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ANNEX
Communicating Nanotechnology
Why, to whom, saying what and how?
An action-packed roadmap towards a brand new dialogue
Author: Matteo Bonazzi
European Commission Unit "Nano- and Converging Sciences and Technologies"
Date of publication: April 2010
This publication can be downloaded from:
http://cordis.europa.eu/nanotechnology
The views expressed in this document are entirely those of the Authors and do not engage or commit the European Commission in any way.
More information on nanotechnology at the European Commission
is available on http://cordis.europa.eu/nanotechnology
This publication can be free downloaded from: http://cordis.europa.eu/nanotechnology/src/publication_events.htm
Author: Matteo Bonazzi
Cover page:
Front page (concept): Matteo Bonazzi
Front page (artistic interpretation): BridA / Tom Kerševan, Sendi Mango, Jurij Pavlica
Front page (design): BridA / Tom Kerševan, Sendi Mango, Jurij Pavlica
ANNEX
COMMUNICATING NANOTECHNOLOGY
Why, to whom, saying what and how?
An action-packed roadmap towards a brand new dialogue
EUR 24055 EN
Interested in European research? Research*eu is our monthly magazine keeping you in touch with main developments (results, programmes, events, etc.). It is available in English, French, German and Spanish. A free sample copy or free subscription can be obtained from:
European Commission Directorate-General for Research Communication Unit B-1049 Brussels Fax (32-2) 29-58220
E-mail: [email protected]
Internet: http://ec.europa.eu/research/research-eu
EUROPEAN COMMISSION
Directorate-General for Research, Technology and Development Directorate Industrial Technologies Unit G.4 — Nano- and converging Sciences and Technologies
E-mail: [email protected]
Contact: Matteo BONAZZI
European Commission Office: CDMA 06/127 B-1049 Brussels
Tel. (32-2) 29-54703 Fax (32-2) 29-86150 E-mail: [email protected]
Directorate-General for Research
2010 Nanosciences, nanotechnologies, materials and new production technologies (NMP) EUR 24055 EN
6
LEGAL NOTICE
Neither the European Commission nor any person acting on behalf of the Commission is responsible for the use which might be made of the following information.
The views expressed in this publication are the sole responsibility of the author and do not necessarily reflect the views of the European Commission.
A great deal of additional information on the European Union is available on the Internet. It can be accessed through the Europa server (http://europa.eu). Cataloguing data can be found at the end of this publication. Luxembourg: Office for Official Publications of the European Communities, 2008 ISBN 978-92-79-1341-3-5 DOI 10.2777/51159 © European Union, 2010 Reproduction is authorised provided the source is acknowledged. Printed in Belgium PRINTED ON WHITE CHLORINE-FREE PAPER
European Commission EUR 24055 — Communicating Nanotechnology – Why, to whom, saying what and how?
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7
Table of contents
EC funded projects on communication outreach and ancillary projects (FP6-FP7) ........ 8
Survey across NMP National Contact Points on communication products ................... 20
Materials and methods ................................................................................................ 20
Analysis of the results ................................................................................................ 22
Figures and data .......................................................................................................... 24
Assessing outreach: measure of the TV media impact ................................................... 41
Assessing outreach: estimated measures of TV media impact ....................................... 47
Overall communication outreach (2009-2011)............................................................... 51
Essential bibliography .................................................................................................... 55
Extensive bibliography ................................................................................................... 58
EVENTS: .................................................................................................................... 58
BOOKS: ..................................................................................................................... 58
REPORTS: ................................................................................................................. 58
WEB LINKS: COMMUNICATION PLAN .............................................................. 59
WEB-LINKS on NANO DEBATE ............................................................................ 63
WEB LINKS: COMMUNICATION VEHICLES ..................................................... 65
8
EC funded projects on communication outreach and ancillary projects (FP6-FP7)
1
EuroNanoForumEuroNanoForum 20092009
Coordinator: Technology Centre of the Academy of Scienceof the Czech Republic (CZ)
Project Manager: Alexander PROKOPPO: Sophia FANTECHI
Thematic Priority: NMP-2007-4.0-10Duration: 12 months (01/11/2008-31/10/2009)
Abstract:The conference EuroNanoForum 2009 will be established as a foremost European congress in nanotechnology during the Czech Presidency in 2009, the fourth of a set of international nanotechnology conferences organized as official events of national Presidencies of the European Union and supported by the European Commission through the Industrial Technologies programme.
Support Action
““Organization of the Conference Organization of the Conference EuroNanoForumEuroNanoForum 2009 2009 ––
Nanotechnology for Sustainable EconomyNanotechnology for Sustainable Economy””
2
Project objectives Project objectives - Show the potential impact of nanotechnology on sustainable development of European industry, environment and society.
- Present the state-of-the-art of European nanotechnology products and components for different applications- Promote international collaboration and support the development of world-class competitive research and development infrastructure
ENF2009ENF2009SA
Challenges:Challenges:- Provide a favourable environment for industrial innovation to ensure that research and development is translated into sustainable wealth-generating products and processes.- Support EU policies, such as in the Energy & Environmental sector- Promote the interdisciplinary education and training of R&D personnel and support the active involvement of young people and students in the development of nanosciences and nanotechnologies
9
3
Project objectives Project objectives - Show the potential impact of nanotechnology on sustainable development of European industry, environment and society.
- Present the state-of-the-art of European nanotechnology products and components for different applications- Promote international collaboration and support the development of world-class competitive research and development infrastructure
ENF2009ENF2009SA
Challenges:Challenges:- Provide a favourable environment for industrial innovation to ensure that research and development is translated into sustainable wealth-generating products and processes.- Support EU policies, such as in the Energy & Environmental sector- Promote the interdisciplinary education and training of R&D personnel and support the active involvement of young people and students in the development of nanosciences and nanotechnologies
4
Project objectives Project objectives ::
- To engage key stakeholders, public and private, in identifying the key challengesand impact of the nanomedical field in theethical, regulatory, social, economic and public communication areas
- Provide European stakeholders with a customised set of recommendations to support their decision making regarding nanomedical innovations
NanoMED Round Table
SA
Specific challenges:Specific challenges:
- Provide stakeholders a well-organisedforum
- Identify priority areas for RTD and societal actions
- Establish clear set of recommend-ations to support decision making
- Enhance the flow of knowledge reciprocally between each of the key stakeholder groups
Expected impact:Expected impact:Stimulating innovation and investment in nanobiotechnologies formedical use by providing prudently identified cornerstone points
in the cross-cutting areas.
10
4
Coordinator: Wolfgang HECKL, Deutsches Museum München, DE
Project Manager: Ulrich KERNBACH, Deutsches Museum PO: Angela Hullmann
Thematic Priority: NMP-2007-1.1-2Duration: 30 months (01/02/2009-31/07/2011)
Participants: Deutsches Museum von Meisterwerken der Naturwissenschaft und Technik (DE), Ludwig-Maximilians-Universitaet München (DE), Fondazione Museo Nazionale della Scienza e della Tecnologia Leonardo da Vinci (IT), Università degli Studi di Milano (IT), University of Milano – Interdisc. Centre for Nanostruct. Materials and Interfaces (IT), Universeum AB (SE), Chalmers Tekniska Hoegskola AB (SE), Technopolis, the Flemish science centre (BE), Universiteit Antwerpen (BE), Science Centre AHHAA Foundation (EE), University of Tartu – Institute of Physics (EE), Fondazione IDIS-Città della Scienza (IT), National Research Council (IT)
NANOTOTOUCHNANOTOTOUCHSupport Action
“Nanosciences Live in Science Centres and Museums”
5
NANONANO--TVTV
Coordinator: iCons srlProject Manager: Mario MartinoliPO: Matteo BONAZZI
Thematic Priority: NMP-2007-1.1-2Duration: 30 months (01/02/2009-31/07/2011)
Participants: Gedeon Programmes SA (FR)Leonardo Film Gmbh (DE)Institute of Nanotechnology (UK)
Support Action
““Enhancing Enhancing public awareness public awareness on the results of European research actions in on the results of European research actions in NanosciencesNanosciences and and
Nanotechnologies through the professional use of television mediNanotechnologies through the professional use of television media a ””
11
6
NANOYOUNANOYOU
Coordinator: ORT (IL)Project Manager: Yoel ROTHSCHILD PO: Matteo BONAZZI
Thematic Priority: NMP-2007-1.1-2Duration: 24 months (01/01/2009-31/12/2010)
Participants:EUN Partnership AISBL (BE), The Chancellor, Masters and Scholars of the University of Cambridge (UK), Aarhus University (DK), Fundacio Privada Parc Cientific de Barcelona (ES), Zentrum fuer Soziale Innovation (AT), Centre de Culture Scientifique, Technique et Industrielle de Grenoble (FR), Cité de Science et de l'Industrie, Halevi Dweck & Co ARTTIC ISRAEL COMPANY LTD (IL)
Support Action
Communicating Communicating NANOtechnologyNANOtechnology to European to European YOUthYOUth
7
OBSERVATORYOBSERVATORY--NANONANO
Coordinator: Institute of Nanotechnology (UK)Project Manager: Mark MorrisonPO: Nicholas Deliyanakis
Thematic Priority: NMP-2007-1.1-4Duration: 48 months (01/04/2008-31/03/2012)
ParticipantsParticipants::VDI Technologiezentrum, Triple Innova, Technical University of Darmstadt, Nano&Micro Technology Consulting (DE), Commissariat à l' Energie Atomique (FR), Institute of Occupational Medicine (UK), National Institute for Public Health and the Environment (RIVM), MERIT, Universiteit Maastricht, Malsch Technovaluation (NE), Spinverse (FI), Bax& Willems Consulting Venturing (ES), AIRI/Nanotec (IT), Eidgenössische Materialprüfungs und Forschungsanstalt (CH), Nanoethics Centre (DK), Tecnology Centre AS (CZ)
Support Action ““European observatory European observatory
for sciencefor science--based and economic expert based and economic expert analysis of nanotechnologies, cognisant of barriers and risks, analysis of nanotechnologies, cognisant of barriers and risks,
to engage with relevant stakeholders regarding benefits and oppoto engage with relevant stakeholders regarding benefits and opportunitiesrtunities””
12
8
TIME for NANOTIME for NANO
