ANNUAL REPORT - WWF

WWF-Australia – Annual & Sustainability Report 2011

Connecting people & nature

ANNUALREPORT

2011

2 WWF-Australia Annual Report 2011

WWF-Australia works effectively across all sectors of society and geographical borders to deliver meaningful environmental change.

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FOREWORD FROM thE

pRESiDEntAs we celebrate the 50th anniversary of WWF International, it is abundantly clear that WWF remains a powerful force for environmental change throughout the world. The influence and achievements of WWF-Australia in the Asia-Pacific region during the past year underline the important

role that we play within this international network.

There is no better illustration of the formidable reach of WWF-Australia than Earth Hour – the grassroots environmental campaign that had its humble beginnings in Sydney in 2007. In March 2011, Earth Hour became a true global phenomenon when it was embraced by a record 135 countries. In encouraging hundreds of millions of people to conserve energy and reduce their ecological footprints both here and abroad, WWF demonstrated our individual and our collective power to create a sustainable future.

The world, including Australia, has changed dramatically during the past 50 years and WWF has evolved to tackle new and emerging challenges posed by these changes. However, two things have not changed; WWF’s resolve and its practical approach. We continue to partner with committed individuals, Indigenous leaders, other non-government organisations, businesses and governments within our own and neighbouring countries to develop and deliver progressive solutions to many of the environmental challenges we face.

Within these pages are many inspiring accounts of the ways that WWF-Australia is making a difference every day on the Great Barrier Reef, within the Kimberley and in the biotically rich Southwest Australia Ecoregion. Further afield, our endeavours are also protecting livelihoods of peoples in the Coral Triangle, protecting fisheries in southern oceans, bringing comfort to the people of Pakistan and security to the jungles of Borneo.

Conservation organisations like ours must be able to work effectively across all sectors of society, and geographical borders, to bring about meaningful environmental change. That we maintain the trust and support of people the world over is testament to the dedication and enthusiasm of our fine WWF staff. What they achieve never ceases to amaze me.

Many of the major threats to our natural environments cannot be addressed overnight. The challenges posed by landclearing, pollution, unsustainable resource use and climate change, demand a concerted effort on the part of the entire global community. WWF-Australia is an integral part of that community, with a proven track record and an international reputation. We look forward to your continued support and sharing our conservation successes over the next 50 years.

Dr Denis Saunders AM President, WWF-Australia

“The global phenomenon Earth Hour demonstrates our individual and collective power to create a sustainable future.”

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Connecting people and nature is essential if we are to address the complex threats to our planet’s biodiversity.We live in an increasingly connected world. Decisions made on one side of the globe can have a profound impact on distant people and places. This is especially true for our

precious natural environment which is under greater pressure than ever before. Our unique animals, plants and landscapes are threatened by complex forces – economic, cultural and political.

I believe addressing these threats requires not one, but multiple solutions that have the power to transform the way we think and behave.

I am proud of WWF’s inspiring staff, who excel at delivering practical solutions to such complex problems, and our supporters, whose generosity is helping to safeguard the natural world.

As WWF-Australia embarks on a new five year strategic plan, the importance of connecting people with nature is uppermost in our minds. We will focus on six High Impact Initiatives that create practical solutions to some of the most urgent local, regional and global environmental challenges.

One of our ambitions is to transform entire supply chains for some of the world’s biggest commodities which impact on the places and species you and I care about. To be successful in this task, we will need to work in partnership with local communities, Indigenous peoples, farmers, governments, business and our supporters.

As you’ll see in this Annual Report, Project Catalyst is a powerful example of this kind of partnership. By developing innovative, precise agriculture techniques we can save money and reduce the amount of fertilisers and pesticides washing off farms and onto the Great Barrier Reef. This work also supports our ongoing Indigenous and scientific partnerships for reef conservation, protecting iconic species like marine turtles and dugongs.

We hope our work to protect the Great Barrier Reef will also create solutions for the innumerable species, communities and livelihoods that rely on healthy reefs right across the globe.

WWF will continue to work with partners here and around the world to reduce the environmental impact of commodities such as sugar, palm oil, seafood and beef.

If we are to achieve our mission to create a world where humans live in harmony with nature, we must also find a way to connect our economy with our environment. Embedding a true value of the natural world is an urgent task that WWF will continue to champion.

I know that by connecting people to nature we have the power to make an environmental difference on a global scale.

Dermot O’Gorman CEO, WWF-Australia

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MESSAgE FROM thE CEO

“I know that by connecting people to nature we have the power to make an environmental difference on a global scale.”

OuR glObAl WORk WWF is uniquely placed as one of the world’s largest and most respected conservation organisations to work locally and internationally with its partners to develop, embrace and implement lasting solutions to the environmental challenges we face.

Through our global conservation projects, we can tackle the biggest threats and drivers of biodiversity loss and humanity’s ecological footprint, many of which are interlinked. In doing so, we can ensure that people and nature thrive in a stable environment for generations to come. Our lives depend on it.

global MissionWWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature by:

• Conserving the world’s biological diversity • Ensuring that the use of renewable natural resources is sustainable • Promoting the reduction of pollution and wasteful consumption

global biodiversity goal placesBiodiversity is protected and well managed in the world’s most outstanding natural places.

We will conserve most of life on Earth if we manage to conserve a representative sample of biomes and habitat types found in the Global 200 ecoregions. In coming years, WWF will focus on the most biologically important ecoregions, whilst ensuring representation across biomes. There are 35 WWF Priority Places around the globe.

SpeciesPopulations of the most ecologically, economically and culturally important species will be restored and thriving in the wild.

Many species are of special concern because conserving their habitat alone will not guarantee their future survival. WWF is focusing its efforts on conserving species that are of special importance ecologically (for example, key parts of the food chain that help regenerate habitats), economically (commercial value), and culturally (important icons or demonstrate broader conservation needs).

By focusing on a small set of species, and by conserving the places they live in, WWF hopes that most of the other species sharing the planet will also be conserved. There are 36 WWF Priority Species around the world.

global Footprint goalBy 2020, humanity’s global footprint will fall below its 2000 level and continue its downward trend, specifically in the areas of:

• Energy/carbon footprint• Commodities (crops, meat, fish and wood) footprint• Water footprint

Project Catalyst’s dedicated cane farmers in Queensland © Coca-Cola Foundation See page 6 for details

“ We are meant to live in a world which we share, and we are meant to live as members of one family.”

