Subh-e-Nau at a glance (July 2013- June 2014)

Advocacy Letter to Prime Minister Nawaz Sharif in August 2003 suggesting measures

against rapid environmental degradation and deforestation. It also suggested ways to

improve energy shortage by employing environment friendly energy generation

methods.

Preservation and rehabilitation campaign for trees after wind storm struck Islamabad

during September 2013 with the collaboration of CDA.

Advocacy for tree preservation with CDA officials during September 2013 under the

aforesaid campaign.

Subh-e-Nau Disability briefing at NPC to a very diverse audience on October 23, 2013.

Creative Hand Exhibition with (AKEPB) Aga Khan Economic Planning Board at Sareena

Hotel on 5 and 6 December 2013.

Subh-e-Nau organized 14th Clay Court National tennis Championship from 15th to 20th

January 2014.

Subh-e-Nau’s Earth Day ladies National Crown Championship in May 2014.

Annual Report 2013-14

Introduction:

Subh-e-Nau, “a new dawn” is a registered charity under Section 42 of Companies ordinance of

the Securities and Exchange Commission of Pakistan engaged in conserving nature, promoting

sports, working on improving public health and targeting disability for more than two decades.

SN is a non-profit, apolitical organization working for, and with people from diverse

backgrounds. SN has launched public awareness programs, lobbied for environment friendly

Government projects, and used media tools to motivate opinion leaders and the general public

alike to work for a greener, healthier natural environment. We strongly believe in working with

the corporate, non- profit, public and private sectors, as our cause is universal.

Chairperson Message:

First of all, I thank all of you for promoting the cause of Subh-e-Nau. Every member of SN team

has did his best all through the year to further the cause which SN envisions and seeks to expand

gradually. I congratulate you on the successful completion of another inspiring year.

We’ve been through hard times when our country is faced with innumerable challenges. It is our

duty to utilize best of our abilities in these testing times for the wellbeing and the benefit of our

country. I believe every single step with rightful intention can help us mitigate the challenges and

problems of our beloved country.

Subh-e-Nau during the past one year has successfully achieved its intended targets. Our

achievements are not only ours, it is the achievement of whole nation. I believe our success are

real only when it is for the country and our nation. Subh-e-Nau has successfully carried out

several environmental campaigns and effectively lobbied environmentalist across the country.

During this one year, our campaigns and outreach has considerably expanded while we have

been quite successful in influencing policy decisions in more than one ways. The disability and

rehabilitation program has seen an increasing acceptance amongst the populace with a steady

expansion in Northern Areas of Pakistan.

Today, Pakistan needs motivation courage and resolve to move ahead. This wave of uncertainty

and chaos that has descended upon our country has to be surpassed. I hope SN will continue

with the same resolve to help our country to get rid of all socio-economic problems.

Thank you.

Shahida Kausar Farooq

Chairperson Subh-e-Nau.

Our Vision

To foster greener, healthier living conditions in Pakistan for a poverty free nation that provides a

sound socio-economic basis for meaningful and lasting development maintained on principles of

sustainability.

Our Mission

Subh-e-Nau aims towards sustainable solutions to outstanding environmental and public health

issues facing Pakistan. We firmly believe that any meaningful development must be done in

accordance with care and understanding of its Impact on our environment and the health of our

people. Hence, addressing existing problems or advising precautionary approach towards the

environment means tackling a whole spectrum of social, economic and health issues at the most

fundamental level. Informed by the state of the art research, we approach problems by cost

effective and practically viable solutions. Our dedicated team consists of technically qualified,

talented individuals who work selflessly to fulfill this mission.

Our Aims and Objectives

SN envisions a green Pakistan with a healthy natural environment, well protected against

deterioration to result in widespread socio-economic prosperity. Our aim is to enhance

participation of communities, Government and civil society implementing programs on a self-

help basis.

Main Activities from 2013-2014:

It was another remarkable year for Subh-e-Nau. The thematic areas including Health,

Environment, Disability and Rehabilitation, Advocacy and Sports are being expanded with the

passage of time. Disability and Rehabilitation program saw an increased level of acceptance in

the society. Subh-e-Nau utilized its human and financial resources in a best possible to carryout

following activities during the year:

Environment and Tree Plantation Campaigns:

The forest cover continuous to fall in Pakistan. The incessant deforestation has resulted in many

environmental and health problems across Pakistan. Our forest cover has fallen as low as mere

2% of the total geographical area. Such bleak circumstances highlight urgent need to plant as

many trees to save the diminishing green belts of Pakistan. Subh-e-Nau, has been highlighting

the issue for the last two decades. More than hundred thousand plants with survival rate of 90%

have been planted over the years by Subh-e-Nau.

This year, Subh-e-Nau has arranged many plantation campaigns in and around Federal capital

for the promotion of forests and plantation culture in Pakistan. More than one thousand

indigenous trees have been planted to preserve the local environment and ecosystem of the

country.

Subh-e-Nau also commemorated National Plantation Day on 18th of August and planted various

saplings of various species. Chairperson Subh-e-Nau, Shahida Kausar Farooq urged on National

Plantation Day to promote massive forestation in the face of killing of many precious tree species

in the country.

