ANSHUL SHARMA : anshul.sharma2k11@gmail.com |: +91-9958174180 | DOB: 27/11/1986

A proactive, result oriented Sales & Marketing professional with a proven track record in taking

up ownership of challenging roles, speedy execution and driving results in a fast paced

environment.

PROFILE SUMMARY

An MBA from NMIMS, Mumbai with 4.5 years of experience in :

Category Management Key Account Management Channel Management

B2B Sales Business Development Team Management

My key expertise lies in building strong relationships with customers & vendors, understanding customer’s needs,

negotiating & communicating effectively to drive cross team collaboration and offering customized products

/solutions to provide customer delight each time.

PROFESSIONAL EXPERIENCE

Askmebazaar.com Category Manager Nov 2015 - Present

Domain : Category Management – Heading P&L for Energy & Power, Electrical Supplies, Power Tools & Toys

categories for marketplace, hyper-local (Next Day Delivery) channels

Portfolio Value : INR 650 Million P.A. with commission of 7 %

Key Result Areas

Formulated & implemented sourcing roadmap to build catalogue across 45 cities for NDD

Coordinated with Seller Management, Merchandising teams to Build Assortment & to merchandise the catalogue

Planned marketing campaigns, coordinated with branding team to design campaign theme & communication

Monitored & optimized campaign performance using Omniture, Google Analytics

Established Brand Alliances with Polycab,GM, Sukam, Luminous, Indigo Paints etc.

Set up processes for resolving seller issues thereby increasing ease of business for sellers

Understanding customer behavior and improving buyer delight through coordination with UI and CRM teams

Professional Achievement

Built Industrial vertical from scratch, scaled business to INR 4 million per month, with m-o-m growth of 100% Spearheaded the growth of category into hyper local (NDD) model, facilitated set up and operation in 30 cities Set up a new B2SME model post feasibility study with a target of achieving GMV of INR 250 mn by Sept, 2016

Trident group Area Sales Manager April’2014 – Oct 2015

Domain : Paper Business - Sales & Marketing/ Business Development (B2B/Enterprise Sales)

Portfolio Value : INR 900 Million P.A. with EBITDA of 13.5 %

Clientele : Corporate Offices, Office Suppliers, Modern Trade players, Publishers, Printers, Paper Traders

Key Result Areas

Sales & Marketing: Identified streams of revenue growth, developed marketing plans to identify/influence

customer preference, RFQ/RFI generation, pricing, bid management

New Business Development: Market mapping, leads generation, opportunity conversion

Key Account Management: Dealing with key decision makers, Portfolio Management of Key Accounts like

Walmart, Metro, Staples, Reliance Retail, Xerox, ITC, etc. with net business worth INR 500 Million p.a.

Channel Sales Management: Channel development and its performance management, constrained SKU

prioritization over a network of 5 channel partners in assigned territory to minimize conflict

Team Management: Leading, mentoring and motivating direct reportees to help them perform as per required

standards while enabling them to develop by ensuring continuous skill enhancement

Professional Achievements

Grew monthly revenue by 35% in assigned territory within 1 year of joining

Started copier paper business with Walmart, scaled it to INR 85 million p.a.

Tata Consultancy Services Systems Engineer Dec’2009 - May’2012

Domain : Performance Testing & Optimization (Passport Seva Project)

Client : Ministry of External Affairs

Key Result Areas

Collaborating with various in house teams for designing & implementing solutions to meet client expectations

Involved in capacity planning, execution of performance tests & report generation using RPT

Analysis of project performance, sharing it with various teams, conducting focused group discussions to come

up with measures to improve project performance

KEY INTERNSHIPS

Pidilite Industries Limited Sept’2013 - Oct’2013

Winter Intern (Building Consumer Engagement for ‘Fevicol Design Ideas’ website)

Primary research with 80 Homeowners and Interior Designers to understand their consumption behavior

Provided recommendations to build consumer engagement through digital medium of ‘Fevicol Design Ideas’

Omnitech Infosolutions Pvt. Ltd. Apr’2013 - June’2013

Summer Intern (Business Development through ‘Sell Through’ business model)

Formulation & implementation of B2B market penetration strategy to forge Strategic Alliance with other IT

companies via ‘Sell Through’ business model

Prospecting, Lead qualification, meeting prospects for creation of a B2B pipeline

ACADEMIC PROFILE

Qualification Institute / Organization Board / University Year % / CGPA

MBA SBM, NMIMS Mumbai NMIMS 2014 2.81 / 4

B.E (Computer) Engg. College Kota Rajasthan University 2009 68.89 %

POSITIONS OF RESPONSIBILITY

Henkel Brand Ambassador, 2012-13

Captain, NMIMS Badminton & Cricket teams, 2013-14

KEY ACHIEVEMENTS

Winner Marico Faceoff 3, 2013, a national level case study competition

Among the top 5 finalists of Mercado, Retail trigger, a national level B-plan event, ISB, 2013

Campus finalist, KPMG International Case Study Competition, 2012

Winner, 28th District Volleyball Championship, Ghaziabad, 2012

Winner, Narsee Monjee Soccer League, NMIMS, 2013

Winner, Badmiton tournament, Arcadia, NMIMS, 2014

Runner up, Badminton tournament, Sangram, MICA, 2014