annual report 09/10

thekeyfacts

KAL’s vision is to get “More People, More Active,

More Often”. In 2009/10 customer visits increased

by 11.5% compared to the previous year.

• KAL has 10 sites Quest accredited with 6 ‘highly commended’

• KAL was successfully re-accredited with Investors in People in December 2009

• KAL has high levels of customer satisfaction with 78% for thesecond year in a row

• KAL has over 900 staff and over 80% live in Kirklees

• KAL has a broad customer base with 23% of fitness membersliving in an area of disadvantage

• KAL is committed to reducing its energy consumption, this yearour consumption fell by 12%

• KAL is a charitable trust and reinvests any surplus fromtrading activities back into the provision of services

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• Chairman’s report

• Chief Executive’s report

• Board of Trustees

• Vision and aims

• People First

• Improving Health and Well being

• Continuous Improvement

• A Valued Partner

• A strong business

• Demonstrating success

• Financial statement

contentsannual report

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Chairman’sReport

I am pleased to report that KAL continues tomake good progress towards achieving its Visionof “More People, More Active, More Often”, withthe new KAL Business Strategy providing a clearroute-map towards achieving this ultimate goal.

There has been excellent growth in the number of customers visiting KAL sites and the feedbackfrom our annual customer survey is that the vastmajority of customers are satisfied with theexperience they receive, consider KAL to offervalue for money and rate our staff in particularvery highly indeed.

The Board of Trustees and Strategic ManagementTeam are now well established in theorganisation and I believe that there is anexcellent relationship between Trustees and thesenior staff of KAL, with a shared ambition tomake KAL as successful and effective an

On behalf of the Trustees of Kirklees Active Leisure (KAL),I am once again delighted to introduce our Annual Report.

organisation as it can be. This was furtherstrengthened in 2009/10 with the establishmentof a range of joint Trustee/ senior staff subgroups, which are now operating effectively andhelping to ensure that progress is being madeacross a range of key areas.

I consider partnership working as being a majorstrength of the overall Kirklees area, withorganisations across the public, private andvoluntary and community sector often workingtogether very effectively. KAL views working inpartnership as essential if we are to achieve ouraims and play a full role in continuing to improvethe services provided for the people of Kirklees.KAL has a range of excellent partnerships inplace, especially our close working relationshipwith Kirklees Council, but also with a number ofother local partners.

DAVID B HEDDONChair of the Board of Trustees

In particular I would like to highlight thepartnership that KAL has formed with the ForgetMe Not Trust, the local charity focused onproviding a children’s hospice in Huddersfield.KAL has helped to raise the profile of the ForgetMe Not Trust, with promotional material in all ofthe sports centres, credits on marketing materialand a range of events organised to directly raisefunds for this extremely worthwhile cause. I amdelighted with the progress made to date andlook forward to this arrangement developingfurther in the coming months.

All organisations in the public, private andvoluntary sectors face difficult times ahead withthe current economic situation. However, withdetermination, creativity and the support of ourpartners I am sure that KAL will continue to moveforward, seeking further opportunities to improve

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and diversify as these emerge.

I would like to once again thank the staff of KALfor their tremendous contribution over the past 12 months; the customers of KAL for theirsupport and loyalty; and our partners across theKirklees district and beyond.

Finally I would like to thank my fellow Trustees,who give so much time towards providing thestrategic direction for Kirklees Active Leisure andwho contribute with their knowledge, experienceand ability in continuing to improve the Trustyear-on-year.

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Chief Executive’sReportKirklees Active Leisure continues to move from strength to strength, with 2009/10 being a further year of progress and improvement.

Despite the wider economic situation, KALcontinued to provide a wide range of high quality,customer focused opportunities for the people ofKirklees to take part in sport, exercise and widerphysical activity.

Customer visits increased by some 11.5% during2009/10 compared to the previous year, with thefree swimming initiative contributing partly, butby no means entirely, to this significant growth.Memberships also continued to increasethroughout the year, with some 23% of KALMORE Members living in identified areas ofdisadvantage, illustrating the appeal of the KALmanaged facilities to the wider community.

Satisfaction amongst customers remains high,with 78% of our customers satisfied with theservice KAL provides and 74% considering thatKAL provides value for money.

KAL continues to play an important role within thelocal voluntary and community sector, with a newVolunteering Policy endorsed by the KAL Trusteesin March 2009, providing a clear framework toencourage more volunteers into the organisation.

