Annual Tourism Conference

2018

Lindsay RaeDeputy Director

Post Brexit Concerns

• Facilitating Travel

• Maintaining Access to Employees

• Ensuring Funding

The Value of Tourism Nationally

•£127bn

•10% GDP

•£29.8bn in exports

•3 million

employees

Discover England Fund

• Germany

• The Netherlands

• Australia

• USA

• China

The Value of Tourism Locally

•£2.15bn

6% increase on 2016

•28,630

employees

Business Tourism

•New business•Shoulder season•Mid week•Tapping into

wellness agenda

Food & Drink Campaign

Promoting Derbyshire and Peak District food and drink product

Delivering business support workshops funded by ERDF

Creating marketing collateral to help promote the offer (magazine, videos etc)

Working with businesses to strengthen the product and develop a good tourism offer

Responding to visitor needs

Tourism Sector Deal

• Marketing Peak District & Derbyshire

• Derbyshire County Council

• Peak District National Park

• Chatsworth

• Derbyshire Partners

• Midlands Engine Tourism Sector Group Chair

• Midlands Engine Operating Board member

• £30,000 seed fund

- China tourism programme

- Tourism app

- wider programme of business support

Internationalisation

• 16 October – 30 Indian Travel Trade meetings

• 19 – 22 November –Destination Britain China

Peak District National Park Management Plan

2018 – 2023

http://www.peakdistrict.gov.uk/__data/assets/pdf_file/0008/1286063/National-Park-Management-Plan-2018-2023.pdf

Culture, Heritage and Tourism Board

Maximise the economic potential of Derbyshire’s unique and distinctive cultural and environmental offer to ensure that the county is an exceptional and world class destination for people to live, work, visit and invest

We’ve been busy!• Vakantiebeurrs, Utrecht

• CMT, Stuttagart

• Fiets en Vandelbeurrs, Utrecht

• ExploreGB, Newcastle

• BBC Good Food Show, NEC

• BBC Gardeners World Live, NEC

• BBC Countryfile Live, Blenheim

• Chatsworth Country Fair

Thank you

• Laura Griffith, Heights of Abraham

• Katy Staff, Chatsworth

• Rebecca Owens, Chatsworth

• Steve Ogan, Blakelow Farm Holiday Cottages

• Phil Chambers, Blakelow Farm Holiday Cottages

• Caroline Povey, Pinelodge Holidays

• Rachel Clarke, Peak Venues

• Justin Heslop, Peak Venues

• Marian French, Peak District Holiday Cottages

Growing and Developing the Visitor Economy within Derbyshire

• 571 businesses signed up

• 72 workshops held

• 3 Annual Tourism Conferences

• 2 Annual Tourism Leaflet Swaps

• 8 Networking Events

• 1 Access Exchange

• 1 EQM Awards dinner

• 3 newsletters

• 164 businesses over 12 hours

• 116 businesses 6 – 11 hours

• 10 Cycle grants

BBC Good Food Show“It was great to work with colleagues from other local breweries. It’s a really friendly industry and everyone helps each other. I think that it’s given us the confidence to consider coming together again to organize a similar stand elsewhere”

Peak Ales

“It was a fantastic opportunity to get our products into a marketplace, that without MPDD, we wouldn’t have been able to access. The customers really responded to the fantastic branding of the ‘Ales of Derbyshire’ and were impressed that we’d collaborated with other breweries to give them the chance to try the best beers of the area”

Derby Brewing Company

BBC Gardeners World Live

“The stand was in a great location, so it attracted a lot of footfall. I sold some prints and had a lot of enquiries about courses, so I’m hoping it will lead to more business in the future. It was a great opportunity to promote our businesses and talk to potential customers, I would definitely do it again if we had the chance”

Guy Badham Photography

“The stand looked amazing and attracted plenty of people in. They seemed to like the various views and were interested in our images, which we hope will generate more business for us and the Peak District”

Tom Hodgson Photography

Chatsworth Country Fair

“The great thing about the Marketplace is that it has bought together a wide range of local producers under one roof to showcase the huge variety of skills and talents we have right across the area”

Amber Valley Wines

“It’s a wonderful way of meeting other businesses and thinking about how we could use each other’s products and services, as well as raising the profile of our cookery school and wedding venue”

Coghlans at Stancliffe Hall

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Annual Tourism Conference2018

Thank you and have a safe journey home