Archbishop Desmond tutu at WWF’s 50th Anniversary celebration

CASE StuDYSaving the great barrier Reef Pollution, poor fishing practices and climate change threaten one of the world’s greatest marine assets – the Great Barrier Reef. However, WWF is supporting a range of practical, legislative and scientific measures that are bringing urgent relief.

Through Project Catalyst, WWF is promoting cutting-edge farming practices that both reduce pollution and improve productivity. We are working with sugarcane growers responsible for more than 15,000 hectares to cut fertiliser and pesticide use, and ensure cleaner water run-off to the reef. This farming initiative boosts the Reef Rescue program that WWF has been helping to roll out since 2007 – a program that now involves some 3,600 farms spanning 1.2 million hectares. Efforts to cut reef pollution have seen more than 2,000 kilometres of new fencing erected to minimise erosion, and 562,000 hectares of land converted to nature refuges.

Reforms to Australia’s pesticide laws, announced this year after concerted WWF advocacy, will invigorate these practical efforts. New government policy puts the onus back on the pesticide industry to prove its chemicals are safe. WWF has also helped to secure a $175 million government reform package to ban outdated farm chemical practices, increase farmer assistance and invest in world-leading pollution monitoring and reporting. At least 2,600 farmers have improved their management of an estimated 12 million hectares as a result.

At the scientific level, WWF is working along the Great Barrier Reef coast with local communities, Traditional Owners, government and James Cook University staff to learn more about the dangerous fibropapilloma virus threatening young green turtles. Our team is monitoring and tagging turtles, and supporting research into water quality and turtle health to find a solution to this emerging threat.

Green turtle sampling, Cardwell, Qld © Jurgen Freund


Reforming pesticide laws

We helped secure a Federal Government commitment to reform pesticide laws to better protect human and environmental health. This will put the onus on the pesticide industry to prove its chemicals are safe – an important step in reducing chemical run-off onto the Great Barrier Reef. Similar reforms in Europe led to hundreds of dangerous chemicals being deregistered. WWF also successfully advocated for the APVMA (Australian Pesticides and Veterinary Medicines Authority) to ban the insecticide endosulfan. The decision means that this chemical will be deregistered and existing stocks phased out of use in Australian horticulture, cotton and macadamia nut production within two years.

Turtle rescue mission

We are working with local communities, Traditional Owners, governments and James Cook University along the Great Barrier Reef coast to learn more about the dangerous fibropapilloma virus that is threatening young green turtles. Together with our partners, we monitored and tagged more than 70 endangered turtles this year, and WWF continues to support research into water quality and turtle health to try to find a solution to this emerging threat.

Sweet relief for reef

Our pioneering collaboration with industry partners in Great Barrier Reef catchments is improving the sustainability of sugarcane production to benefit the environment. Project Catalyst involves more than 50 sugarcane growers, millers, natural resource management groups and the Coca-Cola Foundation in promoting cutting edge farm practices to cut pollution and improve productivity. The reduced fertiliser and pesticide use across 15,000 hectares of cane land is producing cleaner run-off water to the reef and increased yields. The project earned this year’s Sustainability Award for an outstanding sustainability partnership from the Queensland Premier and won the 2010 Banksia Environmental Award for sustainable agriculture and food.

Protecting rare dolphins

We collaborated with ING Direct to cast the spotlight on the rare Australian snubfin dolphin and this year funded hundreds of hours of research. Important new information on Kimberley dolphin populations is improving our understanding of the habitat, status and management needs of this species. WWF also advocated for new protected areas of dolphin habitat in Roebuck Bay and nominated the snubfin as a threatened species under Australian law.

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WWF-Australia is active at home and abroad protecting threatened species, their habitats, and the livelihoods of Indigenous peoples who depend upon these rich natural resources. Our groundbreaking partnerships, advocacy and practical programs are transforming government policies, land management and consumer behaviour to create a more sustainable future for all.

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CASE StuDYConserving Australia’s international biodiversity hotspot WWF’s decade-long commitment to one of the globe’s 34 most important biodiversity hotspots has produced a world-class plan to guide future conservation work to protect the Southwest Australia Ecoregion.

WWF has mapped a network of priority zones for conservation action across Southwest Australia, promoting better ways for WWF to focus attention across Southwest Australia’s diverse landscapes. These zones highlight the most important areas for biodiversity protection and cover almost half the region – an area the size of Norway (more than 320,000 square kilometres). This process lays the groundwork for strengthening relationships with our conservation partners to identify the most effective conservation strategies.

WWF continues to work with landholders throughout Southwest Australia to protect and manage some of the region’s most important habitats and species. During the past year, more than 3,200 hectares of high conservation value bushland was protected, including threatened ecological communities and habitat supporting the endangered Carnaby’s black cockatoo.

In partnership with the Western Australian Government, WWF has also installed 16 motion-sensor cameras to better monitor and manage the threatened wheatbelt population of black-flanked rock wallabies. The cameras have zoomed in on potential predators, including foxes and feral cats, and will help to determine the best ways to conserve the remaining wallabies.

Numbat in Dryandra forest,Southwest Australia Ecoregion © Fredy Mercay / WWF


Growing the national estate

WWF was instrumental in convincing the Australian Government to expand our system of national parks and other protected areas. WWF has been working closely with Traditional Owner groups to secure new Indigenous Protected Areas (IPAs) in the Kimberley region, a biodiversity stronghold. In May, the Wanjina Wunggurr community declared an IPA covering more than 340,000 hectares of the Kimberley, which will give local people greater opportunities to manage their land for future generations.

Saving WA bushland

WWF has been working with private landholders in the Western Australian wheatbelt and south of Perth to protect critical habitats. We are in the final stages of negotiating the conservation of more than 3,000 hectares of critical bushland in the Southwest Australia Ecoregion that contains threatened ecological communities and habitat for threatened species like the Carnaby’s black cockatoo. On the southern urban fringes of Perth, WWF has also contributed to the protection of 266 hectares of bushland surrounding the Ramsar listed Peel-Yalgorup System wetlands, which annually attract hundreds of migratory shorebirds.

Sharing our skills

WWF is introducing new technology and skills to support the conservation efforts of Traditional Landowners in Western Australia. We delivered a series of motion-sensor camera workshops to 33 Indigenous rangers in the One Arm Point and Bidyadanga regions of the Kimberley to help them monitor and manage native animals, including the threatened bilby. WWF has also been using the cameras in partnership with landholders in Southwest Australia.