Investment has also continued to take placeacross the portfolio of KAL facilities, withimproved fitness suites now provided at BatleyBaths, Batley Sports and Tennis Centre, DeightonSports Arena, Scissett Baths and theSpenborough Pool and Fitness Complex.

The high quality of the sports centres has beenrecognised externally with 10 sites currentlyregistered under QUEST, the sport and leisureindustry’s quality mark, with 5 of these sitesbeing within the top 25% nationally.

KAL also successfully gained Investors in Peoplere-accreditation in December 2009,

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ALASDAIR BROWNChief Executive

acknowledging the commitment of theorganisation to its greatest asset – the staff whowork for KAL. This is reflected by KAL staffthemselves, with almost 80% stating they wouldrecommend KAL as a good place to work andover 80% proud to work for the organisation.

Partnership working remains key to the ongoingsuccess of KAL. Our strong relationship withKirklees Council is the envy of many otherLeisure Trusts and ensures that a pragmaticapproach is taken to jointly addressing challengesand working together to overcome these. Furthereffective partnerships have been developed andenhanced with a range of further organisations,including Kirklees College, the University ofHuddersfield, Kirklees Neighbourhood Housingand Voluntary Action Kirklees.

Financially, under difficult trading conditions, KALhas managed to achieve an operating surplus,which will be reinvested back into the services theorganisation provides. However, the identificationand correction of poor historical accountingpractice regarding the recognition of certainstaffing costs has led to previous years’ accountsbeing re-stated and, ultimately, a significantreduction to KAL’s reserves. This issue has nowbeen addressed to ensure it does not occur infuture years.

There is no doubt that the coming years will bethe most challenging that the organisation hasever faced. The full extent of the economic crisis

affecting the wider public sector will be clarifiedand the impact of the major reductions inavailable funding will be felt by everyorganisation, with KAL being no exception.

However, KAL is fortunate to have in place astrong Board of Trustees, an excellent group ofstaff, a range of good quality leisure facilities andsome strong partnerships with key localorganisations. KAL also has a clear BusinessStrategy and Vision to continue to encourage“More People, More Active, More Often”.

All of these elements continue to place KAL in astrong position to work through the challenges ofthe coming years and to continue to providepositive opportunities for local people to improvetheir health and overall well being.

David Heddon Chair of TrusteesFormer Regional Director ofSport England (Yorkshire)

Ken GillespieCompany SecretaryDirector of Regeneration,Kirklees Council

John Briggs TrusteeManaging Director – Alfred Briggs Sons & Co Ltd, (Textile Engineers)

Alison Broadbent TrusteeOrganisational Development Consultant, Oldham Council

Melanie BrookeTrusteeVice Principal – Kirklees College

Bruce M. Deadman TrusteeFormer Assistant Director(Indoor), Kirklees LeisureServices

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Board of Trustees

Cllr David Woodhead TrusteeLiberal Democrat Councillor, Kirklees

Satnam Khela TrusteeBusinessman

Julie MuscroftTrusteePartner – Walker MorrisSolicitors, Leeds

Dawn Stephenson TrusteeDirector Mid YorkshireHospital Trust

Kevin NewsonTrusteeSenior Partner – Yorkshire Bank

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Visions and AimsThe vision of Kirklees Active Leisure is to have more people, more active, more often. Our business

strategy covering 2009-2014 provides the framework in which we hope to achieve this. The six

strategic aims it sets out are as follows:

1. People first – KAL will ensure that customers, staff and volunteers are a priority for the

organisation in everything we do.

2. Improving Health and Wellbeing – KAL will encourage a healthy lifestyle by increasing the number

of people taking part in sport, active recreation and wider physical activity, especially addressing

current inequalities in participation and playing an active role in tackling obesity.

3. Continuous improvement – KAL will operate good quality facilities with qualified and trained staff

operating to a high level of health and safety.

4. A valued partner – working with partners, KAL will continue to address the needs of local people

and pursue opportunities to strengthen the organisation.

5. A Strong Business – KAL will provide excellent value for money, responding to a demand for activity

and providing improving services as efficiently as possible, including reducing CO2 emissions.

6. Demonstrating success – KAL will develop an effective performance management system to

clearly demonstrate and actively promote progress being made.

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People First“ensuring customers, staff and volunteers are a priority”

“Our customers’ views are extremely importantto me and my team. We want to make sure theyreceive the best possible service from us.”Helene Riley (Sales and Retention Manager)

“Staff are always friendly, helpful, jolly and takeconcerns seriously, they take time for customers,good for me and my child.”

