sales action plans..

Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.

Establish and adjusts selling prices by monitoring costs, competition, and supply and demand.

Complete national sales operational requirements by scheduling and assigning employees; following up on work results..

Maintain national sales staff by recruiting, selecting, orienting, and training employees.

Drawing up annual activation calendar in coordination with marketing,

Planning and executing end to product marketing . ,

Feb 2014- March 2015

Business Head at Gionee Communication Equipment Co.,Ltd./UD GROUPS

Areas – Bihar Jharkhand AND Odissa.

Reportes – 3 BM, 15 ASM , 12 SO, 1 SERVICE HEAD AND 1 MARETING .Annual t/o 115 cr

Job role –

Facilitating the team to manage a turnover of 9 crores a month

Aligning the retail partners & the team in Retail & Distribution vertical

Appointing new distributors across the territory 

Looking into the hygiene for the existing distributors

Ensuring adequate finance/manpower of the distributors

Model wise placement

Enriching the ASM/SO working.

Ensuring the increase in Market share

Training of sales force

Plan volume & Value business for Sales team by geography & product, Forecasting & MIS management.

 Review and analyze competition strategies, pricing , market trends , perform Gap analysiis

March 2013-feb 2014

Regional sales manager------- Jaina marketing PANASONIC

Area- West Bengal;North east;Orissa-

Responsibilities

Handles the Sell Out ,Sell in ,Stock Availability , Range Selling

Responsible for all BTL activities including visibility

Responsible for enhancement of Experience Zones at store levels

Stock forecasting and compliance to RTF ,Primary Billing

Responsible for Volume ,Value and Smart Phone Market Shares (GFK)

Handled the enhancement and enablement of distribution channel to sustain the growth and increased the foot prints at both levels to spread the growth across different tiers. 

Pivotal in handling the overall responsibility of the ROI and maintained profitable relationship with the partners. 

Ensured timely settlement of the claims at different channels and NDCs. 

Holds the merit of developing the second layer of channel after the Retail Channel

Market position strengthening

Improve service facilities

Enhance Visibility (BTL)

Since April- 2012-March 2013

State head for Nokia business at HCL INFOSYSTEMS- Rest of west Bengal Jharkhand & Sikkim

Job role Managing entire distribution channel and deliver volume and value Care management- through service personnel Keeping liaison with operators for data offers Stock planning and stakeholder in warehouse distribution Acquiring important customer information through promoters Responsible for claim management and operation review. Team – comprises of 4 asms,2 service personnel,4 ff Tls and 42 promoters.

Key achievements1. Increased business from 14.3 to 16.8 cr (avg) this quarter.2. Carried out various company initiatives like Visibility drive etc successfully.3. Added 5 company exclusive outlets (NPDS) in the quarter.

Nov 2010 --April 2012

State apple head & Zonal devices head HEAD–Dishnet wireless ltd (Aircel)- kolkatta

Job role Channel management of Apple business in west Bengal Monitoring acquisition of apple customers through post paid & and prepaid channel.

Handling reverse bundling with Nokia , Samsung, Dell and LG Forward bundling with Samsung and Zen Setting up distribution channel for dongles. Corporate sale through IT channel Increasing the Arp through acquisition of high end customers.

Team

My team comprises of 4 Assistant managers,1 promoter supervisor,25 off role promoters1 mis coordinator.

Major achievement

1 Set up Apple distribution network.2 Appointed Super distributor to manage forward bundling of handsets and dongles.

june-09 to 0ct-2010

IDEA CELLULAR LTD (ROWB) SALES MANAGER

Role & Responsibilities:

Looking after sales and promotion of IDEA schemes and products. Mapping market to implement strategies for increase business in the assigned area or territory. Managing & supporting channel partners & distributors. Engaged in team management & lead generation to increase sales. Responsible vlr addition and customer retention for 1 month. Handle a team 3 assistant managers and 5 tses.

