PowerPoint Presentation
Overview
As in the previous 2 measures, 7 in 10 have at least heard of
the Real Estate Agents Authority. About a tenth (12%) know a
reasonable amount about what REAA do, while not statistically
significant, it appears to be increasing slightly over time.
Awareness continues to be higher amongst older New Zealanders.
A third of New Zealanders continue to be confident that the Real
Estate Industry is professional. A slightly lower proportion (two
in ten), are confident it is fair and well-monitored. Among those
aware of the REAA, the majority (75%) think it makes a difference
to their consumer protection when buying or selling a property.
Just over half (56%) of New Zealanders have at least some knowledge
of their rights and obligations with respect to real estate
transactions, a similar result to the previous two measures.Those
who know more about the REAA continue to be more likely to say they
have more knowledge of their rights and obligations.Copyright 2014
The Nielsen Company. Confidential and proprietary.#Copyright 2014
The Nielsen Company. Confidential and proprietary.#Base: All
respondentsQ2. Do you know what the Real Estate Agents Authority
(REAA) does? %
do people know about REAA?The majority have heard of the REAA
and this proportion has remained stable over the last three
measures. A tenth (12%) know a reasonable amount about what they
do, while not significant, it appears to be increasing over
time.Those with a personal income of $80,000 or more (89%) or
$60,000 to $79,999 (88%), older with no children (83%) aged 40
years and older (77%), or working full time (77%) are more likely
to be aware of the REAA (compared to the total result of 70%).
Those who are aged 15 to 24 (46%), not a main household shopper
(51%), from a household with children aged 16+ (58%), or unemployed
(63%) are less likely to be aware of the REAA.% AWARE OF THE
REAA
NET 2014: 70%NET 2013: 70%NET 2012: 70%Significantly higher /
lower than the total resultCopyright 2014 The Nielsen Company.
Confidential and proprietary.#Copyright 2014 The Nielsen Company.
Confidential and proprietary.#What do they think of the REAL ESTATE
INDUSTRY?A third of New Zealanders continue to be confident that
the Real Estate Industry is professional (rating it 4 or 5 out of 5
with 5 being a lot of confidence). A quarter believe it is
well-regulated, while one in five are confident that the industry
is fair and well-monitored.Base: All respondents 2014
(n=701)33%25%22%22%Q1. To what extent do you have confidence that
the Real Estate Industry in NZ is %
Those who are aged 40 to 54 years old (26%) are more likely to
say they are not confident the Real Estate Industry is professional
(compared to the total result of 20%), as are those from a
household with an income of $100,000 or more (29%).Those who are
aged 40 to 54 years old (40%) are more likely to say they are not
confident in the Real Estate Industry is fair (compared to the
total result of 34%), as are those who are working full time (38%)
or from a household with an income of $100,000 or more (45%).Those
who are aged between 15 to 24 years old (30%) are more likely to
say the Real Estate Industry is well-monitored (compared to the
total result of 22%), as are those who are aware of the REAA
(26%).Those who are from a household with an income of $19,999 or
less (8%) are less likely to say the Real Estate Industry is
well-regulated (compared to the total result of 25%). While those
who are aware of the REAA (30%) are more likely to say
this.Copyright 2014 The Nielsen Company. Confidential and
proprietary.#Copyright 2014 The Nielsen Company. Confidential and
proprietary.#How does this compare to last year?As in the previous
two measures, New Zealanders confidence with the Real Estate
Industry being professional continues to be highest amongst all
attributes. Base: All respondentsQ1. To what extent do you have
confidence that the Real Estate Industry in NZ is %% 4 or 5 A lot
confidence
Copyright 2014 The Nielsen Company. Confidential and
proprietary.#Copyright 2014 The Nielsen Company. Confidential and
proprietary.#Base: All respondents 2014(Total n=701, 15 to 24
n=170, 25 to 39 n=187, 40 to 54 n=179, 55+ n=165)Professional%
rated 4 or 5 out of 5
Fair% rated 4 or 5 out of 5
Well regulated% rated 4 or 5 out of 5
Well monitored% rated 4 or 5 out of 5
Significantly higher / lower than the total resultConfidence in
the Industry by AGERatings for well monitored have dropped