Coordinator: Fondazione IDIS - Città della ScienzaProject Manager: Luigi AMODIOPO: Matteo BONAZZI
Thematic Priority: NMP-2007-1.1-2Duration: 30 months (01/01/2009-30/06/2011)
ParticipantsParticipants::Association Europeenne des Expositions Scientifiques, Techniques et Industrielles – ECSITE (BE), WindMania Networks SL (ES), Ciência viva Agência Nacional para a Cultura Ciêntifica e Tecnológica (PT), Centre de culture scientifique technique et industrielle (FR), Turkey Science Centers Foundation (TR), Technopolis (BE), Warsaw University of Technology (PL), Heureka the Finnish Science Centre (FI), The British Association for the Advancement of Science – ECSITE (UK), Deutsches Museum von Meisterwerken der Naturwissenschaft und Technik, OBSERVA (IT)
Support Action
““Tools to increase mass engagement for nanotechnologyTools to increase mass engagement for nanotechnology””
9
ENHRESENHRES
Coordinator: Napier University (UK)Project Manager: Vicky STONEPO: Pilar AGUAR
Thematic Priority: NMP-2007-1.3-3Duration: 12 months (01/09/2008-31/08/2009)
ParticipantsParticipants:: Institute of Occupational Medicine (UK)Danmarks Tekniske Universiteit (DK)Commission of the European Communities Directorate General Joint Research Centre (BE)Institute of Nanotechnology (UK)
Support Action
““Engineered Engineered NanoparticlesNanoparticles: a Review of Health & Environmental Safety: a Review of Health & Environmental Safety””
13
10
NanoImpactNetNanoImpactNet
Coordinator: Istitute Universitaire romand de Santé au Travail - IST (CH)
Project Manager: Michael REIDIKERPO: Pilar AGUAR
Thematic Priority: NMP-2007-1.3-3Duration: 48 months (01/09/2008-31/08/2010)
ParticipantsParticipants:: 24 partner from several countries:CH, UK, NO, IE, DE, DK, NE, EL, FR, SK, FI
CoordinationAction
““European Network European Network on the Health and Environmental Impact of on the Health and Environmental Impact of NanomaterialsNanomaterials””
11
NHECDNHECD
Coordinator: University of Tel Aviv (IL)Project Manager: Oded MAIMONPO: Luisa Tondelli
Thematic Priority: NMP-2007-1.3-4Duration: 48 months (01/12/2008-30/11/2012)
ParticipantsParticipants:: Institute of Occupational Medicine (UK)Danmarks Tekniske Universiteit (DK)Commission of the European Communities Directorate General Joint Research Centre (BE)Institute of Nanotechnology (UK)
Support Action
““Creation of a commented database on the health, safety and environmental impact of nanoparticles”
14
12
COCO--NANOMETNANOMET
Coordinator: European Society for Precision Engineeringand Nanotechnology (Euspen), UKProject Manager: Theresa Burke, CEOPO: Sophia FANTECHI
Thematic Priority: NMP-2007-1.2-4Duration: 24 months (01/01/2009-31/12/2010)
ParticipantsParticipants:: National Physics Laboratory (UK), Fundacio PrivadaASCAMM (ES), SP Technical Research Institute of Sweden (SE), European Commission, Joint Research Centre, Institute for Reference Materials and Measurements, JRC (EC), Physikalisch TechnischeBundesanstalt (DK), Sofia University (BG), Danish Fundamental Metrology (DK), Middle East Technical University (TR), LaboratoireNational d'Essais (FR), Dresden University of Technology (DE), The Centre of Excellence in Metrology for Micro and Nano Technology (UK), Interuniversity National Consortium for Materials Science and Technology (IT), QinetiQ Limited (UK)
CoordinationAction
““Coordination of Coordination of NanoMetrologyNanoMetrology in Europein Europe””
13
EURONANOBIOEURONANOBIO
Coordinator: CEAProject Manager: Patrick BoisseauPO: Julien Giordani
Thematic Priority: NMP-2007-1.1-3Duration: 12 months (01/01/2009-31/12/2009)
ParticipantsParticipants::Gesellschaft fur Bioanalytik Munster EV (DE)University College of Cork – National University of Ireland (IE)Universiteit Twente (NL)Fondazione Don Carlo Gnocchi Onlus (IT)Institutului Nat. de Cercetaredez Voltaire Pentru Microtehnologie (RO)Fundació Privada Institut de Bioenginyeria de Catalunya (ES)
Support Action
““European Scale European Scale InfrasctructureInfrasctructure in in NanobiotechnologyNanobiotechnology””
15
14
ICPCNanoNetICPCNanoNet
Coordinator: IoNProject Manager: Mark MORRISONPO: Julien GIORDANI
Thematic Priority: NMP-2007-1.1-3Duration: 48 months (01/06/2008-31/05/2012)
ParticipantsParticipants::Sociedade Portuguesa de Inovacao – Consultadoria empresarial e Fomento da Inovacao SA (PT)Saint Petersburg Electrotechnical University Leti (RU)Jawaharlal Nehru Centre for Advanced Scientific Research (INDIA)Tsinghua University, Dept. of Precision Instruments, Beijing (CHINA)University of Maastricht (NE)Malsch Technovaluation (NE)
Support Action
““A web-based repository of nanoscience and nanotechnology publications, database of researchers and online forum, to inform and facilitate
networking between EU and ICPC RTD”
15
Nano2MarketNano2Market
Coordinator: University Alicante, SpainProject Manager: Michelle GRINDLEPO: Angela HULLMANN
Thematic Priority: NMP-2007-1.2-4Duration: 12 months (01/01/2009-31/12/2009)ParticipantsParticipants::IMEC (BE)Fraunhofer-Gesellschaft Förderung der angewandten Forschung e.V. (DE)France Innovation Scientifique et Transfert (FR)Barcelona Science Park (ES)Institut de Bioenginyeria de Catalunya (ES)TecKnowMetrix (FR)Nanotechnology Industries Association (UK/BE)Camera di Commercio Industria artigiariato e agriocoltura milano (IT)Brabo Ventures (BE)
Support Action
““Best practices for IPR and technology transfer in NanotechnologyBest practices for IPR and technology transfer in Nanotechnologydevelopments developments ””
16
NANOTECHNOLOGIES AND NANO-SCIENCES, KNOWLEDGE-BASED MULTIFUNCTIONAL MATERIALS AND NEW PRODUCTION PROCESSES AND DEVICES
Project objectivesProject objectives- Providing information and raising awareness about nanotechnology among the general public- Identifying main issues and expectations from different groups of stakeholders (citizens, policy makers, researchers, industry)
NANODIALOGUE:NANODIALOGUE:
““Enhancing dialogue on nanotechnologies Enhancing dialogue on nanotechnologies
and and nanosciencesnanosciences in society at the European levelin society at the European level””
Specific challenges:Specific challenges:- To visualise socially relevant aspects of nanotechnology-To attract interest of citizens and school children- To facilitate a true dialogue with open results
Expected impact:Expected impact:- Informing and sensibilising decision makers about expectations and concerns about nanotechnology from different perspectives
- Engaging citizens in nanotechnology debates- Creating exhibition modules that can be used
across Europe after the end of the project
Specific Support Action
NANOTECHNOLOGIES AND NANO-SCIENCES, KNOWLEDGE-BASED MULTIFUNCTIONAL MATERIALS AND NEW PRODUCTION PROCESSES AND DEVICES
Project objectivesProject objectives- Facilitate dialogue about the potential of nanoscience and nanotechnology applications to improve the quality of life and to create wealth - Assess the technologies’ potential societal impacts -Produce guidance and tools for stakeholders on how to address the ethical, societal and regulatory issues of nanotechnology
Specific challenges:Specific challenges:-To bring together current leading research on the social, ethical and
legal implications of nanotechnology
- To create a transparent &trustbased processes for
nanotechnologyresearch in the near future
- To produce a comprehensive communication and dissemination
strategyExpected impact:Expected impact:
Translation of civil society’s ethical, legal and social requirements on nanotechnological research into a real competitive advantage
for the European industry
NANOLOGUE:NANOLOGUE:
““Facilitating the dialogue Facilitating the dialogue betweeenbetweeen research, research,
business and the civil societybusiness and the civil society””
Specific Support Action
17
NANOTECHNOLOGIES AND NANO-SCIENCES, KNOWLEDGE-BASED MULTIFUNCTIONAL MATERIALS AND NEW PRODUCTION PROCESSES AND DEVICES
Project objectivesProject objectives- Organisation of two summerschoolson ethics of emerging technologies. - Development of an e-learning tool which will be made available for use by professors or teachers in their own courses on ethics of science and technology
ETHICSCHOOLETHICSCHOOL
SummerschoolsSummerschools on on NanoNano Technologies Technologies
and Converging Technologiesand Converging Technologies
Specific Support Action
Specific challenges:Specific challenges:- Mid term: identification of
developments related to the research which is actually taking
place in nanotechnologyresearch programmes and
networks worldwide- Long term: visionary trends and ethical considerations of different combinations of nanotechnology,
biotechnology, Information and Communication Technology and
cognitive or neurosciences converging on the nanoscale.
Expected impact:Expected impact:to contribute in the longer term to standardization of applied ethics education in nanotechnology and
converging technologies worldwide
NANOTECHNOLOGIES AND NANO-SCIENCES, KNOWLEDGE-BASED MULTIFUNCTIONAL MATERIALS AND NEW PRODUCTION PROCESSES AND DEVICES
Project objectives Project objectives To prevent knowledge of the health and environmental implications of nanoparticles from lagging behind the technological advances
IMPART:IMPART:
““Improving the understanding of the impact of Improving the understanding of the impact of
nanoparticles on human health and the environmentnanoparticles on human health and the environment””
Coordination Action
Specific challenges:Specific challenges:To foster communication between different initiatives, streamlining resources and facilitating cooperation
Expected impact:Expected impact:Improvements in the understanding of the potential impact of
nanoparticles on human health and the environment. Dissemination to and recommendations for the respective stakeholder groups
18
NANOTECHNOLOGIES AND NANO-SCIENCES, KNOWLEDGE-BASED MULTIFUNCTIONAL MATERIALS AND NEW PRODUCTION PROCESSES AND DEVICES
Project objectives:Project objectives:-definition of realistic test conditions in terms of test aerosols characteristics for use within nanotoxicology investigations - testing and certification of the efficiency of existing engineering control systems of manufacturing equipment- provision of experimental results that will be used to develop recommendations and guidelines for the European Commission.
NANOTRANSPORT:NANOTRANSPORT:
““The behaviour of Aerosols Released to Ambient Air from The behaviour of Aerosols Released to Ambient Air from
NanoparticleNanoparticle Manufacturing: A PreManufacturing: A Pre--Normative StudyNormative Study””
Specific Support Action
Specific challenges:Specific challenges:Results depend on
size distribution and concentration, such as:
-Surface activity-Morphology
-Interaction with pre-existing ambient aerosol particles
Expected impact:Expected impact:Based on results the Commission will have the necessary background
information to prioritise and initiate research to develop standard test aerosols depending on the scope of the
pursued studies/ tests/validations/ investigations
NANOTECHNOLOGIES AND NANO-SCIENCES, KNOWLEDGE-BASED MULTIFUNCTIONAL MATERIALS AND NEW PRODUCTION PROCESSES AND DEVICES
Project objectives:Project objectives:- to forge nanotechnology R&D collaborations between Europe and Latin America- to intensify collaboration between European and Latin American nanotechnology networks and centres
NanoForumEULANanoForumEULA::
NanoforumNanoforum EU / Latin AmericaEU / Latin America
Specific Support Action
Specific challenges:Specific challenges:Organisation of
- competitive visit grants for students and senior researchers (twenty short visits of
maximum 3 months duration)- two workshops on specific nanotech related
topics in Latin America, focusing on LA strengths such as nanomaterials & NEMS.