Earth Hour a turn-on

The global Earth Hour campaign reached new heights this year, with a record 135 countries and hundreds of millions of people taking part around the world. In Australia, more than 8.75 million people switched off their lights as awareness of Earth Hour grew to 97 per cent across the country. Some 16.6 million Australians have undertaken to participate in the future.

Tackling climate change

WWF joined forces with community advocacy groups to establish the ‘Say Yes Australia’ campaign that called for a price on carbon to reduce Australia’s greenhouse emissions. The campaign organised nationwide rallies and advertising campaigns, brought together prominent Australians and won the support of three million Australians. WWF also coordinated leading business people and economists to endorse an open letter supporting a carbon price. Our efforts culminated in the Multiparty Parliamentary Committee on Climate Change agreeing to legislate for a carbon price by the end of 2011, clean energy funding for renewable energy sources and a carbon reduction target by 2050.

Improving marine management

As part of the Australian Coral Triangle Alliance, WWF is establishing partnerships between Australian universities and training institutes in Papua New Guinea and the Solomon Islands to ensure a greater focus in their curricula on marine resource management. This project is developing tailored tropical marine resource management training courses and equipping local teachers to run them. WWF is also leading the development of the Coral Triangle Climate Adaptation Marketplace, which will develop and secure finance for new on-ground climate adaptation research.

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CASE StuDYSustaining livelihoods in the Coral triangleThe Coral Triangle contains more than half the world’s coral reefs and over one-third of its coral reef fish species. Collectively, these natural assets support the health and livelihoods of around 240 million people.

WWF is working to protect the unique wildlife of the Coral Triangle and to create sustainable economic opportunities for its people and communities.

We contributed to the development of the Australian Government’s $2.5 million Coral Triangle Support Package. It includes direct support for initiatives instigated by WWF and our long-term partners to build the capacity of local people to better manage their environment while improving community livelihoods.

One such partner, the Tetepare Descendants’ Association in the Solomon Islands, oversees the management of marine and coastal areas on and around Tetepare Island. Funding under the support package is enabling the association to complete a range of marine surveys, the data from which will inform ongoing conservation and management. The surveys will assess the stocks of fish and other marine species such as marine turtles to determine sustainable harvesting numbers, that will enable those communities to manage their local resources sustainably.

Dorothy fishing in her boat, Old Michi village Solomon Islands © WWF South Pacific / WWF-Canon


Investing in kangaroo and wallaby fight-back

WWF has estimated that it will cost approximately $290 million to recover Australia’s 21 threatened kangaroo and wallaby species over the next decade. WWF’s Action Plan for Threatened Australian Macropods outlines what is needed to achieve species recovery. It argues that renewed investment and research is urgently needed to address threats such as predation by introduced animals such as foxes and cats. This will not only benefit threatened macropods but also a range of native animals facing similar threats.

Standing tall with forests

WWF is helping to raise consumer awareness of the Forest Stewardship Council (FSC) eco-label through our partnerships with Kimberly-Clark Australia & New Zealand (makers of Kleenex, Kleenex Cottonelle, Wondersoft, Thick & Thirsty and Viva Paper Towel products) and Bunnings. Both companies stock a range of FSC certified products and are helping to drive awareness of the importance of sustainable timber and paper sourcing. WWF also continues to work with companies like Kimberly-Clark Australia & New Zealand, Bunnings, Australian Paper and Elders Forestry as part of our Global Forest and Trade Network, which aims to eliminate illegal logging and to improve forest management.

Netting a future catch

WWF continues to ensure that major fisheries on our shores are certified by the Marine Stewardship Council (MSC), an independent organisation that rewards sustainable fishing. Our submissions have seen the Ross Sea Toothfish Fishery, Spencer Gulf Prawn Fishery, Australian Mackerel Icefish Fishery and the Aker BioMarine Antarctica Krill Fishery certified for the first time or recertified. Certification gives buyers and consumers a means of identifying and purchasing seafood from sustainable fisheries and boosts WWF’s efforts to create markets for sustainable seafood.

Sustainable seafood sales

WWF has partnered with Coles to improve the sustainability of its seafood supply chain and to help educate consumers about more responsible seafood choices. We are also working with Coles’ suppliers to increase the sustainability of their products. Over time and with technical assistance from WWF, Coles will be seeking to ensure that all its own-brand seafood and seafood products, including fresh, frozen and canned products, are harvested from sustainable sources.

Supporting tiger recovery

WWF-Australia supporters and our corporate partner Factorie played an important role in the Global Tiger Initiative, which mobilised global support to arrest the decline of this threatened species. The generosity of WWF-Australia donors and Factorie helped WWF to support the establishment of the Global Tiger Recovery Program. It brings together all 13 states of the tiger’s range to create the first unified tiger recovery plan.

Emergency aid for Pakistan

The generous contributions of WWF-Australia supporters to our Pakistan floods appeal enabled WWF-Pakistan staff to provide food, medicines and shelter to approximately 3,000 people. This delivered vital relief to communities that have been integral to our community based conservation projects for the Indus River dolphin and other endangered species.

Conserving precious mangroves

As part of WWF’s AusAID support for sustainable livelihoods in Western Melanesia, and in partnership with local NGO’s, Provincial Government and University of PNG, we helped develop a mangrove resource manual for primary school teachers. Aspects covered include adaptation, livelihoods and rehabilitation of mangroves. Teachers have been trained and have successfully trialled the manual in schools in the East Hiri area of Central Province of PNG. With strong support from the Provincial Government it may be incorporated into the national curriculum.

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thE FutuRE in FOCuSWWF-Australia has a vital role to play in WWF’s international efforts to protect biodiversity and contain humanity’s footprint. We have a reputation for engaging partners, developing innovative solutions and delivering sustainable results. To capitalise on WWF-Australia’s strengths, we will concentrate our resources during the next five years on a select number of key High Impact Initiatives.

Our six priority High Impact Initiatives – in Australia and throughout the Pacific region – lever the considerable power of the WWF network. They bring together Indigenous knowledge, effective on-ground actions, policy reform, and partnerships to inspire change on an unprecedented scale to achieve our mission - to build a future in which humans live in harmony with nature.

Residents of Long Tuyo benefit from WWF’s Kutai Barat project in Borneo which helps communities secure land tenure rights and livelihood skills © WWF-Canon / Simon Rawles

thE FutuRE in FOCuSWWF-Australia has a vital role to play in WWF’s international efforts to protect biodiversity and contain humanity’s footprint. We have a reputation for engaging partners, developing innovative solutions and delivering sustainable results. To capitalise on WWF-Australia’s strengths, we will concentrate our resources during the next five years on a select number of key High Impact Initiatives.