significantly amongst those aged 55+ (from 33% in 2013 to 23% in
2014).Significantly higher / lower than in 2013Copyright 2014 The
Nielsen Company. Confidential and proprietary.#Copyright 2014 The
Nielsen Company. Confidential and proprietary.#Base: All
respondents 2014(Total n=701, Auckland n=247, North n=151, Central
n=134, South n=169)Confidence in the Industry by regionThere are no
significant differences by region or changes in confidence over
time.Significantly higher / lower than the total
resultProfessional% rated 4 or 5 out of 5
Fair% rated 4 or 5 out of 5
Well regulated% rated 4 or 5 out of 5
Well monitored% rated 4 or 5 out of 5
Copyright 2014 The Nielsen Company. Confidential and
proprietary.#Copyright 2014 The Nielsen Company. Confidential and
proprietary.#* Warning small base sizeBase: All respondents
2014(Total n=701, know a reasonable amount n=78*, know a little
n=195, heard of but know nothing about n=203, never heard of
n=225)Significantly higher / lower than the total
resultProfessional% rated 4 or 5 out of 5
Fair% rated 4 or 5 out of 5
Well regulated% rated 4 or 5 out of 5
Well monitored% rated 4 or 5 out of 5
Confidence in the Industry by awareness of REAAThose who are not
aware of the REAA continue to have lower confidence in the
industry.Copyright 2014 The Nielsen Company. Confidential and
proprietary.#Copyright 2014 The Nielsen Company. Confidential and
proprietary.#DO they think the rEAA MAKEs A DIFFERENCE TO CONSUMER
PROTECTION IN BUYING OR SELLING A property?While two thirds (75%)
of those who know at least a little about what the REAA does say
that REAA makes at least some difference to their consumer
protection when buying or selling a property, this proportion has
dropped slightly from the previous measure (to a similar result to
2012).Q3. What difference do you think the Real Estate Agents
Authority makes to your consumer protection when buying or selling
a property? %
74%Those with a personal income of $60,000 to $79,999 (46%) are
more likely to say that the REAA makes a difference (compared to
the total result of 29%). Those who are from a household with an
income of $40,000 to $59,999 (12%) are less likely to say this.%
rated 4 or 5 out of 5
* Warning small base size** Warning VERY small base size81%Base:
All respondents who know what the Real Estate Agents Authority
(REAA) does 75%Copyright 2014 The Nielsen Company. Confidential and
proprietary.#Copyright 2014 The Nielsen Company. Confidential and
proprietary.#Do new zealanders know their rights and obligations in
real estate transactions?Knowledge of their rights and obligations
with respect to real estate transactions remains stable.Q4. Do you
consider you have enough knowledge of your rights and obligations
with respect to real estate transactions? %
Those who know a reasonable amount about what the REAA does
(39%), have a personal income of $60,000 to $79,999 (26%) or a
household income of $80,000 to $99,999 (24%) or aged over 55 (22%),
are more likely to say they have knowledge of their rights and
obligations with respect to real estate transactions (compared to
the total result where 14% rated their knowledge 4 or 5 out of
5).Those who have heard of the REAA but know almost nothing, those
who have never heard of them, and are aged 15 to 24 years old are
less likely to say this (10%, 3% and 7% respectively rated their
knowledge 4 or 5 out of 5).% rated 4 or 5 out of 5
Base: All respondents55%54%56%Significantly higher / lower than
the total resultCopyright 2014 The Nielsen Company. Confidential
and proprietary.#Copyright 2014 The Nielsen Company. Confidential
and proprietary.#Does KNOWLEDGE of RIGHTS vary by knowledge of
reaa?The majority of those who know a little bit or a reasonable
amount about the REAA continue to be more likely to feel that they
have at least some knowledge of their rights and obligations with
respect to real estate transactions.Q4. Do you consider you have
enough knowledge of your rights and obligations with respect to
real estate transactions?Q2. Do you know what the Real Estate
Agents Authority (REAA) does? %
56%82%55%Base: All respondents 2014(Total n=701, know a
reasonable amount n=78*, know a little n=195, heard of but know
nothing about n=203, never heard of n=225)Significantly higher /
lower than the total result71%29%* Warning small base sizeCopyright
2014 The Nielsen Company. Confidential and proprietary.#Copyright
2014 The Nielsen Company. Confidential and proprietary.#% Rated
