Jaarverslagde baak 2010 Annual report

5

Table of Contents

Foreword 7

Introduction 9

Dedicated and determined: this is why 11

Enterprising and individual: organizing it our way 13

Business 19

Adventurous learning 25

Achieving impressive results 31

Key figures: financial results 47

De Baak: Staff 51

Plus or minus 73

Introduction

After an extraordinarily difficult year in 2009, in which we had to take a step back as a company, we saw recovery in 2010. The operating results were slightly higher than expected. Returns have improved and we closed the year with a positive result.

De baak has made great strides towards improving quality. A significant percentage of the new building plans on the De Horst Estate have been completed. The new office and training building, blauwGedicht, is already being fully utilized. The new accommodations in Ebb & Flood are nearing completion and a nice round dent in the ground marks the spot where the new Maitland theater will be built.

We have also laid a firm foundation in digital efficiency initiatives. This is helping us to fulfill our ambitions in modern approaches to work, sustainability, and a more streamlined organization. In addition, 2010 saw a focus on defining our strategy for the coming years. building on the advances we achieved in understanding training needs and market developments, we translated this knowledge into innovations.

In 2011, we stand ready to embrace the challenge of blazing a trail towards continued growth, relying on a sophisticated strategy that focuses on leadership and entrepreneurship.

We are ambitious. De baak aims to help facilitate the recovery of the Dutch economy and Dutch society at large. Leadership and entrepreneurship are crucial in this context.

This ambition demands innovations and improvements in countless areas, from how we structure our organization to how we shape and define learning and development.

Where 2009 saw turbulent times for us, 2010 has in many ways been a year of transformation. De baak concluded its activities for the year as a stronger and more innovative organization.

Together - as always - we stand strong to face a challenging task. The previous year made us confident that we will be able to fulfill our ambitions, step by step and year after year. In this process, we rely on the dedication and commitment of all those involved, and there are many.

Faïza Dadi and Harry Starren

Master Craftsman

As management guru Henry Mintzberg says, most strategies are discovered rather than invented. The emphasis on focus in today’s business community leads to missed opportunities and a failure to find meaning. It is a misconception to think that the person who heads straight for the target will reach it the fastest. No one who has led an interesting life has headed straight for his ultimate goal.’

‘There has to be a pattern, of course. There is no melody without the percussion section, but the percussion section has to offer a foundation for the melody to build on. You really shouldn’t write a business plan either until you have already started operations.’

‘Truly vital companies resist the temptation to push everything into neat little boxes. Those companies are disciplined, productive and good at giving people room, as well. In everything, you have to have the courage to make a decision at the halfway point. That gets you moving and inspires enthusiasm in those around you; you don’t learn the other half until after that point.’

‘Karel Appel’s famous quote, “I’m just messing around,” is completely understandable to me. A good master craftsman can afford to mess around a bit; the pattern will emerge on its own. Appel’s primal strength has a child-like expression, an uninhibited feel that carries you to things that are not found in an inhibited context. That also made him disciplined and productive.’

Harry Starren in an interview with

Koos de Wilt, about ‘Three hundred

and some guilders’ by Karel Appel,

Dutch newspaper Het Financieele

Dagblad, 9 October 2010

9

Self-Portrait

between the computer, a pencil, and a typewriter half my day passes. One day it will be half a century. I live in strange cities and sometimes talk with strangers about matters strange to me. I listen to music a lot: bach, Mahler, Chopin, Shostakovich. I see three elements in music: weakness, power, and pain. The fourth has no name. I read poets, living and dead, who teach me tenacity, faith, and pride. I try to understand the great philosophers--but usually catch just scraps of their precious thoughts. I like to take long walks on Paris streets and watch my fellow creatures, quickened by envy, anger, desire; to trace a silver coin passing from hand to hand as it slowly loses its round shape (the emperor's profile is erased). beside me trees expressing nothing but a green, indifferent perfection. black birds pace the fields, waiting patiently like Spanish widows. I'm no longer young, but someone else is always older. I like deep sleep, when I cease to exist, and fast bike rides on country roads when poplars and houses dissolve like cumuli on sunny days. Sometimes in museums the paintings speak to me and irony suddenly vanishes. I love gazing at my wife's face. Every Sunday I call my father. Every other week I meet with friends,thus proving my fidelity. My country freed itself from one evil. I wish another liberation would follow. Could I help in this? I don't know. I'm truly not a child of the ocean, as Antonio Machado wrote about himself, but a child of air, mint and cello and not all the ways of the high world cross paths with the life that – so far – belongs to me.

Adam Zagajewski From: Eternal Enimies, translated from Polish by Clare Cavanagh, published in 2008 by Farrar, Straus and Giroux, New York

Foreword

This year was a mixed bag for us here at De baak, keeping our shoulders to the wheel under an overcast sky, with occasional rays of sun breaking through. At the start of 2010, the focus was still on dealing with the aftermath of the recession by saving on costs, while simultaneously working to modernize De baak. Companies and participants have also changed in recent years and are increasingly asking De baak to provide customized solutions tailored to the times. In the second half of 2010, De baak was bolstered by the resurgent economy and was able to put its accounts in order again.

De baak displayed resilience and is willing and able to work on its mission with renewed enthusiasm, following internal improvements. Renovations in the Driebergen location are nearing completion and the theater is expected to be finished in early 2012. The Estate offers diverse and effective accommodations in a verdant natural setting, offering an appealing learning environment. Noordwijk aan Zee continues to be a major selling point for participants who are always seeking to sail beyond their horizons. The Antwerp location is a beautiful and welcome addition, serving the south of our fair country and Flanders.

The challenge in the coming year lies in continuing to develop the leadership programs. Excellent, well-trained Program Directors help tomorrow’s leaders to develop themselves in an international context, and enable them to expertly navigate and leverage social media. It will be an exciting year for De baak, a year in which it can pursue its desire to constantly anticipate emerging developments.

Everyone has put their heart and soul into renewal and recovery. The Supervisory board deeply appreciates the dedication and enthusiasm demonstrated by the Executive board, the staff members, and the members of the De baak Works Council. The Supervisory board would also like to thank the members of the Advisory board for their keen participation in discussing strategic plans for De baak. De baak is a fantastic place for fostering talent and serves as an inspiration to many.

Inge brakman Chair of the Supervisory board

Supervisory Board 2010 Prof. J.P. Bahlmann (Tineke) I. Brakman (Inge), chair D.G. Brinkman (Dorothé) J.A. Dekker (Jan) R.H.P.W. Kottman (René), vice-chair P.P. Tordoir (Peter)

Advisory Board 2010 G. Boldewijn (Grace) T.A.J. Burmanje (Dorine), vice-chair R. Majiti MBA (Rachid) Prof. H.M. Prast (Henriëtte) M.J. van Rijn (Martin) A.H.G. Rinnooy Kan (Alexander), chair Prof. P. Schnabel (Paul) Prof. S.R. Schuit (Steven) C.J. Vriesman (Kees) N.E. Vyent (Eartha) C.W. van der Waaij RA (Kees)

9

Dedicated and determined: this is why DE bAAK is an organization that dares to set higher goals for its role in society and actively pursues inclusion. This society-minded organization has no shareholders, no owners, but it does have stakeholders. Its focus on returns and results guarantees continuity and enables De baak to make new ambitions a reality.

OUR MISSION De baak remains true to its mission: it is an exceptional enterprise that helps others and itself make progress through learning. What makes De baak exceptional can be smelled, seen and tasted. It is expressed in how we interact with clients, in how we organize, in the learning experiences we offer, in the places where De baak can be found, and in our focus on leadership and entrepreneurship. Our mission is even reflected in the set-up of the rooms at the De Horst Estate.

OUR vISION The crisis set socio-economic change in motion. Sustainable growth requires reinvention – not only of the financial and economic system, but of society as a whole. It demands a change in mindset. Can empathy conquer greed? Is there such a thing as sustainable economic growth? What does reindustrialization mean in practice? What changes are needed? The future of the Netherlands relies on values-driven leadershipand entrepreneurship in an increasingly international knowledge economy. In this context, leadership stands for striving to achieve higher goals, living out a vision, breaking out of habitualized patterns and maintaining a focus on people. Entrepreneurship is all about taking risks, recognizing or creating opportunities, and demonstrating dedication and tenacity. Where leadership is primarily person-oriented, entrepreneurship is business-driven. De baak links leadership and entrepreneurship by focusing on personal development: the human side of enterprise.

OUR PRINCIPLES De baak wants to continue to be a profitable enterprise that is also significant to society. Professionalism and idealism go hand in hand: the better our returns are, the greater our contribution to society will be. The profit statement already takes into account the fact that a percentage of our returns goes to civic projects. De baak does not donate money; it donates time. Every employee is encouraged to make his or her contribution. Sustainability is a guiding principle in all aspects of De baak, including our day-to-day operations. We are also committed to supporting diversity and equal access to learning.

‘Improvising based on a rock-solid vision.´

‘It’s striking to see that a solid knowledge of how things work is making a come-back in approaches to leadership.’

‘Conquering the fear and saying from the heart: this is the direction we’re heading in.’

‘You have to be willing to go deeper, talk to people, truly give them your attention.’

‘What I do inside is the same thing I do outside.’

‘The time for management is over.’

From: Route 66, Quotes from 66 discussions between De Baak management and leaders & entrepreneurs

Corporate social responsibility

Children’s Bag Book campaign (Kinderzwerfboek) Beehive Adoption Fit for Leadership Green Key Papageno Summer Week Bicycle commuting incentive (Rij2op5) Opkikker Foundation Sustainable Road Forward De Baak volunteers project

11

Enterprising and individual: Organizing it our way STRUCTURE De baak consists of a network of business Unitsthat are responsible for their own results, each serving the market with its own unique range of products. Together, the business Units form a neural network in which they share knowledge, collaborate with each other, and ensure that strategic objectives and market developments are optimally aligned. A business Unit is made up of a business Director, a number of Program Directors and a Unit Coordinator. The Directors of the business Units publish business Commitment Statements that set out the agreements they have reached with the Executive board about turnover and development.

Cruisers are Program Directors within De baak who are not affiliated with any one business Unit. Instead, they work as independent consultants within the company. They maintain close contact with their current and potential ‘clients’, the business Units. A results commitment is set with cruisers at the start of the year in the form of billable hours. How they achieve those results is their own responsibility. A talent manager supports the cruisers in their personal and professional development. In addition to the cruisers, external freelancers are also called in as needed.

De baak aims to achieve lower overhead, a flexible organizational structure and a corporate culture in which freedom can flourish in conjunction with personal responsibility. We believe that simplicity, mobility and personal authority enrich an organization and facilitate a better competitive position. The ongoing process of transitioning De baak towards digital operations is an important development that will lead to realization of this ambition.

Within De baak, the Community Services unit has professionals working in finance, human resources, program support and marketing. The business Units call on the services of these departments based on a shared services concept. De baak is committed to continuing professionalization of support services and launched a range of initiatives in 2010 to achieve that goal, including digitization. Our focus on modern approaches to work is fully in line with this commitment, and professionals working in administration and process support are no exception.

The Executive board of De baak is comprised of CEO Harry Starren and COO Faïza Dadi, who are assisted by the Senior Management Team, consisting of Director of Finance and ICT Martin Metselaar and Director of Organization & Personnel Ed Hagedorn. The Executive board focuses on operational management of the output and performance of the business Units. The De baak Works Councilholds regular consultations with the Executive board; in addition to formal meetings, an informal consultation also takes place twice a month over a cup of coffee.

In order to prevent an overemphasis on form over content, informal consultations also take place on certain topics, in the form of Taskforces. The Taskforces link market segments to specific content. Future developments may be leading towards a more fluid organization in which focus groups are organized on a topic, target

BaakBlue BaakChange BaakHospitality BaakImpact BaakMD BaakOpen

Executive Board F. Dadi (Faïza) H.G. Starren (Harry)

Senior Management Team E.F. Hagedorn (Ed) M.L. Metselaar (Martin)

Faïza Dadi was voted the top ethnic female manager in the Netherlands in 2010. The jury report is cited as saying that she was ‘Soft on people, hard on targets.’ In Management Team (13 Aug. 2010), Dadi stated: ‘The term “glass ceiling” would only be justified if there were an intention to deliberately maintain the segregation.’ The established order does not have that negative intention in any way, according to 41-year-old Dadi, who is a woman and a member of an ethnic minority. ‘A few exceptions aside, it is more accurate to say that people do not yet see why a certain development - in this case diversity - is needed.’

De Baak Works Council Z. Albayrak (Zafer) M. Cremers (Martijn) H. Eggink (Henk), chair D. van Grootveld (Dagmar) C. Helthuis (Carolien) L. Kaaouass (Latifa) A. van der Plas (Arienne) J. Vermeulen (Josja) J. van de Werken (Joke) J. Westerman (Joan), official secretary

Taskforce on government: directive leadership

Taskforce on education: leadership in the school and in the classroom

Taskforce on financials: values-driven leadership

Taskforce on advisors, consultants and staff members: leadership without position-based power

13

Enterprising and individual: Organizing it our way

MARKETING At De baak, marketing means that we are working ‘with’ our clients. Marketing belongs to everyone. We facilitate De baak staff and clients in marketing and work together to build the De baak community. What are our clients occupied with? It is not about asking for attention, but giving attention. When we focus on relationships, the client sees what De baak stands for and we enable clients to contribute to building our brand. In 2010, these mindsets and methods were expressed in a number of new projects. The new De baak website was launched in this context. The aim of the site is to inspire clients with regard to such themes as leadership and entrepreneurship, personal development and coaching. Looking at a theme or open program on the site, the visitor may also encounter poems, video clips, blogs and articles. Going live with the new site was not the ultimate objective; rather, it was the start of a new situation. All the De baak staff members are now responsible for the site content and can maintain the content on their own pages themselves. The Digital Studio now offers the opportunity for De baak staff to create their own communication media.

SOCIAL MEDIA De baak takes part in discussions in social media on topics like leadership and entrepreneurship. Internal experts use social networks and Twitter. De baak itself and its staff members communicate over the network.

MASTERY Five internal meetings (Mastery Roundtables) were held, starting from recommendations based on observations made by masters from among our own ranks.

SUSTAINAbILITY In August 2010, De baak achieved ISO 14001 certification for its environmental management system.

INFORMATION MANAGEMENT Information management for the entire organization has been taken to the next level, with a particular focus on client and market data. Employee access to these key data was improved. A procurement registration system and teacher confirmation system were implemented successfully.

Personal developmentAs you move along your professional path, your insecurity follows close behind. It walks about ten yards behind you - just far enough from you to remain largely unnoticed, as long as everything is going smoothly. But when you encounter something in your path, bump into something unexpected, temporarily cannot move forward, your insecurity catches up with you. At that point, you face two problems at once: first, the problem in front of you, in the real, external world, that aspect of your work that we are so fond of referring to as a ‘challenge’; and second, your insecurity, which attacks you from behind.

What now? Classic solutions and management development strategies dictate the following course of action: make sure you develop skills, skills and even more skills. Make sure you never have to stand still. That you can resolve any challenge effortlessly, without delay, so your insecurity never catches up with you. That would be the senior professional: the person who can do everything.

If you take a good look at professionals, managers, all those well-educated people in the workforce, it is easy to detect the insecurity that lurks behind them. No matter what you are able to do, you will always have a lingering awareness of the insecurity that dogs your footsteps. Skills do not change that one iota.

Serious professionals can be recognized not by what they can do to solve problems, but by what they are when their solutions stop working. That is the essence of professional development.

Godfried IJsseling http://ongedwongen.blogspot.com Translated by Joy Maul-Phillips

15

Alles

Alles - een schaamteloos woord, opgeblazen van hoogmoed. Het moet tussen aanhalingstekens staan. Het doet alsof het niets overslaat, alsof het bijeenbrengt, omvat en inhoudt en heeft. Maar intussen is het niet meer daneen flard vol tumult.

Wis awa Szymborska Uit: Einde en begin, uitgeverij Meulenhoff, Amsterdam, 2007 (vertaald door Gerard Rasch, die voor zijn vertalingen uit het Pools de Martinus Nijhoffprijs voor vertalingen ontving)

TWO SUNS

When I sink to bed the sea lies still downstairsand the sun is as always ahead.

I’m fixing myself, a detail cut outof dark water. And later I’ll be by the boats,

sails light as uplifted voices and almost,among the laughter of gulls, light-hearted.

Yet in this ring of his I stand slantedat a date. And I see how, that far off,

he’s rising with another sun. Slapdash. Again.He called me Flower. Then Spring, Sexy, Sweetness,

Sweetest, Sweet, but lately more and moreRatherNot, NoLater, Please.

Maria BarnasFrom Twee zonnen, De Arbeiderspers, Amsterdam, 2003Translation: 2006, Antony Dunn

Enterprising and individual: Organizing it our way

bOARD The board of De baak has taken on the role of a Supervisory board. De baak also has an Advisory board that provides advice, both when requested and of its own accord, focusing in particular on the company’s strategy and its operations on behalf of its stakeholders.

De baak also has two subsidiaries: the Europees Instituut (wholly owned subsidiary) and Wet & Werkgever (De baak has 50% ownership). In addition, De baak looks after the organizational affairs of the independent New venture Foundation.

Executive board CEO COO

Director of Finance & ICT

Director of Organization &

Personnel

Baak

Open

Baak

MD

Baak

Blue

Baak

Impact

Baak

Change

Baak

Hospitality

EuropeesInstituut BV

Wet &Werkgever

NewVenture*

Organisatie &personeel

Marketing

Financiën &ICT

Personnel & Organization

baak Advice & Information

ICTFinance & Payroll

Facility ProgramOrganization

Programmaorganisatie

Supervisory board

* De Baak looks after the organizational

affairs of the independent New Venture

Foundation.

17

BusinessCLIENTS De baak recovered well in 2010. The number of clients increased, as did turnover per client. Knowledge-intensive Services and Other Services both saw growth; together, these sectors represented 39% of De baak clientele in terms of client numbers (compared to 34% in 2009).

Support for entrepreneurs IN 2010, ING launched Ondernemerssupport.nl, an online network where entrepreneurs can exchange knowledge and receive training. De Baak is taking part in this network. www.ondernemerssupport.nl

Dare to have a dream The Dutch Dream Foundation launched a project in December 2010 in which 11 Turkish entrepreneurs are linked to top managers in the Netherlands. One of the participating Turkish entrepreneurs is being mentored by Faïza Dadi from De Baak. De Baak also gives the participating entrepreneurs a workshop on leadership and entrepreneurship.

Agenda

January 2010 14 Speakers Lunch on ‘Modern Approaches to Work’, The Hague 14-16 European ThinkTank 15 Meet the World at De Baak, ´Leadership in the Next Decade: Let´s Get Real´ Noordwijk 15 New Year’s Reception, Noordwijk 19 Big Improvement Day, RAI Amsterdam 21 Opening event of the NCD, Driebergen 27 Short symposium on ´The China Challenge´, Driebergen 27 Winter Celebration, Driebergen

February 2010 3 Rev. Jesse Jackson, Antwerp 5 Hyphen-Nation: ´An American Perspective on Diversity´ 11 Speakers Lunch on ´Connected Leadership´, The Hague 15 ‘Enhancing a focus on vitality´, Amsterdam

Clients per Sector

Non-profit31%

Other Services 21%

Knowlegde -intensive Services

18%

Construction and Industry

15%

Finance Services7%

ICT5%

Other3%

21%

19

BusinessTHE bEST ACCORDING TO CLIENTS Opleiding & Carrière Magazine published the results of the Millian training and education report, which listed De baak as the highest-ranking organization in professionalism. ‘This is a confirmation of what we do,’ said valentijn Ouwens in response, in his capacity as Director of Open Programs at De baak. ‘Our total concept is not the only guarantee of professionalism. A professional is someone who’s good at his job. So we have good teachers and a significant part of our organization is focused on hospitality. We are a professional organization because everyone who works here is involved in the organization and engaged with our clients. We are closely connected here and we know why we do what we do. We express that in our work, and it shows.’ valentine concludes almost philosophically with the words: ‘It’s great if you can do something, but it also has to be imbued with the reason why you do that thing and the love that inspires you to do it.’