Our six priority High Impact Initiatives – in Australia and throughout the Pacific region – lever the considerable power of the WWF network. They bring together Indigenous knowledge, effective on-ground actions, policy reform, and partnerships to inspire change on an unprecedented scale to achieve our mission - to build a future in which humans live in harmony with nature.

Residents of Long Tuyo benefit from WWF’s Kutai Barat project in Borneo which helps communities secure land tenure rights and livelihood skills © WWF-Canon / Simon Rawles

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WWF-Australia’s Strategic Plan maintains our proud tradition of leading from the front. It identifies where we stand to have the greatest impact and influence, and highlights the unique contributions we can make in our region. WWF-Australia commits to accelerating action to create a more secure and sustainable future.

Great Barrier Reef

Our vision: to boost the resilience of the Great Barrier Reef by reforming land and sea-based industries, and ensuring that the reef can support viable communities as well as healthy populations of turtles, dugongs and dolphins. This will rely on strong Traditional Owner engagement and the sustainable use of marine and terrestrial resources.

To realise this vision, WWF-Australia will:

• reduce pollution in key catchments by fast-tracking the adoption of farming best practice;

• end poor fishing practices; and

• build Indigenous partnerships focused on the sustainable use of marine resources and support for species recovery.

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Southwest Australia

Our vision: to ensure a diverse and continuous network of natural landscapes cross the Southwest Australia Ecoregion. This mosaic will be interspersed with a range of socially and economically productive land uses that support these diverse and healthy environments.


• help landholders to continue land restoration through opportunities like carbon farming;

• target projects that aid the recovery of key flagship species; and

• protect remaining native vegetation, inspire climate change adaptation and identify potential landscape connectivity projects.

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Heart of Borneo

Our vision: to contribute to the development of a best-practice green economy in he equatorial rainforests of Borneo by creating a network of protected areas, productive forests and other sustainable land uses. This will include integrated spatial planning, efforts to reduce carbon emissions from deforestation and degradation, supporting sustainable livelihoods, and targeted species conservation.


• engage with the public sector to influence policies and programs, including securing support for a roadmap to a sustainable green economy that will engage local communities, public and private sectors;

• develop and support on-ground flagship species recovery projects that involve all stakeholders; and

• engage with the Australian private sector to reduce unsustainable practices by linking to sustainable local production and encouraging sustainable finance standards.

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MARkEt tRAnSFORMAtiOnCommodities and sectors

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AgRiCultuREpalm oil, sugarcane & livestock (beef & dairy)

pARtnERShipSbusiness & industry, Indigenous partners, community livelihoods

hEARt OF bORnEOCovers 220,000 km2 of equatorial rain forest including some of the most biologically diverse habitats on Earth. It is one of only two places on Earth where elephants, orang-utans and rhinoceros share the same territory.

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SOuthWESt AuStRAliA ECOREgiOnCovers a total of 686,871 km2, which equates to approximately 27% of the total area of Western Australia or 9% of the total area of Australia. This region has the highest concentration of rare and endangered species in Australia.

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CORAl tRiAnglE AnD SOuth WESt pACiFiCstretches across six countries in Southeast Asia and

Melanesia (Indonesia, the Philippines, Malaysia, Papua New Guinea, Solomon Islands and Timor Leste), the Coral Triangle contains the richest marine ecosystems on Earth.

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one of the most diverse and remarkable ecosystems in the world. It is also one of the most loved with enormous community support for its protection.

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Coral Triangle and South West Pacific

Our vision: to ensure that the oceans and coasts of the Coral Triangle and South West Pacific, the epicentre of global marine biodiversity, remain vibrant and healthy sources of food and livelihoods for generations to come.


• demonstrate how to protect marine and coastal environments and assist coastal communities to adapt to the impacts of climate change;

• establish a range of partnerships to improve fishing practices; and

• identify with all stakeholders potential Marine Protected Areas and deliver new marine parks which will provide fish breeding grounds, and have a direct positive impact on community livelihoods .

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Market Transformation

Our vision: to ensure that businesses and markets offer products that contribute to economic and social development and safeguard Earth’s biodiversity. We will concentrate on improving practices and environmental outcomes within key commodity groups: sugar, beef, seafood, palm oil, pulp, paper and tropical timber.


• encourage businesses to drive the demand for sustainably produced commodities;

• introduce policy reforms that remove perverse subsidies and improve product traceability; and

• promote WWF’s sustainable choices to consumers.

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Climate Change

Our vision: to reduce global pollution to limit ocean acidification and keep global warming to 1.5ºC. This will help to avoid the worst impacts of climate change on iconic places like the Great Barrier Reef and species such as marine turtles.


• contribute to Australia having a national low pollution action plan out to 2050, including a target of 25% emission reductions from 1990 levels by 2020;

• contribute to putting Australia on a pathway to 100% renewable energy by 2050;

• contribute to Australia introducing low pollution action plans in key agricultural sectors; and

• support WWF International’s work in the United Nations Framework Convention on Climate Change (UNFCCC) and other key fora to ensure that the Australian Government makes strong commitments to climate change mitigation.

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building on innovative programsAdopting priority High Impact Initiatives does not mean that WWF-Australia strays from its long-standing conservation commitments. In fact, we intend to heighten our focus on the following areas. In Antarctica and the Southern Ocean (A), we will seek to expand the network of Marine Protected Areas (MPAs), promote fisheries best practices, address illegal, unreported and unregulated (IUU) fishing, and integrate climate change adaptation strategies into ongoing management. In the Kimberley (B), our focus is on growing the MPA network and safeguarding special terrestrial tracts of land through measures such as Indigenous Protected Areas. Earth Hour’s global success story began in Sydney in 2007 and Australia will continue to lead the way by building on the success of the inaugural WWF Earth Hour Awards (C) and inspire people from all over Australia and the world to connect with nature and live sustainably year round.

We will also look to further innovate in areas where WWF-Australia can make a significant contribution to conservation.

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WWF-Australia Annual Report 2011

“ We have to find a new way to forge connections with nature. We live in an increasingly urbanised society that is largely ignorant of the wonders that inspire us. And we live in an economy that is still often stubbornly indifferent to the natural systems upon which it depends.”