Knowledge of Real Estate Transactions Rights and Obligations (4 or
5 out of 5, with 5 being A lot of Knowledge)
And Compared WITH 2013?The proportion who know a little bit
about the REAA and have at least some knowledge of their rights and
obligations with respect to real estate transactions has returned
to the 2012 level.Base: All respondentsQ4. Do you consider you have
enough knowledge of your rights and obligations with respect to
real estate transactions?Q2. Do you know what the Real Estate
Agents Authority (REAA) does? %
Total
Yes, I know a reasonable amount about what they do
I know a little about what they do
I have heard of them but know almost nothing about what they do
I have never heard of them
Copyright 2014 The Nielsen Company. Confidential and
proprietary.#Copyright 2014 The Nielsen Company. Confidential and
proprietary.#
Perceptions of the real estate transaction process and ratings
of real estate agents
Results from the stand alone survey asked only of those who have
had a real estate transaction in the last year
Copyright 2014 The Nielsen Company. Confidential and
proprietary.#Overview
A good spread of the various real estate transactions was
achieved in this survey with 46% who bought a property, 34% who put
an offer on a property but didnt end up buying it, and 13% who
received an offer but didnt end up selling it in the last 12
months. The proportion who sold a property (29%) however, has
decreased significantly (39% in 2013).The proportion of those who
sold a property and recall receiving the New Zealand Residential
Property Agency Agreement guide (70%) has decreased significantly
since 2013 (83%), going back to 2012 levels (69%) The majority
however, still found this guide to be at least somewhat useful.
While around two thirds (61%) of those who should have received the
New Zealand Property Sale and Purchase Agreement Guide do recall
receiving it this figure has decreased significantly from 2013
(78%). Nonetheless, the majority found the guide at least somewhat
useful. The majority (90%) continue to feel at least somewhat
empowered and able to participate effectively in their real estate
transaction. This is particularly evident among those who bought or
sold a property. While overall ratings of the real estate agent are
still quite positive, there are some significant decreases since
2013, bringing ratings back to 2012 levels.
Around three in ten (29%) visited the REAA website. As to be
expected, website visitors are more likely to be those of younger
age group, aged under 40 years old (43%).
The majority (83%) of which say information in the REAA website
has helped them make informed property decisions.Copyright 2014 The
Nielsen Company. Confidential and proprietary.#Copyright 2014 The
Nielsen Company. Confidential and proprietary.#What have they done
in THE LAST 12 MONTHS?The proportion who have sold a property has
decreased significantly from the previous measure. While the
proportion who had put an offer in on a property but didnt end up
buying it, has increased from the previous measure, this is not a
statistically significant change. Q1. Have you in the last year
bought, sold, received or put an offer in on a residential property
using a real estate agent? %Females (54%) are more likely to have
bought a property in the last 12 months (compared to the total
result of 46%)Those who are aged 55 years and over are more likely
to have sold a property in the last year (45% cf. 29%), as are New
Zealand Europeans (35%) or those who are retired (60%)Those who are
working full time are more likely to have put an offer in a
property but didnt end up buying it (43% cf. 34%).Base: All
respondents
Significantly higher / lower than in 2013Copyright 2014 The
Nielsen Company. Confidential and proprietary.#Copyright 2014 The
Nielsen Company. Confidential and proprietary.#Is THE residential
property agency AGREEMENT GUIDE USEFUL?Over two thirds (70%) of New
Zealanders who sold/put an offer on a property received a copy of
the New Zealand Residential Property Agency Agreement Guide (this
has decreased significantly since the previous measure). Of those
who said they received a copy, the majority continue to found this
guide to be at least somewhat useful. Q2. Prior to agreeing a
contract with the real estate agent for the sale of your property
did you receive a copy of the New Zealand Residential Property
Agency Agreement Guide from your real estate agent? % YESQ3. Did
you find the guide useful? %Base: Those who have sold a property or
