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ANNUAL DOCTORAL COLLOQUIUM
28 MAY 2014
WESTMINSTER BUSINESS SCHOOL
CHILTERN LECTURE THEATRE (CG28)
MARYLEBONE CAMPUS
LONDON
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The WBS Doctoral Colloquium
Aims and Scope
The Annual Doctoral Colloquium (ADC) forms part of the PhD
training programme provided at School level in the context of the
Doctoral Researcher Development Programme (Research Development
Framework (2011) of Research Councils UK). Participation is
mandatory for all WBS research students present in London. The
Colloquium provides an opportunity to develop both academic and
practical PhD skills. The ADC consists of a programme of
presentations from WBS PhD students on their current research. The
objective of the ADC is to boost the development and training of
PhD students in the disciplines of Business and Management, and to
integrate the PhD programme in the research life of the School. It
intends to:
offer academic and social networking opportunities with both
students and staff;
provide training to PhD students on dissemination of
results;
develop internal networks to encourage and disseminate the
output of their research;
foster collaborations, knowledge transfer, and ensure that
colleagues are aware of the outputs of PhD research;
stimulate intellectual debate in an informal environment that
will foster a sense of collaboration between PhD students and
staff;
allow an opportunity for students to share a range of positive
and challenging aspects of studying for a PhD, as well as to
encourage mutual support;
provide a platform for PhD students to present papers for around
20 minutes and receive comments and feedback on their work for 10
minutes.
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PROGRAMME AND EXTENDED ABSTRACTS
WEDNESDAY 28 MAY 2014 ROOM: CHILTERN LECTURE HALL (CG28)
10.00 10.15 COLLOQUIUM OPENING 10.15 10.30 WELCOME
Franz Buscha Director of the PhD Programme
10.30 12.00 SESSION 1
Supplier selection and supply chain management Farlon Rahaman
[email protected] Supplier selection can be
considered as the foundation of supply chain management. The
decisions made at this stage regarding the appropriate suppliers
will inherently affect the other aspects of the business. This
research will showcase some of the relevant issues highlighted by
conducting data collection in Malaysia, in the manufacturing
companies. The main areas include: the current state of the use of
information technology and business intelligence tools; the use of
artificial intelligence tools or technologies in decision support;
and practical supplier selection criteria and processes. Many
research articles have addressed relevant issues by providing
solutions to the existing problems, some of which are information
technology tools, frameworks, and the use of social media. However
the understanding of supplier selection criteria and the use of
advanced tools are still under the spotlight. Consumers Perceptions
of And Responses To Creative Advertising Pinar Demir
[email protected] The advertising industry keeps
expanding as the competition between companies and the search for
reaching consumers continue. According to a recent report of WARCs,
Advertising pays: How advertising fuels the UK economy (2013) the
advertising industry adds nearly 100 billion to UK GDP while
improving both economic activity and creativity and averagely 1 of
advertising spend is generating 6 for the UK economy (WARC, 2013,
p. 3). As the industry grows over the years the emphasis has been
drawn to a specific aspect of advertising: the creativity. This can
be explained by the ability of advertising creativity to overcome
consumers perceptual barrier in gaining
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their interest (Ang and Low, 2000). Nyilasy and Reid (2009)
indicated that the output of creativity ends up being subpar
although it is the most important imperative in advertising (p.
93). Creativity research to date has focused on creativity from the
point of the producer rather than that of the consumer and little
is known about how advertising creativity is viewed by the public
(West et al., 2008, p.35). While research on advertising creativity
has expanded over the last decade there is still more to understand
and reflect about the consumers perceptions of it considering its
importance on gaining consumers attention and generating other
consumer responses such as likeability and engagement. If
engagement is the purpose of advertising (Wang, 2006) gaining
information about the effects of advertising creativity on consumer
perceptions and responses might improve advertising knowledge to
communicate more effectively with the viewers. This research aims
to analyse how consumers perceive creative advertising and its
various dimensions, examine the relationships/interrelationships
between the dimensions/factors as perceived by consumers, examine
how consumers respond to creative advertising and its various
dimensions investigate the relationships and interrelationships
between the different types of consumer responses to creative
advertising and unveil the perceptions of consumers with regard to
creative advertising, their responses to it, and the factors that
influence them with regard to creative advertising and its
dimensions. In order to do this a quantitative study will be
conducted in UK by means of a survey amongst a sample of everyday
consumers. Motivations to share information on social network sites
for free. A review of social commerce case Kyung Kwon
[email protected] The purpose of this paper is to present
social networking sites increasing importance to modern society,
its influences on consumers decision making processes, review key
literature and concepts that may be explain social networking site
users information sharing motivation, identify the gaps in the
current online consumer behaviour literature, and proposes
potentially suitable research methods to narrow the gaps in the
literature. This research will present why people use social
networks to share such information and influence of word of mouth
in online purchase behaviour and intentions. This research attempts
to highlight the importance of key characteristics of social
networking site, social commerce and word of mouth. 12.00 13.00
LUNCH 13.00 14.30 SESSION 2
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The Influence of Work Environment, Trainee Characteristics, and
Training Design Factors on the Transfer of Training: The Case of
Public Security Sector in Saudi Arabia Abdulaziz Alnowaiser
[email protected] Today organisations provoke to
increase human capital investments and enhancing employee knowledge
and skills due to increasing competition, technology, communication
skills and ever changing marketplace. The workforce of an
organisation is based on the training, learning strategies and
development efforts. Theories regarding human resource refer
training as intervention to improve employees performance and
organizations productivity (Bookter, 1999). Success and effective
functioning of organisation depend upon training because of
achieving organizational objectives (Bulut and Colha, 2010).