“The staff at Whitcliffe (my local centre) arewithout exception welcoming and friendly andcan't do enough to meet user needs.”

“Although relatively new to the classes andfacilities I am highly satisfied with the quality ofthe service provided and enjoy each session.”

Customer satisfaction is paramount to KAL andwe are regularly monitoring opinions throughcomment cards, verbal feedback and surveys.The customer satisfaction survey for this yearshowed that we maintain the high levels ofsatisfaction seen in the previous year. (2009: 78%, 2010: 78%)

When customers were asked if they thought ourservice had improved over the last 12 monthsthe consensus was it has. Our Members surveyshowed 3 in 4 ‘MORE’ members wouldrecommend us to friends.

90% of customers who worked with our staffstated that they felt they had met their goals.

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“KAL is a great place to work. It is very peoplefocused and keen on developing its employees. I would certainly recommend it as a fun andenjoyable place to work.” – Lucy Iredale(Operations Manager Holmfirth Pool)

“The KAL team have helped me regain my selfconfidence which I had lost. There is never a dullmoment and I have tried to help people fromdifferent parts of the office to gain a betterunderstanding of other peoples’ roles. I havemade new friends and learnt a lot of new skillls.”– Abbi Lawrence (Future Jobs Fund – AdminAssistant at Head Office)

Our staff survey conducted in 2009 showed jobsatisfaction at 71% and 75% of staff wouldrecommend KAL as a good place to work. A follow up survey will take place in May 2010 tomeasure whether we have progressed in someof our weaker areas.

KAL was reaccredited through Investors inPeople in December 2009. Peter Taylor, the IIPassessor, commented that ‘it was clear thatmuch progress has been made since the reviewthat took place in December 2007’ and that‘there was evidence to demonstrate thatlearning and development was having an impacton performance’.

KAL supported local employment through theFuture Jobs Fund Programme and hadsupported 8 people back into work up to April2010. Over the next year this programme will beexpanded to include a further 75 paid posts.

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Participation rates at KAL sites increased by11.5% compared with 2008/09 with over 95,000visits from new customers. The roll out of theMORE Card scheme has increased our ability tomeasure throughput for key target age groupslinking to the objectives of our partners. KALhad 10,810 visits by year 9 pupils and 17,410visits by year 6 pupils. There are plans in 2010 to look at further roll out of the project.

This year saw the implementation of FreeSwimming in pools across Kirklees for under

Improving Health and Wellbeing“encouraging participation and addressing inequalities”

16 year olds and those aged 60 and over. Over25,000 participants signed up to the scheme. It hasencouraged many new participants to take part. Of those people who signed up 19% of the under16s and 37% of the over 60s had not used a KALfacility prior to Free Swimming.

The KAL Credit project has been a success as weconstantly try to find new ways to get more peopleactive. 44% of people on the KAL credit schemeare new users with 37% coming fromdisadvantaged areas.

“ the dance mats make youexercise without knowing it.”

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Over 1000 young people have been involved in the Get into Sport project which aims to breakdown barriers with hard to reach groups.Equipment offered at these sessions is innovativeand high quality.

No strings badminton offers the chance to playboth competitively or just for fun. We have beenrunning the sessions at Batley Sports & TennisCentre. It has given the opportunity for people toget involved who could not usually due to lack ofpeople to play against.

PALS is an Exercise Referral Scheme which offerssupport and encouragement to inactive people whowant to make a difference to their health and qualityof life by becoming more active. In partnership withCulture and Leisure the scheme takes place acrossKAL facilities. There are many successful cases ofparticipants increasing their activity levels. Here isone from 2009-10.

Working with the PALS team, the staff at Dewsburyhave helped Gail gain confidence to attend groupsession and to go to the gym by herself. Having enjoyedherself so much it encouraged her daughter to takepart in junior sessions such as MEND and to attend theSHOKK gym. The family has noticed the health benefitsand continue to attend on a regular basis.

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Continuous Improvement “operating good quality and safe facilities with well trained staff”This year has seen substantial investment into the KAL facilities. Phase one of the £5.5 milliondevelopment at Batley Sports and Tennis Centre was completed in January 2010. This sawextensive redevelopment of the fitness suite. The swimming pool and reception area are due tobe completed in the second phase (mid July 2010).

Investment into KAL Fitness Suites through new equipment and facility refurbishments totalling nearly£400,000 took place at Spenborough, Scissett, Deighton and Batley Baths to ensure that our 9000+members have access to state of the art equipment.