received an offer for a property in the last year Those who sold a
property (78%), aged 55 years or over (80%) are more likely to
recall receiving the Property Agency Agreement Guide (compared to
the total result of 70%). Those who remember receiving this Guide
are also more likely to recall receiving the NZ Residential
Property Sale and Purchase Agreement Guide (84%). 70% YesBase:
Those who have sold a property or received an offer for a property
in the last year and recall receiving the New Zealand Residential
Property Agency Agreement Guide 2014 (n=64*)* Warning small base
size25% rated the guide 4 or 5 in 2014, compared to 24% in 2013 and
26% in 2012Significantly higher / lower than in 2013Copyright 2014
The Nielsen Company. Confidential and proprietary.#Copyright 2014
The Nielsen Company. Confidential and proprietary.#Is the Property
sale and purchase agreement guide useful?Around three in five (61%)
recalled receiving a copy of the New Zealand Residential Property
Sale and Purchase Agreement Guide prior to accepting/making an
offer on a property - a significant decrease from 2013. Of those
who recalled receiving it, the majority (92%) found it to be at
least somewhat useful.Q5. Did you find the guide useful? %Base: All
respondentsThose who have bought a property in the last 12 months
(74%) are more likely to recall receiving the NZ Residential
Property Sale and Purchase Agreement Guide (compared to the total
result of 61%), as are those who received a copy of Property Agency
Agreement Guide (84%) or those who feel empowered (71%).Base: Those
who recall receiving the New Zealand Residential Property Sale and
Purchase Agreement Guide 2014 (n=134)61% YesQ4. Prior to making, or
accepting an offer on a residential property did you receive a copy
of the New Zealand Residential Property Sale and Purchase Agreement
Guide from your real estate agent? %31% rated the guide 4 or 5 in
2013 and 2014, compared to 27% in 2012Those who feel empowered
(45%) are more likely to rate this guide 4 or 5 compared to the
total result of 31%Significantly higher / lower than in
2013Copyright 2014 The Nielsen Company. Confidential and
proprietary.#Copyright 2014 The Nielsen Company. Confidential and
proprietary.#Q1. Have you in the last year bought, sold, received
or put an offer in on a residential property using a real estate
agent? Q4. Prior to making, or accepting an offer on a residential
property did you receive a copy of the New Zealand Residential
Property Sale and Purchase Agreement Guide from your real estate
agent? %Who Received A COPY OF THE S&P Agreement GUIDE?Those
who bought a property continue to be the most likely to recall
receiving a copy of the Sales & Purchase Agreement Guide.
However, the proportion who recalled receiving a copy of the Guide
has decreased significantly since 2013 across all groups.Base: All
respondents% who recall receiving a copy of the GuideSignificantly
higher / lower than in 2013Copyright 2014 The Nielsen Company.
Confidential and proprietary.#Copyright 2014 The Nielsen Company.
Confidential and proprietary.#How Empowered Do people feel?As in
previous measures, the majority continue to feel at least somewhat
empowered and able to participate effectively in their real estate
transaction. The proportion who do not feel empowered (1+2) has
decreased significantly from 13% in 2012 to 7% in 2014.Q6. Overall,
did you consider yourself empowered and able to participate
effectively in the real estate transaction? %
87%Those of New Zealand European ethnicity (56%), those who are
aged 55 years or over (63%), or retired (67%) are more likely to
feel empowered (rated empowerment 4 or 5 out of 5 compared to the
total population 49%). Likewise, those who recalled receiving the
Property Sale and Purchase Agreement guide (56%) or bought a
property in the last 12 months (57%) are more likely to feel
empowered.In contrast, those aged 25-39 (35%) and those who have
visited the REAA website (38%) are less likely to feel empowered
(cf. 49%).92%Base: All respondents90%Copyright 2014 The Nielsen
Company. Confidential and proprietary.#Copyright 2014 The Nielsen
Company. Confidential and proprietary.#Base: All respondents
201449%60%57%31%34%Q1. Have you in the last year bought, sold,
received or put an offer in on a residential property using a real
estate agent?Q6. Overall, did you consider yourself empowered and
able to participate effectively in the real estate transaction?