Preservation and Rehabilitation of Tree:

Once Islamabad was called ‘the green city’ but gradually this green city has been transformed

into a city of roads, skyscrapers and worn out parks and open spaces. The planners and

administrators of the city are bent on damaging the city with their ill-planning and lack of vision.

Environmentalists at Subh-e-Nau observed the same callous response by the city managers

during September 2013 when many trees of the city fell due to the strong winds and storms

during Monsoon. These trees, some of them more than 20 feet in height, were lying across roads

especially around commercial center for about a week.

CDA, as usual, decided to remove all such trees from the soil. This prompted Subh-e-Nau into

action. A team of environmentalists along with the Chairperson of Subh-e-Nau advocated for a

proper preservation and rehabilitation of all such trees. A proper advocacy campaign was

launched and CDA was advised to erect those fallen trees with supports so as to preserve them

from further decay.

The campaign was quite successful as CDA erected all those trees and gave them support to

prevent further decay.

Advocacy for SN Disability Program:

Advocacy plays a very vital role in dissemination and promotion of any idea. Advocacy helps to

transforms words into action. It is a mean to effectively spread ideology and thoughts amongst

the population. Advocacy is aimed at winning likeminded people and at garnering support for

the specific cause.

Keeping the fruits of advocacy in mind, a briefing on Subh-e-Nau disability program was

arranged at Islamabad Club with a group called ‘Friends of Subh-e-Nau Disability Program’. Dr.

Jawad Chishtie shared the progress and structure of Plan. People from all walks of life attended

the event and were briefed about the structure of the disability and rehabilitation program of

Subh-e-Nau.

Dr. Jawad shared that community based program of Subh-e-Nau was first of its kind with the

vision of creating an enabling environment for PWDs and their families.

Creative Hand Exhibition with AKEPB:

Back in December 5, 2013, SN joined hands with Aga Khan Economic and Planning Board

(AKEPB) as part of the awareness and advocacy strategy to disseminate its message far and wide

across the city. Subh-e-Nau displayed its international award winning magazine Monthly Subh-

e-Nau in the event that became center of attention for the participants and organizers alike. A

number of visitors and participants asked for the monthly subscription of the magazine. The SN

team briefed the visitors about the numerous health and environment issues and shared its vision

of a greener Pakistan.

Sports Promotion:

Sports, especially for children have a direct bearing on public health and hence is a highly

important area of Subh-e-Nau’s work. We, at Subh-e-Nau, believe that for nurturing mentally

and physically healthy children, sports play a critical role. The infrastructure to develop sports

and promote deserving sportsmen is extremely weak in Pakistan. We have supported and trained

meritorious players and officials, especially in tennis. Various international, national and local

events of repute have been undertaken for more than a decade now. Today, in the face of many

challenges, sports can play a pivotal role in bringing back national fervor and unity.

Subh-e-Nau Monthly Magazine:

Subh-e-Nau has had the honor of publishing its Monthly Subh-e-Nau magazine on health and

environment issues for the last one decade. The magazine has earned its reputation by winning

an international award on Health and Environment. It is a journalist endeavor that aims to

provide people with information and educate people about public health and environment.

Today, the magazine enjoys a wider circulation network and continues to increase its readership

across the country.

14th National Clay Court Tennis Championship:

Sports activities have suffered a setback owing to the security situation in the country. It is

becoming more and more difficult for the federations and sports boards to organize

tournaments in the country. The culture of sports is being suffocated and sports are diminishing

with each passing day.

In such critical times, Subh-e-Nau has taken this task to promote sports and preserve culture of

sports for the future generations. 14th National Clay Court Tennis Championship was one event

in the string of tournaments Subh-e-Nau has arranged over the course of last one decade. Like

every past tournament, 14th National Championship of Tennis gave Subh-e-Nau an

opportunity to renew its resolve to work for the promotion of sports in the country.

The event saw participation of many dignitaries including Argentinian Ambassador to

Pakistan, Rodolfo J. Martin-Saravia, Mr. Sultan Hayat Khan, former Ambassador of Pakistan to

Kazakistan and Mrs. Nigar Nazar, renowned cartoonist of national and international fame,

some of whom played friendly matches to show their support and empathy towards the game

and players. The event kicked off on 15th of January and finals for all categories were played on

20th January. This tournament gave players a new spirit and zeal to go ahead with improved

game and enhanced confidence.

Earth Day National Tennis Championship 2014:

Earth Day National Tennis Championship was hosted by Subh-e-Nau in May 2014 at Pakistan

Tennis Complex. The tournament was part of SN’s effort to raise awareness about sports and

promote sports culture amongst fellow countrymen.

The federal Minister for Sports and Interprovincial coordination graced the event as a chief

guest. Many other national and international dignitaries participated in the event. SN

chairperson Shahida Kausar Farooq in her concluding address said that Tennis was always less

popular game as compared to Cricket in Pakistan. Therefore, it is upon us to promote other

games along with the cricket.

The championship ended with a tree plantation campaign in which dignitaries and players

planted more than 30 indigenous trees in the vicinity of Tennis complex. The event witnessed a

standing ovation by Chief Guest and other professionals who urged chairperson to come up

with more such events in the future to raise awareness about environment and Public Health.

Ends.