INTERNATIONALIZATION De baak is traditionally focused on co-creation with clients; increasingly, those clients are international or operate internationally. Our own program directors are increasingly active in international networks. In one such initiative, De baak set up the European ThinkTank for Post-Crisis Leadership, with nearly 25 European leaders from training institutes. De baak offered various programs in 2010 that were taught in English or in a bilingual Dutch-English structure. Our international network of professionals and coaches was expanded and enhanced this year. Published in English, The Human Side of Enterprise is a De baak publication intended to offer potential clients information about De baak in general and provide more details on its internationally oriented activities.

TASKFORCE: EDUCATION – LEADERSHIP IN EDUCATIONAL INSTITUTIONS AND IN THE CLASSROOM The ‘First Class’ program is a combination of teacher training, hands-on practical training in the business sector, and leadership development. De baak organizes projects and events on a break-even basis and is eager to contribute towards the education of the future.

TASKFORCE: GOvERNMENT – LEADERSHIP bY DIRECTION De baak has been investing in this sector; these efforts are bearing fruit and showing potential for growth. Three baak staff members have been certified to work with Insights Discovery, a management tool for the public sector. The Speakers Lunches in The Hague offer fertile ground for future development.

TASKFORCE: FINANCIALS – vALUES-DRIvEN LEADERSHIPDe baak has a long history in this sector, which has enabled us to gain in-depth knowledge of its inner workings. The taskforce can rely on a large team that shares and develops knowledge in varying combinations. Activities in 2010 included a successful seminar.

TASKFORCE: ADvISORS, CONSULTANTS, STAFF MEMbERS – LEADERSHIP WITHOUT HOLDING A POSITION OF POWERThe target group of this Taskforce is internal advisors. The way advice is provided was completely reviewed and redesigned.

International networks that De Baak is involved in . American Chamber of Commerce in the Netherlands. American Society for Training and Development. Benelux Chamber of Commerce in China . European Foundation for Management Development. International Executive Development Programs. International Leadership Association . John Adams Institute and Expat Center . South African Chamber of Commerce . Swedish Chamber of Commerce in the Netherlands

About ‘Communicate with Impact’ ‘The participants were from ING, O´Neill, Duff & Phelps (consultancy), KLM/Air France and Equens. Participants from ING mentioned that it was really hard to find an English training course. And of course they already had good experiences with Baak courses. It was really a challenge to adjust to all the levels of learning. And still a lot to learn. To be continued.’

Agenda

March 2010 8 BNR meeting on ‘The future of the banks’ 12 Social Network Day, devoted to the book CONNECT! by Menno Lanting 18 1st National Reputation Congress, Hermitage Amsterdam 24 Connected leadership 24 India and China, the era of Asia - The importance of entrepreneurship 25 Symposium ‘The virtues of the supervisory director: where to go from here with a code of conduct for supervisory board members’ 26 De Baak Antwerp celebrates its first anniversary in the coach house of Den Brandt Castle, Antwerp 31 Labor relations and the significance of the new Europe

21

Press release

PRESS RELEASE

Ebb and Flood at the De Horst Estate in Driebergen

‘We are such stuff as dreams are made on, and our little life is rounded with a sleep.’ (The Tempest, William Shakespeare)

Look, read and listen, in the bedroom-briefcase-artist project. The De Horst Estate presents the latest initiative from De Baak, the definitive training institute and knowledge center for leadership and entrepreneurship which also offers overnight accommodations: two new hotel buildings will be opening in mid-2011 named Ebb and Flood. Forty double rooms are being built here. Each room has its own story. Upon arrival, guests and attendees taking part in several-day programs on the estate are invited to explore the concepts offered by the intriguing names of their rooms.

Structure with a story to tell Instead of room numbers, the bedrooms have titles that refer to artworks like Cogito ergo sum by German artist Rosemarie Trockel, poetry collections like Bij eb is je eiland groter by Dutch poet K. Michel, and plays like Waiting for Godot by Irish author Samuel Beckett.

BachThe Bach room, for instance, was created by British architect Zaha Hadid as the perfect room for solos by Johann Sebastian Bach. She designed an open pavilion that is placed inside another room. ‘Like a cocoon,’ Hadid described it. ‘Bach wrote his music to be heard in the intimacy of the salons.’ The pavilion was on display during the 2010 Holland Festival in the gas tank at the Westergasfabriek in Amsterdam. A monograph by Hadid and a book about Bach’s Cello Suites are provided in the room; a photograph of the pavilion and a quote by the architect hang on the wall. Visitors can listen to a number of CDs with solo pieces by Bach. The contents of the briefcase include a carefully compiled catalog of the museums, institutes, publishing houses and artists who collaborated on the project.

The Ebb and Flood bedroom-briefcase-artist project is the brainchild conceived and developed by curator/artist Jan van der Veer. Renowned artists from the Netherlands and abroad took part, contributing from 11 artistic disciplines and from the field of philosophy, and were showcased through the collections of the following museums, institutes and publishing houses, most of which are based in the Netherlands:

De Pont - Sprüth Magers Berlin London - Foam photography museum Amsterdam - EYE Film Institute Netherlands - Introdans - the Appel arts centre Amsterdam - IDFA - Hans van Manen Foundation - Beppie Blankert Foundation - IKON - INEKEHANS/ARNHEM - Studio Marije Vogelzang eating design - Prestel Publishing Ltd London - NAi - Poetry International - Augustus publishers - De Bezige Bij publishers - De Harmonie publishers -Arnhem Mode Biënnale - AFDH publishers - Schunck Heerlen - Het Raduga Ensemble - Toneelgroep Oostpool - Ambo/Anthos publishers - the Samuel Beckett Foundation - Corrie van Binsbergen/Brokken Foundation - Meulenhoff publishers - De Arbeiderspers publishers - NTR partnered with Beat the Dutch - Holland Festival - Chabot Museum - Galerie Paul Andriesse Amsterdam

Sophie Calle - Anish Kapoor - Rosemarie Trockel - Charlotte Dumas - Hans Eijkelboom - Annie Leibovitz - Nanouk Leopold - Jacques Tati - Michael Winterbottom - Lucinda Childs - Hans van Manen - Beppie Blankert - Mats Ek - Rogier Taminiau - Heddy Honigmann - Yasmine Allas - Ineke Hans - Marije Vogelzang - Ray & Charles Eames - Zaha Hadid - Ludwig Mies van der Rohe - Liesbeth van der Pol - Herzog & de Meuron - K.Michel - Judith Herzberg - T.S. Eliot - Susan Sontag - Coco Chanel - Maison Martin Margiela - Hussein Chalayan - A.L. Snijders - John Cage - Virginia Woolf – Samuel Beckett - Hannah van Wieringen - Stine Jensen - Corrie van Binsbergen - Elmer Schönberger - Orhan Pamuk - Marten Toonder - Yves Klein

Adventurous learningDe baak is a visionary and influential institution. Since it was first established in the 1950s, it has focused on the ‘human side of enterprise’. This fundamental focus is hardwired in our DNA and continues to be our primary focus; it is this aspect that has made and continues to make De baak unique. Learning with De baak focuses on the personal effectiveness of course participants in relation to their organizations and to society as a whole. Our objective is to promote the quality of entrepreneurship and the positive long-term effects it has on the lives of individuals, the environment and society. De baak acts as a partner in learning and promotes the ability of people and organizations to learn for themselves.

It is important that what is learned is translated into visible results. For that reason, learning itself is embedded within the context of the organizations from which participants come, and incorporates action-learning projects and mentorships.

bE INSPIRED De baak leaves aside known facts, formulas and techniques and encourages individuals to use their own initiative, free thought association, and their ability to challenge familiar and accepted viewpoints, helping them develop their creative intelligence. This ensures that new perspectives open up, and opportunities arise for the creation of new connections: uniting knowledge with insight, individuals with other individuals, current worldviews with new worldviews, and science and research with natural leadership and intuition.

vARYING APPROACHES The programs offered by De baak consist of different and alternating interactive approaches in which participants engage in a continuous cycle of learning through experience, learning by doing, reflecting, thinking, experimenting and then doing it all over again. Actual situations that arise in the workplace frequently form part of the programs, as well as feedback on behavior. This approach demands active participation on the part of the course participants, urges them to exhibit a willingness to invest in themselves, and dares them to venture outside their comfort zone. In addition, all programs include elements of exploring and achieving, thus linking creativity to achieving results and boosting (business) performance.

SHIFTING GEARS Our relationship with society, our commitments to others, and the way we handle dependent factors that arise: all these aspects demand our attention. In this hectic environment, examining your personal motivations and recognizing your own needs and what makes you who you are is only possible in an atmosphere of calm, both on an individual level and in interaction with others. Even during that reflective and meaningful part of the process, there comes a time when you have to shift your attention away from yourself and back to the world outside. How can you learn to deliberately shift your focus to that bigger picture over and over again? The community of professionals at De baak establishes the connections, embodies them, and passes them on to others, facilitating and developing the human side of enterprise: the learning and working individual.

Learning with De baak is about learning through enterprise, about developing and growing. It’s about daring to leave the straight, well-trodden path linking the means to an ultimate goal. Your mind and spirit need to have the freedom to wander, even get lost in the wild if possible. breaking free of the obstructions of processes that have bogged down means learning to combine rational and analytical thinking with a non-linear, multidisciplinary approach. Learning through enterprise can help you develop creativity, intuition and entrepreneurship.

Hugoaalders: Kick-off of the third module at De baak. Great group of people. Tons of dynamic interaction and mutual trust. Twitter - Sept. 14, 2010

Group design & teacherless learning The Sustainable Road Forward illustrates how we translate leadership and entrepreneurship into a program on teacherless learning, in which learning and working go hand in hand. The theme is sustainability. We contacted seven top-ranking companies in different sectors to ensure an interesting group design. Each company has one day to show what they excel at, allowing the best of the best to learn from each other. Each company can send four course participants: two from the internal organization (internal branding) and two from outside the company (external branding). The participating companies pay De baak to arrange organization and facilitation. Each company is responsible for one full day. De baak offers the context, facilitates interaction and involves its network in the process. De baak does not teach the participants how they should pursue sustainability based on theories and models; instead, the participants each contribute their own best practices.

25

Adventurous learning

LEARNING CONCEPTS De baak does not create courses, training sessions or ‘flat’ programs. Instead, De baak designs programs based on ambitious learning concepts. Examples include presencing and emergent space, formulating and answering questions that arise in the learning process using methods based on self-activation of the participants.

GROUP DESIGN Part of the De baak approach is ensuring a good mix of people in the groups. Group design helps by deliberately aiming for attractively heterogeneous combinations. The ideal De baak group would have equal numbers of men and women and represent both cultural and multinational diversity. We utilize differences and facilitate the process of developing meaning and significance.

PHYSICAL AND DIGITAL De baak excels at facilitating meetings and online activities. The digital learning environment is developing rapidly, but is not yet ready to stand alone without the added value of physical encounters on location. Our exceptional locations help ensure that face-to-face encounters are intense and invaluable.

AMSTERDAM: URbAN LEARNING The ‘city safari’ expeditions to Amsterdam, organized by De baak, are highly valued by participants such as those from De Nieuwe Manager and Something Special. Our presence in Amsterdam is intended to target expats, lawyers, accountants, consultants and creative media professionals working in the Zuidas business district of Amsterdam and at international headquarters. De baak has continued its collaboration with Pakhuis De Zwijger and Amsterdam bright City. De baak has become a partner in the activities in relation to the Olympic Stadium as part of a public-private foundation, guided by the Olympic principle of moving from developing talent to developing the very best talent. Activities in Amsterdam take place on location. The De baak location in the former burgerweeshuis orphanage, a 1960s building designed by architect Aldo van Eyck, is used primarily as an office. To save on costs, part of the location is sub-let to Freetime Company.

ANTWERP March 26, 2010 was the first anniversary of the establishment of the De baak location in Antwerp. Den brandt Castle is an appealing location which is conducive to learning activities. Situated in the lovely Middelheim Park, the coach house on the Den brandt estate has a charming, informal atmosphere that welcomes groups of all sorts. Antwerp offers a wealth of culinary, social and cultural opportunities. Our aim is to work from this location to build bridges between Flanders and the Netherlands. The Flemish-Dutch activities showed great promise this year and will become an independent baak subsidiary as per January 1, 2011 under the name of De baak Zuidelijke Nederlanden (bZN), led by William Strobbe.

THE HAGUE The Malietoren location has been given a new lease on life thanks to the Speakers Lunch, a monthly interactive event highlighting a topical theme. Themes in 2010 included Young Talent, Doing business with China, and Integrity - or the role of the conscience.

MediaTestNL: RT @MichielRott: Chopping through lots of knots during strategic consultation in Driebergen at De Baak. Nice location! #MediaTest Twitter - June 29, 2010

Renooy: Spent a delightful 2 days at De Baak in Noordwijk; What a gorgeous location! Prisma course by Océ. Second lesson not till after vacation. Twitter - July 5, 2010

Henk Eggink: Lunch on the terrace of Den Brandt Castle in Antwerp @[DeBaak]. Start of 2nd Open Space Conference. Good mix of Flemish & Dutch participants Twitter

Rutger Slump: In Noordwijk at the seaside, attendees in shorts and sand on the floor… @[DeBaak] has a great location :) Twitter

‘Most Western multinationals in China are not integrated well within the Chinese society and with the culture within which they operate. If these multinationals do not find ways to change this soon, there won´t be many multinationals left in China in about 20 years.’Ari van der Steenhoven, Eastwingate (ex-president DSM China, more than 20 years in China)

From the blog of The Baak Leap in China: In the SME meeting about Guanxi - the

key that opens doors in the Chinese

business community - Mark Ray and C.J.

Ng took us through the difference

between Guanxi and relationships.

Where relationships with family and

friends are less quick to apply quid pro

quo, that principle always applies to

Guanxi. In addition, it is perfectly possible

in Guanxi to arrange a favor based on

relationships that are several steps away

in the Guanxi network (e.g. the daughter

of a former classmate’s girlfriend asks for

a favor).

27

Adventurous learning

DRIEbERGEN The De Horst Estate in Driebergen is a campus where knowledge-intensive organizations find room to work. It is a place that welcomes leaders, entrepreneurs, and professionals who are seeking inspiration. The green landscape has an atmosphere that invites experimentation, encouraging visitors to explore and share knowledge and insights. Implementation of the plans for the new building were a major focus this year, resulting in a sustainable learning/working structure that offers an appealing environment and fantastic hotel rooms. A pre-opening took place in April; the project will be fully completed in 2011. An impression of how the building process has gone is provided throughout this annual report.

NOORDWIJK Our aim is to build our own beach pavilion in Noordwijk, intensifying the beach experience and helping us to achieve our ambition of doing as much as possible outdoors, within the limits of feasibility: experience-based learning on the beach, on the patio, and in the building on the seashore. The Noordwijk location underwent major renovations this year; further transformation is planned following the completion of the new building in Driebergen. Noordwijk focuses as much as possible on program implementation, while back-office activities will increasingly be concentrated in Driebergen. Some typical examples of activities at this location include our links with the Opera aan Zee events, the Painting Festival, and the week’s holiday that we provide for children with autism and their families, in cooperation with the Papageno Foundation.

SHANGHAI Mutual investments between China and the Netherlands are increasing. De baak is actively investing in its ties to China by creating a network, building relationships, and making connections between China and the Netherlands. The Learning Journeys also play a role, offered in the framework of The baak Leap program (previously The New Manager). These Learning Journeys can also be organized independently. De baak is working with two local partners in China: Human Insight and CbC. The Dutch Chinese Entrepreneurship Week initiated by De baak was held in May, attracting about 200 participants spread over six events. Related events were held in the Netherlands as well. De baak represents Dutch entrepreneurial culture in Shanghai and opens doors for Chinese investors in the Netherlands.

What do you want to create? Colin Benders, alias Kyteman, reached a peak in 2009 with his Hip Hop Orchestra, while already knowing when to stop. In his own free state of Kytopia, he is now looking deeper into the music, himself and the magic of friendship in cooperation.

How would you describe the way music is made in the Hip Hop Orchestra? ‘With 24 people, you have a lot of possibilities based purely on intuition and action/reaction, without having to write a single chord or note. It all develops in the moment itself.’

How do you create freedom in creation? ‘The Hip Hop Orchestra is not a democracy. The reason that there is freedom on all these fronts is because I decided that there should be freedom on these fronts. Other than that, it remains my thing. I always decide the course I take and people are always free to go along with it if they want to.’

How do you work together in Kytopia? ‘It is a kind of anarchy here. We work on the basis of spreading enthusiasm. Who joins in? When you have a great idea, everyone joins in. Everyone has both an ‘I’ and a ‘we’ position here. You do not build on personal credit but on making a beautiful ‘thing.’ As soon as collecting credit becomes a direct objective, you block a lot of things and you miss out on opportunities.’

Interview: Sacha Kluvers and Miranda Huiden, De Baak

Read more at debaak.nl in our digital magazine Leadership and Entrepreneurship

29

This Is Just To Say

I have eaten the plums that were in the icebox

and which you were probably savingfor breakfast

Forgive me they were delicious so sweet and so cold

William Carlos WilliamsUit: Even dit, J.M. Meulenhoff, Amsterdam, 2006

WINDOW-CLEANER SEES PAINTINGS

Cars, laughter, noises: everything’s shut outat seven up. All I can hear’s my sponge

and squeaky wheezing from the steel from whichI hang. Sometimes a cloud will speak to me

or I guess what a seagull has to say.The humans: busy, pale, mute, behind glass.

At eight up art. That girl inside, that laugh,who’s spied on her so much that she, immune

to compliments, thus looks into my face?When does that sparrow-hawk escape its frame?

I’m hanging like an ice-cold painting herethat no one notices, I toil and wipe,

unveil the view once more – remake monthafter month the unfaked clouds again.

Look. Now sunlight creeps into my frame.

Menno WigmanFrom: De wereld bij avond Prometheus/Poetry International, Amsterdam/Rotterdam, 2006Translation: 2007, John Irons

5. Achieving impressive resultsBaakOpen

SERvICE/PRODUCT baakOpen provided over forty different training courses in 2010, which each took place on one or more occasions. The turnover from the open programs rose by 5% in 2010. Successful programs were those on communication and leadership, including both time-honored ones and new programs. The longer, more expensive programs in the senior leadership segment had a hard time in 2010. On January 1, 2010, De baak business Operations was set up as a semi-independent unit, covering functional and managerial programs that focus on contextual expertise and understanding.