- fact finding missions for key European researchers to Latin American nanotech
research centres
Expected impact:Expected impact:- improved competitiveness of European nanotech industries - access to emerging markets for European products & technologies- contribution to the UN Millennium Development Goals
19
NANOTECHNOLOGIES AND NANO-SCIENCES, KNOWLEDGE-BASED MULTIFUNCTIONAL MATERIALS AND NEW PRODUCTION PROCESSES AND DEVICES
Project objectives:Project objectives:Foresight and roadmap for nanotechnologies standards Identification of:-needs for measurement tools and standards- priorities for pre-normative research- barriers and societal needs
NANONANO--STRAND:STRAND:
““Standardization related to Research and Standardization related to Research and
Development for NanotechnologiesDevelopment for Nanotechnologies””
Specific Support Action
Specific challenges:Specific challenges:Collaboration between:
- national government agencies that draft regulations,
- National, European and International standardization bodies that draft
standards, - research organisations that feed
standardization and industry needs, - industries that need to produce safe
productsExpected impact:Expected impact:Europe to play an active role at worldwide level regarding standardisation for nanotechnologies
20
Survey across NMP National Contact Points on communication products
Materials and methods
Ex-post assessment is usually considered a secondary task in communication practice,
though theory pinpoints its crucial role. In fact, evaluating EC communication
developed so far on nanotechnology is crucial to identify future areas for improvement.
Communication coverage has been proposed as the appropriate measure of outreach for
EC developed communication products with respects to the messages in various areas,
i.e. Fundamentals, general info, project specifications, S&T, Applications and Markets.
The communication products have been grouped in categories, reflecting the overall
picture of existing communication products on nanotechnology developed by
Directorate Industrial Technologies, Unit nano- and converging sciences and
Technologies A. Print material: Booklets1; Reports
2; Posters
3; Magazine/Newsletters
(selected contributions4); Project summaries & leaflets (selected
5). B. Audiovisual
material: exhibitions, Videos6/Movie; Interactive exhibition (selected
7); General
audiovisual presentation8; Project-specific presentations (selected
9). C. Participative
events: Conferences, meetings, events (selected)10
, workshops in EU science-museums
(selected)11
; Technology platform-related events. D. Web-based material: Web
pages12
.
1 (a) European Commission (2004): Nanotechnology : innovation for a future world;; (b) European Commission
(2004): Nanosciences and nanotechnologies: An action Plan for Europe 2005-2009; (c) European Commission
(2004):, Towards a European Strategy for Nanotechnology, COM(2004)338; EC, Brussels, 2004, at:
http://cordis.europa.eu.int/nanotechnology/actionplan.htm; (d) European Commission (2004): Nanotechnology
in the ERA (6 annexes), EC, 2004. 2 (a) European Commission (2005): EU Technology Platform on Nanomedicine; (b) European Commission (2004):
Vision 2020:Nanoelectronics at the centre of change 3 European Commission (2005): Nanotechnology in Europe: an integrated and responsible approach 4 European Commission (2006): RTD magazine , eg. "RTD special issue on nanomedicine", 2006 edition; CORDIS
focus n°22 , 2006,– Exploring the nano-world n° 22. 5 Selected examples: (a) Frontiers ; (b) Nano2life ; (c) Nanodialogue; (d) Ipart-nanotox; (e) nanoRoad; (f)
Nanoresearch project scales up for commercialisation. A similar leaflet has been recently presented at ECSITE
Conference (Milan, June 2009) by the NANOTOTOUCH project on communication outreach, presenting interesting
―hands-on‖ improvements. 6 (a) European Commission (2003 and 2004): Nanotechnology (2003 & 2004 editions); (b) European Commission
(2005): Nanotechnology: the next dimension (2005 edition); 7 Exhibits developed by Nanodialogue project, whose outreach has been estimated around 1 million visitors over the
year 2006. 8 European Commission (2004): How can we explain what is meant by nanotechnology? Power Point presentation by
Renzo Tomellini, HoU, distributed in selected school networks in the EU. 9 On the European Commission intranet: G:\G4\PO_Work_Area\PowerPoints\Project_presentations 10 Main events are considered: Euronanoforum 2003-2005-2007 (proceedings & posters); Communicating European
Research, EC, Brussels, 14-15 November 2005, see:
http://ec.europa.eu/research/conferences/2005/cer2005/index_en.html ; exhibitions in 8 EU science-museum
developed by the project Nanodialogue; 11
Euronanoforum 2003-2005-2007 (proceedings & posters); exhibitions in 8EU science-museum
developed by the project Nanodialogue; 12
(a) Nanotechnology CORDIS website: http://www.cordis.lu/nanotechnology/; (b) www.nanoforum.org
21
This analysis outlines a first tentative picture of current communication outreach on
nanotechnology carried out by the EC. First, quantity and quality of information carried
by each vehicle is analysed (i.e. communication product, eg. video, booklets). For doing
this, the quantity and quality of information are evaluated through surveys circulated
through different groups of end-users of communication (National Contact Points,
Commission civil servants, informal network of nano-information consumers).
Thanks to a survey extended to Directorate Industrial Technologies' National Contact
Points, informal networks and Commission civil servants an assessment exercise based
on multiple matrix methodology has been set up. This matrix reflects the content of
information associated to each communication product, and for each message
identified by each goal. The content of information is attributed for each communication
product in terms of information-points: it will be assessed for each message (from not
relevant=0 to very high=5), and is evaluated in terms as weighted average of the info
content of all communication products belonging to a given communication category,
print, audiovisuals, events and web (more details in Annex ).
For assessing current communication, the following information messages are
considered and clustered from communication categories:
1. Information on fundamentals; 2. General information; 3. Project-(& call)-
specific information; 4. S&T information; 5.Applications and markets
Starting from general survey carried out by CORDIS, and available at the quoted sites,
the following consideration can be deduced13
; still a specific Survey set on the
nanotechnology webpage could allow to fine tune this preliminary picture in the future.
This methodology is based on three steps:
1. The content of information (i.e. info-content) is attributed for each communication
product in terms of information-points: it is assessed for each message (from not
relevant=0 to very high=5).
2. the sensitiveness of each audience is assessed: this depends both on the message and
the vehicle used to convey it: accordingly, a matrix to assess them by audience has been
set up (details in Annex).14
The following audiences are considered: Industry, Academy,
NCPs, NGOs, Nano-consumers, Media, Schools, Educated Public, General Public.
3. communication outreach is evaluated in terms of percentage message coverage for
13
Main features of CORDIS surveys: http://user-survey.cordis.europa.eu/
More information on the size of target audience amongst the CORDIS registered users by the strings
NMP and nanotechs in http://stats-
cordis.mainstrat.com/logs/php/index.php?mode=day&year=2008&month=11&week=&d=20081105&sec
tion=OtherIndicators More information on visits to FP7-NMP is available under http://stats-cordis.mainstrat.com/logs/php/servicios/index.php?mode=month&d=&month=10&year=2008&week=&service=302&service=307§ion=Generales (update: October 2008) 14
Its basic pattern has been evicted from literature and field studies, see Annex (CITIZENS’
DECLARATION ON THE CITY OF TOMORROW (2005); WEB LINKS: COMMUNICATION PLAN
(2),(3), (5), (9), (21) (26), (30); WEB LINKS: COMMUNICATION VEHICLES for AUDIENCES, (4),
(9), (12), (13), (18), (27, pp.17-19) ), and assessed by informal networks of governance experts.
22
each vehicle per audience. Then average outreach of main audiences is calculated. This
allows to assess the average outreach for the given audiences related to each message
conveyed via a certain vehicle, eg. Info on fundamentals via print material. This
measure gives an idea of how effective is communication for a given set of audiences,
and how effectively a message (and its related content of information) is conveyed via a
given vehicle for an average of audiences.
Outreach Formula :
COMMUNICATION OUTREACH ( (audience, message, vehicle)) =
= SENSITIVENESS ((audience, vehicle, message) * INFO CONTENT (
(message, vehicle))
Results in terms of average Outreach Coverage by vehicle: overall, each can be
reached in different ways; according to the vehicle used and the message conveyed,
different degree of outreach are achieved. Values are calculated for each audience, then
averaged. All this reflects the communication choice developed so far by the EC.
- Messages: overall, the main messages of the current communication activities are
expected to be focussed on Project/Call-specific info, Applications & Markets and
S&T info, while General information is slightly less and Fundamentals is by far the less
represented.
- Vehicles: overall, Print material and Webs are expected to be the vehicle most used,
while Events and Audiovisuals are less used. While Print material, Webs and Events
cover well messages such as Project/Call-specific info, Applications & Markets, S&T
info and General information, Audiovisuals well communicate on Fundamentals and
Application & Markets.
- Audiences: communication addressing schools, media, NGOs, Nano-consumers and
general public is less effective than that addressing scientists, industry, educated
public. Accordingly, dedicated actions and associated vehicles should be put in place by
the EC.
Analysis of the results
i) SCIENTISTS/ACADEMY: Project/Call-specific info, and S&T info take clearly
the lion’s share, while General information , Applications & Markets and Fundamentals
show very little importance; Print material, Webs, Events cover quite well these
messages, while Audiovisuals less: overall, the outreach is good, well equilibrated and
satisfying, although Audiovisuals use could be improved;
ii) INDUSTRY: Applications & Markets, Project/Call-specific info and S&T info
are more important, while General information less important and Fundamentals shows
no importance; Print material, Webs and Events are more important than
Audiovisuals: overall, the outreach is good, well equilibrated and satisfying, although
Audiovisuals use could be improved;
iii) NATIONAL CONTACT POINTS: Project/Call-specific info, Applications &
Markets, and General information are by far more important than S&T info and
23
Fundamentals; Print material, Webs, Events and Audiovisuals are efficiently used:
overall, the outreach is quite good, although use of Audiovisuals and Web should be
improved.
iv) SENSITIVE NGOs: Project/Call-specific info, Applications & Markets, are by
far more important than General information, S&T info and Fundamentals; Print
material, Webs, Events and Audiovisuals are efficiently used: overall, the outreach is
quite good, although use of Audiovisuals, Print material and Web should be
improved.
iv) NANO-CONSUMERS: Project/Call-specific info, Applications & Markets,
S&T info are by far more important than General information, and Fundamentals; Print
material, Webs, Events and Audiovisuals are efficiently used: overall, the outreach is
good, although use of Audiovisuals, Print material and Web should be improved.
v) SCHOOLS: Fundamentals, Applications & Markets are by far more important;
Audiovisuals and Events are used quite efficiently, although their use could be
expanded; Print material and Webs are not properly addressed: overall, the outreach
should be improved, basically through Web, Print material and Audiovisuals.
vi) EDUCATED PUBLIC: Applications & Markets, S&T info and Fundamentals
are slightly more important than Project/Call-specific info and General information,;
Print material, Webs, Events and Audiovisuals are efficiently used: overall, the
outreach is moderately good, but the use of the Web shuld be improved.
vi) GENERAL PUBLIC: Applications & Markets and Fundamentals are clearly
more important than S&T info Project/Call-specific info and General information;
Audiovisuals and Events are quite efficiently used together with Print material and
Webs: overall, the outreach is quite good, although use of Audiovisuals, Web and
Print material should be improved.
vii) MEDIA: Applications & Markets and Fundamentals are more important than
S&T info Project/Call-specific info and General information; Audiovisuals and Events
are use with Print material and Webs: overall, the outreach is moderately good,
especially for specialised scientific media, although use of Audiovisuals, Web and
Print material should be significantly improved, to reach more effectively mass media.