WWF international Director general, Jim leape


OuR lOYAl SuppORtERS & pARtnERSFaithful supporters are the cornerstone of WWF-Australia’s conservation work and we delight in sharing our love of the natural world. Not only do our supporters invest financially in our projects; they also spread word of our campaigns and community events far and wide, increasing our reach and effectiveness.

And there is now a range of interactive ways for us to connect with our loyal followers – through our revamped website, Living Planet magazine, Futuremakers e-newsletters, social media and WWF’s new Living Planet Bequest Society, which recognises the legacies of our generous bequestors.

Achieving our ambitious conservation goals also depends on business and industry cooperation, and in this arena WWF has some ardent allies. Next year we will engage with our corporate partners like never before through our sustainable business membership program, which connects like-minded businesses on green innovation and environment issues.

In each of these ways, WWF will continue to generate interest and investment in conservation, develop new relationships and celebrate our shared successes.

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WWF-Australia’s commitment to conservation is matched only by the commitment of our loyal supporters and corporate partners. Our unique approach is founded on positive relationships and teamwork – on the connections capable of producing powerful change. By pooling our collective resources, passion and expertise, we are encouraging a deeper respect for the wonders of our natural world – together.

Although I can’t give a great deal on a regular basis, by leaving WWF a legacy, I know I can

have an impact far beyond anything I have been able to do during the course of my life.

Holly Smith, WWF bequestor

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Holly Smith, WWF bequestor with WWF panda mascot


OuR tAlEntED tEAMWWF-Australia’s long-term success relies upon our ability to attract and retain the best people – highly skilled employees who are committed and passionate about achieving our shared conservation goals.

WWF is dedicated to developing a high-performance culture that is reflected in progressive workplace practices. We invest in our staff by encouraging flexible work arrangements, attractive working conditions, health and wellbeing policies, and paid parental leave. Our cross-disciplinary teams are characterised by strong leadership, innovative thinking and spirited collaboration.

In 2011, a concerted effort to reduce WWF’s own ecological footprint will engage employees in sustainability measures like never before. WWF will also lead by example when it comes to respect for diversity – in the workplace and within our partnerships – through the continuation of our Cross Cultural Awareness program.

OuR REputAtiOnWith a commitment to conservation spanning 50 years, WWF is a well established and trusted global brand. Our reputation remains one of our greatest assets, coupled with our distinctive panda logo.

To inspire and motivate a new generation of Australians, WWF must work harder to raise its voice above the din. Consistency – in our messages and our approach – is vital if we are to increase both our audience and our influence.

Throughout the next year we will use new vehicles and avenues, including our revamped website and social media applications, to strengthen our community of supporters. We will continue to do what we do best – imbue our practical projects with the ethics and values upon which our reputation is founded and which will serve us well for the next 50 years.

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Archbishop Rr Desmond Tutu‘high fiving’ at the WWF 50th

Anniversary Gala celebrations in Zurich 29th April 2011.

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Members of the WWF-Australia team gear up for Earth Hour 2011

50 YEARSOF thE WWF lOgO


CORpORAtE gOvERnAnCE

bOARD OF DiRECtORSDenis Saunders, AM, BSc (Hons), PhDPresident; Member, Finance, Audit & Risk Management Committee; Member, Program and Conservation Committee; Member, The Nominating & Governance Committee.Founding Member, The Wentworth Group of Concerned Scientists; Founding Member, Board of Directors since 2002; Chair, Sara Halvedene Foundation; former Member, Australian Heritage Council and Member, The Wentworth Group of Concerned Scientists.

Andrew Burbidge, BSc (Hons), PhDDirector; Chair, Program and Conservation Committee; Member, Board of Directors since 2006.Chair, WWF Western Australia Advisory Committee; Chair, Threatened Species Scientific Committee (Western Australia) and Chair, Gorgon Barrow Island Net Conservation Benefits Advisory Board.

Anthony Fitzwilliams HydeDirector; Member, The Nominating & Governance Committee.Member, Board of Directors since 2005; Board Member, Abercrombie & Kent (Australia) Pty. Ltd and Former Board Member, Recreational Tourism Pty Ltd.

Linda Funnell-Milner, LLB, DipEdDirector; Vice President; Chair, The Nominating & Governance Committee; Member, Finance, Audit & Risk Management Committee.Member, Board of Directors since 2009; Corporate sustainability consultant and expert, specialising in greenhouse, energy and carbon footprints; former Chair, GRI Stakeholder Council (Amsterdam) and Member, Board of Uniting Care NSW ACT.

Paul Harris, M.A., F.Fin Director; Member, The Nominating & Governance Committee.Member, Board of Directors since 2010; Chairman, Fulcrum Capital Partners Ltd and Director, Wilson HTM Ltd.

Peter Kingston, BCom, LLB, CA, FTIADirector; Chair, Finance, Audit & Risk Management Committee.Member, Board of Directors since 2006; former Corporate Tax Partner, KPMG; and former Member, Board of KPMG.

Diccon Loxton, BA, LLBDirector; Secretary; Member, Program and Conservation Committee.Member, Board of Directors since 2004; Partner, Allens Arthur Robinson solicitors, since 1984; Director, Banking and Financial Services Law Association; Governor, Ascham School Limited and Chairman, Australian Museum Foundation.

Robert Purves, AM, BComDirector; Member, Board of Directors since 2010; Former President, WWF-Australia, Former Board Member, WWF International. Founding Member, The Wentworth Group of Concerned Scientists; Chairman, Purves Environmental Fund; Chairman, Sustainable Business Australia; Director, The Peter Cullen Water Trust; Patron, Lizard Island Research Station; Governor, Australian Youth Climate Coalition and Former Chairman, DCA Group Limited.

Brent Wallace, BCom, GAICDDirector; Member, Program and Conservation Committee; Member, Finance, Audit & Risk Management Committee.Member, Board of Directors since 2006; CEO and founder, Galileo Kaleidoscope; Non-Executive Board Director, Blackmores Ltd and former Managing Director, Ogilvy & Mather, Australia.

Dedee Woodside, BSc (Hons), PhD, GAIDCDirector; Member, Program and Conservation Committee.

Member, Board of Directors since 2007; Managing Director of a consultancy (Corporate & Community Sustainability International), Wildlife Ecologist specialising in community engagement, development and natural resource management; Deputy Chair of the Invasive Animal Cooperative Research Centre; Member, Board of the Sydney Metropolitan Catchment Management Authority, Member Australian National Animal Welfare Committee and Chair, Great Ape Futures Fund Australia.

pAtROnHer Excellency Ms Quentin Bryce ACGovernor-General of the Commonwealth of Australia.