FOCUS baakOpen introduced more focus in 2010, linking inspiration to results-driven approaches. We worked to achieve a deeper understanding of the client and his/her underlying needs, and to make results more quantifiable. We monitor clients and are more pro-active in initiating and intensifying contact. baakOpen has noted client demands for different learning methods, which can increasingly be offered in any place, at any time. This shift will enrich and enhance the range of options offered by De baak; the first steps in that direction were taken in 2010.

MARKET 261 programs were carried out, 19 more than in 2009. viewed in terms of participant numbers, 200 more course participants attended baakOpen programs. Growth was seen primarily among men aged 30-34 and 35-39. The number of women stayed the same and remains at 40% of participants. baakOpen showed growth in all the major sectors. Other Services, Construction & Industry and Financial Services were the sectors that grew the most. 52% of the participants attended programs based on a positive experience by the individual in question or someone from his/her own network. Moreover, almost a quarter of course participants ended up coming to a baak program via internet (23%).

TEAM As of June 2010, valentijn Ouwens has handed over his responsibilities to Kris Rote. There were also a number of changes in the team, as a program director and a program assistant left. As a result, the team consisted of eleven people at the end of 2010. Freelance commercial capacity was called in to supplement the team, focusing mainly on following up on leads. Nearly 400 trainers and teachers work in programs for baakOpen, making it an important employer within De baak. Two students carried out their graduation projects at baakOpen.

Coaching leadership I had learned some tips and tricks in training sessions before, but I actually achieved double-loop learning in this training program. Practicing coaching skills also means that you yourself receive coaching from the other people in your group. It was an incredibly valuable experience for me! I not only gained a better sense of my own coaching style, I also became aware of a mechanism inside myself that was presenting an obstacle. I learned a lot!Daphne Katzin-Cohen

Communicate with Impact The best communication training program I’ve ever attended. Very confronting, but worth your while. It’s not always easy to become who you are... Ernst Ziere

Agenda

April 2010 10 Master Class on Facilitation, Antwerp 15 Master Class on Female Leadership by Karin Jironet, based on her book Female Leadership, Amsterdam 15 Invitational event: Marketing Lane on Green Marketing. 15 Speakers Lunch on ‘Young Talent’, The Hague

May 2010 8-15 Dutch Chinese Entrepreneurship Week, Shanghai 20 Speakers Lunch on ‘Doing Business with China’, The Hague 21 Master Class on Entrepreneurship by Harry Starren and Rald Visser, Antwerp 25 Master Class on Learning Journey India, Amsterdam 27 ‘Lead your life, live your Ambitions’, partnering with LOF magazine 29 Assembly in Rotterdam, Taskforce on

Education

31

Archieving impressive results

BaakMD

SERvICE/PRODUCT The baakMD business Unit provides intensive in-company programs in leadership, management and organizational development. The aims, ambitions and structure of MD programs are designed in close consultation with the client, facilitating convergence between work and learning. Co-creation ensures that tailored programs are fully customized to a client’s needs. These programs can be roughly sub-divided into two categories.

The first type of program, Talent Development, is aimed at large organizations that work with ‘succession planning’: grooming talented and promising individuals for the higher management roles that entail greater responsibility. There are various tracks within this ‘leadership pipeline’. It begins with the Young Professionals program, which focuses on ‘leading yourself and your team’. Following on from this, and still aimed at these ‘high-potential’ individuals, a middle-management program looks at ‘leading people and processes’. Finally, the ‘top talent’ within this high-potential group are served by a program for top management on the theme of ‘leading the business’. Each program offers its own unique opportunities to provide added value through personal, organizational and business development.

A second type of program provided by baakMD is designed for medium-sized companies. In order to be able to respond to new, strategically-oriented business demands, these companies have a need for leadership and organizational development training. baakMD is developing increasingly specific MD programs especially for this purpose. One example of a program of this type is the MD program developed in collaboration with the Connexxion public transport company.

The international MD programs include, for example, East Meets West, a program which has been provided to managers of the Indian Division Railway for a number of years, offered in collaboration with HEC, a French business school.

MARKET The top 5 clients of baakMD are all major financial service providers. The proportion of clients from the non-profit and governmental sectors is increasing steadily, as is the turnover in this market segment. A growing number of clients from the government and care sectors are choosing De baak.

TEAM The baakMD team consists of twelve people, under the leadership of Jules Koster, the business Unit Director. The program directors at baak MD perform a mix of tasks. In addition to acquiring contracts and conducting programs, the program directors also fulfill an important role in account management..

All rise for the story behind the numbers Risk mitigation and social accountability are increasingly important factors in all sectors, and the public sector is no exception. You set targets for results and performance and assess how well you’re doing. But that doesn’t mean that you have to adopt every aspect of the performance-driven logic that dominates the private sector. Many institutions come up with many different key performance indicators (KPIs) to show that they’re doing well. In many cases, the four most important KPIs are an accurate indication of 90% of the performances, while the last 10% are shown by a dashboard that monitors 100 tiny factors, making it impossible to see anything. If we start assessing government authorities based on performance indicators, we lose sight of the story behind those numbers - but in the public sector, even more so than in the private sector, the story behind the numbers is more important than the numbers themselves. I’ve noticed that some leaders in the government would prefer to focus more on the quality of the services they provide to society. Do you have the courage to micro-manage less, to let go of the illusion that you can gain control of ‘it’? Jules Koster, director of BaakMD

Agenda

June 2010 3 Marketing Lane ‘Connected to your clients’4 Master Class on the book ‘Uit het Harnas’ by P. Assink, Amsterdam (FOAM) 10 Speakers Lunch on ‘Political action’, The Hague 11 Meeting: ‘facilitator 2.0’, for Baak professionals and associates 15 Reflection Theater in Driebergen 22 Seminar on ‘Connectivity beyond the Hype’ by Menno Lanting 23 Baak Summer Celebration in Driebergen23 Mini-seminars: India, China, Singapore, Financial sector, Education 24 New Venture - Grande Finale in

Amsterdam

33

Archieving impressing results Characteristics of the approach Prompt action with immediate results: taking action now, immediate renewal, immediate change, immediate innovation.

BaakBlue

SERvICE/PRODUCT baakblue offers different perspectives. This involves enriching the strategy, providing new marketing ideas, ensuring innovation through the development of the individuals involved. The result: an improved ability to respond to a changing market. This means breaking free from the tyranny of the well-worn paths and exploring new directions. Improving your external orientation, and collaborating to create an enterprising culture. becoming your own ‘trend-watcher’, connecting within the market in a different way, connecting with clients and collaborating with others. Getting involved in co-innovation processes. Energy, inspiration and renewal.

New constructs: links between working and learning, between strategy, innovation, and human behavior, between clients, various stakeholders and organizations, between thinking and doing, between public sector and private sector.

baakblue views the process of strategy and innovation as an integrated process (rather than a serial one): strategy and innovation have an impact on the organization and the people that work within it. In our approach, ‘invention’ and implementation go hand in hand. Development is accompanied by different behaviors and different styles of leadership. After all, the success of strategy creation, entrepreneurship and innovation is determined by a process that exists within and between individuals. They are the driving force behind the whole process. It is not technology, expertise or information that is the deciding factor, but rather the persons responsible for the process, and their ability to achieve the most important strategic objectives. The process itself and the interaction between the individuals involved are representative of the essence of innovation and change. It is not just a matter of defining ambitions and long-term strategies and then being obliged to achieve them; it is actually a matter of discovering the opportunities that exist for the future while working together in the present, practicing the behavior relevant to the achievement of your objectives. Exemplary behavior is not just something you agree on beforehand, to be used exclusively in the implementation stage; rather, it forms a guiding principle throughout the process.

MARKET baakblue serves a wide variety of clients. We work with corporate organizations, SMEs/entrepreneurs in growth processes, and the government.

TEAM baakblue is currently working with a core team of four individuals, under the leadership of Marieke van der Giessen, collaborating with a group of committed freelancers.

Innovative work formats at various locations.

Client feedback about BaakBlue Delivers immediate results, empowerment, exciting, triggers new ideas by showing other perspectives, innovative approach, pioneering approach and results, initiates a movement within the organization, generates a sense of dynamism. The change/enthusiasm/passion are palpable. Devotes attention to both people and the business.

Entrepreneurs in growth processes In the past year, BaakBlue collaborated with a number of consortium partners to launch the ‘Noordvleugel Fast Forward’ program. This initiative aims to accelerate growth in high-potential companies in the professional services sector, e.g. banking, ICT, and consultancy. The project is an initiative of the Dutch province of Flevoland and is sponsored by the Ministry of Economic Affairs.

Growth Accelerator http://www.youtube.com/watch?v=a8baqE1nQH8

BaakBlue and Business Development Showcasing new earning models http://www.ted.com/talks/salman_khan_let_s_use_video_to_reinvent_education.html

35

Wende Snijders Uit: Nexus, 2010/Nummer 55, Hoop en vertroosting - De muzen spreken, p. 48: Inleiding 'Zin in vergeving' van Wende Snijders.

Zin in vergeving

Er zijn momenten waarop ik, daar in de buitenwereld, net als iedereen, zoek naar een teken van hoop en troost. Ik zoek daarbuiten een mal, waarin ik de naakte emotie, de naakte waarheid kan gieten, zodat ik die kan bekijken, eromheen kan lopen en ze kan verwerken. Een melodielijn in een lied, een regel in een boek of gedicht, een bewering kan die kapstok zijn en als het klopt, haal ik opgelucht adem. Het overkomt me ook andersom; ik word overvallen door een beeld, een woord, een geur die troost biedt waarvan ik niet eens wist dat ik die nodig had. Dat vind ik de ultieme troost: een troost die voorbijgaat aan het anekdotische, zijn armen naar je uitstrekt, wetend dat we altijd wel een beetje getroost moeten worden. Die toost vind ik in het gedicht van de Zuid-Afrikaanse Antjie Krog, 'Land van genade en verdriet'. Ik ken het al jaren.Een tijd heb ik het in mijn tas gehad als een konijnenpoot. Het bestaat uit tien delen en elke keer weer, op precies hetzelfde punt, raakt ze met haar woorden precies die plek in mijn middenrif waar het gaat trillen van 'ja, ja, ja!' Ja, zo zou ik ook wel iemand willen verzachten. Het heeft alles in zich: het kleine en het grote. Ik heb het al zo vaak gelezen en elke keer leest het anders. Sommige dagen gaat het over de strijd tussen twee geliefden, soms over familie en op sommige dagen gaat het over hoe mensen met landen, macht en verlossing omgaan.Het komt als een golf over je heen, dat gedicht, het masseert je hart zo dat je aan het einde zin hebt in vergeving. Dat je zin hebt om opnieuw te beginnen. Dat je ondanks alles gelooft dat het mogelijk is. Ik voel me getroost als ik niet voorgelogen word. Ik voel me getroost als het pijnlijke in stand wordt gehouden, niet verzwegen wordt, niet onder tapijt gemoffeld wordt. Ik voel me getroost als het pijnlijke, het onvermogen in het licht gezet wordt. Ik voel me getroost als dat dan weer met genuanceerde tederheid overgoten wordt: het is wat het is, zo is het, maar er is hoop, er is opnieuw beginnen, er bestaat hoop, hij bestaat. Ik wil daarin geloven, ik zoek in de wereld die verbinding, ik vind haar in het gedicht van Antjie Krog.

FEELING A DESIRE FOR FORGIvENESS

There are moments when I am looking, out there in the world outside, just like everyone else, looking for a sign of hope and comfort.I look for a template out there, a model in which I can pour the naked emotion, the naked truth, so I can look at it, walk around it and process it.A melody line in a song, a line in a book or poem, an assertion can be that hook to hang it on and when it’s ight, I breathe easier.It sometimes happens the other way; I am overcome by an image, a word, a scent that offers reassurance that I was not even aware of needing.That is the ultimate reassurance to me: a comfort that goes beyond the anecdotal, reaches out for you, in the knowledge that we always need to be comforted at least a little bit.I find that comfort in the poem by South African writer Antjie Krog, ‘Country of Grief and Grace’.I’ve known it for years.I had it with me in my bag for a while as a rabbit’s foot.It consists of ten parts and each and every time, at exactly the same point, she hits me with her words at exactly that spot in my gut where it resonates ‘yes, yes, yes!’.Yes, I’d like to ease someone like that sometime too.It has everything within its confines: the small and the great.I’ve read it so many times already and it reads differently every time.Some days it’s about the struggle between two lovers, sometimes about family, and on some days it’s about how people deal with countries, power and liberation.It breaks over you like a wave, that poem, it massages your heart in such a way that you want forgiveness at the end.That you feel a desire to start over.That you believe, despite it all, that it is possible.I feel comforted when I am not being lied to.I feel comforted when the painful things stay visible as they are, not suppressed, not swept under the carpet.I feel comforted when the painfulness, the powerlessness is put into the spotlight.I feel comforted when it is then engulfed again in subtle tenderness:it is what it is, this is the way it is, but there is hope, there is a new beginning, hope exists, it exists.I want to believe in that, I look for that connection in the world, I find it in the poem by Antjie Krog.

Wende SnijdersFrom: Nexus, 2010/Issue 55, ‘Hoop en vertroosting - De muzen spreken’, p. 48:Introduction to ‘Feeling a desire for forgiveness’ by Wende SnijdersTranslation: Joy Maul-Phillips

Antjie Krog Uit: Kleur komt nooit alleen, Podium, Amsterdam, 2009, p. 72. (vijfde druk, vertaald door Robert Dorsman)

LAND vAN GENADE EN vERDRIET (fragment)

9wat te doen met het oude dat zo lustig meestinkt in het nieuwe het oude virus bemant al flink de nieuwe kleppen

hoe herken je het oude met zijn racisme en slijm zijn onveranderlijke bezittelijke voornaamwoord wat is de verleden tijd van het woord haat wat is het symptoom van ontmenselijkt bloed van pijn die geen taal wilde worden van pijn die geen taal kón worden

wat moet je met het oude hoe word je jezelf tussen anderen hoe word je heel hoe word je vrijgemaakt in begrip hoe maak je goed hoe snijd je schoon hoe ver kan de tong overhellen naar tederheid

of de wang raken aan verzoening

een punt een lijn die zegt: van hier af aan van dit moment af gaat het anders klinken want al onze woorden liggen naast elkaar op tafel

bibberend van mensenkleur

nu kennen we elkaar elkaars hoofdhuid en elkaars geur elkaars bloed we kennen de diepste geluiden die

onze nieren maken in de nacht langzaam worden wij elkaar opnieuwnieuwen híér begint het

Archieving impressive results

BaakImpact

SERvICE/PRODUCT baakImpact projects are defined in terms of time, subject and participant group. In all our programs, however short, our aim is for clients to get to know De baak and to experience what we stand for. The content varies from a training course about the role and influence of a team of advisors, to providing a facilitator for annual plan discussions at a client‘s premises or at a team-building meeting. In order to allow the client to see the options available for short, tailor-made training courses, we provide workshops via www.debaakin1dag.nl.

MARKET The market for brief, well-organized, specifically designed training courses continued to be good in 2010. The financial results for 2010 reflect this fact. baakImpact has a wide variety of clients. In addition to the familiar large clients served by De baak, baakImpact gained a number of very small new clients. One of the exceptional projects we started in 2010 is our partnership with the Dutch Council for Refugees (VluchtelingenWerk Nederland), which was initiated by Navid Otaredian. The programs focused on increasing professionalism in the Dutch Council for Refugees and promoting diversity among its own ranks. These baak programs were done on a break-even basis.

TEAM baakImpact consists of Rolien van Dijk, Rutger Slump, Miracle Helder and Elke visser. We work with both internal and external coaches in carrying out the numerous - and very diverse - types of assignments handled by baakImpact.

At the Diversity Day, Margreet took the workshop on Investing in Mastery. ‘I came here without any preconceptions. I hope that I will be able to take with me the personal growth I achieve here and use it at the Dutch Council for Refugees. Maybe it will help me respond more effectively to the client’s needs.’

Remko_OpDrift Trained over 200 people in 4 workshops at De Baak today, with Rutger Slump. Really cool! Time to catch my breath now… Twitter - Sept. 10

RutgerSlump Good presentation training for just half a day. Learning through experience, vitality and sustainability. Power to the participants! #DeBaakTwitter - 5 Oct

Agenda

July 2010 1 and 2 Open Space meeting in Antwerp 7 Summer class on sales and account management, Noordwijk

Augustus 2010 25, 26 and 27 Learning Lane, Driebergen

September 2010 8 ‘Are we Europeans?’ Internationals Day in Amsterdam 14 Symposium on research priority program on Brain & Cognition at the University of Amsterdam 15 Lecture: ‘Always change a winning team’, Amsterdam 21 ABN AMRO seminar on Budget Day in The Hague 23 Essay/Lecture by Steven de Waal, chairman of Public SPACE Foundation in Driebergen23 10th Anniversary of Echte Welvaart(True Prosperity) 27 Vilnius Sharing Session, Driebergen 30 Dinner for Gold Members of the

BmS Building with Steel association in

Driebergen

37

39

Achieving impressive results

BaakChange

SERvICE/PRODUCT Our societal and political climate changes constantly. Economic turbulence, environmental threats and a rapidly ageing population affect how we work and how we live. baakChange offers organizations a unique way to develop innovative approaches to urgent issues and to explore alternative options. This method is not based on predefined modules and it certainly does not produce cookie-cutter answers. baakChanges works with an organization from the inside out, defining their essential question, figuring out the aspects that they want or need to change or influence in relation to change processes. The person who requested assistance is invited to work with a team on the project. These two half-day sessions are titled ‘Can changes still be made?’ and are offered free of charge by De baak.

Sacha Kluvers: ‘In one full day, they not only experience first-hand how we work, but also gain a clear understanding of what they want to change and why, and what it would take to make that happen. Then we sit down together and design a tailor-made change process within a set budget. It’s a very efficient approach.’ Annemarie de Jong: ‘And if a team concludes after one day that it’s not what they’re looking for, there are no strings attached. No cure, no pay. but up to now we’ve never had an applicant who didn’t want to continue.’

The baakChange programs are also a key source of innovations for baakMD and baakOpen.

bUSINESSES ARE SOMETIMES TRAPPED INSIDE THEIR OWN ORGANIZATIONAL STRUCTURE Once an organization has been structured in a certain way, it seems to be set in stone. People stop wondering why everyone keeps doing things the way they have always been done, and never ask if there might be a more effective approach. When nothing is open to suggestions in an organization and everything is taken for granted, we see stagnation, which leads to irreversible decline. De Jong: ‘You could say that baakChange offers essential psychological and social fitness for businesses. If a company invests in business fitness at set times, it not only cuts costs but will ultimately lead to major benefits. For example, the rate of employee illness would drop.’ The police force in the Dutch province of Drenthe was a significant new client in 2010.

TEAM baakChange consists of Annemarie de Jong and Sacha Kluvers.