24
Figures and data
Coverage MESSAGE by VEHICLE
0
4
8Fundamentals on N&N
General Information
Project-specific InfoS&T
Applications & Markets
PRINT MATERIAL
WEBS
EVENTS
AUDIOVISUALS
25
COMMUNICATION OUTREACH by AUDIENCE
Effective communication to SCIENTISTS/ACADEMY
0
20
40
Fundamentals
General information
Project/Call-specific infoS&T info
Applications & markets
WEB
EVENTS
AUDIOVISUALS
Effective communication to INDUSTRY
0
20
40
Fundamentals
General information
Project/Call-specific infoS&T info
Applications & markets
WEB
EVENTS
AUDIOVISUALS
26
Effective communication to NATIONAL CONTACT POINTS (NCPs)
0
20
40
Fundamentals
General information
Project/Call-specific infoS&T info
Applications & markets
WEB
EVENTS
AUDIOVISUALS
Effective communication to NGOs
0
20
40
Fundamentals
General information
Project/Call-specific infoS&T info
Applications & markets
WEB
EVENTS
AUDIOVISUALS
27
Effective communication to NANO-CONSUMERS
0
20
40
Fundamentals
General information
Project/Call-specific infoS&T info
Applications & markets
WEB
EVENTS
AUDIOVISUALS
Effective communication to SCHOOLS
0
10
20
30
Fundamentals
General information
Project/Call-specific infoS&T info
Applications & markets
AUDIOVISUALS
EVENTS
WEB
28
Effective communication to EDUCATED PUBLIC
0
20
40
Fundamentals
General information
Project/Call-specific infoS&T info
Applications & markets
WEB
EVENTS
AUDIOVISUALS
Effective communication to GENERAL PUBLIC
0
7
14
Fundamentals
General information
Project/Call-specific infoS&T info
Applications & markets
AUDIOVISUALS
EVENTS
WEB
29
Effective communication to MEDIA
0
10
20
30
Fundamentals
General information
Project/Call-specific infoS&T info
Applications & markets
AUDIOVISUALS
EVENTS
WEB
30
Info content by message and vehicle
Information
content
Very high = 5
High = 4
Medium = 3
Low = 2
Very low = 1
Not relevant = 0
INFO CONTENT by MESSAGE for VEHICLE (2003-2007)
Communication products Message
FUNDAMENTALS
on N&N GENERAL
INFORMATION PROJECT-SPECIFIC
S&T INFO
APPLICATIONS & MARKETS
PRINT MATERIAL
Booklets Nanotechnology : innovation for a future world 5 4 2 3 5
Nanotechnology & Nanoscience: Action Plan 2005-2009 0 3 1 0 1
Towards an EU strategy for Nanotechnology 0 4 1 0 1
Nanotechnology in the ERA ( and 6 annexes) 0 1 5 4 4
Poster Nanotechnology in Europe 0 1 0 0 0
Reports
EU Technology Platform on Nanomedicine 0 2 5 4 4
Vision 2020: Nanoelectronics at the centre of change 0 2 5 4 4
Magazine RTD Articles & contributions on Nanotech & Nanosciences 1 2 5 4 4
Project-specific project summaries & leaflets 0 1 5 4 4
TOTAL INFO-POINTS 1,5 5 7,25 5,75 6,75
AUDIOVISUALS Video "NANO: the next dimension" for all public 5 3 2 3 5
Video "NANOTECHNOLOGY" for kids 5 4 1 0 4
Power point presentations of FP6 projects 0 2 5 4 4
Power point presentation for kids: "How to explain nano?" 5 3 0 1 3
TOTAL INFO-POINTS 3,75 3 2 2 4
EVENTS Euronanoforum 2003 (proceedings & posters) 1 2 5 5 4
Museums (eg.Nanodialogue) 5 3 1 3 5
TOTAL INFO-POINTS 3 2,5 3 4 4,5
WEBS http://www.cordis.lu/nanotechnology/; 1 4 5 5 4
www.nanoforum.org 1 4 5 5 4
TOTAL INFO-POINTS 1 4 5 5 4
Total score FUNDAMENTALS
on N&N GENERAL
INFORMATION PROJECT-SPECIFIC
S&T INFO
APPLICATIONS & MARKETS
PRINT MATERIAL 1,5 5 7,25 5,75 6,75
AUDIOVISUALS 3,75 3 2 2 4
EVENTS 3 2,5 3 4 4,5
WEBS 1 4 5 5 4
PARTICIPATORY MECHANISMS Announcement of
the Conference on the web
Applicants to the
conference
Citizens’ concerns & expectations on nanotechs
Identification of what
citizens’ need to know on nanotechs
31
Communication sensitiveness by audience
GOAL: APPROPRIATE COMMUNICATION SENSITIVINESS by VEHICLE for Audience
Target AUDIENCE
SCIENTISTS/ACADEMY
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 0 1 0 0
General information 1 1 2 2
Project/Call-specific info 5 3 4 5
S&T info 5 3 5 5
Applications & markets 1 1 0 2
Target AUDIENCE
INDUSTRY
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 0 1 0 0
General information 2 2 2 2
Project/Call-specific info 4 3 5 5
S&T info 4 3 4 4
Applications & markets 5 5 5 5
Target AUDIENCE
NATIONAL CONTACT POINTS (NCPs)
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 0 1 2 1
General information 4 4 4 1
Project/Call-specific info 5 5 5 5
S&T info 1 2 2 1
Applications & markets 3 4 4 4
Target AUDIENCE
SENSITIVE NGOs (env, consum, eth)
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 0 1 2 1
General information 3 3 4 3
Project/Call-specific info 4 3 4 5
32
S&T info 1 3 2 1
Applications & markets 5 5 5 5
Target AUDIENCE NANO-CONSUMERS (medical,
industry)
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 0 2 2 1
General information 2 3 2 2
Project/Call-specific info 4 4 3 4
S&T info 3 3 3 5
Applications & markets 5 5 5 5
Target AUDIENCE
SCHOOLS
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 5 5 5 4
General information 1 3 3 2
Project/Call-specific info 0 1 0 0
S&T info 0 0 0 0
Applications & markets 3 5 4 3
Target AUDIENCE
EDUCATED PUBLIC (STUDENTS)
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 4 5 3 5
General information 2 5 5 1
Project/Call-specific info 0 1 3 3
S&T info 2 4 3 4
Applications & markets 5 5 5 5
Target AUDIENCE
GENERAL PUBLIC
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 1 3 3 1
General information 1 2 3 1
Project/Call-specific info 0 1 0 0
S&T info 0 1 0 0
Applications & markets 2 3 3 2
Target AUDIENCE
33
MEDIA
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 2 5 4 3
General information 2 4 4 2
Project/Call-specific info 0 1 1 0
S&T info 0 2 2 0
Applications & markets 4 5 5 4
34
Communication Outreach by audience
EFFECTIVE AUDIENCE COVERAGE =
SENSITIVENESS * INFO CONTENT
Target AUDIENCE
SCIENTISTS/ACADEMY
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 0 3,75 0 0
General information 5 3 5 8
Project/Call-specific info 36,25 6 12 25
S&T info 28,75 17,25 20 25
Applications & markets 6,75 6,75 0 8
Target AUDIENCE
INDUSTRY
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 0 3,75 0 0
General information 10 6 5 8
Project/Call-specific info 29 6 15 25
S&T info 23 6 16 20
Applications & markets 33,75 20 22,5 20
Target AUDIENCE
NATIONAL CONTACT POINTS (NCPs)
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 0 3,75 6 1
General information 20 12 10 4
Project/Call-specific info 36,25 10 15 25
S&T info 5,75 4 8 5
Applications & markets 20,25 16 18 16
Target AUDIENCE
SENSITIVE NGOs (env, consum, eth)
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 0 3,75 6 1
General information 15 9 10 12
Project/Call-specific info 29 6 12 25
S&T info 5,75 6 8 5
Applications & markets 33,75 20 22,5 20
35
Target AUDIENCE NANO-CONSUMERS (medical,
industry)
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 0 7,5 6 1
General information 10 9 5 8
Project/Call-specific info 29 8 9 20
S&T info 17,25 6 12 25
Applications & markets 33,75 20 22,5 20
Target AUDIENCE
SCHOOLS
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 7,5 18,75 15 4
General information 5 9 7,5 8
Project/Call-specific info 0 2 0 0
S&T info 0 0 0 0
Applications & markets 20,25 20 18 12
Target AUDIENCE
EDUCATED PUBLIC (STUDENTS)
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 6 18,75 9 5
General information 10 15 12,5 4
Project/Call-specific info 0 2 9 15
S&T info 11,5 8 12 20
Applications & markets 33,75 20 22,5 20
Target AUDIENCE
GENERAL PUBLIC
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 1,5 11,25 9 1
General information 5 6 7,5 4
Project/Call-specific info 0 2 0 0
S&T info 0 2 0 0
Applications & markets 13,5 12 13,5 8
Target AUDIENCE
MEDIA
Vehicle PRINT AUDIOVISUALS EVENTS WEB
36
Message
Fundamentals 3 18,75 12 3
General information 10 12 10 8
Project/Call-specific info 0 2 3 0
S&T info 0 4 8 0
Applications & markets 27 20 22,5 16
37
Audience coverage
EFFECTIVE AUDIENCE COVERAGE =
SENSITIVINESS * INFO CONTENT
Target AUDIENCE
SCIENTISTS/ACADEMY
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 0 15 0 0
General information 20 12 4 16
Project/Call-specific info 145 24 20 50
S&T info 115 69 25 50
Applications & markets 27 27 0 16
Target AUDIENCE
INDUSTRY
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 0 15 0 0
General information 40 24 4 16
Project/Call-specific info 116 24 25 50
S&T info 92 24 20 40
Applications & markets 135 80 20 40
Target AUDIENCE
NATIONAL CONTACT POINTS (NCPs)
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 0 15 2 2
General information 80 48 8 8
Project/Call-specific info 145 40 25 50
S&T info 23 16 10 10
Applications & markets 81 64 16 32
Target AUDIENCE
SENSITIVE NGOs (env, consum, eth)
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 0 15 2 2
General information 60 36 8 24
Project/Call-specific info 116 24 20 50
S&T info 23 24 10 10
Applications & markets 135 80 20 40
38
Target AUDIENCE NANO-CONSUMERS (medical,
industry)
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 0 30 2 2
General information 40 36 4 16
Project/Call-specific info 116 32 15 40
S&T info 69 24 15 50
Applications & markets 135 80 20 40
Target AUDIENCE
SCHOOLS
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 30 75 5 8
General information 20 36 6 16
Project/Call-specific info 0 8 0 0
S&T info 0 0 0 0
Applications & markets 81 80 16 24
Target AUDIENCE
EDUCATED PUBLIC (STUDENTS)
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 24 75 3 10
General information 40 60 10 8
Project/Call-specific info 0 8 15 30
S&T info 46 32 15 40
Applications & markets 135 80 20 40
Target AUDIENCE
GENERAL PUBLIC
Vehicle PRINT AUDIOVISUALS EVENTS WEB
Message
Fundamentals 6 45 3 2
General information 20 24 6 8
Project/Call-specific info 0 8 0 0
S&T info 0 8 0 0
Applications & markets 54 48 12 16
Target AUDIENCE
MEDIA
Vehicle PRINT AUDIOVISUALS EVENTS WEB
39
Message
Fundamentals 12 75 4 6
General information 40 48 8 16
Project/Call-specific info 0 8 5 0
S&T info 0 16 10 0
Applications & markets 108 80 20 32
40
EC-developed communication and dialogue outreach by product and audience
EC developed communication and dialogue outreach by product
2.005 2.006 2.007 2.008
Audiovisuals 1.420 3.140 3.440 2.240
School material 1.200 1.420 2.110 1.830
Printed material 1.245 2.459 3.520 2.890
Events 23.720 34.115 27.145 35.606
Web 37.200 42.150 193.395 96.066
Exhibitions 30.000 330.000 1.130.000 430.000
totals 66.790 85.290 231.617 140.640 524.337
EC developed communication and dialogue outreach by audience
2.005 2.006 2.007 2.008
Journalists 210 1.820 1.920 1.020
Youngsters 3.410 2.740 3.630 3.150
NCP 1.245 2.459 3.520 2.890
Industry 3.720 4.115 5.145 5.606
Researchers 37.200 42.150 193.395 93.066
Lay public 30.000 330.000 830.000 830.000
totals 47.790 55.290 209.617 107.740 420.437
EC developed outreach on dialogue by product
2.005 2.006 2.007 2.008
Open web consultation - - 320 145
Scientific events 3.372 5.115 4.145 4.606
Exhibitions and events 310 3.121 8.014 1.400
totals 5.377 7.121 6.472 6.759 25.729
41
Assessing outreach: measure of the TV media impact
Experience shows that it will not be possible to track all broadcasting made by all target TV stations.