%
Does empowerment vary by transaction?Those who received an offer
for a property but didnt end up selling are most likely to not feel
empowered and able to participate effectively in the real estate
transaction.* Warning small base size** Warning VERY small base
size51%59%43%43%60%201256%71%40%59%64%201349%60%34%31%57%2014Significantly
higher / lower than in 2013Significantly higher / lower than the
total resultCopyright 2014 The Nielsen Company. Confidential and
proprietary.#Copyright 2014 The Nielsen Company. Confidential and
proprietary.#What do they think of their real estate agent?While
overall ratings of real estate agents continue to be positive (with
at least half rating them excellent or very good on all of the
attributes), ratings of attributes have dropped from 2013 back to
2012 levels. In the current measure, being professional is the
highest rated attribute. While explaining the process clearly, the
top rated attribute in 2013, dropped significantly from 68% to 54%
in 2014. Base: All respondents 2014 (n=218)Q7. Thinking about when
you bought, sold, received or put an offer in on a residential
property, how would you rate your real estate agent in terms of
%
Those who live in the Central region are more likely to rate
their real estate agent as excellent or very good rating at
explaining the process clearly (66% cf. 54%). % who rated excellent
or very
good60%57%54%51%52%56%2012201366%63%65%64%62%68%201456%55%53%51%50%54%Significantly
higher / lower than in 2013Copyright 2014 The Nielsen Company.
Confidential and proprietary.#Copyright 2014 The Nielsen Company.
Confidential and proprietary.#Does the RATING OF real estate agents
vary by empowerment?Those who feel empowered are more likely to
rate their real estate agent excellent or very good on all
attributes.Base: All respondents 2014Q7. Thinking about when you
bought, sold, received or put an offer in on a residential
property, how would you rate your real estate agent in terms of Q6.
Overall, did you consider yourself empowered and able to
participate effectively in the real estate transaction? TOTALn=218
EMPOWERED (rated 4 or 5 out of 5)n=106NOT EMPOWERED (rated 1 or 2
out of 5)n=15**BEING PROFESSIONAL56%73%53%BEING KNOWLEDGEABLE ABOUT
THE MARKET55%66%40%CLEARLY EXPLAINING THE PROCESS54%68%53%ACTING
ETHICALLY, HONESTLY AND OPENLY53%72%40%BEING KNOWLEDGEABLE ABOUT
THE RELEVANT LEGAL REQUIREMENTS51%66%40%PROVIDING ME WITH ALL THE
INFORMATION I NEEDED50%65%47%** Warning VERY small base
sizeSignificantly higher / lower than the total result% Rated Real
Estate Agent Very Good or Excellent
Copyright 2014 The Nielsen Company. Confidential and
proprietary.#Copyright 2014 The Nielsen Company. Confidential and
proprietary.#WHAT DO THOSE WHO ARE EMPOWERED THINK OF THEIR AGENT
COMPARED TO THE PREVIOUS MEASURE?Rating of attributes among those
who are empowered at similar levels to those seen in 2012. The
rating of being knowledgeable about legal requirements has dropped
significantly from 78% in 2013 to 66% in 2014.Q7. Thinking about
when you bought, sold, received or put an offer in on a residential
property, how would you rate your real estate agent in terms of Q6.
Overall, did you consider yourself empowered and able to
participate effectively in the real estate transaction?
Base: Those who felt empowered rated 4 or 5 out of 5% Rated Real
Estate Agent Very Good or ExcellentSignificantly higher / lower
than in 2013Copyright 2014 The Nielsen Company. Confidential and
proprietary.#Copyright 2014 The Nielsen Company. Confidential and
proprietary.#Does the RATING OF real estate agents vary by
transaction type?Those who sold a property in the last 12 months
are overall more positive towards their real estate agent.* Warning
small base size** Warning VERY small base sizeQ7. Thinking about
when you bought, sold, received or put an offer in on a residential
property, how would you rate your real estate agent in terms of Q1.