ExECutivE tEAMThe Executive Team drives strategic direction for WWF-Australia’s present and future. This direction is detailed in our WWF-Australia Strategic Plan 2011-2016, which is approved by the Board of Directors. Executive Team members lead and manage both their functional areas and the organisation as a whole to achieve high performance at low risk.

WWF-Australia is a not-for-profit organisation governed by a Board of Directors and has a membership of approximately 80 Governors. The Board oversees performance and compliance and ensures effective governance and leadership. Our Governors are experts in their fields and serve as WWF champions.


Ms Lyn Allison Dr Alan Bartholomai Cr Michael Berwick, AMMr Ken Boundy Mr Greg Bourne Mr Peter Bridgman Dr Margaret Brock Dr Andrew Burbidge Mr William Burrell, AMMrs Sidonie Carpenter Mr Richard Cassels Mr Michael Chilcott Mr Peter Cosier Professor Bart Currie Ms Perri Cutten Professor Stephen Davies Professor Christopher Dickman Mrs Kate Dowling Ms Danielle Ecuyer Dr Colin Filer

Dr Guy Fitzhardinge Prof. Tim FlanneryMs Linda Funnell-Milner Professor Stephen Garnett Professor Arthur Georges Mrs Margaret Gibson Dr Jane Gilmour,OAMMr Rob Gordon Mr Piers Grove Mr Michael Hamson Mrs Alison Hanson Dr Ronnie Harding Mrs Barbara Hardy, AOMr Paul Harris Mr Ken Hickson The Hon. Robert HillMs Elizabeth Ho Professor Stephen Hopper Mr Tony Hyams Mr Anthony Hyde The Hon John Kerin, AM

Mr Jason Kimberley Mr Peter Kingston Councillor Robert Kok Ms Holly Lindsay Mr Diccon Loxton Dr Don McFarlane Mr Michael McFarlane Mrs Marian Micalizzi Mr John Mooney Assoc Professor Susan Moore Mr David Moyle, AMDr Warren Musgrave Mr Anthony Nicholas Mrs Christina Nicholas Ms Louise O’Halloran Mr Brad Orgill The Hon Justice Michael PembrokeDr Melissa Perry, QCProfessor Hugh Possingham Professor Bob Pressey

Mr Robert Purves, AM Mr Edward Rowley Mr Paul Sattler, OAMDenis Saunders, AMMs Kerryn Schrank Dr Sandra Schuster Mr Simon Spellicy Mr Andrew Stock Mr Alan Sweeney Assoc Professor Luca Tacconi Mr Peter Thomas Mr Keith Tuffley Mr Keith Walkerden Mr Brent Wallace Mr Ivan Wheen Mr Hunter White Mr Martijn Wilder Mr Brian Wills-Johnson Dr Dedee Woodside Mrs Susan Young

gOvERnORS WWF-Australia has a membership of 81 committed Governors, who are charged with actively promoting and supporting the objectives for which WWF was established.

COMMittEES Finance, Audit & Risk Management CommitteeIt is the role of the Finance, Audit & Risk Management Committee to assist the Board to provide oversight of WWF-Australia’s financial and risk management programs.

Program and Conservation CommitteeIt is the role of the Program and Conservation Committee to assist the Board to provide oversight on the business of the organisation, including conservation, media and marketing.

The The Nominating & Governance CommitteeIt is the role of the The Nominating & Governance Committee to ensure that the most credible, diverse and committed individuals are in a position to influence the strategic outcomes of the organisation in the most appropriate way - the right people in the right place.

kEY SERviCE pROviDERS

SCiEntiFiC SuppORtWWF is a science based organisation. We pride ourselves on the rigour of our work. Our impact depends on the quality of our science, and we are fortunate in having the help of many of Australia’s scientists.We would like to thank those scientists and acknowledge their contribution. There are too many to mention, but they help us in many ways – participating in workshops, reviewing and contributing to our publications, and giving advice and information on the latest research.

Allens Arthur RobinsonAustralia and New Zealand Banking Group LimitedBaker & McKenzie (Earth Hour)

Ethinvest Pty LtdPricewaterhouseCoopers

pRinCipAl OFFiCERSDermot M. O’Gorman, EMBA(Hons), MSc, BSc (Hons) Dip Sc Chief Executive Officer, WWF-AustraliaDermot O’Gorman was appointed as Chief Executive of WWF-Australia in August 2010, bringing more than 20 years of conservation experience to the role. Since then, Dermot has led the organisation through a comprehensive review of its programs, and set a new strategic direction for the organisation’s conservation, fundraising and communications.

He joined WWF-UK in 1998 as Head of Government and Aid Agency Partnerships. In 2001, Dermot moved to Fiji as the Regional Representative of WWF in the South Pacific. 2005 saw Dermot begin work at WWF International in Switzerland as the Deputy Director, Asia Pacific Program and in 2005 he took over as the Country Representative of WWF China.

Dr Ghislaine Llewellyn, PhD, MSc, BS (Hons) Conservation DirectorDr Ghislaine (Gilly) Llewellyn spent a decade studying coral reefs around the world and was involved in a number of expeditions and development projects before joining WWF-Indonesia in 1999. She subsequently worked with WWF USA as their senior marine scientist, leading conservation planning in East Africa, the Sulu-Sulawesi Sea, Fiji and the north coast of New Guinea. Gilly also contributed to WWF International’s policy work, and assisted in WWF’s post-tsunami response in Aceh before joining WWF-Australia in 2005.

As Conservation Director of WWF-Australia, Gilly has led the application of a scientific approach to building a network of marine protected areas for Australia’s oceans.


FinAnCiAl StAtEMEntS

Independent auditor’s report to the the Board of Directors of the World Wide Fund for Nature Australia (WWF).

2011total Expenditure

$18,471,882

20,000,000

15,000,000

10,000,000

5,000,000

2010total Expenditure

$18,364,018*

20,000,000

15,000,000

10,000,000

5,000,000

*Ex unrealised losses/gains on investments.

56% Conservation program

7% Community Education

11% Fundraising – investment in new Supporters

15% Fundraising – Communication and Services

11% Administration

61% Conservation program

6% Community Education

8% Fundraising – investment in new Supporters

14% Fundraising – Communication and Services

11% Administration

ExpEnDituRE AnAlYSiS 2010 AnD 2011

PricewaterhouseCoopers Chartered Accountants

Shannon Maher Partner – Sydney 19th October 2011.