The investment into facilities by KAL and Kirklees Council over the last 8 years has increased to nearly£15 million. The completion of the Batley Sports and Tennis Centre next year will increase this to over£18 million.

Quest

Quest is a quality assessment scheme across theUK for sport and leisure facilities. Throughout theyear many of our centres have been reassessedfor quest accreditation. 10 of our centres have‘Registered’ status with 6 of these scoring ‘HighlyCommended’. It is our aim to have all centreshighly commended by 2014.

Areas where we made the mostimprovement during this round ofassessments were customerfeedback, business managementand changing room quality.

Health and Safety

During 2009-2010 we implemented some keyactions to enhance the Health and Safety aspectof our business. This included a review of ourHealth and Safety policy, appointment of QLM asadditional Health and Safety advisors and theappointment of a KAL Quality Manager. There hasbeen a reduction in the number of accidentsreportable to the Health and Safety Executivecompared with 2008-2009.

We have forged closer links with the education sector through

Kirklees College and the University of Huddersfield. The latter saw

12 students working on a range of industry research projects to

benefit both KAL and the students.

KAL has continued with its involvement and support for the

Kirklees Sports and Recreation Partnership with many members of

staff attending the annual conference in November 2009.

Independent Sports Clubs are a main user of the KAL facilities,

we now have 68 benefiting from the services we offer.

A Valued Partner“working with partners we will address the needs of localpeople and strengthen our organisation”

“Kirklees Council and the charitable trust, Kirklees Active Leisure,have a long established and successful partnership which achievesmutually agreed objectives to enhance the opportunities for Kirkleesresidents to enjoy sports and active lifestyles in sports centresacross the district.

Responding to the needs of local communities, providing value formoney, with a comprehensive investment programme and a visionfor the future, the partnership continues to go from strength tostrength to improve the health and well-being of local people”.

Adrian Lythgo - Chief Executive, Kirklees Council. Sept 2010

Partnerships with many council departments remain strong with an audit at the end of the yearcommenting that “the relationship between Kirklees Council and KAL is very much a partnershipwhose primary focus is to provide good quality health and leisure facilities and opportunities to thecommunity of Kirklees”.

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Significant improvements have been made to KAL’s energy usage. A dedicated energy manager hasbeen appointed and the impact has been substantial

A Strong Business“providing improved value for money services asefficiently as possible”

“I’ve been with KAL for 18 months now and my role is to reduce the energy we use byimplementing efficiency measures. We have had a very successful year reducing our emissions by 12%. We hope to achieve further reductionsnext year” - George Smith, Energy Manager

KAL income grew by almost 6% and we received a similar size grant to 2008/09 increasing ourefficiency as a service. The graph shows thisimprovement over the life span of the Trust.

The year end position was a £196,349 operatingsurplus.

Managing the impact of the recession and futurepressures on the public sector finance is ourmajor challenge over the coming years. Howeversuccessful figures like those above helpdemonstrate the value of KAL.

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“Kirklees Council and Kirklees Active Leisure

(KAL) have worked in close partnership to improve

the sports and leisure centres across the Kirklees

district. This has led to community sports facilities

which are generally of a very high standard and

has contributed to increased customer numbers

and satisfaction. KAL also contribute effectively to

the Council’s strategic priorities, including

improving the health of older people and young

people, addressing health inequalities and

reducing carbon emissions.

The return on investment for the Council has also

increased considerably since KAL were established

in 2002, with a clear reduction in the percentage of

grant provided compared to the overall KAL

turnover.”

Cllr Mehboob Khan

Leader of Kirklees Council, August 2010

KC Core Grant as a Percentage of Turnover

2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09

35.0%

30.0%

25.0%

20.0%

15.0%

10.0%

5.0%

0.0%

DemonstratingSuccess“effectively demonstrating andpromoting progress”

KAL regularly monitors its performance througha range of monitoring indicators. Consultation isregularly carried out through various surveys,community meetings and partners.

Our new website went live in February 2010. It includes a comprehensive search database soour customers can find sessions of interest acrossthe KAL sites.

We hope to bring online bookings to ourcustomers during 2010/11.

Impact studies will be a feature of 2010, workingwith our customers to demonstrate the impact weare making across the district.

Over the next 12 months we will be increasing theinformation we share with customers through newvisual display units in centre reception areas.

