Annual reports

Leave the stress with us

We never underestimate the

importance of an organisation’s

annual report. It should

adequately represent a year’s

worth of its people’s efforts and

investment, where it has driven

value for its members and where

it faces further challenges.

For those involved in producing

the annual report, it can be

stressful, but it doesn’t have to be.

Impress Design has been working

with organisations over many

years to ensure that the process

is streamlined, well managed and

the final product communicates

the desired messages to your

target audience.

The greatest measure of our

clients’ satisfaction is the number

of annual reports we produce

for them year after year.

Scan to see more annual report samples on our website.

Annual report tips

ContentSupplying the agency content in the right format can

significantly reduce costs. Supplying copy in Word and charts

and financials in Excel (or Word with an accompanying PDF)

will limit handling time and errors.

Authors correctionsBefore stipulating the amount of corrections to plan for,

factor in the number of stakeholders with input into the

annual report. The cost of authors corrections can be

significantly reduced if thoroughly edited final content

is supplied prior to typesetting.

Compelling photographyThe ideal annual report design has a balanced amount of

powerful images and text. Use words as well as images to

convey how far your company has come in one year.

Utilise infographics and call-outs throughoutEffective section structures and graphics that pull out

key statistics or phrases all help to break up heavy text,

increasing the readers interest and retention of the content.

Annual report

process

Cover & key internals concepts

Section by section layout

Final copy review

Indexing

Web accessibility & interactive PDF

Production

 02 9279 0022   02 9279 1922 Suite 103, Level 1, 19–21 Berry Street, North Sydney, NSW 2060

ABN 80 883 821 452

www.impressdesign.com.au