The nature of the distribution model, using large feeds such as the Eurovision World Feed, would
make it impossible to identify all individual broadcastings made by TV stations. The distribution of
the audiovisuals will of course known, the effective broadcasting not. Only a number of these
broadcastings, constituting a lower bound of success, will be tracked with the help of the network of
correspondents at the TV stations.
The NANO-TV project will therefore perform a quantitative analysis of the overall media impact of its
distribution and broadcasting activities, in order to provide the NMP Theme with a non-trivial, critical
assessment of the project results, on the basis of audience data and of a series of media indicators.
Two different sets of indicators will be defined and measured:
Audience indicators, providing basic information on actual broadcasts and audience data
Performance indicators, aiming to provide a quantitative assessment of media relevance and
thoroughness of the actual broadcastings.
A. Audience indicators
The project will implement several instruments to assess and measure the overall media impact of the
project. The first, necessary step to perform these measures is the collection of data regarding the
highest possible number of broadcast of project’s VNRs, their format, their duration, etc. These data
will be collected in model grids, called
1. B = Tables of broadcasting = information on NANO-TV broadcasting on all European
target TV station in period P (P=lifetime of the project).
These tables will contain basic data on broadcastings, such as time, channel, program,
audience, etc. and will provide accurate information on the media penetration capacity of the
project and will constitute the main performance indicators about the effective success of
distribution and broadcasting achieved by the project. The data contained in the tables are:
Name and country of the TV station.
Name and time of the program
Name of the NANO-TV broadcast film(s) broadcasted
Type of edit made by the TV station
Audience data, if available.
These tables have already been successfully provided by the NANO-TV partnership in other
similar EU-funded initiatives.
On the basis of the tables of broadcasting, listing all project broadcastings, the overall audience reach
of the project will be calculated according to the following formula:
42
2. A = Audience = sum of audience data of all effectively broadcast VNRs on all TV stations
in period P (P=lifetime of the project)
The audience A will be provided in an aggregated form and will give information about the
total audience reach of the NANO-TV audiovisuals. However, this indicator can be further
broken down per country, per VNRs, per type of program, etc, in order to provide an
analytical assessment of the audience reach of NANO-TV audiovisuals. Audience is a very
basic indicator for TV media. NANO-TV will collect for each registered broadcast the
audience data of the programming segment where the video has been effectively broadcast,
where possible. Alternatively, average audience data based on historical series will be
retrieved. This work shall be carried out in co-operation with the partner TV stations from the
very beginning of the project.
B. Media indicators
In addition to the performance indicators, and in particular to the tables of broadcasting, the project
will try to perform quantitative analysis of its audience reach, through the implementation of a number
of media indicators.
The assumption for the development of new media indicators is the belief that audience data are not
fully representative of the quality of the message which has reached the final user, i.e. the TV
watchers. This can be easily assessed by analysing the typical use of the delivered VNRs made by TV
stations:
News can reach a larger audience on a larger number of TV channels. They target the
news/information segment, are short, they can be produced in large number and address a
very large number of topics and issues, and can be easily inserted into a variety of
programming slots. They can be more easily handled by multipliers and exchanges, such as
the Eurovision. On the other side, reportages of the (typical) duration of 3 minutes can just
bring forward basic messages, and often do not have the strength to ―go inside‖ the message
they refer to. News treatment is thus positioned in that grey area between information and
communication, depending on the way TV broadcasters treat them.
Longer, edited documentaries (features) packaged on the delivered VNR footage and
materials have a more limited audience, as they are non-editable stuff, and impose to the TV
broadcasters a pre-defined editorial vision. Under this point of view, they have a much
smaller market than news. As a consequence, one should expect that the audience reached by
fully edited documentaries is much smaller in absolute terms than the one made by news.
Additional difficulties are constituted by price (they are more expensive to produce than
simple news) and language (which voiceover?). On the other side, a long documentary can
much better represent the message to be carried across the media, and explore with a very
high degree of accuracy all aspects connected to the treated issues.
43
It is clear that we are in the presence of two very different models of communication. We will
tentatively define two main new indicators aiming to give quantitative representation to the model
described above and exemplified in the graph below:
The project will calculate and deliver two different indicators measuring the impact of the
broadcasting on its audience:
3. M = Media relevance = number of registered broadcasts in period P / duration of period
P (P=lifetime of the project)
This indicator gives a measure of the media relevance for each audiovisual distributed and
broadcast by the totality of European TV stations. High values of M imply a large interest on
the subject by the media. Period P will be typically a time window of about 8 to 10 weeks
from their initial distribution date. We expect high values of M for news treatment, less for
longer reportages. The calculation of M shall be seen in a wider perspective, as it can provide
in the medium-term the Commission Services and the Editorial Committee with additional
guidance about the themes and the treatments which are most attractive for the TV media. Last
but not least, M can be broken down per country, type of TV stations and a variety of way,
and provide information about local impact of the audiovisuals. In a normalised scale from 0
to 1, which will be adopted by the project, values superior to 0.7 would be considered
indication of a very successful media coverage for a given audiovisual productions.
4. T = Thoroughness = average duration of registered broadcasts in period P / duration of
period P (P=lifetime of the project)
This indicator monitors the duration of the reportages as they appeared in TV programs. By
dividing the average duration of broadcasts for the period P (again, typically between 8 and 10
weeks from their distribution), we obtain a raw indication of the way a subject has been
treated. We experienced that TV stations can build rather long reportages on the basis on the
audiovisual and supporting information delivered to them. We expect high values of T for
long reportages, less for news treatment. In a normalised scale from 0 to 1, which will be
adopted by the project, values superior to 0.7 would be considered indication of a very
successful accuracy and wish to get inside the subject for a given audiovisual productions
Audience reach
Accuracy and
thoroughness
Features
News
44
High values of T indicate a high thematic interest by the media, and a wish to go more in-depth in
understanding and knowledge.
As for M, also this indicator can be used by the Commission Services and the Editorial Committee to
fine tune commitment and guide the thematic choice of subjects for broadcasters.
Other aggregated indicators, to be calculated on the basis of the four basic quantities A, B, M and T
and their derivates, might be developed by the project during its lifetime.
Comparison of these two indicators, at the end of the project, will provide a fair photography on how
TV media perceive the issues put forward by the through audiovisual dissemination.
C. AUDIENCE DATA
On the basis of previous experiences we can make an a priori estimate of the total audience of
the NANO-TV broadcasts per each of the three main distribution channels we operate on.
Communication activities via television media require specific attention. In fact, news can
reach a larger audience on a bigger number of TV channels, targeting the news/information
segment: they are short, they can be produced in great quantity and they address a very large
number of topics and issues. News also has the added advantage of fitting into a variety of
programming slots easily. They are very versatile when handled by multipliers and
communication gateways, such as the Eurovision. On the other hand, reportages in form of
―teasers‖ with a typical duration of 3 minutes can just bring forward basic messages, and
often do not have the strength to ―go inside‖ the message they refer to. So TV news occupies
a kind of grey area between straight information and communication, depending on the way
broadcasters use the footage.
Anyway, there is a downside to longer, edited documentaries (features) packaged like a full-
edition video footage and materials: they have a more limited audience, as they are non-
editable and they tend to impose a pre-defined editorial vision on broadcasters. From this
point of view, they have a much smaller market than news. As a consequence, one should
expect that the audience reached by fully edited documentaries will turn out to be much
smaller than the audience reached by news. Costs (documentaries are more expensive to
produce than straight news) and language (voiceovers need to be translated) are additional
difficulties. On the other hand, a long documentary can put the message across much better,
and explore many more angles of an issue with far greater accuracy.
According to these considerations, an adjustment formula has been applied to each of the ten
Video News Releases (VNRs) of NANO TV (an additional four of them, which will target
young people, are not taken into account here). This is meant to avoid an artificial inflation of
the VNRs’ audience. For instance, if we take Euronews as the leading gateway for NANO TV
distribution, we can safely say each 4-minute long VNR broadcast in 8 languages from a
previous similar series reached an audience of 7 million people. Since, on a weekly average,
Euronews broadcasts the same video between 10 and 20 times over, and since Euronews’
audience is known to have a high turnover, audience data of any single VNR on a weekly
basis dramatically increases up to an estimated 20-25 million people, a figure which takes the
audience correction factor into account already.
45
However, a significant share of the same audience on such an international gateway (which is
known to reach 244 million households) is overlapping and will be reached almost ten times.