The summary financial statements, of World Wide Fund for Nature Australia, comprising the summary balance sheet as at 30 June 2011, the summary statement of comprehensive income and summary statement of changes in equity for the year then ended are derived from the audited financial report of World Wide Fund for Nature Australia for the year ended 30 June 2011. We expressed an unmodified auditor’s opinion on that financial report in our auditor’s report dated 19 October 2011.

The summary financial statements do not contain all the disclosures required by Australian Accounting Standards and the Corporations Act 2001, the NSW Charitable Fundraising Act 1991, the NSW Charitable Fundraising Regulation 2008 and the Australian Council for International Development Code of Conduct applied in the preparation of audited financial report of World Wide Fund for Nature Australia. Reading the summary financial statements, therefore is not a substitute for reading the audited financial report of World Wide Fund for Nature Australia.

The responsibility of the Directors for the summary financial statementsThe Directors of the Board are responsible for the preparation of the summary of the audited financial report on the basis described in Note 1.

Auditor’s responsibilityOur responsibility is to express an opinion on the summary financial statements based on our procedures, which were conducted in accordance with Australian Auditing Standards ASA810 Engagements to Report on Summary Financial Statements.

Auditor’s OpinionIn our opinion, the summary financial statements derived from the audited financial report of World Wide Fund for Nature Australia for the year ended 30 June 2011 are consistent in all material respects, with that audited financial report, on the basis described in Note 1.

Basis of Accounting and Restriction on Distribution and UseWithout modifying our opinion, we draw attention to Note 1 of the summary financial statements, which describes the basis of accounting. The summary financial statements has been prepared to assist World Wide Fund for Nature Australia to meet the requirements of Corporations Act 2001. As a result, the summary financial statements may not be suitable for another purpose. Our report is intended solely for the Directors of the Board of World Wide Fund for Nature Australia.

Auditor’s report on the financial report


2011$

2010$Revenue

Donations and gifts – monetary and non-monetary 13,867,399 12,725,231

Legacies and bequests 1,202,995 451,000

GrantsAusAID 250,012 150,000

Other Australian 1,091,983 1,048,639

Other overseas 2,574,528 2,515,905

Other income 407,097 314,962

Total Revenue 19,394,014 17,205,737

ExpenditureInternational aid and development programs Expenditure

International programs

Funds to international programs 1,185,465 365,306

Program support costs 368,889 252,297

Total international aid and development programs expenditure

1,554,354 617,603

Statement of comprehensive income for the year ended

30 June 2011

Domestic programs expenditureFunds to domestic programs 8,743,147 10,656,719

Community education 1,314,515 1,067,090

Fundraising costs

Public 4,757,291 3,990,881

Government, multilateral and private – –

Realised loss on investments 7,979 –

Unrealised gain on investments – (5,085)

Accountability and administration 2,094,596 2,031,725

Total domestic programs expenditure 16,917,528 17,741,330Total Expenditure 18,471,882 18,358,933

Excess/(shortfall) of revenue over expenditure 922,132 (1,153,196)

Other comprehensive income 50,838 66,070

Total comprehesive income/(expense) for the year 972,970 (1,087,126)

During the year to 30 June 2011, WWF-Australia had no transactions in the Evangelistic, Political or Religious Proselytisation programs category.

During the year to 30 June 2011, WWF-Australia had no category of income or expenditure required to be disclosed in accordance with the ACFID Code of Conduct other than as shown above.

inCOME FOR thE YEAR EnDED 30 JunE 2011 64% individual Supporters

7% government grants

13% WWF network

6% Corporations

6% legacies

2% trusts and Foundations

2% interest and Dividends Received

total income 2011 $19,394,014


Financial statements cont’d

2011

$

2010

$Assets

Current assetsCash and cash equivalents 3,873,704 2,922,611

Trade and other receivables 351,103 85,093

Other financial assets 156,442 117,507

Total current assets 4,381,249 3,125,211

Non-current assetsOther financial assets 2,434,689 2,368,510

Property, plant and equipment 320,626 403,056

Other non-current assets – 50,000

Total non-current assets 2,755,315 2,821,566

Total assets 7,136,564 5,946,777

LiabilitiesCurrent liabilities

Trade and other payables 1,007,260 848,715

Provisions 72,682 –

Total current liabilities 1,079,942 848,715

Non-current liabilitiesProvisions 185,434 199,844

Total non-current liabilities 185,434 199,844Total liabilities 1,265,376 1,048,559Net assets 5,871,188 4,898,218

EquityReserves 2,061,695 1,233,873

Retained earnings 3,809,493 3,664,345

Total equity 5,871,188 4,898,218

As at 30 June 2011 WWF-Australia had no category of Assets or Liabilities required to be disclosed in accordance with the ACFID Code of Conduct other than as shown above.

Balance Sheet as at 30 June 2011

Extracted from Financial Statements – 30 June 2011. Full financial statements available on request, or via download from WWF-Australia’s website www.wwf.org.au.

Statement of Changes in Equity for the year

ended 30 June 2011

Retained earnings

Reserves Total

Earmarked funds

Investments revaluation

Endowment fund

Balance at 01/07/10 (commencing balance)

3,664,345 1,167,803 66,070 0 4,898,218

Excess of revenue over expenses

922,132 – – – 922,132

Amount transferred (to)/from reserves

(776,984) 64,984 – 712,000 –

Investment revaluation – – 50,838 – 50,838

Balance at 30/06/11 (year end balance)

3,809,493 1,232,787 116,908 712,000 5,871,188

WWF-Australia has not provided a Statement of Cash Movements as no single appeal, grant or other form of fundraising for a designated purpose generated 10% or more of the organisation’s international aid and development revenue for the financial year.

25WWF-Australia Sustainability Report 2011

In the following pages you will learn how we are tracking in relation to achieving our environmental targets. We are pleased with our progress this year, however WWF-Australia is also developing a more ambitious vision for our sustainability journey. We have convened a sustainability committee to assess our operations so that we can lead by example and meet our existing targets.

This report on some of our direct and indirect environmental impacts is guided by the international standard for sustainability reporting, the Global Reporting Initiative.

WWF-AuStRAliA SuStAinAbilitY

REpORt 2011

WWF-Australia is dedicated to best practice. We assess our own performance and activities in the same way that we do those of Australian businesses.

OuR pERFORMAnCEOur Greenhouse gas emissions are the single biggest contributor to the environmental footprint of our operations. That’s why we have set targets and made commitments to ensure that this part of our environmental footprint is minimised as a priority. These targets include:

• To reduce WWF-Australia’s energy consumption per employee by 30% by 2015 from our 2010 baseline of 1,240 kWh per employee.