‘I see change as jazz or improv; we know where we start and where we’re headed, but we have no idea exactly how we’re going to get there or where it will end. That’s what makes it so intensely powerful, because it makes it possible to respond to whatever happens, rather than being trapped in a long course of action that we came up with ages ago. Still, jazz and improv do have clear frameworks to ensure that we don’t lose sight of each other in the process. Working without a frame of reference is like sailing on a lake without a church steeple to use as a landmark; not many people have the courage to try that.’ Bas Haring

Agenda

October 2010 6 Master Class on Sales & Account Management7 Speakers Lunch on ‘Sustainability’, The Hague7 ‘Performance of teams’, Driebergen 12 Conference on ‘Surviving with strategic HR: PGGM, Raet and IZZ’. Health insurance company, Maarssen 13 Conference on ‘Trust in Government’ from VNG International, The Hague 13 Inspiration Day by David Whyte on ‘Conversational Leadership’, Driebergen 18 Kick-off of Sustainable Road Forward, Noordwijk 20 Conference on ‘Wijs Onderwijs’ [“Wisdom in Education”] in De Baak, Driebergen21 Master Class on ‘Hug the conflict’ by Aernoud Bourdrez and Chai Locher, Driebergen26 Knowledge Café on the book Making Ideas Happen by Scott Belsky, Driebergen 26 Theme evening on diversity with SKDD Childcare Foundation, Driebergen 28 Book presentation of ONBEGRENSD,Driebergen28 Seminar + Gala dinner for Swedish Chamber of Commerce, Noordwijk 30 EUMA Congress: ‘Meet powerful (business) people’

41

Achieving impressive results

BaakHospitality

SERvICE/PRODUCT baakHospitality aims to achieve an optimum balance between learning, working and meeting others in the right environment of a professional business operation. As a communicator and facilitator for internal and external clients, this business unit is all about convergence and connections. baakHospitality enhances its knowledge base by asking business relations and clients about what motivates them and listening closely to their responses. How do people want to learn? How have motivations changed over the past generations? How do people prefer to meet each other? And what works well in the learning context that De baak provides? building on its extensive knowledge, experience, and development, baakHospitality always actively works to improve its professional services in creating inspiring learning environments.

The sustainable food concept has continued to develop, emphasizing the importance of health, vitality, and sustainability in products and services, including organic and fair-trade considerations. We have also become more aware of our environment, the impact we have on it and the role we play within it. based on these factors, we are able to recommend combinations, daring to think outside the box and be distinctive. This approach has resulted in a unique baakHospitality concept.

MARKET baakHospitality serves both the internal and external market. Consideration is always given to the suitability of the external clients with respect to the learning context of a baak site. Our efforts in this third-party market have been intensified, since the results have declined compared to 2009. Thanks to the fantastic weather in the summer of 2010, baak Seaside achieved considerable popularity in the leisure market. by effectively combining knowledge and experience with the De baak programs, we were able to set up an amazing event on the De Horst Estate that is a shining example of collaborative design. Knowledge-intensive activities in general have decreased in size, and the number of guests at the sites has decreased as a result.

TEAM baakHospitality works with a team of 68 staff members, led by Guendaline Stinkens. As traditional roles and responsibilities blur, other work formats are being implemented that focus on sharing knowledge and experience. This enhanced focus helps all those involved to develop their individual talents and contribute to the innovative baakHospitality approach.

How do we help our guests stay fit and alert during their stay? ‘We come up with a fully customized program from breakfast through to dinner; in addition, we encourage people to have tea instead of coffee and provide access to healthy fruit juices all day long. Sweet and savory snacks are offered in the form of dried fruits, nuts and chocolate. Dried fruit has more nutritional content than fresh fruit, offering higher levels of complex sugars, as well as vitamins, minerals, fiber, and bioactive ingredients. Our nutritional program for breakfast and lunch primarily focuses on easily digested proteins.’ Jean-Paul Hassing, chef-de-cuisineBaak Noordwijk

Agenda

November 2010 8 Body Talks, Amsterdam 11 Sustainable “New World of Work”, The Hague 12 Baak social function with former staff members, Noordwijk 16 Seminar: Lijden wij aan het leven, of leiden we ons leven? [on leadership in our personal lives], Driebergen 18 Speakers Lunch on ‘Integrity’, The Hague18 Seminar on ‘Talent Works’, Laag Zuthem18 De Nacht van het Advies consultancy event, Rotterdam 18 Future of Marketing, Antwerp 19 Co-Creation in Practice, Noordwijk 29 Master Class on ‘Business model generation’, Amsterdam

30 Open dinner with Gerdi Verbeet, on

‘Leadership for Women’, Driebergen

43

Achieving impressive results

Baak subsidairies

Europees Instituut, institute for education in coaching and counseling SERvICE/PRODUCT The Europees Instituut offers post-graduate continuing professional education in coaching and counseling. The training exercises and teaching sessions generally take place in the weekends in the beautiful and inspiring setting of the De Horst Estate. New additions in 2010 included specializations in career counseling and team coaching for professionals. In 2010, the institute became an ‘authorized service provider’ for Flanders, belgium.

MARKET The students vary widely in terms of age, current job, background and sector of employment. The main common denominators were the desire for ‘personal growth in addition to professional development’ and the need for an in-depth training program. The Alumni Platform got off to a good start in 2010, offering several inspiring and networking activities each year.

TEAM The institute works with a team of eight staff members (4.3 FTE), led by Heleen Hordijk. The trainers and teachers are hired in externally.

Wet & Werkgever SERvICE/PRODUCT Wet & Werkgever was established as a collaborative association between De baak and the employers’ association AWvN. In 2010, it offers tailor-made courses on employment law, employment terms and conditions, and labor relations. This collaborative association ended as per January 1, 2011. The most important programs that De baak had contributed to the joint venture were incorporated into De baak in the labor relations and employment law cluster under De baak Operational Management, a sub-unit of baakOpen.

MARKET Clients came from the construction, industry and service sectors; the majority held a management position in the field of HR.

TEAM In 2010, Wet & Werkgever consisted of a team of two staff members, initially led by valéry Oude Groen and later led by Ludo Fassaert.

New Venture New venture is an independent foundation affiliated with De baak. Originally established by the Ministry of Economic Affairs and McKinsey & Company consultancy firm, New venture started out as a business plan competition to support innovative start-ups. New venture also offers seminars on feasibility, sustainability, corporate social responsibility (CSR), marketing, intellectual property, funding, and access to professional networks. 469 ideas were submitted in 2010; the three most innovative entrepreneurs chosen from among the participating start-ups each received a € 25,000 euro prize, presented to them by Joop Wijn.

‘The way you can help people solve their own problems, through things like active listening and asking the right questions, is fascinating to me.’ Marjon Adriaansen, in training as a coach/counselor

‘The long-term structure is important in these types of courses. The way I see it, you’re not here to learn by picking up a few tricks. You’re dealing with people, and that takes a great deal of care and professionalism. A multi-year course is appropriate to the professional and personal development that a coach or counselor should have!’ Jan Verbraak, in training as a coach/counselor

New Venture winners in 2010 Rick Scholte and Vincent Locht, from Sorama: cameras and visualization software for tracking down disruptive noises Eline van Beest, from NightBalance: she developed a sensor strap to help train people to maintain a healthy sleeping posture - as a remedy for snoring, sleep apnea, and neck and back pain Nicole Snoeker from 2style4you, an online application that helps women choose clothing that flatters their figure

Agenda

December 2010 2 Master Class on ‘New Banking’, Amsterdam2 Knowledge Café: ‘Your Brain at Work’, Driebergen 9 New working formats, Co-creation, Noordwijk 9 Speakers Lunch on ‘Integrity’, The Hague9 Master’s in healthcare management in one day, Rotterdam 10 Sefa Conference on ‘Trust, in the financial sector’, Amsterdam 15 Growth Experience, Driebergen

45

RObIN HOOD

Hij schiep vliegers uit blikjes, tronen uit bestek, ving het midden van de aarde in een wijnfles, liet lava zingen, at de nacht voor een verjaardag de traktaties op omdat er niets in huis was dan vierentwintig gesuikerlijmde dropsleutels. Hij was Robin Hood, prins Leeuwenhart, maakte storm van stiltes, land van vloed. Hij tekende cirkels die wij moesten begrijpen, kraste een wiskundeboek kapot. vuurspuger, duiventemmer, driftkikker. Schoof ons in de wereld van gratis snoep onder de toonbank van de bijenkorf. Droptrofeeën in lagen stof en gruis. Hij had een paard, een Kever, een Nissan, een Mercedes, nu fietst hij naar zijn werk, zijn oude kern moet aangejaagd.

De man die belt over laptops, schroeven, balken, word for mac, een nieuwe boor, wist niet wat hij moest zeggen toen een parkeerwacht hem laatst onterecht bekeurde en lachte om zijn warrig onrechtvaardigheidsverhaal. Hij hief een vuist. Halfopen. En klein.

Marjolijn van Heemstra Uit: Als Mozes had doorgevraagd, Thomas Rap, Amsterdam, 2010

RObIN HOOD

He created kites from tin cans, thrones from silverware, captured the centre of the earth in a wine bottle, let lava sing, ate the school treats the night before a birthday because there was nothing else in the house except for twenty-four sugar-pasted key-shaped pieces of licorice. He was Robin Hood, prince Lion-heart, drawing storm from silences, land from flood tide.He drew circles that we were supposed to understand, scribbling a mathema-tics textbook to pieces. Spitfire, dove-tamer, hothead. Slid us into the world of free candy under the counter of the bijenkorf.Licorice trophies in layers of dust and grit. He had a horse, a vW bug, a Nis-san, a Mercedes, and now he cycles to work; his old core needs a kick start to keep ticking.

The man who calls about laptops, screws, beams, word for mac, a new drill, didn’t know what to say when a traffic cop gave him a ticket he didn’t deserve and laughed at his jumbled tale of injustice. He raised a fist. Half-open. And small.

Marjolijn van HeemstraFrom: Als Mozes had doorgevraagd, Thomas Rap, Amsterdam, 2010Translation: Joy Maul-Phillips.

Key figures: financial resultsConsolidated Balance Sheet 2010All amounts are in euros 2010 2009Non current assetsIntangible assets 1,474,000 1,147,000 Tangible assets 26,206,000 20,365,000

Current assets Inventory 41,000 39,000Debts 2,382,000 1,897,000 Accounts receivable 792,000 1,018,000 Cash 3,950,000 7,404,000

Total assets 34.845.000 31.870.000

Equity 15.428.000 12.942.000 Provisions 1.629.000 1.115.000

Debts

Long-term liabilities 9,600,000 9,914,000 Current liabilities 8,188,000 7,899,000

Total liabilities 34.845.000 31.870.000

Consolidated Income Statement 2010 All amounts are in euros 2010 2009

Total sales - gross 18,831,000 19,387,000 Other income 579,000 236,000 Personnel expenses 13,106,000 14,048,000 Depreciation costs 1,953,000 1,875,000 Other operating expenses 3,574,000 3,794,000 Total operating expenses 18,633,000 19,717,000

Operating result 777.000 -94.000 Financial income and expenditure 294.000 407.000

Result before tax 484.000 -501.000

Taxation 37.000 4.000

Net result 520.000 -497.000

.

Independent auditor’s report

We have audited the accompanying financial statements for 2010, summarized on pages 47 through 49 of this report, which comprise the summary consolidated balance sheet as at December 31, 2010 and the summary consolidated profit and loss account for 2010, and state that they have been correctly derived from the audited 2010 financial statements of Stichting de Baak, Management Centrum VNO-NCW in Noordwijk. We have issued an unqualified auditor’s declaration approving the financial statements on April 13, 2011. These financial statements and this summary thereof do not reflect any events that took place after our auditor’s declaration was issued on April 13, 2011. The summary financial statements do not include all the explanatory notes required on the basis of Section 2.9 of the Dutch Civil Code. A review of the consolidated annual accounts cannot therefore replace a full reading of the audited annual accounts of Stichting de Baak, Management Centrum VNO-NCW.

RESPONSIBILITY OF THE BOARD The Supervisory Board /Executive Board

of the foundation is responsible for the

preparation of a summary of the audited

financial statements in accordance with

the principles used in the 2010 financial

statements of Stichting de Baak,

Management Centrum VNO-NCW.

47

Key figures: financial results

Cash flow statement

2010 2009

Cash as at January 1 7,404,000 8,254,000

Cash flow consisting of:

Operational activities 2,016,000 798,000

Investment activities 5,156,000- 1,334,000-

Funding activities 314,000- 314,000-

Cash as at December 1 3.950.000 7.404.000

Performance indicators 2010 2009

Solvency 44% 40%

ROI 2,3% -0,3%

Liquid ratio 48% 94%

Current ratio 88% 131%

.

Independent auditor’s report - continued

RESPONSIBILITY OF THE AUDITOR

Our responsibility is to express an opinion on the summary financial statements based on our audit, conducted in accordance with Dutch law, including the Standard 810 of the Dutch Standards on Auditing, ‘Engagements to report on summary financial statements’.

OPINIONWe believe that the summary financial statements are consistent with the audited financial statements of Stichting de Baak, Management Centrum VNO-NCW for the year ended on 31 December 2010 in all aspects that are of material significance, and are in accordance with the principles used in the 2010 financial statements of Stichting de Baak, Management Centrum VNO-NCW.

The Hague, June 15, 2011 PricewaterhouseCoopers Accountants N.V.W.F. Ingwersen RA

49

ERMEE DEALEN

En juist als ik denk: nu is het voorbij, over, het gaat wel weer,ik ben verder en klaar dan bam, tadaaah: terug.Je doet het er niet om, weet ik, maar ik wel. Uit elke korrel verledenbak ik weer een nieuwe taart. Steeds dezelfde smaak. Zonder honger kauw ik en niets verteert. Of half, na heel lang gisten. Dan bel je op, komt alles er weer uit en ligt het voor me op schoot. vlekken, doekjes, alles in de lavamat en ik onder de douche. Encore.

Nee, we houden elkaar lekker bezig,ik en ik.

Vrouwkje Tuinman Uit: vitrine, Uitgeverij Nijgh en van Ditmar, Amsterdam, 2004

DEALING WITH IT

And just when I think: now it’sdone, over, I’m doing fine again,I’ve moved on and donethen bam, tadaaaa: back.You don’t do it for that, I know,but I do. From every grain of past,I bake a new cake again.The same taste every time.Without appetite, I chewand digest nothing. Or halfway,after long, long fermentation.Then you call, everything comesout again and lies there in front of meon my lap. Spots, cloths,everything in the washer and meunder the shower. Encore.

No, we keep ourselves nice and busy,I and I.

Vrouwkje TuinmanFrom: vitrine, Uitgeverij Nijgh & van Ditmar, Amsterdam, 2004.Translation: Joy Maul-Phillips.

De Baak: staff De baak is a multi-faceted and versatile organization, a club of strong-willed individuals with a wide variety of backgrounds, training and experiences. Our contribution to society, sustainable enterprise, our culture of collaboration, identity and the space we provide for personal development and professional growth all form part of our jazzy culture. Our staff are given as much responsibility for their own work as possible, and enjoy a considerable degree of freedom to shape how they work. The De baak values are the foundation for how work is structured and how we interact with each other.

STAFF MEMbERS249 employees, of which 69 men/180 women 8 apprentices (7 men/1 woman) and 21 interns (10 men/11 women) 160 part-timers and 89 full-timers 186 with permanent contracts and 63 with temporary contracts

STAFF ARRIvALS AND DEPARTURES 77 staff members joined (including 45 interns/8 apprentices); 83 staff members left (including 36 interns/8 apprentices).

THE NEW WORLD OF WORK The ‘New World of Work’ system is intended to enable all staff members to work without being dependent on set times or specific platforms. The aim is to realize an expansion in the accessibility of De baak and a better work-life balance among its staff.

Values

CONNECTIONRESPONSIBILITY ACCOUNTABILITY FREEDOM TRUST

The New World of Work It’s already been almost two years since the first time I considered the concept. It immediately raises the question: what’s so ‘new’ about it? It’s been done for centuries… the merchant traveling with a caravan was certainly one of the earliest examples. It also begs the question of whether a separation between time for work and time for relaxation even existed centuries ago.

Program Organization ran pilot projects last year on the theme of The New World of Work. Program Organization is a logistical support department. Lots of arranging, telephone calls and client contact. Then we come to the next question: why do we actually want this to happen? Tangible, quantifiable goals are to reduce absence due to illness, and to achieve a better work-life balance; also, as a socially responsible enterprise, we would like to contribute to the environment by driving less.Hyke Zoon

51

De Baak: Staff

vITALITY 183 colleagues (73.5%) have not been absent from work due to illness. Our employees have been in good health and present at work for 95.7% of the time. Maternity leave in 2010 was 2.43%. Absence due to illness at De baak: 4.3%. Absence rate: 1.14%. In the business Units: 4.7% (excl.) In Community Services: 4.3% (excl.) In Hospitality: 6.26% (excl.)

In total, staff called in sick on 343 occasions and announced recovery on 336. 84.4% short-term absence (maximum of 7 days) 10.48% medium-term absence (up to six weeks) 6.26% long-term absence (more than six weeks)

DIvERSITY Investing in internationalization and increasing diversity among our staff was largely on hold in 2010 due to the economic downturn. However, even from this ‘stand-by status’, De baak continued to work on creating new openings. In future expansions, international orientation (such as multilingual skills and/or international roots) will take priority. Due to the current gender ratio at De baak, an increase in male colleagues would be preferred in order to facilitate diverse teams and support De baak as a whole. Women are fully represented in senior and upper management. In view of the fact that diversity and gender equality continue to be a natural focus, we took part in the ‘Talent naar de Top’ charter again in 2010.

Apprenticeship lunches In 2010, we started organizing lunch events for apprentices and interns. This tradition will be continued in 2011, in line with our growing awareness that De Baak can make a valuable contribution to strengthening relationships between the educational institutions and the business community. These exchanges between different stakeholders involved in apprenticeships and internships take place in a broader context – from secondary vocational education through to university: how do businesses, schools/institutes, and students/pupils find each other?

Practical training company In June, De Baak signed a letter of intent expressing its plan to work with the ROC Leiden regional training centre to set up a practical training company at De Baak. To facilitate that aim, De Baak is creating a practical training environment in BaakHospitality. Students will be trained to combine personal leadership and in-depth expertise.

Key diversity indicatorsWomen at De Baak: 79% There are a total of 20 people in total in senior and upper management at De Baak, 13 of whom are women: 65%

International There are 26 people (10.5%) working at De Baak who are not exclusively from a Dutch background.

53

De Baak: Staff

SUSTAINAbILITY 2010 saw a deliberate focus on sustainability and the various projects initiated in this context. For example, we encourage staff members to travel to De baak by bicycle (borrow an electric bicycle for a month) and a system has been set up to allow colleagues to invest and exchange their time independently, making it possible to develop socially relevant projects and activities.

YOUNG PEOPLE Collaboration with young people has taken off in the form of the relationships we establish with schools (apprenticeship lunches) and the increased number of apprentices and interns. The number of apprentices and interns at baakHospitality increased from 47 in 2009 to 65 in 2010. This 28% increase is due to the desire and intention to actively pursue collaboration with new generations, preferably with a bi-cultural background.

SOCIAL MEDIA by strengthening our network organization and tailoring our structure more specifically to facilitate that process, we have noted an increasing focus on social media and the role it plays in finding new colleagues.

OPERATIONAL EXCELLENCE Over the past year, De baak focused on developing our operational excellence to ensure that we maximize effective and efficient utilization of all our operational competences, resources and capacities. Digitization is key in this context. Tasks such as performance management, support for staff members on sick leave, and diversity recruitment are increasingly shifting towards line management and the professionals. Self-service is the watchword here. Since 2010, staff members receive their pay slip in a digital format and can access all relevant data anytime and anywhere.

PROFESSIONALIZATION baak professionals took part in a process that combines learning and working in such a way that professional development benefits the project and the client. This program not only aims to improve quality, but also enhances innovation in the range of services we offer. Examples include: working with emergent space, facilitating a nature week in Switzerland, program design, presencing, and facilitation.

