Annual Viewing TrendsTotal Canada, English, and French*

Adults 55+, By Daypart Average Minute Audience (000)

Average Weekly Reach (%)Average Weekly Hours Viewed

Annual Viewing Trends Adults 55+ AMA (000), Total TV

All Day Mo-Su 2a-2a

1623

1244

378

1721

1303

417

1797

1354

444

1820

1344

477

1981

1418

500

1998

1464

534

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Annual Viewing Trends Adults 55+ AMA (000), Total TV

Morning Mo-Su 6a-10a

798

589

280

862

616

309

932

662

317

1008

667

341

992

648

343

1075

708

367

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Annual Viewing Trends Adults 55+ AMA (000), Total TV

Daytime Mo-Su 10a-4p

1391

1053

347

1486

1129

382

1568

1186

400

1569

1131

438

1617

1155

463

1704

1211

493

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Annual Viewing Trends Adults 55+ AMA (000), Total TV

Fringe Mo-Su 4p-6p

2457

1838

625

2641

1947

683

2764

2050

708

2735

2000

735

2754

2000

755

2858

2061

796

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Annual Viewing Trends Adults 55+ AMA (000), Total TV

News Hour M-Su 6p-7p

3463

2694

796

3653

2806

859

3784

2898

897

3767

2823

944

3902

2892

1010

4086

3025

1062

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Annual Viewing Trends Adults 55+ AMA (000), Total TV

Prime Time M-Su 6p-11p

3604

2885

797

3795

2999

876

3919

3065

951

4029

3021

1008

4180

3111

1069

4304

3173

1131

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Annual Viewing Trends Adults 55+ AMA (000), Total TV

Prime Time Mo-Su 7p-11p

3639

2933

797

3831

3047

881

3952

3107

964

4095

3071

1024

4250

3166

1084

4358

3210

1149

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Annual Viewing Trends Adults 55+ AMA (000), Total TV

Prime Time Mo-Su 11p-2a

639

441

92

668

450

106

697

471

116

660526

134

1542

1270

273

1665

1360

304

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010 *2004-2008 11p-6a

Average Weekly Reach

Total Canada, English, and French*

Average Weekly Reach Adults 55+ Av. Wkly. Reach %, Total TV

All Day M-Su, 2a-2a

99 99100 99 99100 98 98100 99 98 100 99 99100 99 99 100

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Weekly Reach Adults 55+ Av. Wkly. Reach %, Total TV

Morning M-Su, 6a-10a

6355

94

6456

97

64

55

98

6354

92

62

54

92

78 76

87

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Weekly Reach Adults 55+ Av. Wkly. Reach %, Total TV

Daytime M-Su, 10a-4p

8277

98

8277

99

8276

100

8075

98

8176

98 94 93 96

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Weekly Reach Adults 55+ Av. Wkly. Reach %, Total TV

Fringe M-Su, 4p-6p

8783

97

87 84

99

8782

99

8581

98

8682

9894 93

97

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Weekly Reach Adults 55+ Av. Wkly. Reach %, Total TV

News Hour M-Su, 6p-7p

8987

9890 87

99

8986

99

87 84

98

88 85

98 94 9498

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Weekly Reach Adults 55+ Av. Wkly. Reach %, Total TV

Prime Time M-Su, 6p-11p

9897 99 98 9810097 96

100 98 97100 98 97100 99 99100

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Weekly Reach Adults 55+ Av. Wkly. Reach %, Total TV

Prime Time M-Su, 7p-11p

9796 99 98 97100 97 96100 9796

100 97 97100 99 99 99

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Weekly Reach Adults 55+ Av. Wkly. Reach %, Total TV

Late Night M-Su, 11p-2a

81

72

8883

72

9183

71

97

7572

8679 7979

85 8779

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Hours Viewed

Total Canada, English, and French*(Per week, Per Capita)

Average Hours Viewed Adults 55+ Av. Hrs Viewed/week, per capita, Total TV

All Day M-Su, 2a-2a

36 35

4037 36

42

37 36

43

3735

44

37 36

45

37 36

46

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Hours Viewed Adults 55+ Av. Hrs Viewed/week, per capita, Total TV

Morning M-Su, 6a-10a

32.8

4.9

3.12.8

5.2

3.22.9

5

3.4

2.9

5.3

3.2

2.7

5.1

3.3

2.8

5.2

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Hours Viewed Males 55+ Av. Hrs Viewed/week, per capita, Total TV

Daytime M-Su, 10a-4p

7.77.4

9.2

8 7.7

9.7

8.27.9

9.6

87.3

10.2

7.97.2

10.3

87.2

10.5

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Hours Viewed Adults 55+ Av. Hrs Viewed/week, per capita, Total TV

Fringe M-Su, 4p-6p

4.64.3

5.5

4.74.4

5.8

4.84.5

5.6

4.64.3

5.7

4.5

4.1

5.6

4.44.1

5.7

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Hours Viewed Adults 55+ Av. Hrs Viewed/week, per capita, Total TV

News Hour M-Su, 6p-7p

3.2 3.2

3.53.33.2

3.63.33.2

3.6

3.2 3.1

3.7

3.23

3.8

3.23

3.8

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Hours Viewed Adults 55+ Av. Hrs Viewed/week, per capita, Total TV

Prime Time M-Su, 6p-11p

17 1718

1717

19

1717

19

1716

20

1716

20

1716

20

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Hours Viewed Adults 55+ Av. Hrs Viewed/week, per capita, Total TV

Prime Time M-Su, 7p-11p

14 14 14 14 1415

14 1415

1413

16

1413

16

1413

16

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Hours Viewed Adults 55+ Av. Hrs Viewed/week, per capita, Total TV

Late Night M-Su, 11p-2a

4.1

3.6

2.9

4.2

3.6

3.2

4.2

3.7

3.3

3.9 4

3.63.8

4

3

3.94.1

3.2

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010