Assuming that more broadcasts do generate an increasing feedback and dialogue within the
same audience, this should guarantee an increased quality of the expected feedback and
dialogue. By applying the same adjustment formula to the whole set of 10 VNRs and by
taking these overlaps into account, we can estimate a total outreach of around 35 to 40 million
people on Euronews only.
When it comes to the Eurovision/EBU gateway, which is another other distribution pillar of
NANO TV, this would allow to reach an average of 8 national channels per VNR, accounting
for an average audience of about 3 million people each. These broadcasts are generally longer
and closer to a talk show approach. So the associated overall broadcasts of fourteen VNRs can
reach an estimated audience of about 21 million people, if an audience overlap, as mentioned
above, is taken into account again.
Finally, the one-to-one distribution strategy (the third pillar of NANO TV media distribution)
accounts for an average audience of about 3 million viewers per VNRs, bringing the total
estimated audience for broadcasts generated by this distribution channel to another 21 million
people, according to the same correction pattern adopted for broadcasts generated by the
Eurovision/EBU distribution.
Considering that the production and distribution of NANO TV’s videos will take place
between 2009 and 2011, the total figures for television outreach over this whole period can be
prudently estimated at around 82 million people, as summarised in the following table.
Table 15. NANO TV annual outreach via television channels and gateways (2009-2011)15
Distribution
channels/gateways Euronews
EBU/Eurovision
Worldfeeds
One-to-One
communication to TV
networks
Estimated
audience per item
20-25 million people Approx. 3 million people Approx. 3 million people
Estimated audience per item
35-40 million people
(for approx. 60% of
delivered VNRs)
Approx. 21 million people Approx. 21 million people
TOTAL AUDIENCE (2009-
2011)
Approx. 82 million people
Number of TV stations
actually broadcasting
1
(for approx. 60% of
delivered VNRs)
From 5 to 10 (from
youris.com historical
series)
From 4 to 8 (from
youris.com historical series)
15
Personal Communication from Ing. Mario Martinoli, coordinator NANOTV.
46
Distribution
channels/gateways Euronews
EBU/Eurovision
Worldfeeds
One-to-One
communication to TV
networks
Target
News / Features Mostly News Mostly Features
Languages
9
(English, French,
German, Spanish, Italian,
Portuguese, Russian,
Arab, Turkish)
All, but depending on
downloads
All, but depending on
contacts
Broadcasting time span from
distribution
1 week
Several months Several months
Tracking of broadcasting
Complete Complete up to 6 weeks
from satellite broadcasting
Complete for TV channels
providing data
An overall 20% figure can be assumed for feedback outreach (around 16 million people),
while outreach figures for active dialogue can be estimated at 2% of this amount, around
300,000 people.
47
Assessing outreach: estimated measures of TV media impact
48
Country TV Station
The
Ecologic
Way to
Paradise
Comm.
Heritage
Turns
Green
Growing
Ecologic
Buildings
A Green
Energy
I Drive
with
Your
Waste
Stop
Wasting
the
Waste
The
Waltz of
the
Mirrors
Grey
Water to
Heat my
Apart.
Heat
from the
Centre of
the Earth
The End
of Fossil
Energy
Hydrog.
Test
Drive
Power
from the
Islands
TOTAL
27 June
2008
27 June
2008
27 June
2008
2 July
2008
2 July
2008
2 July
2008
16 July
2008
21 Oct.
2008
21 Oct.
2008
22 Oct.
2008
22 Oct.
2008
23 Oct.
2008
ALGERIA Enterprise Nationale
de Television YES YES YES 3
ALGERIA Télédiffusion
d’Algerie YES YES 2
BELGIUM TV Oost Vlaanderen
NV YES 1
BELGIUM Vlaamse Radio en
Televisieomroep YES YES YES 3
CHINA China Central
Television YES 1
CROATIA Hrvatska
Radiotelevizija YES YES YES YES YES 5
CROATIA Kapital Network YES 1
CZECH
REPUBLIC Ceska Televize YES YES YES YES YES YES YES YES YES YES 10
EGYPT Ana YES YES YES YES YES 5
EUROPE Euronews YES YES YES YES YES YES YES 7
FINLAND Yleisradio Oy YES YES YES 3
FRANCE France 3 YES 1
FRANCE Canal+ YES 1
FRANCE Métropole 6 YES 1
GERMANY TVT.media GmbH YES 1
GERMANY Pro Sieben YES YES 2
49
Country TV Station
The
Ecologic
Way to
Paradise
Comm.
Heritage
Turns
Green
Growing
Ecologic
Buildings
A Green
Energy
I Drive
with
Your
Waste
Stop
Wasting
the
Waste
The
Waltz of
the
Mirrors
Grey
Water to
Heat my
Apart.
Heat
from the
Centre of
the Earth
The End
of Fossil
Energy
Hydrog.
Test
Drive
Power
from the
Islands
TOTAL
27 June
2008
27 June
2008
27 June
2008
2 July
2008
2 July
2008
2 July
2008
16 July
2008
21 Oct.
2008
21 Oct.
2008
22 Oct.
2008
22 Oct.
2008
23 Oct.
2008
GERMANY Phoenix (joint ARD-
ZDF venture) YES 1
GERMANY ZDF YES 1
IRELAND Radio Telefis
Eireann YES YES 2
ISRAEL Israel Broadcasting
Authority YES 1
ISRAEL The Sports Channel YES 1
LUXEMB. Broadcasting Center
Europe YES YES YES 3
LUXEMB. CLT Multi Media YES YES 2
MALTA GO plc YES 1
MEXICO
Productora y
Comercializadora de
Television S.A.
YES YES YES YES YES 5
MONTE
NEGRO
Radiotelevisija Crne
Gore YES 1
NEW
ZEALAND
Television New
Zealand Ltd. YES YES YES 3
NORWAY Norsk
Rikskringkasting As YES 1
POLAND Telewizja Polska SA YES 1
PORTUGAL Radiotelevisao
Portuguesa Ep YES YES YES YES YES YES YES YES YES YES YES YES 12
PORTUGAL
Sociedade
Independente de
Comunicacao S.A.
YES YES YES YES 4
SAN
MARINO San Marino RTV YES YES YES 3
SERBIA RTS YES YES YES YES 4
SPAIN TVE YES YES YES YES 4
50
Country TV Station
The
Ecologic
Way to
Paradise
Comm.
Heritage
Turns
Green
Growing
Ecologic
Buildings
A Green
Energy
I Drive
with
Your
Waste
Stop
Wasting
the
Waste
The
Waltz of
the
Mirrors
Grey
Water to
Heat my
Apart.
Heat
from the
Centre of
the Earth
The End
of Fossil
Energy
Hydrog.
Test
Drive
Power
from the
Islands
TOTAL
27 June
2008
27 June
2008
27 June
2008
2 July
2008
2 July
2008
2 July
2008
16 July
2008
21 Oct.
2008
21 Oct.
2008
22 Oct.
2008
22 Oct.
2008
23 Oct.
2008
SPAIN Canal 4 Castilla y
Leon YES YES YES 3
SWITZER
LAND
Dominique Curchod
Communications
S.A.
YES 1
SWITZER
LAND EBU YES YES YES YES YES YES YES YES YES YES YES YES 12
TURKEY CAN YES YES 2
TURKEY GYG YES YES 2
UNITED
KINGDOM BBC YES 1
UNITED
STATES OF
AMERICA
NBC YES 1
TOTAL
8 8 6 8 8 6 12 10 10 14 17 12 119
51
Overall communication outreach (2009-2011)
OUTREACH MEASURED AS COVERAGE, FEEDBACK
AND DIALOGUE VIA MULTIPLIER-AUDIENCES (Figures represent end-audiences (E), i.e. citizens, attained via multiplier-audiences )
Legenda:
OUTPUT Coverage
OUTTAKE Feedback
OUTCOME Dialogue
MULTIPLIER-AUDIENCES
A.
SCHOOLS B. SCIENCE
CENTRES C. MEDIA D. SCIENTISTS /
INDUSTRY / BUSINESS E.
NGOs F. POLICY MAKERS
Activity
1 630.000 15.000
50.000 13.500
9.045
1.350
422.100 12.000
12.500 7.920
5.306
792
105.525 6.000
2.500 3.960
2.653
396
2 3.925.032 855.821
37.500 6.750
6.750
1.200
2.653.456 580.960
9.375 3.960
3.960
600
560.525 131.751
1.875 1.980
1.980
240
2.1 75.600 3.021
56.700 2.024
51.030 506
2.2 75.600 18.000
56.700 12.060
22.680 3.015
2.3 65.016 75.600
56.564 56.700
50.908 22.680
2.4 56.700 75.600
51.030 56.700
20.412 22.680
2.5 56.700 20.300
51.030 13.601
20.412 3.400
52
2.6 75.600 720.000
56.700 482.400
51.030 96.480
2.7 56.700
51.030
20.412
2.8 2.010.000
1.346.700
336.675
2.9 345.000
231.150
115.575
2.10 56.700
51.030
20.412
2.11 6.000
5.100
2.040
2.12 1.260.000
844.200
42.210
2.13 550.000
368.500
20.268
3 3.000 2.417.700
2.723 1.500
23.438
3.750
900 1.633.980
817 750
15.703
1.875
90 474.702
82 300
3.926
750
3.1 2.010.000
1.346.700
336.675
3.2 345.000
231.150
115.575
3.3 56.700
51.030
20.412
53
3.4 6.000
5.100
2.040
4 2.700 1.920.000
8.250 7.500
25.000
2.250
810 1.286.400
2.475 3.750
16.750
1.125
81 51.456
248 1.500
4.188
450
5 820.000
5.000 18.000
25.000
11.250
549.400
3.750 10.800
16.750
5.625
21.976
2.813 8.100
4.188
2.250
6 550.000
16.500 13.500
50.000
5.625
368.500
4.950 8.100
33.500
2.813
20.268
495 6.075
8.375
1.125
7 15.000
5.000 31.250
11.250
8.438
3.000
3.750 20.938
5.625
4.219
300
2.813 5.234
2.250
1.688
8 15.000
82.000.000 125.000
11.250
3.750
4.500
16.000.660 83.750
5.625
1.875
450
300.812 20.938
2.250
750
9 904.200
9.500.000 125.000
250.000
3.750
605.814
3.800.000 83.750
167.500
1.875
12.116
2.850.000 20.938
41.875
750
10 15.000
9.900 250.000
170.544
62.500
4.500
2.970 167.500
85.272
41.875
450
297 41.875
63.962
10.469
11 9.900 7.500
25.000
127.908
2.970 3.750
16.750
63.954
297 1.500
4.188
47.971
12 7.500 25.000
10.125
3.750 16.750
5.063
1.500 4.188
2.025
13 250.000
54
10.125
167.500 5.063
41.875 2.025
14 112.200
56.100
42.080
15 125.000
83.750
20.938
16 125.000
83.750
20.938
Totals years 2009-2011
A.
SCHOOLS B.
SCIENCE CENTRES C.
MEDIA D. SCIENTISTS/
INDUSTRY/BUSINESS E.