Moving through nature I led a knowledge café on the brain at De Baak this week. From the parking lot in Driebergen, I walked through the snow-covered park to the entrance. The ducks in the pond, just as surprised by the cold as we were, sat huddled close together. My breath puffed out in clouds of steam. Our organization is quite proud of our beautiful learning sites in Noordwijk, Driebergen, and Antwerp, offering beach, forest and park environments. Lots of nature and lots of room to move. Why does that matter?

Since the start of our evolution, we have always been in motion - almost constant motion. Men probably traveled 10-20 kilometers a day, women about half that. Our brains developed while we trained our bodies, because the roads we traveled were not smooth and paved. Even today, the best predictor for successful ageing is the extent to which a person has led a mobile, active life. It doesn’t even take much movement. Just going for a walk a few times a week already has a positive influence. Getting 30 minutes of intense exercise two to three times a week is even better. The risk of senility is cut in half, while the risk of developing Alzheimer’s is slashed by over 60% (!).

Various studies also show that people who have a natural view to look at are generally in a better mood, can concentrate better, and are able to cope more effectively with challenges than people who are surrounded by concrete and other people. Nature offers more rest and more room.

Tired? Don’t have a cup of coffee or a snack to wake yourself up. Go outside; go look for the trees, grass, birds, oxygen. The ART of nature.

Bianca Stokman www.breinfeit.com

55

SHAPING OUR FUTURE

International MEETING PROGRAMISM University of Management and Economics Vilnius / Lithuaniade Baak, associated with VNO-NCW / The Netherlands22 – 25 augustus 2010

Baak Mensen

59

ADRIAAN DE MAN Pionier (´diesel´) die houdt van experimenten en voortdurend op zoek is naar nieuwe ervaringen, kennis en verbindingen. Hart en Hoofd-verbinder, politicoloog/ bestuurskundige met specialisatie organisatiekunde/sociaal wetenschappelijke informatica. Heeft programma’s opgezet voor groeiondernemers in verschillende groeifasen (Fast Growth, Emerging Growth); binnen de Groeiversneller trainer en coach voor ondernemers. Oprichter van Stichting bewegende beelden, www.bewegende-beelden.nl, coauteur van Bewegende Beelden – met hart en hoofd de wereld verbinden (2008) en organisator van het gelijknamige jaarlijkse festival.

BAAK ADVIES & INFORMATIEEén team, twaalf mensen en twee stagiaires. Vier smaken advies en informatie voor klanten: opleidingsadvies, vakliteratuur, matching van coaching, webaanpassingen en -rapportage. Extern en intern. Bewezen professionaliteit en enorme betrokkenheid bij de Baak en bij elkaar. Talentvol van dtp en fotografie tot chocola, schilderen en coaching. Ontwikkelingsgericht, zowel voor zichzelf als richting klanten.

ALEX VAN ’T HOOFT Ondernemer en doener, brengt zaken tot stand en geeft nooit op. Acteert op de v van vertrouwen, in de zin dat het vertrouwen hem wordt gegund. Projectdirecteur, verantwoordelijk voor het beheer van de leerlocaties, met focus op Planet (o.a. milieuzorg) en Profit. Gastheer/hotelier in hart en nieren, met de Hogere Hotelschool Den Haag als achtergrond. In het werk verder ontwikkeld op het gebied van projectmanagement, projectleiderschap en bouwkunde. Werk en een jong gezin lopen in elkaar over: leert steeds vaker en meer van zijn kinderen.

ALY ALDERS Manager in-company. Eerste aanspreekpunt voor klanten en (nieuwe) opdrachtgevers bij vragen naar maatwerkprogramma’s. Doet dit met aandacht en zorg waarbij kwaliteit en ‘doen wat we beloven’ hoog in het vaandel staan. Is actief in accountmanagement en het zoeken naar nieuwe mogelijkheden en overeenkomsten. Is verantwoordelijk voor de dagelijkse gang van zaken van de Incompanydesk. Een soort spin in het web eigenlijk.

AN KRAMER Co-creator met stevige psychotherapeutische achtergrond. Heeft allergie voor ‘psychologiseren’; reageert dan met ‘nou en’ of ‘o ja?’ verbinder van mens en werk, collega’s, ideeën. Schrijft over situationeel leren: hoe brengen we de baak naar de context van de klant, wat zijn leervolle situaties, aangenaam ontregelen. Geïnspireerd door de weg van de kunstenaar: bezielde actie. Uitgangspunt: het kan wel.

ANJA DE BOER Sociaal psychologe, aangevuld met een professionele acteeropleiding: kijkt als actrice en ontrafelt als psycholoog. Draagt bij aan de persoonlijke impact van leiders. begeleidt hen in individuele coaching en gezamenlijke leertrajecten. verbindingsvrouw: verbindt deelnemers aan topmannen en -vrouwen, groepen aan elkaar, individuen met hun kracht. Heeft als ambitie de doorstroom van vrouwen naar leidinggevende posities te bevorderen. Speciaal aandachtsgebied is werkende ouders te ondersteunen in het vervlechten van werk- en thuisambities. Projectleider van het evenement Lead your Life, Live your Ambitions.

Baak Staff

59

Adriaan de Man A pioneer (‘diesel’) who enjoys taking an experimental approach and is always seeking new experiences, knowledge and relationships. A Connector, seeking to link ‘Head and Heart’, he is a political scientist/public administrator specializing in management science/computer applications in social science. Has set up programs for growth entrepreneurs in different stages of growth (Fast Growth, Emerging Growth); works within the Growth Accelerator project as a trainer and coach for entrepreneurs. Also founded the Stichting bewegende beelden [Moving Pictures Foundation], www.bewegende-beelden.nl, co-wrote a book and organizes the annual festival of the same name.

Alex van ‘t Hooft Entrepreneur and ‘go-getter’, gets things done and never gives up. Acts from the principle of T for Trust, in the sense that others place their trust in him. As project director, is responsible for the management of learning sites, focusing on Planet (such as environmental protection) and Profit. Hosting and running hotels is in his blood, having himself been trained at the Hogere Hotelschool in The Hague. At work, he has developed his skills further in the field of project management, project leadership and architecture. Working life and family (with young children) overlap one another; is learning more, and more often, from spending time with his children.

Aly Alders In-company manager. First point of contact for clients and (new) commissioning organizations that have questions about tailor-made programs. Handles interaction carefully and conscientiously, keeping quality and promise fulfillment a high priority. Active in account management and the search for new opportunities and correspondences. Responsible for day-to-day operations of the In-company Desk. Essentially the spider in the web.

BAAK ADVICE & INFORMATIONOne team, twelve team members, two apprentices. Four types of advice and information for clients: training recommendations, professional literature, matching coach/coachee and web adaptations and reports. Within De Baak and at clients’ locations. With proven professionalism and enormous commitment to de Baak and to one another. Providing talented expertise in everything from DTP and photography to chocolate, painting and coaching. Development is our objective, both for its own sake and for the benefit of our clients.

An Kramer Co-creator with a solid background in psychotherapy. Allergic to ‘psychologization’; tends to respond to such attempts with ‘so what?’ or ‘oh really?’. A connector of people and work, colleagues, ideas. Writes about situational learning: how do we bring De baak to the client’s context, what situations facilitate learning, pleasant disruptions in routine. Inspired by the path of the artist: passionate action. Motto: it ispossible.

Anja de Boer Occupational psychologist, supplemented with professional training in acting: sees things as an actress and thinks like a psychologist. Helps leaders make a personal impact, guiding them in individual coaching sessions and joint learning processes. A Connector par excellence: connects participants with high-achieving men and women, group members with one another, and individuals with their own inner strength. Her ambition: to stimulate the promotion of women into management positions. Special focus on supporting working families by inspiring parents in intertwining ambitions for work and private life. Project leader of the event Lead your Life, Live your Ambitions.

Baak Mensen

60

ANJE VAN DER HEIDE Coach, intervisor en ontwikkelaar van leer- en ontwikkelingsprocessen van individuen en teams. Eenvoud, warmte, spraakzaam, consciëntieus, verantwoordelijk. Ze is gefascineerd door samenwerkingsprocessen, door het spanningsveld tussen de wens uniek te zijn en de wens zich verbonden te voelen met anderen. Ze houdt zich het liefst bezig met heldere relaties en hoe dat vorm te geven in een organisatie met al z’n ‘gedoe’. Ze studeerde sociaal cultureel werk en psychosynthese. Ze is bestuurslid van een theaterorganisatie, betrokken op de plaats van geloven in de multireligieuze samenleving en ze speelt klarinet. De onzekerheid over waarom de cliënt/deelnemers en ik eigenlijk bij elkaar zijn, is waarom we bij elkaar zijn. (James Hillman)

FACILITY Betrokken bij onderhoud en shared services, met een drive voor de Duurzame Baak. Specialisaties op het gebied van schilderwerk, fietsenmaken en zelfs bergbeklimmen. Prachtige uitdaging op dit moment is de realisatie van de duurzame nieuwbouw op Landgoed de Horst Driebergen, momenteel volop in gang.

ANKE SOMMELING Afgestudeerd aan de TU Delft als industrieel ontwerper/innovatiemanager. Zet haar creativiteit nu in voor de ontwikkeling van programma's, unieke vormen van marketing, talentontwikkeling en coaching. Luistert, óók naar de 'voice of our customer'. Neemt je graag mee naar buiten, de duinen en het bos in, om samen dingen te zien die nog niet eerder gezien werden. Ontwapener: als de soms weerbarstige situatie vraagt om verzachting en openheid, brengt zij die. Haar weblog: www.levenswerk.blogspot.com.

ANNELIES HOOGCARSPEL Special projects manager. Opgeleid in vertaalwetenschap, Library and Information Studies (Master’s, v.S.) en Coaching & Counseling. Tegenwoordig vertaler van strategie naar beleid en implementatie. Heldere waarneming, heldere taal. verbinder van mensen aan zichzelf, met elkaar, aan projecten. Zorgvuldig en respectvol. Gefascineerd door organisaties en de betrokkenheid van mensen, ook bij veranderingen. Een van de tachtig ‘toezichthouders’ bij vereniging Natuurmonumenten.

ANITA BONS vormgever van het banquetingteam en dus het logistieke deel van de leeromgeving. Authentiek en efficiënt. Persoonlijke service, leren en ontmoeten hoog in het vaandel. Geniet na jaren nog steeds iedere dag van het Landgoed. Geïnspireerd door stoelmassages en spirituele activiteiten. Ontspant op de schaats of de skeeler.

ANOUK AL Cultureel antropologe/niet-westers sociologe. begeleidt leerprocessen, zowel in groepen als bij individuele coaching, ontwerpt trainingen. Zeer ervaren als accountmanager voor een grote klant. Werkt vanuit liefde en schuwt de liefdevolle confrontatie niet. Faciliteert bij het (leren) luisteren naar je hart. Is zichzelf.

Baak Staff

60

Anje van der Heide Coach, intervisor and developer of learning and development processes for individuals and teams. Embracing simplicity and warmth, she is talkative, conscientious, responsible. She is fascinated by collaboration processes, the tension between the desire to be unique and the desire to feel connected to others. She prefers to focus on clear relationships and how to shape them in an organization and all the ‘hassle’ that involves. Studied social work and psychosynthesis. board member of a theatre group, interested in the role of belief in a multi-faith society, plays the clarinet. The uncertainty about why the client/participants and I are here together, is the reason why we are here together. (James Hillman)

FACILITYInvolved in maintenance and shared services, inspired by the establishment of a Sustainable Baak. Staff members specialize in painting, bicycle repair and even mountain climbing. A brilliant current challenge is the completion of the sustainable new building on the De Horst Estate in Driebergen, which is currently in full swing.

Anke Sommeling Graduated from Delft University of Technology as an industrial designer / innovation manager. Currently focusing her creativity on developing programs, unique forms of marketing, talent development and coaching. A listener, also listening to the ‘voice of our client’. Enjoys taking you outdoors for a walk on the dunes and through the woods to show you things that had not been seen before. A ‘disarmer’: if the sometimes unmanageable situation requires mediation and openness, she’s the one who can do it. Her blog: www.levenswerk.blogspot.com.

Annelies Hoogcarpsel Special projects manager. Trained in Translation Studies, Library and Information Studies (Master’s, USA) and Coaching & Counseling. Current work involves translating strategy into policy and implementation. Clear perception and clear language. Connects individuals to themselves, to one another and to projects. Meticulous and respectful. Fascinated by organizations and the commitment of individuals, also in change processes. One of eighty ‘supervisors’ in the vereniging Natuurmonumenten, a landscape and nature protection organization in the Netherlands.

Anita Bons Designer of the banqueting team and therefore the logistics element of the learning environment. Authentic and efficient. Personal service, learning and meeting people are of paramount importance. Enjoys every day spent at the Estate, even after many years. Inspiration: chair massages and spiritual activities. Relaxes by skating or roller-blading.

Anouk Al Cultural anthropologist/sociologist (non-western societies). Supervises learning processes, both in groups and in individual coaching sessions; also designs training courses. Highly experienced as an account manager for a major client. Works from a basis of loving care, and does not avoid the caring confrontation. Helps others to (learn to) listen to their hearts. Is true to herself.

Baak Mensen

61

ARTHUR VAN DER POEL Restaurantmanager, organisator en verbinder. Passie: wijnen, koken, trends en culinaire noviteiten. Geeft daarmee het food & beverage-concept in Driebergen zijn eigen karakter. Familieman die gezelligheid en samenzijn belangrijk vindt; houdt van reizen met cultuur, natuur en ontspanning.

FINANCIËNTeam staat en zorgt voor continuïteit, betrouwbaarheid, gedegenheid en is een ankerpunt. Hoge klantgerichtheid zowel extern als intern. Is gericht om het eenvoudig te houden zonder regelgeving uit het oog te verliezen. Druk en ontspanning zijn volop aanwezig. Een gemengd team in vrouw, man en leeftijd. Daarnaast is het de sportiefste afdeling.

BIANCA STOKMAN Opgeleid in psychologie, personeelwetenschappen en zang (Conservatorium). Staat regelmatig op het podium. Haar lied heeft effect wanneer zij erin gelooft, erop vertrouwt en het publiek de ruimte kan geven er vrijwillig bij aan te sluiten. Dit komt terug in trainingen op het gebied van presenteren, invloed, communicatie en leidinggeven aan jezelf. Niet: je aanpassen aan de ander. Wel: dicht bij je eigen kracht blijven, en met die kracht de ander benaderen. Loskomen van automatische denk- en gedragspatronen, deze kennen en er bewuster keuzes in maken. Weblog: www.breinfeit.com.

BRENDA SLAGTER Coach en trainer, met specifieke aandacht voor effectieve communicatie. Enthousiast en betrokken. Mediator: ruimte voor de ander in contact met jezelf; luisteren. Projectleider: resultaatgericht met aandacht voor het proces. Accountmanager, met passie voor de branche zakelijke dienstverlening: aandacht voor de klant. Denkt graag mee in organisatievraagstukken en optimalisatie van processen. verbindt graag Onderwijskunde met management development, specifiek jong talenten. Zet daarbij haar eigen ervaring als leidinggevende (en medewerker) in.

CAROLIEN KOOPS Geeft leiding aan de Programma-organisatie in Noordwijk. Spil van de afdeling, spil in haar gezin. Motivator en aanjager. Mantelzorger voor haar ouders.

CAROLINE VAN DER LINDEN Kijkt als programmamaker en businesscoach met een dubbele bril (bedrijfskundig & pedagogisch) naar professionele, organisatorische en ondernemende kansen bij onze klanten. Ziet, ontwerpt en faciliteert de gewenste beweging, op het gebied van ondernemerschap, innovatie en creativiteit. bruggenmaker tussen ondernemerschap en kunst (zelf actief beeldhouwer). Studie aan Insead. Schrijft over esthetische intelligentie, waar filosofie, kunst en bedrijfskunde samenkomen.

CAROLINE DE RUIJTER bedrijfseconoom van huis uit. Geeft leiding aan het team baak Advies & Informatie en heeft als Hoofd Marketing altijd ‘buiten’ in haar achterhoofd. Uit haar team krijgt ze terug dat ze prikkelt, betrokken is en oog heeft voor ieders talenten. Een uitspringend project dat zij leidt is Route-66. Met Route-66 wordt het thema ‘leiderschap en ondernemerschap’ verkend door in gesprek te gaan met leiders en ondernemers zelf.

Baak Staff

61

Arthur van der Poel Restaurant manager, organizer and connector. Passions: wines, cooking, trends and culinary innovations; can accordingly give the food & beverage concept in Driebergen a unique character. A family man who values sociability and togetherness; enjoys travel that includes culture, nature and relaxation. beekeeper.

Bianca Stokman Trained in psychology, human resource management and professional singing (Conservatory). Makes regular appearances on stage. Her songs have an effect when she believes in them, has confidence in them and is able to give her audience the freedom to voluntarily join in. This is reflected in her training courses on making presentations, having influence, communicating and leading one’s self. Not: ‘changing yourself to suit others’, but: ‘staying in tune with your own inner strength and using that strength to ap-proach others’. Freeing yourself from automatic thought and be-havioral processes; recognizing these processes and making more conscious choices. www.breinfeit.com.

FINANCE The team stands for and ensures

continuity, reliability, solid quality and

acts as an anchor. Strong client focus,

both external and internal. Geared

towards keeping it simple without

losing sight of regulatory frameworks.

Pressure and relaxation present in full

measure. Mixed team in gender and

age distribution. Finance is the most

active department in sports.

Brenda Slagter Coach and trainer, with a specific focus on communication with impact. Enthusiastic and engaged. Mediator: create room for the other in contact with yourself; listen. Project leader: results-oriented with a focus on the process. Account management with a passion for business services: client-oriented. Enjoys brainstorming on organizational issues and process optimization. Loves linking education science to management development, especially for talented young professionals, and utilizing her own experience as a manager (and staff member) to facilitate that connection.

Carolien Koops Directs the program organization in Noordwijk. Key figure in the department, key figure within her family. A motivator and a source of inspiration. Provider of home-based care for her parents.

Caroline van der Linden As program director and business coach, takes a dual-perspective approach (managerial and peda-gogical) towards professional, organizational and entrepreneurial opportunities with clients. She sees, devises and facilitates the type of changes that are required in the field of entrepreneurship, innovation and creativity. A ‘bridge-builder’ between entrepreneurship and art (is active as a sculptress herself). INSEAD alumna. Writes about aesthetic intelligence, where philosophy, art and business admini-stration converge.

Caroline de Ruiter business economist by training. Leads the baak Advice & Information team and always keeps the ‘outside world’ in mind as Head of Marketing. Feedback from her team indicates that she is stimulating, dedicated, and aware of each person’s own talents. Noteworthy project led by her: Route-66, exploring the theme of ‘leadership and entrepreneurship’ by engaging in dialogue with leaders and entrepreneurs.

Baak Staff

62

Cecile Heerink Talent manager at De baak, who originally studied Dutch language and literature. A language purist to this day, with a background in various managerial frameworks, HR and consultancy. Acts as a binding factor between differing interests. A solution-oriented listener, seeking and finding the inner strength in people. Prefers to consider the ‘big picture’. Fascinated by the emotional aspect in top sport; also enjoys listening to music, making music, and golf. The most beautiful words are those that are whispered.