• To reduce our emissions from domestic and international air travel by 50%.

Furthermore we have for a number of years made policy commitments which help us reduce our emissions even further. These include:

• 100% of the electricity purchased by WWF is renewable energy.

• 100% of greenhouse gas emissions arising from air travel and private vehicle use for work is offset.

Our carbon footprint 100% ACCREDitED gREEn pOWER

46% intERnAtiOnAl AiR tRAvEl

39% DOMEStiC AiR tRAvEl

12% ElECtRiCitY

3% vEhiClE uSE

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Greenhouse gas emissions

Wherever possible, WWF avoids greenhouse gas emissions. We offset using a quality offset scheme that invests in renewable energy or energy efficiency projects that contribute to sustainable development in host countries. WWF’s preferred offsets are those generated by the Gold Standard Offset scheme.

Office electricity use

Our target is to reduce energy consumption per employee by 30% by 2015 from our 2010 baseline of 1,240kWh per employee. In 2010, we reduced overall consumption by 20%, and a further 2% in 2011, although energy consumption per person increased. We are reviewing our target and developing a strategy to ensure that our 2015 target is met.

WWF purchases 100% government-accredited GreenPower from Origin Energy for our offices.

Air travel

Air travel is the most significant contributor to our carbon footprint. We have reduced our emissions from air travel by 36% to date against a 07/08 baseline and we are on track to achieve our target* of halving emissions by 2012. We will continue to focus on ways to reduce air travel.

All emissions from air travel are offset with Gold Standard offsets through Climate Friendly.

22%REDuCtiOn

AChiEvED

Vehicle use

WWF does not have a vehicle fleet, however a number of our field staff rely on cars. We encourage staff to avoid vehicle use where possible and, if this is impossible, to hire fuel-efficient vehicles. We monitor private and hire car use, and offset emissions annually with Gold Standard offsets.

This year the kilometres driven by staff increased by 41% compared to the previous year, largely on account of WWF’s work in regional Southwest Australia. We will continue to find ways to reduce vehicle use without compromising the delivery of our conservation goals.

Recycling

WWF is committed to recycling. Staff are encouraged to reduce waste and we work with our landlords to optimise recycling. Recyclable waste is segregated wherever possible, including obsolete computers and toners.

100%ACCREDitED

gREEn pOWER

100%CARbOn OFFSEt

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Air travelDomestic air travel

international air travel

total

27WWF-Australia Sustainability Report 2011

Paper use

WWF is committed to minimising paper use and purchasing FSC or recycled paper. We ensure that all official documents are available electronically and our extensive use of laptops further reduces the need for printing. Key documents, such as our Annual Report and supporter magazine Living Planet, carry the FSC “tree with tick” logo. By purchasing FSC paper WWF can be confident that the virgin fibre source has come from forests or plantations that are certified as well managed.

In 2011 our paper use decreased by 22% per person compared to last year.

Water

Water is a small component of our footprint. Staff are encouraged to conserve water and our bathrooms are fitted with flow restrictors and dual-flush toilets.

OuR EMplOYEESEmployees

Attracting and retaining the best people is critical to WWF’s effectiveness and we are committed to making WWF a great place to work. This year we continued to build a constructive, high-performance culture. All staff attended workshops to share the results of the 2010 Culture Survey and to set improvement targets. WWF-Australia’s values were approved and now underpin everything we do. Training and development focused on emotional intelligence and team-building. This has been critical to developing focused and committed teams. Further leadership and team development training is scheduled for 2012.

Diversity

WWF remains committed to Indigenous engagement. This year a cross-cultural training program, led by our Policy Manager – Conservation on Country, was delivered to board members, the CEO and staff. Traditional Owners shared their knowledge to facilitate a deeper understanding of Aboriginal culture and how best to develop close partnerships. As an identified Aboriginal and Torres Strait Islander position, the Policy Manager – Conservation on Country role is invaluable in building a positive approach to workplace diversity.

RESpOnSiblE invEStMEntResponsible and sustainable investment is a logical extension of WWF-Australia’s mission and we are pleased to be the first NGO certified* by the Responsible Investment Association Australasia (RIAA). WWF invests in a range of listed securities that are under the direct management of our financial advisor Ethinvest. The responsible investment methodology we use applies to all WWF investments, including cash, fixed interest, Australian shares, international shares and property.

The Ethinvest Sustainable Rating System, which WWF-Australia follows, aims to produce a portfolio comprising companies that contribute to the protection and improvement of our environment and a more sustainable society. Companies fall into three categories: green (activities that benefit), white (activities that do no harm) or black (those that damage people or the environment).

The portfolio must have no black-rated, 50-100% green-rated and 0-50% white-rated investments.

*WWF-Australia has been certified by RIAA according to the strict disclosure practices required under the Responsible Investment Certification Program. See www.responsibleinvestment.org for full details.

Members of WWF-Australia staff and Board with a member

of the Girringun Traditional Owner group during Indigenous

cultural training in Queensland.

22% REDuCtiOn

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building a strong network We will draw strength from WWF’s 50 years of rich history, knowledge and experience, harnessing our network of people around the world.

transforming businessThrough building influential relationships with business and industry, we will continue to create solutions to address the major threats to our natural environments.

putting our best foot forward

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AuSAnnuAl REpORt 2011

Why we are here

wwf.org.au

To stop the degradation of the planet’s natural environment andto build a future in which humans live in harmony with nature.

©1986 Panda symbol WWF ® WWF is a registered trademarkCover image: Girringun ranger Chris Muriata with green turtle, Cardwell, Qld © Jurgen Freund / WWF-Aus

WWF-Australia National Office

Level 13, 235 Jones Street,Ultimo NSW 2007GPO Box 528 Sydney NSW 2001

Tel: 61 2 9281 5515Freecall: 1800 032 551Fax: 61 2 9281 1060Email: [email protected]

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Walking the talk We will continue to commit to reducing our overall environmental footprint, with an ambitious vision to reduce energy consumption by 30% and emissions from travel by 50% by 2015.

Reaching new audiencesWe will create new ways to inspire and motivate a new generation of Australians and truly realise our collective power to make a difference to the world in which we live.

high impact initiativesOver the next 5 years, we will accelerate our on-ground conservation and advocacy work, focusing on new priority areas where we have the greatest impact and influence.

Documents

ANNUAL REPORT - WWF