NGOs D.
POLICY MAKERS
4.560.162 7.527.721
91.644.773 1.123.888
588.214
249.883
3.077.095 5.049.054
19.844.217 725.958
359.970
135.684
666.203 719.469
3.162.231 223.765
136.640
70.461
Legenda: Grand Totals
OUTPUT Coverage Coverage 105.694.640
OUTTAKE Feedback Feedback 29.191.977
OUTCOME Dialogue Dialogue 4.978.769
ratio Feedback / Coverage (%) 27,6
ratio Dialogue / Coverage (%) 4,7
55
Essential bibliography
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www.nanotech.org.uk.
BMRB international (2007), Public perceptions about nanotechnology: risks, benefits and trust,
London, 2007, in www.nanotech.org.uk.
Bonazzi, M. (2009A): "Communication outreach in nanotechnology: focus on young audiences",
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Bonazzi, M. (2009B): "EU communication outreach in nanotechnology: EC-funded projects", presentation and
article in session "New nano projects in the ECSITE network", ECSITE-Annual Conference 2009, Proceedings,
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outreach in nanotechnology,, EC, Brussels, 6th
February 2007,
http://cordis.europa.eu/nanotechnology/src/publication_events.htm
Bonazzi, M. and Palumbo, J. (eds.), (2007): Report from the workshop - Communication Outreach in
Nanotechnology: from recommendation to action,, EC, Brussels, 24-25th
October 2007,
http://cordis.europa.eu/nanotechnology/src/publication_events.htm
Bonazzi, M. (2004): Survey on communication outreach in nanotechnology through National Contact Points,
European Commission, DG RTD G.4, internal working paper.
Capurro, R., (2004): "EGE Opinion No. 21: "Ethical Aspects of Nanomedicine", in
EURONANOFORUM 2007, March 2007; Brussels, 2007.
Capurro, R. (2004): "Reflections on Benefits, Risks, Ethical, Legal and Social Aspects of
Nanotechnology", in Nanoforum (2004), Brussels, 2004.
Cobb, M.D.; Macoubrie, J, (2002): "Public attitudes towards nanotechnology" (2002): Bainbridge,
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Cobb, M.D.; Macoubrie, J, (2004): "Public perceptions about nanotechnology: risks, benefits and
trust". J.Nanoparticle Res., 2004, 6, 395-405.
Cobb, M.D.(2002): Public attitudes towards nanotechnology (2002): Bainbridge, London, 2002.
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report: ―Alerte à la société de surveillance‖ (―Alert to the Surveillance Society‖
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27erapport-2006.pdf).
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European Commission (2004): Towards a European Strategy for Nanotechnology, COM(2004)338;
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Brussels, 2004, at: http://cordis.europa.eu.int/nanotechnology/actionplan.htm
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2009, COM (2005) 243 , EC, 2005, Brussels, at:
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European Commission (2004): Nanotechnology: views of the general public (2004), EC, Brussels.
European Commission (2005): Nanosciences and nanotechnologies: An action plan for Europe 2005-
2009, COM(2005)243, Brussels, 2005.
European Commission (2006): "Europeans and Biotechnology in 2005: Patterns and Trends", in
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European Commission (2007): Communication outreach in nanotechnology: from recommendation to
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European Commission (2009): Art and Science: creative fusion, EC, Brussels, 2009.
EURONANOFORUM (2004) Ethical Aspects of Nanomedicine,
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G.4 Brussels
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NANOYOU Annex I, Description of Work, contract n°, NMP-CSA-2-233433, EC, DG RTD, G.4
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58
Extensive bibliography
EVENTS: GOVERNANCE & SCIENCE in a knowledge-based EU society, (2005) EC seminar, SDME 02/136-137, 24-25 November 2005 COMMUNICATING RESEARCH(2005) international conference, Brussels, 14-15 November 2005 CITIZENS’ DECLARATION ON THE CITY OF TOMORROW (2005), presentation at the European Parliament, Brussels, 5 December 2005
BOOKS:
Carrada, A . (2005): Comunicare la Scienza, I quaderni del MdS, ITER Ed., Milano, Italy Workbook on Communication Management and Media Skills for Scientists & Engineers (2002), Foundation for Education, Science and Technology, adapted from notes of Jenny Metcalfe, Econnect, Sydney, Australia
Citizens as Partners (2001), OECE, Paris
REPORTS:
Science and Society (2000) report published by the House of Lords Select Committee Dialogue with the public: practical guidelines (2002) report published by the Research Councils
UK, People Science & Policy Ltd & Taylor Nelson Sofres
Excellence and Opportunity-Science and Innovation White Paper (2000), Office
for Science & Technology, UK, Ministry Industry & Trade, 2000
The “ten commandments” of nano-communication or how to deal with public
perception (2005), The Innovation Society Ltd, St.Gallen ½, Switzerland
Seminar Science and governance (2005): short presentation of projects, pp37-46, 49-65, 72-
77; EC, Brussels, November 2005
Bio to Nano: learning the lessons, interrogating the comparison (2004): working paper,
Lancaster University and Demos, Lancaster, UK
Big Picture on nanoscience (2005): issue 2, Wellcome Trust, London
The SPIN project: Strategic communication planning (2003): Independent Media institute,
San Francisco, U.S.A.
Making USGS information effective in the e-age, open-file Report (2003):, New York,
SciZmic, executive reports on viewpoint cards (2005): New York
Meeting of Minds, Results of Citizens’ convention (2005): information brochure and report,
Meeting of Minds Europe, Brussels
59
Communication planning for organizations (2003): Ministry of agriculture, food and rural
affairs, Ontario, Canada
Nanotechnology: opportunity and risks (2005): Trans-disciplinary case study, ETH,
Zurich, Switzerland
Nanotechnology, risk and sustainability (2005): progress report, Lancaster University and
Demos, Lancaster, UK
Smalltalk (2005); research policy, Parliament magazine, Brussels
SCA-IT convergence communication plan - vehicle analysis (2005): executive report,
USDA , New York
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31) COMMUNICATING PLANFact Sheets associated with the Syphilis Elimination
Effort (SEE) - including Syphilis, Syphilis and MSM, Select US Counties' Fact Sheets, and more. www.cdc.gov/stopsyphilis/CommPlan.htm - 18k -
32) Offshore Development Communication Plan : e-Zest Solutions
Punee-Zest Solutions (Offshore Software Development Company from Pune India
) specialises in Offshore Software Product Development, Offshore Custom Software ... www.e-zest.net/Offshore_Development_Communication.htm - 2
33) Project Communication Plan, Transformational Learning Abilities
.Project Communication Plan. Overview | Samford Learning Roundtable |
Assessment Plan | Faculty Institute Presentation ... www.samford.edu/groups/tla/communication.html -
34) WEEB -- Communication Plan - In 1998 an ad-hoc committee of the WAEE
Board, chaired by Paul Wozniak developed a WAEE Communications Plan addressing this need. Also during 1998 the staff ... www.uwsp.edu/cnr/weeb/supportpages/communicplan.htm -
35) Communication Plan for Upcoming Moves Format de fichier: PDF/Adobe
Acrobat - Version HTML Communication Plan for Upcoming Moves. Faculty Reinvestment—New Faculty—Phase I—FY05-06. Establish ―points of contact.‖ ... communications.tamu.edu/cbe/Documents/ Communication%20Plan%20for%20Upcoming%20Moves0312.pdf -
36) Communication Plan Format de fichier: Microsoft Word 2000 - Version HTML
This is where a Communication Plan is useful. A Communication Plan allows you to think through how to communicate most efficiently and effectively to the ... www.oit.state.co.us/pmo/Templates/CommunicationPlan.doc -
37) Crisis Communication Plan - Campus Environment- September 1, 2001 - A
crisis communication plan provides policies and procedures for the coordination of ... It is the goal of this crisis communications plan to establish ... www.ncsu.edu/policies/alumni_dev/ public_affairs/REG1025.00.2.php -
38) Competitive Sourcing (A-76) Communications Plan for Information ... Format de fichier: PDF/Adobe Acrobat - Version HTML Communications Plan for CIO A-76 Study of Information Technology Positions. 1.0. Purpose. This is the Communications Plan for DOE’s Competitive Sourcing ... cio.doe.gov/SProjects/appendA.pdf -
39) Draft Strategic Communication Plan Format de fichier: PDF/Adobe Acrobat -
Version HTML Global Communication Plan for the International Linear Collider. ... met to develop a draft ILC Strategic Communication Plan, which they presented in a ... www.interactions.org/linearcollider/ documents/ILC_comm_plan.pdf -
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40) Communication Plan - An outline of the communication plan should be
included in the Abbreviated Task ... Where possible, the research communication plan should be developed in ... www.reef.crc.org.au/forcrcreef/CommunicationPlan.htm -
WEB-LINKS on NANO DEBATE
1) Center for Responsible Nanotechnology- The mission of CRN is to raise
awareness of the issues presented by nanotechnology> the benefits and dangers,
and the possibilities for responsible use.
2) ETC Group- Action group on erosion, technology and concentration
3) Encouraging early public engagement with nanotechnology- This research asks
whether the public debate around new technologies can be moved upstream, closer
to the heart of nanotechnology R&D processes. By looking at the development of
nanotechnology applications in healthcare, computing, energy, new materials and
cosmetics, the research aims to develop techniques for incorporating sustainability
considerations early in the development of the technologies and associated
regulatory processes.
4) Global Dialogue on Nanotechnology and the Poor - Opportunities and Risks- The
goals of the project are to raise awareness about the implications of
nanotechnology for the poor; close the gaps within and between sectors of society
to develop an action plan that addresses opportunities and risks; and identify ways
that science and technology can play an appropriate role in the development
process.
5) Greenpeace- Greenpeace is an independent non-profit global environmental
campaigning organization.
6) Hazards Magazine briefing on nanotechnology
7) ICON Environmental, Health and Safety Database- The world's first online
database of scientific findings related to the benefits and risks of nanotechnology.
8) Institute of Occupational Medicine Risk Assessment of Nanoparticles
9) International Council on Nanotechnology- ICON says its mission is to assess,
communicate, and reduce nanotechnology environmental and health risks while
maximizing its societal benefit.
10) NIOSH on Nanotechnology- Information on nanotech from the US National
Institute for Occupational Safety and Health.
11) NanoJury- The Nano Jury brought together twenty randomly-chosen people from
different backgrounds who heard evidence about a wide range of possible futures,
and the role that nanotechnologies might play in them. Over five weeks, the jurors
heard from a variety of witnesses with widely varying perspectives, which they
drew on in coming up with a set of recommendations. These will inform how
debates as to how this emerging and potentially revolutionary technology should
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develop. It is sponsored by the IRC in Nanotechnology at the University of
Cambridge, Greenpeace UK, the Guardian and the Policy, Ethics and Life
Sciences Research Centre at the University of Newcastle.
12) Nanologue EU European dialogue project- Europe-wide dialogue launched on
benefits, risks and social, ethical and legal implications of nanotechnologies.