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Financial Statement

INCOMING RESOURCES

Incoming resources from charitable activitiesIncome from trading activities 6,277,488 6,269,667

Activities for generating fundsIncome from trading subsidiary 529,299 574,560

Investment incomeInterest receivable 3,455 39,451

Grants receivable 219,566 103,260

Funding provided by Kirklees Metropolitan Council 4,000,337 3,429,354

TOTAL INCOMING RESOURCES 11,030,145 10,416,292

RESOURCES EXPENDED

Costs of generating fundsCosts incurred by trading subsidiary 480,439 520,349

Charitable activitiesStaff costs 6,092,823 5,767,987Transport costs 40,915 30,765Premises costs 2,563,376 2,554,516Supplies and services 1,303,534 1,340,484Kirklees Metropolitan Council service level agreements 352,709 317,981

Total expenditure on charitable activities 10,353,357 10,011,733

TOTAL RESOURCES EXPENDED 10,833,796 10,532,082

Unrestricted Unrestricted FundsFunds 2010 2009 (restated)

£ £

Consolidated Statement of Financial Activities 31.03.10

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Financial Statement (continued)

TOTAL INCOMING RESOURCES LESS RESOURCESEXPENDED BEFORE PENSION SCHEME (LOSSES)/GAINS 196,349 (115,790)

Actuarial (loss)/gain on pension scheme (6,089,000) 499,000Other financial losses (117,000) (16,000)Past service/curtailment losses - (34,000)

NET MOVEMENT IN FUNDS BEFORE TAX (6,009,651) 333,210Corporation tax (credit)/charge on subsidiary 1,474 (1,477)

NET MOVEMENT IN FUNDS AFTER TAX (6,008,177) 331,733

Reconciliation of fundsTotal funds brought forward at 1 April as previously reported (742,479) (1,162,212)Prior year adjustment (282,000) (194,000)

Total funds brought forward as restated (1,024,479) (1,356,212)

Balance of funds at 31 March (7,032,656) (1,024,479)

Unrestricted Unrestricted FundsFunds 2010 2009 (restated)

£ £

All incoming resources and resource expended are derived from continuing activities. There are no recognised gains and losses for thecurrent year or prior year other than as stated above. A statement of total recognised gains and losses has therefore not been presented.

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09/10annual report

Fixed assetsTangible assets 499,178 378,280

Current assetsStocks 88,450 81,972Debtors 597,558 323,313Cash at bank and in hand 1,971,888 1,879,550

2,657,896 2,284,835

Creditors: amounts falling duewithin one year (2,929,440) (2,700,594)Net current liabilities (271,544) (415,759)Total assets less current liabilities 227,634 (37,479)Creditors: amounts falling dueafter more than one year (103,290) -Net assets excluding pension liability 124,344 (37,479)Pension liability (7,157,000) (987,000)Net assets including pension liability (7,032,656) (1,024,479)

FundsUnrestricted funds – charity – deficit (7,026,435) (1,017,480)

– Trading subsidiary – deficit (6,221) (6,999)

Total funds (7,032,656) (1,024,479)

2010 2009 (restated)£ £ £ £

Consolidated Balance Sheet 31.03.10

These summarised accounts may not contain sufficient information to allow for a full understanding of the financial affairs of the Charity.For further information the full Annual Accounts, the Auditor’s Report on these accounts and the Trustees’ Annual Report should beconsulted. Copies of these reports can be obtained from Kirklees Active Leisure, Stadium Business and Leisure Complex, Stadium Way,Huddersfield, HD1 6PG.

Statement by the TrusteesThese are not statutory accounts but a summary of information extracted from the Annual Accounts for the year ended 31st March 2010.The full financial statements from which the summary information is derived have been externally audited and were given an unqualifiedAudit Report. The financial statements will be filed with the Registrar of Companies and Charity Commission in due course.

Company Information

Company Number: 4331165Charity Number: 1091226Status: A company limited by guarantee and not having share capitalGoverning Instrument: Memorandum and Articles of Association of Kirklees Active LeisureChairman: D B HeddonDirectors: J A Briggs, B M Deadman, Cllr D Woodhead, S S Khela, J Muscroft, A Broadbent, M Brooke,K C Newson, D StephensonCompany Secretary: K GillespieChief Executive: A BrownRegistered Office: Stadium Business & Leisure Complex, Stadium Way, Huddersfield, HD1 6PGRegistered Auditor: Wheawill & Sudworth, PO Box B30, 35 Westgate, Huddersfield, HD1 1PABanker: Barclays Bank plc, 17 Market Place, Huddersfield, HD1 2AB