KEY ACHIEVEMENTS: Successfully launched IDEA in North 24 Pargnas & Murshidabad district of West Bengal. Appointed 18 distributors and completed retail mapping within desired timeframe. Won Zonal sales award for the month of FEB. Maintained 15% growth in revenue on a month to month basis.

Aug ‘05 – june 09

NOKIAINDIA LTD ASM

Growth Path:Worked as Area Sales Manager and looking after Patna & Bihar Region. (jan 08 to MAY’09)

Handled a business of 40 crore per month.

Joined as Sales officer and worked in North Kolkata, Central Kolkata, Howrah, Hooghly & North 24 Parganas.(Aug’05 to dec’07)

Role & Responsibilities:

Developing a competitive business development and sales strategy, uncovering/ creating new opportunities, identifying dynamic and flexible solutions and managing account activity.

operator account management. Operators (Airtel, Vodafone, Reliance, and Indicom) are major clients of Nokia because we procure SIMs from them & pre-bundle them with our handsets.

Expert knowledge of After-Sales-Service processes and working knowledge of the actual After-Sales-Service techniques

Setting up & Managing Nokia Branded Retail Stores (Nokia Priority Dealers) Establish healthy business relations with clients & external associates for securing repeat business

& long-term customer loyalty and work towards solving their queries and complaints efficiently. Expert at auditing financial capabilities of Distribution Partners through P&L & BS analysis &

responsible for their financial health. Ensured target achievement with requisite investments & scheme settlement across the region.

Responsible for developing communication, enhancing trade, service level adherence & expansion

KEY ACHIEVEMENTSAs Sales officer Successfully increased the market share from 63.8% to 72.9% Was part of best sales team in 2006 Handled the task of appointing of new MDs in Hooghly and north 24 parganas to strengthen the

Coverage.As ASM Increased the number of distributors from 2 to 5 and micro distributors from 31 to100. Was instrumental in bringing 14% value and 21% volume growth in 1 half Winner of My Nokia registration contest. Winner 6303 launch contest.

MARICO INDUSTRIES LTD * Apr’00 – aug’05

TERRITORY SALES EXECUTIVEPromoted from a sales trainee in recognition of hard work and consistent performance

Role & Responsibilities:

Designed & implemented Channel sales management and distribution plan plans for augmenting the business volumes.

Efficiently managed different distributors with Different t/o across eastern region (worked in Jamshedpur, Cuttack, Durgapur, Siliguri and Kolkata)

Involved in conceptualizing, implementing and monitoring of winning business strategies to drive growth in business volumes as well as profitability

Accountable for managing the Channel partners and accountable for achieving business goals and increased sales growth.

Analyzed the training needs of the employees and was responsible for performance Review of direct sales representatives.

Achieved volume and revenue goals in a short span through successful planning and gained channel profitability through Constant review of ROI.

Reviewing and interpreting the competition after in-depth analysis of market information to fine-tune the marketing strategies and escalate business volumes

KEY ACHIEVEMENTS

Instrumental part of best region team in the year 2002 And 2004. Holds the distinction of being the Winner of top ramen contest in 2001 Best EC drive in 2002.

*joined Cargill foods for brief perid.

ACCUREX PHARMATUETICALS LTD oct’99 - Apr’00

SR DIAGNOSTIC SPECIALISTRole & Responsibility:

Handling the entire spectrum of activities and functions pertaining to business development and management at big hospitals.

Provide efficient and effective customer service to consistently meet and exceed customer expectations and apprise them of the products of the company.

Look for new business opportunities. Explore and monitor market trends and moods to identify fresh business opportunities. Develop strategies for enlarging the core market base of the company.

ACADEMIC CREDENTIALS

MBA MARKETING 1999M.S Ramaiah, Bangalore, First Class

GRADUATION (SCIENCE) 1997kolkattaUniversity, 58%SERAMPORECOLLEGE

SENIORSCHOOL 1994DonBoscoSchool, 62.5%

HIGH SCHOOL 1992DenobiliSchool, 75.6%

References: Available on request