CORNELIE DE WINTER Studied Communication, supplemented with courses in psychology. Career coach and leadership developer. Other talents: singing, singing, and more singing. Sees herself as a choir mistress: What lies within people? What unique sound do they have? How can I inspire them in such a way that they will sound more beautiful? How can I create a fresh new sound? And last but not least, how do we incorporate humor and enjoyment into the process? Seek the music within your heart: it means something, it makes contact, and there is growth.

DAVID JAN VAN STOLK Professionals can expect his warm interest, in programs like Providing Professional Advice and Professional as Coach. He says that he is even more inspired by what the Netherlands and De baak are doing with people aged 50 and over who continue working. Key question: what perspective do I confer on the second half of my life and what qualities do I want to utilize in that context? Calling it an anti-wrinkle therapy or a vitality booster is ridiculous. Making a fresh start, taking stock and contemplating possible scenarios is more appropriate in a group that does not say: ‘been there, seen it all’.

ICT TEAMConsists of six staff members supplemented by a varying number of freelancers. Together, they are responsible for the development, maintenance and user support for all ICT resources and services used at De Baak and its subsidiaries. The ICT helps departments to innovate and work more efficiently, while facilitating new approaches to work. ICT increasingly delivers services directly to the client; this team’s connection to the business is growing. Innovation is a permanent feature on the ICT agenda, as is continuity.

DODO VAN DER STRAATEN Management essence coach for personal and inspiring leadership. Open and tailor-made programs. She combines body language, silence, and presence with results-driven performance. After 10 years in professional positions with the government, she supports experienced managers in living out their passion, their vocation.

DOEKES PRAKKEN Worked as a travel guide in many countries in Asia. Now a program director with a background in business management and tourism. Currently occupied with introducing dynamism into coaching within organizations. In that context, he developed an online magazine on the coach in the organization. Sports-loving, disarming, playful, enthusiastic, enterprising, commercial, cheerful.

DYMPHE BEEK Motto - let’s do it; a high-energy connector. Driven by sheer passion for people and what motivates them, always looking for genuineness and authenticity. Challenges it and can also sense the vulnerability that it contains. Also works with talented thirty-somethings as a coach and process facilitator. Enjoys combining commercial and international FMCG experience with her human-oriented approach. At De baak, her focus

Baak Staff

62

Cecile Heerink Talent manager at De baak, who originally studied Dutch language and literature. A language purist to this day, with a background in various managerial frameworks, HR and consultancy. Acts as a binding factor between differing interests. A solution-oriented listener, seeking and finding the inner strength in people. Prefers to consider the ‘big picture’. Fascinated by the emotional aspect in top sport; also enjoys listening to music, making music, and golf. The most beautiful words are those that are whispered.

CORNELIE DE WINTER Studied Communication, supplemented with courses in psychology. Career coach and leadership developer. Other talents: singing, singing, and more singing. Sees herself as a choir mistress: What lies within people? What unique sound do they have? How can I inspire them in such a way that they will sound more beautiful? How can I create a fresh new sound? And last but not least, how do we incorporate humor and enjoyment into the process? Seek the music within your heart: it means something, it makes contact, and there is growth.

DAVID JAN VAN STOLK Professionals can expect his warm interest, in programs like Providing Professional Advice and Professional as Coach. He says that he is even more inspired by what the Netherlands and De baak are doing with people aged 50 and over who continue working. Key question: what perspective do I confer on the second half of my life and what qualities do I want to utilize in that context? Calling it an anti-wrinkle therapy or a vitality booster is ridiculous. Making a fresh start, taking stock and contemplating possible scenarios is more appropriate in a group that does not say: ‘been there, seen it all’.

ICT TEAMConsists of six staff members supplemented by a varying number of freelancers. Together, they are responsible for the development, maintenance and user support for all ICT resources and services used at De Baak and its subsidiaries. The ICT helps departments to innovate and work more efficiently, while facilitating new approaches to work. ICT increasingly delivers services directly to the client; this team’s connection to the business is growing. Innovation is a permanent feature on the ICT agenda, as is continuity.

DODO VAN DER STRAATEN Management essence coach for personal and inspiring leadership. Open and tailor-made programs. She combines body language, silence, and presence with results-driven performance. After 10 years in professional positions with the government, she supports experienced managers in living out their passion, their vocation.

DOEKES PRAKKEN Worked as a travel guide in many countries in Asia. Now a program director with a background in business management and tourism. Currently occupied with introducing dynamism into coaching within organizations. In that context, he developed an online magazine on the coach in the organization. Sports-loving, disarming, playful, enthusiastic, enterprising, commercial, cheerful.

DYMPHE BEEK Motto - let’s do it; a high-energy connector. Driven by sheer passion for people and what motivates them, always looking for genuineness and authenticity. Challenges it and can also sense the vulnerability that it contains. Also works with talented thirty-somethings as a coach and process facilitator. Enjoys combining commercial and international FMCG experience with her human-oriented approach. At De baak, her focus includes leadership development programs, specifically Young Executive Program and baak Senior Executive Program.

Baak Mensen

62

CECILE HEERINK Talentmanager bij de baak, neerlandica van origine. Nog steeds taalpurist. Achtergrond in verscheidene managerial kaders, HR en Consultancy. Trait d’union tussen belangen. Oplossingsgerichte luisteraar: zoekt en vindt de kracht in mensen. Houdt van de grote lijnen. Gefascineerd door emotie in de topsport; loopt warm voor muziek, musiceren en golf. Hetmooiste wordt fluisterend gezegd.

ICT TEAMBestaat uit zes Baakers aangevuld met een variabel aantal externen. Gezamenlijk dragen zij de zorg voor de ontwikkeling, het beheer en de gebruikersondersteuning van alle ict middelen en diensten gebruikt binnen de Baak en diens dochterondernemingen. Het ICT team helpt afdelingen innoveren, efficiënter te werken en faciliteert het nieuwe werken. In toenemende mate levert ICT diensten rechtstreeks ten faveure van de klant, de verbinding met de business groeit. Innovatie maar zeker ook continuiteit maken vast onderdeel uit van de ICT agenda.

CORNELIE DE WINTER Studeerde Communicatiewetenschappen, aangevuld met psychologie-opleidingen. Doet aan loopbaan-coaching en leiderschapsontwikkeling. Andere talenten: zingen, zingen en zingen. Ziet zichzelf als koordirigent: Wat zit er in mensen? Welk uniek geluid hebben ze? Hoe kan ik ze dusdanig inspireren dat ze mooier klinken? Hoe zorg ik voor een fris geluid? En niet onbelangrijk: hoe maken we ruimte voor humor en plezier? Zoekt naar de muziek van het hart: het gaat ergens om, er is contact en er is groei.

DAVID JAN VAN STOLK Professionals hebben mijn warme belangstelling, in programma´s als Professioneel Adviseren en Professional als Coach. Maar nog meer dan dat inspireert mij wat Nederland en de baak doen met de doorwerkende 50plusser. Centrale vragen: welk perspectief geef ik aan mijn tweede levenshelft en welke kwaliteiten wil ik dan gaan inzetten. Het een antirimpelkuur noemen of een vitaliteitsboost is onzin. Doorstarten, de balans opmaken en stilstaan bij mogelijke scenario's is toepasselijker samen met een groep die niet zegt: ´been there, seen it all´

DODO VAN DER STRAATEN bestuurskundig essentiecoach voor persoonlijk en bezielend leiderschap. open en maatwerkprogramma's. Ze combineert de taal van het lichaam, stilte en aanwezigheid met resultaatgericht funktioneren. Na 10 jaar zakelijke beroepen bij de overheid ondersteunt ze ervaren leidinggevenden hun bezieling, hun bestemming te gaan leven.

DOEKES PRAKKEN Gewerkt als reisleider in vele landen in Azië. Nu programmamaker met een bedrijfskundige én toeristische achtergrond. Momenteel veel bezig om coaching in organisaties in beweging te brengen. Hiervoor heeft hij een online magazine ontwikkeld: Coach in de organisatie. Sportief, ontwapenend, speels, enthousiast, ondernemend, commercieel, vrolijk.

DYMPHE BEEK Motto - let's do it, een energieke verbinder. vanuit een pure passie voor mensen en wat hen beweegt ben ik altijd op zoek naar echtheid/authenticiteit. Ik daag het uit en kan ook de kwetsbaarheid erin voelen. Zo werk ik ook als coach en procesbegeleider met talentvolle 30ers. Mijn commerciële, internationale fmcg ervaring combineer ik graag met mijn mensgerichte benadering. bij de baak richt ik mij onder andere op leiderschapsprogramma's Young Executive Program en baak Senior Executive Program.

Baak Mensen

63

EDITH BERGAMIN Mensen-mens met een zakelijke achtergrond. Commercieel-economisch geschoold, pragmatisch. van valutamakelaar via corporate sales op de dealingroom van een grootbank naar management development. belangrijkste motivatie: altijd het contact met de ander. Daagt uit op persoonlijk leiderschap, met effectieve communicatie centraal. vakvrouw met focus op de klant. Mensen lijken op gekleurde ramen. / Hun ware schoonheid blijkt pas, / als ze van binnenuit worden verlicht.(Elisabeth Kübler-Ross).

PERSONEEL & ORGANISATIE Een enthousiast en hecht team van vijf. Steeds op zoek naar de balans tussen service en selfservice: het afgelopen jaar en komende jaar in ontwikkeling naar een HR cockpit die de Baak als netwerkorganisatie maximaal ondersteunt en adviseert met gebruik van zoveel mogelijk E-HR (digitalisering). Zoveel actuele thema's, niet alleen voor deze afdeling, want de Baak is als geheel HR. Samen met onze klanten zoeken wij naar onze optimale rol en hebben ons afgelopen jaar gericht op thema's als: digitalisering, diversiteit, talentmanagement (binden & boeien).

ELINE TRAPMAN Creator van ontwikkelprocessen. Aandachtig en energiek verbinder. Resultaatgerichte reflector die verdiept en verheldert. En stilte en aanwezigheid samen brengt. Komt met name tot haar recht in klantgesprekken en het faciliteren van management-/directieteams. Opleidingsachtergrond in communicatie en didactiek, aangevuld met bedrijfskundige onderdelen en organisatiepsychologie. Ontwikkelt maatwerkprogramma’s. Heeft zelf als leidinggevende leiderschap ervaren en ingebracht. Nu: management development, persoonlijk leiderschap en teamontwikkeling. Ver? Helder! / Verhelderend / Met wilskracht is / alles dichtbij / Dichterbij / dan ik denk / Denk ik.

ENZO KLEIJN Senior Accountmanager de baak en afgestudeerd aan de UvA als econoom aangevuld met online-marketing en e-commerce opleiding in San Francisco. Rode draad in carrière tot dusver: (inter) nationale functies in hospitality branche, opleidingsbranche en diverse accountmanagementposities. Geniet van nieuwe klanten werven, maar minstens zo veel van bestaande klanten optimaal blijven bedienen. Empatisch luisteren als kernkwaliteit. Gaat voor lachen, liefde en de balans tussen intensief sporten en mooi eten en drinken. Levensdoel: voorzitterschap AFC Ajax Amsterdam.

ERIC LEGERSTEE Front Office Manager bij de baak Seaside. Mensen mens. Staat altijd in hospitality modus. Droomt van een vanzelfsprekende, coherente verbinding tussen mensen en dus collega’s en gasten. Gelooft in elkaar beter maken als 1 + 1 = 3. Wil vertrouwen en vertrouwt graag toe. verbreedt zijn scope door- en haalt zijn kracht uit het opdoen van nieuwe inzichten, elke dag weer.

ERIKA DRENTJE veranderkundige met specialisaties HRM en psychosociale therapie. Richt zich op persoonlijke en teamontwikkeling. Na jaren van maatwerkprogramma’s maken, nu vooral actief in de uitvoering van programma’s met diepgang, personal coaching en teamcoaching. Gefascineerd door de thema’s authenticiteit, emotionele intelligentie, persoonlijk leiderschap, invloed/impact, omgaan met macht en politieke krachtenvelden. Levenskunstenaar die uit moeilijke situaties het beste haalt. benut die ervaring (ook) in haar werk als professional.

Baak Staff

63

EDITH BERGAMIN A ‘people person’ with a strikingly business-based background. Trained in commerce and economics, with a pragmatic approach. From currency dealing via corporate sales in the dealing room of a major bank to management development. Most important motivation: always inspired by contact with the other person. Challenges the client in the area of personal leadership, with a central focus on effective communication. A businesswoman who is focused on the client. People are like colorful rooms. /Their true beauty only becomes apparent/when they are illuminated from the inside. (Elisabeth Kübler-Ross)

ELINE TRAPMAN A Creator of development processes. An attentive and energetic connector. A results-orientated ‘reflector’ who deepens and clarifies situations, and successfully combines tranquility and presence. Notably talented in client discussions and in facilitation of management teams /executive board teams. Educational background: communication and didactics, supplemented with managerial modules and organizational psychology. Also develops tailor-made programs. Has experienced and provided leadership herself as a manager. Today: focus on management development, personal leadership and team development. Far off? Clear! / Illuminating / If you have the will / everything is within reach / closer / than I think / I think

PERSONNEL & ORGANIZATION An enthusiastic and closely-knit team of

five staff members. Constantly seeking

the balance between service and self-

service: working last year and this year

to develop an HR cockpit that provides

maximum support to De Baak as a

networking organization and provides

advice, using E-HR (digital solutions) to

the fullest. So many topical themes, not

only relevant to this department, since

De Baak is an HR-driven organization

as a whole. Working with our clients,

we pursued our optimum role and

focused over the past year on such

themes as digitization, diversity, and

talent management (creating

commitment and inspiring fascination).

ENZO KLEIJN Senior Account Manager at De baak, graduated from the University of Amsterdam with a degree in economics, supplemented by online marketing and e-commerce education in San Francisco. Unifying theme in his career to date: national and international positions in the hospitality sector, education sector and various account management positions. Enjoys persuading new clients, but is equally enthusiastic about continuing to give current clients optimum service. Key quality: empathic listening. All about laughter, love and the balance between intensive sports and good food and drink. Life goal: to chair the Ajax Amsterdam football club.

ERIC LEGERSTEE Front Office Manager at De baak Seaside. People person, always in hospitality mode. Dreams about a natural, coherent connection between people, and between colleagues and guests. believes in helping each other be better, like 1 + 1 = 3. Wants to trust and is happy to trust others. broadens his horizons and is invigorated by gaining new insights each and every day.

ERIKA DRENTJE Change management expert, specializing in HRM and psychosocial therapy. Focuses on personal and team development. After many years of devising tailor-made programs, she is now primarily active in running in-depth programs, personal coaching, and team coaching. Fascinated by themes such as authenticity, emotional intelligence, personal leadership, influence/impact, coping with power, and political fields of power. An expert in the art of living, making the best of difficult situations. Uses that experience in her work as a professional as well.

Baak Mensen

64

FAÏZA DADI Faïza Dadi is geboren in Algerije en kwam op driejarige leeftijd naar Nederland. Ze heeft Frans, Arabische Talen en Culturele Antropologie gestudeerd en twee postdoctorale opleidingen op het gebied van Strategisch Management afgerond. Als parttime receptioniste bij de bank Nederlandse Gemeenten kwam ze in contact met de financiële wereld, waar ze vanaf haar 21e leidinggevende functies heeft vervuld bij de bNG, vSb bank en een tweetal leasemaatschappijen. In 1999 trad ze in dienst bij Delta Lloyd en heeft daar diverse managementrollen vervuld, van 2004 tot 2008 was ze secretaris van de Raad van bestuur en Raad van Commissarissen. Sinds 1 september 2008 is Dadi operationeel directeur van de baak. Naast deze functie is zij lid van de Raad van Toezicht van Stichting Doen, verbonden aan de Sociale Kring en de Leidse Regio kring, het Joods Marokkaans Netwerk en actief betrokken bij verschillende sociaal maatschappelijke initiatieven.

PROGRAMMA-ORGANISATIEDraagt zorg voor een optimale organisatorische, administratieve en logistieke ondersteuning. Werkt aan continue verbetering. Loyale mensen die na jaren nog steeds plezier uit hun werk halen en erin groeien. Kleurrijke afdeling van organisatoren en verbinders, vormgevers, tekstschrijvers, netwerkers, teamspelers, gastvrouwen, motivatoren en aanjagers. Spelen in een soulband, vrijwilligerswerk, gymjuf, styling, schaatsen, tennis. Veel parttimers/moeders, dus veel plannen en organiseren. Herkenbaar thema: balans tussen werk en privé. GERTJAN GEURTS bij de baak ondersteun ik klanten om de

impact van sociale media te vertalen naar de eigen praktijk, vanuit de overtuiging dat het voor veel bedrijven en organisaties essentieel is de ontwikkelingen te kennen, zodat ze pro-actief kunnen sturen op de kansen en consequenties hiervan. Dit doe ik onder andere door het verzorgen van workshops, interactieve presentaties of als dagvoorzitter. Ook ben ik aanjager en facilitator van het gebruik van sociale media door en bij de baak zelf. Dit met als doel de beleving te vergroten van leren bij de baak en hierdoor bestaande klanten te binden, nieuwe klanten te werven en nieuwe manieren van leren en marketing te benutten. Ik adviseer over, train, initieer, stimuleer, produceer of coördineer producties, concepten en projecten op dit gebied.

GODFRIED IJSSELING Trainer, coach en auteur. Houdt zich bezig met persoonlijke ontwikkeling op een fundamentele manier. Zijn ervaring met groepen en de persoonlijke trajecten die mensen daarin doorlopen waren de basis voor zijn boek Persoonlijkeontwikkeling - Echtheid in professionaliteit. De focus in een tweede boek, dat najaar 2011 verschijnt, verschuift naar hoe persoonlijke groei kan bijdragen tot effectieve en duurzame organisaties, waarin vrijheid en betrokkenheid centraal staan.

GUENDALINE STINKENS Een mensen mens met passie voor ondernemen, creativiteit , innovaties en slagvaardigheid. Door haar leidinggevende functie binnen baakHospitality een echte bruggenbouwer. De verbinding leggen tussen leren, werken en ontwikkelen in een inspirerende omgeving. Door deze ingrediënten is o.a. het hospitalityconcept ontstaan, waarbij het foodconcept ook goed belicht wordt; zoals de herkomst van producten (biologische, fairtrade en vitaliteit). Door opleidingsachtergrond (Hotelschool en onderwijs) een mooie aanvulling op verdere ontwikkeling van het hospitalityconcept.

Baak Staff

64

FAÏZA DADI born in Algeria, Faïza Dadi came to the Netherlands when she was three years old. She studied French, Arabic Languages and Cultural Anthropology and completed two post-doctoral courses on strategic management. Working as a part-time receptionist for the Dutch Municipal bank (bNG) brought her into contact with the world of finance, where she held management positions at the bNG, vSb bank and two lease companies from the age of 21 on. In 1999, she started working at Delta Lloyd in various management roles; from 2004 to 2008, she was secretary to the Executive and Supervisory boards. Dadi has been head of operations for De baak since September 1, 2008. In addition to this position, she is also a member of the Supervisory board for Stichting Doen, the fund for the charitable lottery associations. She is also affiliated with the Sociale Kring, the Leidse Regio Kring, and the Jewish-Moroccan Network, and is involved in various social and societal initiatives.

GERTJAN GEURTS Supports clients in translating the impact of social media into actual practice in their own context, based on a conviction that it is essential for many companies and organizations to be aware of the developments so they can pro-actively manage the opportunities and consequences. Provides support e.g. by giving workshops or interactive presentations, or leading an event for a day. Promoter and facilitator of social media use, intensifying the learning experience at De baak. Trains, initiates, encourages, produces or coordinates productions, concepts and projects in this area.

