Annex 9

Learning from Green German Institutions and Enterprises

By Ms Nannette Arbon

Presented during the Monitoring and Replanning Meeting (MRM)

22 August 2013Cebu City

Learning from Green German Institutions and Enterprises

OUTLINE•Objectives of the Learning Visit•The Four Levels of Systemic Competitiveness•Places Visited at Different Levels•Observations and Insights•Conclusion

Learning Objectives:1. To observe the green practices and learn about the green technologies adopted by enterprises in the different industries in Germany ( i.e. tourism, agriculture ) and the benefits gained from “greening” their businesses2.To learn how “green tourism” in Germany is being marketed to tourists3.To learn about the policies of the government which pushes the enterprises to adopt green technologies 4.To learn about other green initiatives or green projects of Germany

Learning from Green German Institutions and Enterprises

The Four Levels of Systemic Competitiveness

PLACES VISITED

Observations and Insights

Levels Observations

Meta Mindset and culture of taking care of environment…

Macro •Clear goal and targets on renewable energy• phase out of nuclear energy by 2022, eight nuclear power plants switched off straight away in spring 2011• concrete objectives for RE (remain in place according to energy concept from Autumn 2010

• Government providing budget /financial support for green programs/projects

Meso • National Agency for Renewable Energy has strong links with universities and research institutions which provide them with facts and figures that they use to analyze and package into information materials for dissemination and advocacy• Program of Tourism Agency encouraged businesses to cooperate

Micro Private enterprises investing in renewable energy, efficient (green)buildings and practicing green business (local procurement of fruits for wine making, Nature tour, e -bike tours…),,,,

• Many of the changes observed were initiated by external persons (experts providing technology to a community or external investor or resident of a place who was educated and gained knowledge and skills from outside of village decided to come back and operate business )

• Green hotel was an example of a result of a push-pull-enable approach

Other Insights

• To effect changes, looking at the entire system is necessary (in this case, Germany’s move towards use of renewable energy )

In ProGED, good to use a systemic approach in moving towards green economy

• Push-pull-enable approach can help in moving MSMEs to green their enterprises

Conclusion

Push-Pull-Enable Approach ©

Verhandlungsphase

Enablers to go green Training and consulting Clean Tech Technology

transfer Green, innovative financing Information, knowledge on CC match-making

Enable

Pull

Meso level Pressure from NGO, media Sector approaches with lead

companies calling for tougher standards

Micro level Own CSR policies Ambitious and environmentally

conscious staff increasing energy prices Scarcity of resources

Macro level Negative incentives ($, non-$) Tougher norms and standards Advocacy from Government /

Departments

Push

Macro level Positive incentives ($, non$) Green procurement policies Reduced tariff on imported

clean technology

Meso level Green supply chain initiatives

by larger companies Sustainable consumption

campaigns

Pull

Micro level CDM financing options for

green investment Pilot projects in other

companies showing the way Consumer awareness

Candid Moments during the Green Study Tour

If going green is reading book

under the sun... I am better off in

Bohol reading my book at Panglaw

Beach

Going Green is... Walking kilometers at the Berlin Airport Runwayunder the heat of the sun

Going green means getting BOLDER... Have to take out

clothes to survive the heat.Mamaya mag

bold na talaga ako...

GaGalit na talaga ako kay

Frank for making us walk. Will tell Volker

no more Green!!

Hurry, nabilin na ta... The Germans

have left us

Going green is not really FUN... It’s no joke riding in this kiddie bike while the Germans are riding the electric

bikes.