Training is an activity which effect to the extent that the skills
and behaviours learned and practiced during instruction are
actually transferred to the workplace. Despite the scope of human
resources development strategies such as coaching, mentoring, and
experiences, the role of training is expanding. Literature
witnessed individual, situational, training design and
organizational environment factors witnesses to influence transfer
and have been identified through empirical studies (Colquitt et
al., 2000; Valeda et al., 2007; Donovan and Darcy, 2011). However,
to date there has been very little research has offer training
design, individuals characteristics and work environment factors
together into theories of training transfer. This study extends
research work of Hutchins (2009); Donovan and Darcy (2011);
Grossman and Salas (2011) by advancing our understanding of what
training influence motivation to training and learning for training
transfer. This study contributes to the theory of training transfer
by empirically analysing of hypotheses that how different sets of
variables simultaneously influence the transfer of training. This
is a cross sectional study and the context is public sector
security of Kingdom of Saudi Arabia. A random sampling has been
done. After pilot study, main data have recently been collected.
Response rate is 63%. At this stage data is going to be recorded
and analysed through SPSS. Continuous -Time Interest Rate
Modelling. Empirical Evidence from the Estimation of Four-Factor
Continuous-Time Models Diana Tunaru
[email protected] Using the general Gaussian
methodology developed by Bergstrom (1983, 1989, 1990) for
estimating continuous-time models with discrete data, a range of
continuous-time models (CKLS (1992) Vasicek (1977), CIR (1985) and
BRSC (1980)) are estimated based on daily data between 1-st of
January 2000 and 29-th of March 2013, for various currencies
(GBP-LIBOR, EUR-LIBOR, USD-LIBOR, JPY-LIBOR, CHF-LIBOR and
CAD-LIBOR). Two main features historically observed in the
behaviour of interest rates
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and empirically tested in the financial literature - the mean
reversion and the so called level effect - are measured. The
empirical results generally indicate that there is no evidence for
the mean reverting feature, while the findings regarding the level
effect slightly vary from one data series to another. There is
significant evidence that over the empirical time-interval used
(including the financial crisis of 2007-2009) the volatility of the
interest rates is highly dependent on the level of the interest
rate itself. Based on the likelihood ratio (LR) test, the Vasicek
model is statistically rejected, while the BRSC model performs best
implying that during the interval under consideration the
non-affine structures are more appropriate to model the dynamics of
the interest rates than the affine specifications. Additionally,
the models are compared in terms of forecasting performance against
discrete time benchmark methodologies like AR (1) and VAR(1). The
effects of conflict in driving forward innovation in shared
leadership management consultant teams Vasilii Penny
[email protected] Current investigations of the role of
conflict in shared leadership teams have focused on the downside of
these conflicts. However, such investigations have been
insufficient, as certain types of conflicts such as task conflict
can be a source of additional innovation for these teams.
Management consultant teams provide ideal cases for examining
shared leadership, often being non-hierarchically structured, with
team members having diverse areas of expertise and conducting
interdependent and knowledge intensive tasks. In this study, the
role of conflict in driving additional innovation for management
consultant teams that operate a shared leadership structure is
examined using a novel combination of research methods. A
conceptual framework has been constructed leading to the
development of key hypotheses, tested through a survey of
approximately 400 management consultants. By further exploring the
survey results in observations of management consultant teamwork
and individual team member interviews, the subtleties of conflicts
between team members are considered. These subtleties are only
visible when capturing dynamic, minute-by-minute team member
conversations and interactions through real-time observation
techniques and the innovation that they result in is not normally
recognised as coming from them. An analysis of these conflicts will
allow developing a framework available to a variety of shared
leadership management teams to enhance their innovative capacities.
14.30 14.45 TEA/COFFEE 14.45 15.15 SESSION 3
Construction of Identities in the Family Business: Perspectives
from Second-Generation Business Family Members in the Peoples
Republic of China
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Nan Jiang
[email protected] The Peoples Republic of China (PRC)
is governed by a communist state, in which the concept of private
ownership was not permissible until the late 1970s with the
introduction of capitalism into its economic system. Having emerged
in this complex social environment, the first-generation family
business founders have relied on family ownership and family
management, embedded by PRCs long history and culture of family
collectivism, to succeed. Due to the introduction of the open-door
policy in 1978, the descendants of these first-generation family
business founders grew up in an intertwined culture of western
ideology and Chinese ideology, influencing the social structure of
the family and the business. Since the late 1990s and early 2000s,
these PRC second-generation business family members (SGs) have
joined in PRC family businesses. This research draws on the concept
of identity to understand how the PRC SGs negotiate their personal
identities to balance with various social identities in the current
complex socio-economic context of PRC family business. Recognising
identities as being socially constructed, I adopt an
intersubjective approach to co-construct identities with PRC SGs by
using semi-structured, face-to-face, interviews. Preliminary
findings provided insights of different identifications in the PRC
SGs family business, including both personal identities and social
identities, embedded by contradictory values that are salient
respectively in the conventional family culture, for the
market-orientated business environment of the PRC SGs family
businesses, as well as to the individualistic needs of PRC SGs.
These insights add to the knowledge of the multitudinous nature of
identity construction in the family business. The timely
significance of this research will raise the awareness of family
business researchers and policy makers, as well as family business
consultants, to shape the identity of PRC SGs through research, and
provide institutional support and professional advice.
15.15 15.45 UPADTE ON THE DOCTORAL PROGRAMME
Franz Buscha