GODFRIED IJSSELING Trainer, coach and author. Works on personal development at a fundamental level. His experience with groups and the personal processes people go through in groups served as the basis for his book Persoonlijke ontwikkeling – Echtheid in professionaliteit. The focus in his second book, which will be published in autumn 2011, shifts to how personal growth can contribute to effective and sustainable organizations in which freedom and engagement are key.

PROGRAM ORGANIZATION Provides optimum organizational,

administrative, and logistical support.

Pursues continuous improvement. The

loyal staff members on this team

continue to derive enjoyment from

their work and grow in it, even after

years. Colorful and lively department of

organizers and connectors, designers,

copywriters, networkers, team players,

hostesses, motivators and initiators.

Playing in a soul band, volunteer work,

gym teacher, styling, skating, tennis.

Lots of part-time staff/working

mothers, which means lots of planning

and organizing. Familiar theme here:

work-life balance.

GUENDALINE STINKENS A people-person with a passion for enterprise, creativity, innovations and decisive action. In her management position at baakHospitality, she is a true ‘bridge-builder’, creating connections between learning, working, and developing in an inspiring environment. These ingredients gave rise to the hospitality concept, among others. In this context, the food concept is also a major focus, e.g. product origins (organic, fair trade and promoting vitality). Her background in hotel school and education is an excellent supplement to continued development of the hospitality concept.

Baak Mensen

65

HARRY STARREN Harry Starren studeerde geschiedenis aan de Rijksuniversiteit Utrecht en politicologie/bestuurskunde aan de Universiteit van Amsterdam. Hij was onder meer werkzaam als wetenschappelijk onderzoeker, als universitair docent, als directeur van een onderzoeks- en adviesbureau en hij was directeur van het PAO bedrijfs- en bestuurswetenschappen te Utrecht. Sinds 1996 vervult Harry Starren de functie van algemeen directeur van de baak. Naast zijn managementfunctie is hij actief als trainer, docent en adviseur, dagvoorzitter, met name op het gebied van het management van professionele organisaties. Harry Starren heeft zitting in verschillende vakjury’s, is commissaris bij enkele bedrijven en vervult bestuursfuncties in maatschappelijke organisaties.

HELEEN HORDIJK Directeur Europees Instituut voor educatie in coaching en counseling. Switcht daarbij voortdurend tussen rollen en perspectieven: van ondernemer tot facilitator, van verbinder tot inspirator. Gelooft en vertrouwt in het vermogen van mensen om te groeien. voelt zich daarom zo op haar plaats: er is een breed gedragen missie vanuit diep gevoelde overtuiging.

HENK EGGINK Als programmamaker voor baakOpen ben ik verantwoordelijk voor The baak Leap, onze adviesprogramma's en een aantal communicatieprogramma's (EPC, Communicatie!). Daarnaast faciliteer ik leerprocessen in diverse open trainingen alsmede incompany-trajecten. In mijn rol creëer ik een veilige bedding voor deelnemers om te leren en daag hen uit te reflecteren op hun gedragspatronen, overtuigingen en waarden, deze op te rekken en te experimenteren met nieuw gedrag. Dit verhoogt de effectiviteit van de deelnemers in hun werk.

HESTER DE VRIES Sociaal psychologe. Intrapreneur op het snijvlak van innovatie en organisatie. Half jaar leiding gegeven aan het Projectenteam Marketing, maar eigenlijk groot voorstander van de leiderloze organisatie (talent based organization). Nieuw leiderschap. ´Top-down-besturen is echt achterhaald.´ Ervaren in bottomup innovatieprojecten. Druk leven met twee jonge kindjes. Moederschap als tweede talent.

HYKE ZOON Mijn rol als leidinggevende aan een team in beweging, zie ik snel veranderen. Het sluit aan bij de dromen die ik heb voor de toekomst. Ik droom van moedige, verantwoordelijke, creatieve mensen die willen bijdragen aan veranderingen en kunnen werken met een ieder op elke willekeurige plek, op elk willekeurig tijdstip. Plaats & Tijd onafhankelijk werken. We gaan onszelf zien als middelpunten van kracht en in verbinding met elkaar als voortrekkers van verandering. Een verandering die bijdraagt aan een algemeen belang, een betere wereld.

Baak Staff

65

HARRY STARREN Harry Starren studied history at Utrecht University and political science/public administration at the University of Amsterdam. After working as an academic scholar, he was head of a research and consultancy firm, and professor and manager of postgraduate continuing academic education in business and Public Administration at Utrecht University. He has been general manager of De baak since 1996. In addition to his management position, he is an active trainer, teacher and advisor, as well as chairing events, especially on managing professional organizations. Harry Starren has been on various professional juries, is a supervisory director for several companies, and holds management positions in civic organizations.

HELEEN HORDIJK Director of the Europees Instituut, the European Institute for education in coaching and counseling. Continually switching between roles and perspectives: from entrepreneur to facilitator, from connector to motivator. believes and trusts in people’s ability to develop. For that reason, she feels extremely suited to her position and work: conveying a broadly supported mission born of a deeply held conviction.

HENK EGGINK As program director for baakOpen, he is responsible for The baak Leap, our consulting programs and a number of communication programs (Communication with Impact, Communication!). Also facilitates learning processes in various open training courses and in-company processes. His role is to create a safe environment where participants can learn, and to challenge them to reflect on their behavioral patterns, beliefs and values, push them to the limits and experiment with new behavior. broadening the participants’ horizons increases their effectiveness at work.

HESTER DE VRIES S Social psychologist and intrepreneur at the cutting edge between innovation and organization. Spent six months directing the Marketing Project Team, but actually strongly advocates a leaderless, talent-based organization. believes in a new style of leadership. “Top-down management is really outdated.” Has broad experience in bottom-up innovation projects. Enjoys a busy life with two young children. Motherhood as a second major talent.

HYKE ZOON Sees that her role as manager to a dynamically developing team is changing rapidly, in line with her dreams for the future. Dreams of courageous, responsible, creative individuals who want to contribute to changes and can work with anyone, anywhere, anytime. Work that does not depend on place and time. Team members will see themselves as centers of strength, connected to each other as pioneers of change - a change that contributes to a common interest, a better world.

Baak Mensen

66

INEZ RONGEN Wat doet een Engels linguïst en historica Amerikaanse Studies als HR-adviseur en hoofd Personeel & Organisatie? De samenhang is groot: het draait uiteindelijk allemaal om mensen en communicatie. Weblog: www.irongen.blogspot.com.

INGE VAN DOMPZELAAR Geeft leiding aan baak Rooms Division. Passie voor welzijn van gast en medewerker, horeca-ondernemer in hart en nieren. Meer dan twintig jaar ervaring, dus in elke situatie van alle markten thuis. Effectief werken, productiviteit en gastgerichtheid hoog in het vaandel. Groot liefhebber van dier en natuur. Droomt van zelfstandig ondernemerschap.

IRINA REULINK-BOSMAN verbinder die gaat voor kwaliteit, de klant altijd centraal. bedrijfskundige met specialisatie P&O, verantwoordelijk voor het accountmanagement van twee grote financiële klanten. Werkt daarnaast als coach, koppelt klanten aan coaches in het netwerk. Ervaren in het coördineren van programma’s met open inschrijving, ontwikkeling van maatwerkprogramma's, uitvoering.Tevens Rebalancer in opleiding.

JACQUELINE BAKKER Coördinator, acquisiteur en ontwerper MD trajecten voor overheidsorganisaties. Trainer en teamcoach voor hoger kader overheid en middel management. Inspirator en projectleider voor complexe en interdepartementale leerprogramma's. Ik wil een bijdrage leveren aan maatschappelijke en politiek geëngageerde trajecten.

JADER FRANKLIM PINTO Generalist die met specialisten werkt. Als food & beverage manager. Krijgt energie van gasten van wie de verwachtingen overtroffen zijn. Opgeleid in accountancy en hospitality-management, gewerkt binnen financiën, operatie, recruitment en accountmanagement in de accountancy en de hospitality. Netwerker en verbinder van personen en organisaties die wat voor elkaar kunnen betekenen. Geniet van de vrijheid, ontspanning en creativiteit in het dansen, golfen, paardrijden en motorrijden en diverse culturele uitingen.

JAN VAN DER VEER beeldend kunstenaar, curator, conceptueel inrichter, graficus, dichter. Artistiek geweten van de baak. verleidt collega’s en deelnemers zich te verhouden tot onder andere beeldende kunst, poëzie en vormgeving. Geeft in samenwerking met andere kunstenaars en vormgevers, de inrichting van Landgoed de Horst een eigenzinnig en onderscheidend karakter. Tekende voor concept en samenstelling van Art & Leadership (Nieuw Amsterdam, 2008). Adviseert marketing. Heeft werk in diverse binnen- en buitenlandse particuliere en Nederlandse bedrijvencollecties.

Baak Staff

66

INEZ RONGEN What is a linguist specializing in English and a historian in American Studies doing as an HR advisor and Head of Personnel & Organization? The link is a significant one - it all ultimately revolves around people and communication. blog: www.irongen.blogspot.com.

INGE VAN DOMPZELAAR Manages the baak Rooms Division. Cares passionately about the welfare of guests and staff; a hotel and catering entrepreneur through and through. More than twenty years’ experience, so she feels at home in every situation. Efficient working methods, productivity, and focus on the guest are of the utmost importance. A great animal and nature enthusiast. Dreams of having her own business.

IRINA REULINK-BOSMAN A connector aiming for quality, for whom the client is always the central focus. A business manager specializing in HR, and responsible for the account management for two major financial clients. Also works as a coach and sets up contacts for clients with other coaches in the network. Experienced in coordinating the open programs and developing tailor-made programs, as well as running them. Studying Rebalancing.

JACQUELINE BAKKER Coordinator, acquisitor and designer of management development processes for government organizations. Trainer and team coach for senior government officials and middle management. Inspirer and project leader on complex projects in the public sector, including interdepartmental learning programs. Aims to contribute to socially and politically engaged processes.

JADER FRANKLIM PINTO A generalist who works with specialists as a food & beverage manager. Feels energized when guests feel that their experiences have exceeded their expectations. Trained in accountancy and hospitality management. Has worked in finance, operations, recruitment and account management within Accountancy and Hospitality divisions. A networker and connector of individuals and organizations who could be of service to one another. Enjoys the freedom, relaxation and creativity he feels in dance, golf, horseback riding and motorcycle riding, as well as various types of cultural expression.

JAN VAN DER VEER visual artist, curator, conceptual organizer, graphic designer, poet. The artistic conscience of De baak. Invites colleagues and participants to interact with fine art, poetry and design. In collaboration with other artists and designers, provided the interior of the De Horst Manor House with its own unique character. Designed the concept and composition of Art and Leadership (published by Nieuw Amsterdam, 2008). Consultant to the Marketing department. Has works of art in a variety of private and corporate art collections, both in the Netherlands and abroad.

Baak Mensen

67

JANNEKE KREEK Organisatiepsychologe, hockeyster, dol op de natuur en lezen, accountmanager, organisator van events, programmamaker met affiniteit voor specifieke doelgroepen: young professionals, vrouwelijke leiders, non-profit sector. Ik werk graag met mensen op het gebied van persoonlijke effectiviteit, als mens, als leider. Het aanwezige talent optimaal en op vitale wijze benutten, om zo een unieke bijdrage aan de wereld te leveren. Leren door te doen, elkaar ontmoeten, onderzoekend, energiek. Ik deel mijn visie en ontwikkeling graag via mijn twitteraccount www.twitter.com/leadyourlifenl.

JEAN PAUL HASSING Opgeleid in de ambachten koken en keuken-management. Tevens leermeester. Ondernemer puur sang, vertaalt wensen en behoeften naar foodconcepten. Houdt erg van gastcontact. Passie, authenticiteit en daadkracht. verbinder die graag vertrouwen geeft en oplossingen samen formuleert. Die creativiteit en energie haalt uit de samenwerking tussen mensen.

JONAH BAVINCK Organisatiepsychologe, specialisatie trainersopleiding, afgestudeerd op vrouwen aan de top. Innovator, event-ontwikkelaar. Ontwikkelt vernieuwende programma's (leerhuizen), traint in programma's voor (startende) leidinggevenden. Transparant en eerlijk, durft confrontaties op te zoeken en aan te gaan. Zoekt naar raakvlakken tussen contrasten, om deze met elkaar te verbinden en daaruit iets moois te laten ontstaan. Scherp en kritisch, maar ook bescheiden en zacht. Zingt (voorheen ook in een jazzkoor). Weblog: www.youngprofessionalmother.blogspot.com.

JULES KOSTER Sociale wetenschappen, filosofie, systeemtheorie. Al 25 jaar geboeid door leiderschap, verandering, organizational behavior en innovatief leren in organisaties. Op alle niveaus gewerkt in en met organisaties en samengewerkt met vele Europese business schools. Leidinggeven, (team)coach, docent, spreker, consultant op het gebied van strategie- & organisatieontwikkeling en leren & veranderen in organisaties. Hoe creëer je een situatie waarin gewone mensen, buitengewone dingen gaan doen?

KIM VAN DE GIESSEN Front office manager in Driebergen. Creatief en veelzijdig, met ervaring in de meest uiteenlopende vakgebieden. Groot aanpassingsvermogen aan situaties die zich voordoen. Respectvolle en inspirerende leider voor haar team. Geïnspireerd door de onbevangenheid van kinderen en de wijze waarop zij in de wereld staan. Fotografeert en schildert dan ook kinderportretten.

Baak Staff

67

JANNEKE KREEK Organizational psychologist, hockey player, loves nature and loves to read, account manager, event organizer, program director who has an affinity with specific target audiences: young professionals, women in leadership, non-profit sector. Enjoys working with people on developing personal effectiveness, as a person and as a leader. Utilizing available talent to the fullest in vitally dynamic ways in order to make a unique contribution to the world. Learning by doing, meeting each other, inquisitively explorative, energetic. Happy to share her vision and development on Twitter: @leadyourlifenl.

JEAN PAUL HASSING Trained in the crafts of cooking and kitchen management. Also works as an instructor. An entrepreneur through and through, transforming wishes and requirements into food concepts. Loves to mingle with the guests. Key words: passion, authenticity and decisive energy. A connector who gives confidence and co-creates solutions. Sees collaboration between people as a source of creativity and energy.

JONAH BAVINCK An organizational psychologist, specializing in training courses in coaching, graduated with a final project on high-achieving women. An innovator and event developer. Develops innovative programs and trains in programs for (entry-level) managers. Transparent and honest, not afraid to seek out confrontations and to face them. Seeks common ground among contrasting elements, building connections to create something positive. Sharp-witted and critical, but also shy and gentle. Enjoys singing (previously in a jazz choir). blog: www.youngprofessionalmother.blogspot.com.

JULES KOSTER Social sciences, philosophy, systems theory. Fascinated for over 25 years by leadership, change, organizational behavior, and innovative learning in organizations. Worked in and with organizations at every level; collaborated with many European business schools. Manager, (team) coach, teacher, speaker, consultant on strategic & organizational development and learning & changing in organizations. How can a situation be created in which ordinary people do extraordinary things?

KIM VAN DE GIESSEN Front office manager in Driebergen. Creative and multi-faceted, with experience in a wide diversity of fields. High degree of flexibility, adapts easily to any situations that arise. A respectful and inspirational leader of her team. Inspired by the frankness and open-mindedness of children and the way in which they see the world. Enjoys making portraits of them, both photographs and paintings.

Baak Mensen

68

KRIS ROTE Kris Rote is verantwoordelijk voor baakOpen. Hij rondde succesvol de studies bedrijfseconomie en Politicologie aan de Universiteit van Amsterdam af. voordat hij in 2010 bij de baak kwam, werkte hij voor Procter & Gamble, van Harte & Lingsma Training & Advies en Accenture Consultancy. Zijn passie is mensen te helpen hun persoonlijk leiderschap te vergroten, voor succesvollere organisaties en een betere wereld. Zijn recente artikel 'the winding road from victim to leader' werd uitgegeven in het boek 'Leadership Works' (2010).

LINDA MERKENS Hotelmanagement en bedrijfskunde als achtergrond. Accountmanager voor baakHospitality. Ziet zichzelf als verbinder en ambassadeur van de baak. Leeft en werkt graag vanuit kernwaarden vertrouwen, vrijheid en verantwoordelijkheid. #Ontwikkelen #Leren #Leercontext #Hospitality #vitaliteit #Leiderschap #Ondernemerschap #HNW #JCI. Liefde voor eilanden; uitwaaien op één van de Waddeneilanden, de geur van markies opsnuiven op Corsica, duiken en tot rust komen op het vriendelijke bali.

LUUK WILLEMS bedrijfskundige met specialisaties verandermanagement en organisatiepsychologie. Richt zich op ondernemers & ondernemerschap, want gefascineerd door de manier waarop mensen hun eigen wereld scheppen en hoe hij daaraan kan bijdragen. Grote liefde naast zijn werk: theater, improvisatie en piano spelen, liefst alledrie tegelijk.

MARIANNE VAN MUNSTER Opgeleid in International Marketing Management, daarna switch gemaakt naar leren; de ontwikkeling van mens en organisatie. Als professional nog steeds herkenbaar door deze zakelijke én mensgerichte achtergrond. Ze lopen tegenwoordig hand in hand, maar soms ook nog los, naast elkaar. veelal op een kruispunt van persoonlijke ontwikkeling en business. Om tot de conclusie te komen dat het een rotonde is waar het merk IK centraal staat. Trainer, coach, moeder van Julian en Casper, adviseur, 1000 dingen doekje, sparring partner, programmamaker, business developer, strateeg, verbinder & creator, reiziger en vooral met veel plezier en energie schrijver/blogger. www.mariannevanmunster.blogspot.com.

MARIEKE VAN DER GIESSEN Woorden die bij Marieke passen zijn: facilitator, innovator, strateeg, verbinder en creator. Ze werkt graag op het snijvlak van de mens en de zaak. Ze is betrokken bij diverse verandertrajecten en organisatie-ontwikkeltrajecten van onze grote tot middelgrote klanten. Afgelopen jaren was zij director van baakblue. In haar aanpak streeft zij naar eenvoud - ontdoen van gedoe - en helderheid.

Baak Staff

68

KRIS ROTE Responsible for baakOpen. Graduated from the University of Amsterdam with degrees in business Economics and Political Science. before coming to De baak in 2010, he had worked at Procter & Gamble, van Harte & Lingsma Training & Advies and Accenture Consultancy. His passion is helping people enhance their personal leadership, working towards more successful organizations and building a better world. His recent article, ‘The winding road from victim to leader’, was published in the book Leadership Works (2010).

LINDA MERKENS background in hotel management and business administration. Account manager with baakHospitality. Sees herself as a connector and ambassador for De baak. Enjoys living and working by the key values of Trust, Freedom and Responsibility. #Developing #Learning #Learning context #Hospitality #vitality #Leadership #Entrepreneurship #HNW #JCI. Loves islands: the brisk sea breeze on the Dutch Wadden islands, the rich scent of the Corsican maquis, diving and coming to rest on the warm and welcoming island of bali.

LUUK WILLEMS Trained in business management, specializing in change management and organizational psychology. Focuses on entrepreneurs and entrepreneurship, as he is fascinated by the way in which individuals shape their own world, and the way in which he might contribute to this process. Other passions, outside of work: theatre, improvisation and playing the piano, preferably all at the same time.