13) Nanotechnology and News Production - scientists', journalists' and editors' views-
This is an ESRC-funded project investigating the production and coverage of news
on nanotechnology as it applies to medicine. The project examines how scientists,
journalists, and editors, respectively, see their roles in the production of news on
nanotechnology and the key factors affecting press coverage. In exploring these
issues it aims to reveal the nature of the relationship between science and news
media and how this may shape coverage of science issues, and thereby advance
understanding of public responses to nanotechnologies.
14) Project on Emerging Nanotechnologies- Established in April 2005, the project is a
partnership between the Woodrow Wilson International Center for Scholars and
the Pew Charitable Trusts.
15) Safety of Nanomaterials Interdisciplinary Research Centre- The Safety of
Nanomaterials Interdisciplinary Research Centre (SnIRC) is based on existing
collaborations between the Institute of Occupational Medicine in Edinburgh, UK,
Napier University, UK, Aberdeen University, UK, Edinburgh University and the
US National Institute of Occupational Safety and Health (NIOSH).
16) Scientists for Global Responsibility (SGR)- SGR promotes ethical science and
technology - based on the principles of openness, accountability, peace, social
justice, and environmental sustainability. Our work involves research, education,
lobbying and providing a support network for ethically-concerned scientists.
17) The Center for Biological and Environmental Nanotechnology at Rice University,
US- The Center for Biological and Environmental Nanotechnology fosters the
development of this field through an integrated set of programs that aim to address
the scientific, technological, environmental, human resource, commercialization,
and societal barriers that hinder the transition from nanoscience to
nanotechnology.
18) The Ecologist- Established in 1970, The Ecologist is the world's longest running
environmental magazine. Published in London, The magazine is read in over 150
countries by people with an interest in environmental, social and economic issues.
19) The Royal Society and Royal Academy of Engineering (UK) study of
nanotechnology - The Royal Society and the Royal Academy of Engineering were
commissioned by the UK Government to investigate the potential benefits and
possible problems associated with nanotechnology and nanoscience. Find out the
results of the study here.
20) The University of Toronto Joint Centre for Bioethics (JCB)- The University of
Toronto Joint Centre for Bioethics (JCB) is a partnership between the University
of Toronto and affiliated hospitals. The JCB studies important ethical, health-
related topics through research and clinical activities. The JCB is a network of
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over 160 multidisciplinary professionals seeking to improve health care standards
at both national and international levels.
21) UK Health & Safety Executive- HSE says it wishes to interact with those
developing and using these new technologies to ensure that the knowledge of any
potential health and safety implications develops at the same time as
nanotechnologies are commercialised.
22) University of South Carolina NanoScience Studies - Societal and Ethical
Implications- A group of researchers at USC trained in a variety of disciplines who
pursue scholarly research and education about the societal, epistemological, and
ethical dimensions of nanotechnologies.
WEB LINKS: COMMUNICATION VEHICLES
1) Communications plan for audience name Format de fichier: Microsoft Word - Version HTML
Communication process—communication vehicles for [audience] ... Communications
vehicle tactical calendar for [audience]. Vehicle, [Month 1], [Month 2] ...
download.microsoft.com/download/7/1/d/ 71d24cb9-c444-4627-b2af-
40832a364bef/Communications_Planning_Guide.doc –
2) [PDF] PR Guide Smoking Cessation Services: Telling the Success Story Format de fichier: PDF/Adobe Acrobat - Version HTML
Vehicle. In order for the message to reach the target audience, a communications
vehicle is required. There are several vehicles that can convey your ...
www.nosmokingday.org.uk/downloads/prguide.pdf -
3) Link Communication - market research from the uks experts - Welcome to link communications. The uks finest experiential marketing and ...
Core Target Audiences Link Communication flyering Our clients include an army ...
www.linkcommunication.co.uk/ -
4) Delivering Communications – The delivery of the communication will depend upon the chosen
communication vehicle.
... Consider the audience Who are they? Why is it important that they ...
www.jisc.ac.uk/index.cfm?name=toolkits_delivery - 26k - 14 déc 2005 –
5) Goal Format de fichier: Microsoft Word 2000 - Version HTML
The Communication Plan considered the most appropriate communication vehicle as
the means used to deliver the message to its target audience. ...
www.its.ocio.usda.gov/doc/SCMI_ ITConvergenceCommPlanOverviewRev09-23-03.doc –
6) Making USGS information effective in the electronic age, <abbr ...] Audience: Level of Relationship, Elements of Relationship, Communication Vehicle.
Public, Must be served, Interest, Potential or expressed ...
pubs.usgs.gov/of/2003/of03-240/htmldocs/append4.html - 39k In advertising the term media refers to communication vehicles such as newspapers,
... Among the criteria for selecting media vehicles are target audience ...
www.admedia.org/ - 7) Marketing Communications Objectives; Target Audience; Strategies; Internal Marketing
Communications Vehicles. 1.0 Marketing Communications Objectives ...
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www.internettime.com/book/ NCR%202001%20Communication%20Plan.doc Center to Advance
Palliative Care Six Questions|Center to ... To determine the best communications vehicle for reaching each audience, think
about the reading, listening and communications habits of that audience. ...
www.capc.org/ tools-for-palliative-care-programs/marketing-tools/six-questions - 24k –
8) Supporting your staff through reorganization Format de fichier: Microsoft Word 2000 - Version HTML
The critical factors in determining which communication vehicle to use for a
given communication will depend on assessing both the message and the audience ...
www.pacrao.org/docs/resources/ writersteam/SupportingStaffReorganization.doc
9) Appendix C: Vehicle Analysis Format de fichier: Microsoft Word 2000 - Version HTML
Small - medium audiences; Informal; Direct feedback; Perceived as committed,
approachable. Potential scheduling conflicts; Communication required to ...
www.its.ocio.usda.gov/doc/AppendixB_VehicleAnaysis.doc - 10) Making USGS information effective in the electronic age, <abbr ... –
How do you address audience needs in a communication vehicle? Is a passive product
appropriate? Active? What is your sense of how passive or active products ...
pubs.usgs.gov/of/2003/of03-240/htmldocs/append1.html - 24k –
11) WOSU Presents Ohioana Authors | Sherwood Anderson - ―Write an electronic communications vehicle study,‖ my boss Judy said in our
weekly update meeting. ... Who is the audience? How does one use it? And so on. ...
www.ohioana-authors.org/anderson/saved_career.php - 14k -
12) Target Audience and Message - Communication work is all about the message! Below you will find guides for ...
development and targeting the right audience to recieve your message. ...
www.greenmediatoolshed.org/ training/TargetAudienceandMessageI.adp - 10k - 15 déc 2005 - [PPT] HRE Format de fichier: Microsoft Powerpoint 97 - Version HTML
Communication Vehicle: On-Line Forecast Data Delivery. Audience: More sophisticated
... Communication Vehicle: Forecast Executive Summary Mailed. Audiences: ...
www.icps.com.ua/doc/communication_ strategy_present_eng.ppt
13) Risk Communication Challenge - Boston, MA This program will teach you how to use risk
communication to help various audiences
keep risk in perspective. This can move your own agenda forward, ...
www.hsph.harvard.edu/ccpe/programs/RCC.shtml - 62k -
14) Advisory Panel Reports The audiences at which health economic information is directed are as diverse
... Communication formats What is the most appropriate communication vehicle? ...
www.ispor.org/workpaper/adpanel/comm_.asp - 24k -
15) Conservation Ecology: Sustainability for the planet: A marketing ... Yet, it is unlikely that
one vehicle can reach all audiences in an effective manner.
We have to utilize more than one type of communication vehicle. ...
www.ecologyandsociety.org/vol3/iss1/art13/ - 30k –
16) Andrew Lark: Ten Ways Communications Will Change In 2005... 1) Blogs become a
prime-time communications vehicle. ... Audiences are thought
of in new terms resulting in 10-20% of big budgets shifting to viral ...
andylark.blogs.com/andylark/ 2004/12/ten_ways_commun.html - 34k -
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17) Soul City - Institute for Health and Development Communication ... People whose buy-
in is needed to ensure the edutainment vehicle is accessed by
the audience. These include the gatekeepers for the topics being addressed, ...
www.soulcity.org.za/01.01.asp
18) ] CI Toolkit Tab-03 Communication Strategies Format de fichier: PDF/Adobe Acrobat - Version HTML
communication strategy details the message, audience, potential vehicles, resources
required,. and feedback mechanisms. Communication strategies are ...
www.epa.gov/superfund/tools/pdfs/3comstrats.pdf - 19) STC Jay R. Gould Student Chapter Newsletter
Documents as Prototypes: Designing Written Drafts for Communication across ...
Target Audience: To whom will the particular prototype be presented? ...
stc.llc.rpi.edu/spring03/drafts.html - 14k –
20) Creating a Communication Plan Outline .::. Fine Arts Fund ... - Do you intend to use one particular form of communication to communicate with
your target audience (for example, electronic-only vehicles such as e-mails, ...
www.artsincubator.org/content/ marketing/communication_plan.html - 35k -
21) CIO Marketing Resource - Reaching CIO's Audience - Our newsletters are a frequent and consistent communication vehicle, focused on
a targeted audience, and offer direct links to your products and services. ...
www2.cio.com/marketing/reaching/ciocom2.cfm - 12k –
22) Writing to a Global Audience Format de fichier: PDF/Adobe Acrobat - Version HTML
communication vehicle is effective in reaching the audience. and conveying the
correct message in a sensitive way. However, writers and communicators whose ...
www.stc.org/confproceed/2001/PDFs/STC48-000022.PDF -
23) How to Plan and Prepare an Effective Presentation Format de fichier: Microsoft Word 97 - Version HTML
Increasingly, audiences want access to the presentation material over the Internet,
and the Internet is becoming the dominant communication vehicle. ...
www.awwa.org/conferences/speakers/ How_to_Plan_and_Prepare_Presentations.doc –
24) CHIP: Getting Started Effectively reaching ―difficult to reach‖ audiences presents significant ...
Appropriate Communication Vehicles [Special Events, Church Bulletins, Radio, ...
www.ecbt.org/CHIPgs.html - 15k -
25) The Health Communication Unit - Step 3- Health Communication ... The third step in
creating a health communication campaign requires you to develop
a better understanding of your audience - based on their preferences, ...
www.thcu.ca/infoandresources/Step3AudienceAnalysis.htm - 19k -
26) NOTICE OF REQUEST FOR PROPOSALS FOR RESEARCH ON
CONTRACEPTIVE USE ... Format de fichier: PDF/Adobe Acrobat - Version HTML
and examine effective strategies and communication vehicles/channels in Phase 3.
Target Audiences:. These target audiences have been chosen as they have the ...
www.sexualityandu.ca/eng/health/ SOGC_Contraception%20Research_Phase%202_RFP.pdf –
27) iMedia Connection: Extending Your Reach - [ Traduire cette page ] an advertiser is contending with a more diluted communication vehicle by which
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to reach a member of the target audience. This is not so important when the ...
www.imediaconnection.com/content/2028.asp