Have you in the last year bought, sold, received or put an offer in
on a residential property using a real estate agent? %
TOTAL(n=218)BOUGHT A PROPERTY (n=100)SOLD A PROPERTY (n=64*)PUT
AN OFFER ON A PROPERTY BUT DIDN'T END UP BUYING IT (n=75*)RECEIVED
AN OFFER FOR A PROPERTY BUT DIDN'T END UP SELLING IT (n=29**)BEING
PROFESSIONAL56%55%73%49%55%BEING KNOWLEDGEABLE ABOUT THE
MARKET55%53%77%51%55%CLEARLY EXPLAINING THE
PROCESS54%53%72%44%62%ACTING ETHICALLY, HONESTLY AND
OPENLY53%53%70%44%59%BEING KNOWLEDGEABLE ABOUT THE RELEVANT LEGAL
REQUIREMENTS51%50%70%41%52%PROVIDING ME WITH ALL THE INFORMATION I
NEEDED50%49%70%41%55%Base: All respondents 2014Significantly higher
/ lower than the total result% Rated Real Estate Agent Very Good or
Excellent
Copyright 2014 The Nielsen Company. Confidential and
proprietary.#Copyright 2014 The Nielsen Company. Confidential and
proprietary.#What do THOSE WHO BOUGHT A PROPERTY think of agents
compared to 2013?While around half of respondents rate their agents
very good or excellent, ratings in all attributes have decreased
significantly compared to the previous measure for those who bought
a property.Q7. Thinking about when you bought, sold, received or
put an offer in on a residential property, how would you rate your
real estate agent in terms of Q1. Have you in the last year bought,
sold, received or put an offer in on a residential property using a
real estate agent? %
THOSE WHO BOUGHT A
PROPERTY2012(n=85*)2013(n=95*)2014(n=100)BEING
PROFESSIONAL68%74%55%BEING KNOWLEDGEABLE ABOUT THE
MARKET60%74%53%CLEARLY EXPLAINING THE PROCESS58%76%53%ACTING
ETHICALLY, HONESTLY AND OPENLY64%77%53%BEING KNOWLEDGEABLE ABOUT
THE RELEVANT LEGAL REQUIREMENTS61%73%50%PROVIDING ME WITH ALL THE
INFORMATION I NEEDED56%72%49%* Warning small base size% Rated Real
Estate Agent Very Good or Excellent
Significantly higher / lower than in 2013Copyright 2014 The
Nielsen Company. Confidential and proprietary.#Copyright 2014 The
Nielsen Company. Confidential and proprietary.#what do Those who
sold a property think of agents compared to 2013?Ratings of
attributes are consistent with the previous measure.Q7. Thinking
about when you bought, sold, received or put an offer in on a
residential property, how would you rate your real estate agent in
terms of Q1. Have you in the last year bought, sold, received or
put an offer in on a residential property using a real estate
agent? %
* Warning small base size% Rated Real Estate Agent Very Good or
Excellent
THOSE WHO SOLD A PROPERTY2012(n=70*)2013(n=78*)2014(n=64*)Being
professional71%73%73%Being knowledgeable about the
market73%69%77%Clearly explaining the process70%76%72%Acting
ethically, honestly and openly67%71%70%Being knowledgeable about
the relevant legal requirements69%77%70%Providing me with all the
information I needed70%69%70%Significantly higher / lower than in
2013Copyright 2014 The Nielsen Company. Confidential and
proprietary.#Copyright 2014 The Nielsen Company. Confidential and
proprietary.#what do those who submitted AN OFFER BUT DIDNT END UP
BUYING think of agents compared to 2013? Ratings of attributes are
consistent with the previous measure.Q7. Thinking about when you
bought, sold, received or put an offer in on a residential
property, how would you rate your real estate agent in terms of Q1.