MARIANNE VAN MUNSTER Trained in International Marketing, she then switched to learning: development in people and organizations. Her professional approach is still characterized by this dual focus on businesses and individuals. Although the two often go hand in hand these days, they sometimes function in parallel, generally where personal development and business intersect - ultimately leading to the conclusion that it’s a traffic circle with the individual’s personal brand at its center. Trainer, coach, mother to Julian and Casper, consultant, all-purpose stopgap, sparring partner, program director, business developer, strategist, connector & creator, traveler. Also an enthusiastic and energetic writer/blogger: www.mariannevanmunster.blogspot.com.

MARIEKE VAN DER GIESSEN Key words for Marieke: facilitator, innovator, strategist, connector and creator. Enjoys working on the interface between the individual and the business. Involved in various change processes and organizational development processes for our medium-sized and large clients. In past years, she was the director of baakblue. Her approach aims to achieve simplicity - stripped of unnecessary hassle - and clarity.

Baak Mensen

69

MARIEKE KONING De ramen open en diep ademhalen, leren is het betekenis geven aan nieuwe inzichten en ervaringen in de zaal vertalen naar je eigen leven, je professionele aanpak en je leiderschap. Graag draag ik daaraan bij met kennis, ervaren en feedback en al het andere dat naar boven kan komen in het proces. Steeds weer op weg gaan het avontuur tegemoet.

MARIËTTE KOSTER van origine taalkundige, ICT-procestrainer en loopbaancoach. brengt daarom verbinding, structuur en kwaliteit in teams en leiderschapsprogramma’s. Werkt met heldere, liefdevolle blik aan houding, bewustzijn en loopbaanontwikkeling, bij anderen en zichzelf. Zingen en Zijnsoriëntatie, lezen en schrijven, genieten van natuur en stilte maken haar tot een gelukkig mens.

MARTIJN CREMERS Personeel- en organisatiewetenschapper met theaterachtergrond. Speedcoaching, organisatie-ontwikkeling en beginnend leiderschap.verenigings-stichtingsbestuurder, acteur/regisseur en enneagramdeskundige.verbinder in contact, komt van pas in contact met ander!

MARTIJN SEIJSENER bedrijfskundige en jurist van huis uit. Onderhandelaar en ondernemer in loondienst. Gebruikt zijn scherpe geest voor het ontwikkelen van grootschalige managementontwikkeling trajecten. begeleidt, traint graag groepen en individuen in leiderschap, persoonlijke effectiviteit en onderhandelen en ontwerpt met veel plezier trajecten, programma’s en leerinterventies (waarin eigen verantwoordelijkheid een grote rol speelt) en beheert een aantal key accounts binnen de baak. Global Citizen; via Duitsland, Zwitserland (vN), Engeland en Papoea Nieuw Guinea weer terug in Nederland terechtgekomen. Neemt de klant en de relatie tot de klant serieus.

MARTIN GROENHUIS Organisatie-psycholoog, MCM (master of changemanagement) en ‘deeltijd filosoof’. Levert bijdragen aan diverse programma’s (Open en IC) vanuit zijn WorkshopWinkel, met daarin titels als ‘verandermanagement op 1 A4-tje’, ‘De Modellen-bingo’ en ‘Nietzsche en het POP-gesprek’. Kritisch volger van modes en hypes in het vak. Altijd op zoek naar het verhaal achter de facade, de stroom onder de oppervlakte. Stelt bij klanten en ook intern graag gewetensvragen, om de dialoog op scherp te krijgen. Gefascineerd door de consequenties van recent hersenonderzoek op begrippen als ‘Zelf’ en ‘Persoonlijke ontwikkeling’. Relativeert van daaruit met veel plezier de mogelijkheden van zijn eigen vak.

Baak Staff

69

MARIEKE KONING Throw the windows open wide and take a deep breath; learning is all about finding a place for new insights and translating classroom experiences into your personal life, your professional approach, and your leadership style. She enjoys contributing knowledge, experience and feedback, as well as all the other aspects that may arise in the process. Constantly setting out to embrace adventure.

MARIËTTE KOSTER Originally trained as a linguist, an ICT-process trainer and career coach, enabling her to bring engagement, structure and quality to teams and leadership programs. Approaches her work by taking a clear and caring look at attitudes, awareness and career development, in others as well as in herself. Singing and the concept of ‘Orientation on being’, reading and writing, enjoying nature and quiet moments are what make her a happy person.

MARTIJN CREMERS HR and organizational researcher with a background in theater. Speed coaching, organizational development, and leadership for beginners. Association/Foundation manager, actor/director, and Enneagram expert. A strong connector, which helps in contacting others!

MARTIJN SEIJSENER business management expert and lawyer by training. Negotiator and entrepreneur within De baak. Uses his keen intellect to design large-scale management development processes. Guides and counsels others, enjoys training groups and individuals in leadership, personal effectiveness, and negotiating. Loves designing processes, programs, and learning interventions (with a major focus on personal responsibility) and manages a number of key accounts within De baak. Global Citizen who ended up back in the Netherlands by way of Germany, Switzerland (UN), England and Papua New Guinea. Takes clients and client relationships very seriously.

MARTIN GROENHUIS Organizational psychologist, MCM (Master of Change Management) and ‘part-time philosopher’. Contributes to various programs (open and in-company) by giving workshops on such topics as ‘Change Management on a Single Page’, ‘Models bingo’, and ‘Nietzsche and the Personal Development Plan interview’. Critically follows fashions and hypes in his chosen sector. Always looking for the story behind the façade, the current below the surface. Enjoys bringing up delicate questions with clients and within De baak to bring the dialogue to a boil. Fascinated by the consequences of recent brain research on such concepts as ‘Self’ and ‘Personal Development’. Loves extrapolating from that point to contemplate the possible implications in his own field.

Baak Staff

70

MARTIN METSELAAR Director of Finance and ICT. besides his work at De baak, he is also a board member at Sharepeople (CSR) and NbDK (dancers) and co-owns a dance studio with his wife. Enjoys annual trips to remote destinations and loves to have fun with his children and grandchildren. values the story behind the numbers, not just the results. Cherishes opportunities to contribute to society; one way he contributes is by keeping the dance studio affordable for parents.

MENNO LANTING A Strategist, connector and creator; a marketing expert with a feel for organization and leadership. Specializes in social networking and media, leadership, strategy development, business innovation and new marketing. Also active as speaker, advisor, visiting lecturer and writer. A second major talent: fatherhood. blog: www.mennolanting.nlWhen the wind of change blows, some build walls, others build windmills. (old Chinese proverb)

MIRJAM SNELLEN banquet-sales manager for the four baak locations. Passionate about the hospitality industry; focusing on guests’ needs comes naturally to her. Had previously worked in hotels in Amsterdam and on Aruba. Always willing to think a little further ahead, to surprise colleagues, guests and clients and exceed their expectations. believes in thinking outside the box and is always open to suggestions. Enjoys exchanging ideas.

ROLIEN VAN DIJK Manages baakImpact and the Amsterdam branch. Trained as a lawyer, she graduated with a degree in philosophy of law, specializing in justice in society. Has served as a diplomat and traveled all over the world. Currently active as coach, dialogue facilitator, and conflict manager. Organizer of all sorts of activities. Takes pleasure in bringing people together in a context that brings out the best in them: clients are assigned to the De baak staff member who is best suited to their requirements.

RONALD VAN DEN BERG Chef in Driebergen. Specialty: Mediterranean cuisine. Develops professional skills in cooking using the food concept of ‘learning through food’ and by training apprentice chefs. Increasingly uses only organic and socially responsible products. Outside of the kitchen, serves as team manager of the first aid and occupational safety team. Combines work and family life, volunteers at school, and enjoys playing squash and reading. Is also learning to be a beekeeper.

ROOS VOGEL Senior P&O consultant at De baak, after living and working in Switzerland for several years as a hotel manager. After graduating with a degree in Personnel & Employment, she held various HR/P&O positions in the private sector and the healthcare sector. Enthusiastic about De baak due to the diverse people and the combination of hospitality, HR, and development. ‘P&O in a network organization is a challenge, as well as HR as I think it should be: advising as needed, doing it yourself wherever possible.’

Baak Mensen

70

MARTIN METSELAAR Directeur Financiën en ICT. Naast het werk bij de baak bestuursfuncties bij Sharepeople (mvo), NbDK (dansbeoefenaars) en mede-eigenaar met echtgenote van een Dance Studio. Houdt van de jaarlijkse (verre) reizen en geniet en maakt lol met zijn (klein)kinderen. vindt het verhaal achter de cijfers belangrijk en niet alleen de resultante. vindt het belangrijk om een bijdrage aan de maatschappij te geven en doet dat mede met de Dance Studio door het financieel draagbaar te houden voor ouders.

MENNO LANTING Strateeg, verbinder & creator; marketeer met feeling voor organisatie & leiderschap. Specialist in/op sociale netwerken & media, leiderschap, strategie-ontwikkeling, business innovatie & nieuwe marketing. Daarnaast actief als spreker, adviseur, gastdocent en schrijver. Dubbeltalent: vader. Weblog: www.mennolanting.nl When the wind of change blows, some build walls, others build windmills. (oud Chinees spreekwoord)

MIRJAM SNELLEN banquet-salesmanager voor de vier locaties. Passie voor de hospitality-industrie, gastgerichtheid in haar aderen. Gewerkt in hotels in Amsterdam en op Aruba. Steeds een stapje verder denken, om collega’s, gasten en klanten te verrassen en verwachtingen te overtreffen. Denkt out of the box,staat altijd open voor suggesties, wisselt graag ideeën uit.

ROLIEN VAN DIJK Geeft leiding aan baakImpact en de vestiging in Amsterdam. Jurist, afgestudeerd als rechtsfilosoof over rechtvaardigheid in de samenleving. Diplomaat geweest en de wereld over gereisd. Tegenwoordig actief als coach, gespreksbegeleider en conflicthanteerder. Organiseert van alles. beleeft plezier aan het bijeenbrengen van mensen in een context waar ze op hun best zijn: de klant krijgt de baaker die precies bij de vraag past.

RONALD VAN DEN BERG Chefkok in Driebergen. Specialiteit: de Mediterraanse keuken. Ontwikkelt het vakmanschap in de keuken middels het foodconcept ‘lerend eten’ en het opleiden van leerlingkoks. Gebruikt steeds vaker alleen nog biologische en maatschappelijk verantwoorde producten. buiten de keuken ploegleider in het bHv-team. Combineert werk en gezin, is vrijwilliger op school, squasht, leest en leert voor imker.

ROOS VOGEL Senior P&O adviseur bij de baak, na een aantal jaar in Zwitserland gewoond en gewerkt te hebben waar ze hotelmanager was. vervulde diverse HR/P&O functies in het bedrijfsleven en in de zorg na studie Personeel en Arbeid. Gek op de baak vanwege de diversiteit aan mensen en de combinatie van Hospitality, HR en ontwikkeling. ´P&O in een netwerkorganisatie is een uitdaging en tegelijk HR zoals dit in mijn beleven is bedoeld, advies waar nuttig, zelf doen waar kan´.

Baak Mensen

71

RUTGER SLUMP Opgeleid in bestuurlijke Informatiekunde, aangevuld met Gestalt. Coacht, ontwikkelt maatwerkprogramma’s, accountmanager. Rode lijn: bijzondere ontmoetingen met plezier creëren. Traint op het gebied van talentontwikkeling, communicatie en creatief denken. Plezier, acceptatie en initiatief spelen een centrale rol. Professioneel improvisatieacteur bij de Tilburg Tigers. Coauteur van het spel Brand New You: aan tafel over personal branding.

SABRINA OUDEGA Hogere Hotelschool (specialisatie Marketing & Sales) en Counselingopleiding PSE (Europees Instituut) als achtergrond. Accountmanager, programmamaker en trainer/coach, zowel voor open als maatwerkprogramma's. belangrijke thema’s: creatief en authentiek leiderschap, persoonlijke ontwikkeling en persoonlijke effectiviteit. Schilderen, natuur, stervensbegeleiding. Zielenluisteraar.

SASKIA FORNIER Sociale psychologie. Ervaren in het coördineren van programma’s met open inschrijving en de doelgroep 25-35 jaar. vindt veel interessant en doet dan ook graag veel verschillende dingen tegelijkertijd. Kan dingen helder maken. Of het gaat om een individu, een training of een samenwerking. Streeft er naar om dingen luchtig en licht te maken.

TANJA KIVITS Hotelschool en Personeel & Organisatie. Zeer ervaren in het plannen van boekingen voor alle locaties; stuurt inmiddels baak boeking aan. Diepe belangstelling voor haar klanten – luistert en vertaalt hun wensen naar een unieke bijeenkomst voor elk. Streeft daarbij naar gelijkwaardigheid in de relatie. Altijd op zoek naar mogelijke vernieuwingen en verbeteringen.

VALÉRY OUDE GROEN Manager Wet & Werkgever. Richt zich als organisatieadviseur met specialisaties communicatiemanagement, rechten en diversiteitsmanagement op project- en programmamanagement en de ontwikkeling van maatwerkaanbod op producten en diensten. Onder andere voor Diversiteitsmanagement en Wet & Werkgever. Fervent fotograaf. verbindingsvrouw met zeer breed en gevarieerd netwerk. vraag en aanbod bij elkaar brengen!

VINCENT PIETERSE Opgeleid als (ortho)pedagoog en educational leader. Als pionier altijd op zoek naar op het eerste gezicht ‘marginale’ gebieden. Geïnteresseerd in ethische vraagstukken op het gebied van leiderschap en organisaties. verwerkt de vele inspiratie- en kennisbronnen momenteel in een dissertatie, een zoektocht naar authentiek leiderschap. Als programmamaker/ coach betrokken bij baakOnderwijs.

Baak Staff

71

RUTGER SLUMP Trained in information management and auditing, supplemented with a course in the Gestalt approach. Present work includes coaching, developing tailor-made programs and account management. Guiding principle: creating special and fun encounters. Conducts training courses in the field of talent development, communication, and creative thinking. Enjoyment, acceptance, and initiative play a central role. Is also a professional improvisation actor at the Tilburg Tigers. Co-author of the game Brand New You about personal branding.

SABRINA OUDEGA background: educated at the Hogere Hotelschool (specializing in Marketing & Sales) and completed the PSE Counseling training (at the European Institute). Account manager, program director and trainer/coach, for both open and tailor-made programs. Important themes: creative and authentic leadership, personal development and personal effectiveness. Further activities: painting, nature, hospice care; listening to people’s souls.

SASKIA FORNIER background in social psychology. Experienced at coordinating open-registration programs and interacting with people aged 25-35 years. Fascinated by a wide range of topics, she enjoys doing many different things at the same time. Capable of clarifying matters, whether it involves an individual, a training course, or a collaborative venture. Tries to keep things light.

TANJA KIVITS Education: Hogere Hotelschool and Personnel & Organization. Highly experienced in scheduling bookings for all locations; now also manages the baak booking division. Deeply interested in her clients: a good listener, who transforms their wishes and requirements into a session that is unique for all concerned. In doing so, she strives to achieve equality in the relationship. Always in search of potential innovations and improvements.

VALÉRY OUDE GROEN Manager of Wet & Werkgever. An organization advisor, specialized in communication management, law and diversity management. Focuses on project and program management and the development of a tailor-made range of products and services, e.g. for Diversity Management and Wet & Werkgever. A passionate photographer. A connector with a wide and varied network. Expert in linking supply and demand!

VINCENT PIETERSE Trained as a remedial education expert and educational leader. A pioneer, always seeking out what at first glance are regarded as ‘marginal’ areas. Interested in ethical issues in the field of leadership and organizations. Currently incorporating the many sources of inspiration and knowledge into a dissertation, a quest for authentic leadership. Works as a program director/coach at baakOnderwijs.

Plus or minus Colofon / Publication Details

De Baak www.debaak.nlWHAT REMAINS AND WHAT IS YET TO COME: THE POWER OF

PROGRESSIVE INSIGHT Koningin Astridboulevard 23, 2202 BJ Noordwijk

De baak experienced an exciting and educational time between 2008 and 2010. We challenged ourselves and each other to fully enjoy the challenges and insights offered by an economic and environmental crisis, even if it did not always feel like a privilege. As it turned out, diminished economic prosperity enhanced the development of De baak. The ambitions that De baak set for itself (Strategic Plan 2011-2014) were accomplished by intensifying our focus. We are making De baak more appealing to our clients and the market by sharing the insights gained in baakblue and baakChange and incorporating that expertise into our programs. In doing so, we are creating room for the New World of Work.Consequently, we will be transitioning towards a more fluid structure for our organization and our programs. We will continue to work in focus groups, targeting client groups, market segments, and/or fields of knowledge. Regularly taking stock of trends and developments and adapting the focus groups in line with these insights will make our dynamic approaches more high-profile, and will increase our contribution to society. Moreover, this organizational format gives a large group of professionals the opportunity to gain experience in guidance and leadership, based on content-driven engagement. An organizational structure based on business units has taught us about internal entrepreneurship. This approach has yielded insights that allow us to structure the form of the organization much more effectively. Working on themes in focus groups contributes to the creation of a fluid organization that is flexible enough to track current and future markets quickly as changes emerge, and to serve those markets effectively.

De Horst 1, 3971 KR DriebergenIJsbaanpad 3B, 1076 CV AmsterdamBeukenlaan 12, 2020 AntwerpMalietoren, Bezuidenhoutseweg 12, 2509 AA The Hague

Editing:Ilse Engwirda and Pieter Rotteveel

Selection and coordination of images, selection of quotes and poems: Jan van der Veer

Coordination: Caroline de Ruijter

Handwritten quotes: Fenna Zandvliet

Quotes design: Jos van Roij

Photography: Gert Bij Ivonne Zijp Jan van Breda Jan van der Veer Jelle Ganzeveld Peter Renooy Sanneke Fisser

Page 22 Jacques Tati PLAY TIME room, Eb en Vloed De Horst Estate, Driebergen Still from Playtime © EYE Filminstituut Nederland

The growth forecast for 2011 is 9%. We plan to increase the likelihood that potential clients will decide to commit to assignments by expanding the range of our offers. Clients will receive a proposal that reflects various methods used at De baak. We will continue our commitment to focus groups by investing targeted and concentrated energy in that area. We are working on further development of the professionalization program for current and new program directors in order to strengthen the professional foundation of De baak. That foundation relies on the roles of the Specialist (with access to a wealth of intervention strategies for groups and individuals), the Connector (facilitating encounters), and the venturer (from leadership to entrepreneurship, innovation). We are setting up an environmental management system that will be assessed at scheduled intervals to ensure constant suitability, appropriateness, and effectiveness. We will be continuing to convert work processes to digital formats to support our commitment to the New World of Work.

Page 52 Sophie Calle DID YOU SEE ME? room, Eb en Vloed De Horst Estate, Driebergen Book cover DID YOU SEE ME? © Prestel Publishers London photo: Jean Baptise Mondino

Page 54 Marije VogelzangEAT LOVE room, Eb en Vloed De Horst Estate, Driebergen Sharing dinner, Axis gallery Tokyo © Marije Vogelzang food-design photo: Kenji Masunaga

{handwritten quotes:}

‘Abstractions: ‘ ‘Webs of mesh through which filtered reality drips downward..’

M. Vasalis

73