Have you in the last year bought, sold, received or put an offer in
on a residential property using a real estate agent? %
* Warning small base size% Rated Real Estate Agent Very Good or
Excellent
THOSE WHO PUT AN OFFER ON A PROPERTY BUT DIDN'T END UP BUYING IT
2012(n=69*)2013(n=53*)2014(n=53*)BEING PROFESSIONAL52%57%49%BEING
KNOWLEDGEABLE ABOUT THE MARKET54%47%51%CLEARLY EXPLAINING THE
PROCESS49%58%44%ACTING ETHICALLY, HONESTLY AND OPENLY43%53%44%BEING
KNOWLEDGEABLE ABOUT THE RELEVANT LEGAL
REQUIREMENTS43%47%41%PROVIDING ME WITH ALL THE INFORMATION I
NEEDED48%49%41%Significantly higher / lower than in 2013Copyright
2014 The Nielsen Company. Confidential and proprietary.#Copyright
2014 The Nielsen Company. Confidential and proprietary.#what do
those WHO RECEIVED AN OFFER BUT DIDNT SELL think of agents compared
to 2013?Ratings of acting ethically, honestly and openly have
increased slightly for those who received an offer compared with
the previous measure (however the differences are not statistically
significant due to the small sample sizes).** Warning VERY small
base size% Rated Real Estate Agent Very Good or Excellent
THOSE WHO RECEIVED AN OFFER FOR A PROPERTY BUT DIDN'T END UP
SELLING IT2012(n=23**)2013(n=29**)2014(n=29**)BEING
PROFESSIONAL48%55%55%BEING KNOWLEDGEABLE ABOUT THE
MARKET39%55%55%CLEARLY EXPLAINING THE PROCESS48%59%62%ACTING
ETHICALLY, HONESTLY AND OPENLY43%52%59%BEING KNOWLEDGEABLE ABOUT
THE RELEVANT LEGAL REQUIREMENTS30%55%52%PROVIDING ME WITH ALL THE
INFORMATION I NEEDED39%55%55%Significantly higher / lower than in
2013Q7. Thinking about when you bought, sold, received or put an
offer in on a residential property, how would you rate your real
estate agent in terms of Q1. Have you in the last year bought,
sold, received or put an offer in on a residential property using a
real estate agent? %
Copyright 2014 The Nielsen Company. Confidential and
proprietary.#Copyright 2014 The Nielsen Company. Confidential and
proprietary.#
Usage of websiteAlmost three in ten (29%) people who have had a
real estate transaction in the past year visited the REAA website.
The majority of whom say information in the REAA website has helped
them make informed property decisions.Base: All respondents
(n=218)Base: Those who visited the REAA website (n=64*)Q20. Did you
visit the Real Estate Agents Authoritys website?Q21. Did the
information help you to make an informed property decision?
29% SAID THEY VISITED THE REAL ESTATE AGENTS AUTHORITYS
WEBSITE
83% OF THOSE WHO VISITED THE WEBSITE, THE MAJORITY (83%) SAID
THAT INFORMATION IN THE REAA WEBSITE HELPED THEM IN MAKING INFORMED
DECISIONS IN RELATION TO THEIR PROPERTYThose aged under 40 years
old (43%) are more likely to have visited the REAA website compared
to the total result of 29%, as are those who are frequent users of
Twitter (49%) or YouTube (35%).Copyright 2014 The Nielsen Company.
Confidential and proprietary.#Copyright 2014 The Nielsen Company.
Confidential and proprietary.#Use of social media channelsOver
eight in ten people who have had a real estate transaction in the
past year use YouTube (83%) or Facebook (80%), while 37% use
LinkedIn and 28% use Twitter at least some of the time.Base: All
respondents (n=218)Q22. How often do you use the following social
media channels? (Daily including weekends, Several times a week but
not daily, once a week, several times a month but not weekly, once
a month, less often than once a month, never). % ONCE A WEEK OR
MORE OFTEN(Daily, Several times a week, Once a week)% SEVERAL TIMES
A MONTH OR MORE OFTEN(Daily, Several times a week, Once a week,
Several times a month)
% AT LEAST SOME OF THE TIME(Daily, Several times a week, Once a
week, Several times a month, Once a month, Less often than once a
month)Copyright 2014 The Nielsen Company. Confidential and
proprietary.#Copyright 2014 The Nielsen Company. Confidential and
proprietary.#
